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Playbook 2016Playbook | 2016

WELCOME TO THE PURSUIT OF HAPPINESS.The Igloo Playbook •2•

A HISTORY OF FIRSTS The igloo storyBorn from a modest metalworking shop back in 1947, Igloo has beeninstrumental in redefining how we live, work and play.What began with bringing clean water to the work site and quicklymoved into super functional, best-in-class ice chests, Igloo productsmade the family outdoor recreation movement of the 20th centurypossible. Suddenly, taking your kids camping for the weekend orbringing a home-cooked meal to the park became easy.As we move into the 21st Century, we here at Igloo continueto make it easier to get out, work hard and play harder. The Igloo Playbook •4•





OUR PURPOSE: “LIFE, LIBERTY, AND THE WHY WE COME TO WORK EVERY DAY PURSUIT OF HAPPINESS.” ENABLING These are more than old words on old paper. They represent new THE PURSUIT dreams, new ideas, new achievements and new possibilities. TheOF HAPPINESS. pursuit is about moving forward and chasing a vision, about working hard and playing harder. It’s about doing what we love with the ones The Igloo Playbook we love, often. It’s the freedom to choose our own path and find new • 10 • roads. This is a story of big achievements and small moments. It’s a collection of goals set and goals met, of cold drinks, warm smiles and lasting bonds. We believe that happiness isn’t a single moment, a place, or crossing some finish line. We believe happiness lies in the pursuit itself. LET’S GET OUT THERE. LET’S MAKE THE MOST OF IT. LET’S LIVE THE DREAM.

COMMUNITY COURAGE OURVALUES:OURGUIDINGPRINCIPLES Our values are timeless and keep us true to Igloo’s founding ideals. They guide our behavior and validate what we make. They help us in the choices we make and the company we keep. By sticking to our values, Igloo will remain strong for another 70 years.CRAFTSMANSHIP COMMITMENT CELEBRATION

COMMUNITY Family | Friends | Local Whether it’s families, workforces or gatherings offriends, Igloo has always served communities. We believe amazing things happen when people come together. The Igloo Playbook • 14 •

COURAGE Risk | Innovation | Progress Igloo is a brand of firsts. With innovation comes risk, andwe are A-ok with that. Igloo will always be the brand to re- invent hydration and preservation. It’s what we do. The Igloo Playbook • 16 •

SOURCING PHOTO (FROM IGLOO)CRAFTSMANSHIP Detail | Quality | Pride It’s about durability, thoughtful design and pride in what we make. It takes many people working together to make a timeless classic. The Igloo Playbook • 18 •

COMMITMENTLegacy | Accountability | Stewardship Igloo is an American institution. It is our responsibility to carry it into the future with strength and integrity. This commitment extends beyond product. It includes how we behave and we act to make the world a better place. The Igloo Playbook • 20 •

CELEBRATION Freedom | Fun | Memories At the end of the day, it’s all about making wonderful, memorable experiences. When was the last time you had a bad time around a cooler? The Igloo Playbook • 22 •



OUR POSITION: THE SPACE WE OCCUPY IN THE MARKET WE ARE THE AMERICAN STANDARD FOR MOBILEHYDRATION AND PRESERVATION SYSTEMS The Igloo Playbook • 26 •