De Luca Brand and Product Book

DE LUCA I TA L I A N I N S P I R E D E Y E W E A R

DE LUCA I TA L I A N I N S P I R E D E Y E W E A R

Who are we? At De Luca, we’re passionate about creating simple and stylish Italian-inspired eyewear. With effortless frame styles in classic colours, De Luca is uncomplicated eyewear representing the authentic Italian lifestyle. Our mission? De Luca believes affordability is not a sacrifice of style and our mission as a brand is to create quality Italian eyewear at an affordable price! Our vision? To create classic and timeless eyewear that is of the highest quality.

Who are the people of De Luca? De Luca wearers are aspirational and fashion-conscious individuals who believe in good value for money. They instantly recognise the inherent value of style and quality. Their mission is to look as good as they feel.

“You may never own a Ferrari Testarossa. But there’s no reason why you can’t look like you do!” We stand for style, not what it costs. At De Luca, we’re passionate about creating classic eyewear that does not date. Our collection is designed to reflect your authentic, stylish way of life! Affordability should never mean a sacrifice of style, nor a loss of comfort.

De Luca is De Luca is never Authentically stylish Trend-hopping or fast fashion Elegant and classic Loud and over the top Supremely confident Brash and arrogant Optimistic Pessimist Approachable, yet respected Untrustworthy A sense of wanderlust Short-lived and impermanent

DE LUCA I TA L I A N I N S P I R E D E Y E W E A R

Photographic style From the colours of Venice, the quaint architecture of Puglia, to the splendors of Rome, Italy is without a doubt a place of year-long delights! De Luca imagery uses Italian style backdrops whilst ensuring the product is the hero of every photograph. Our main colours and tones reflect an array of dreamy vacation hues of beiges, nudes and olives.

”Our imagery is bold, minimalistic and, without question, De Luca.

Transformative. Effortless. Elegant.



”Styles change. Style doesn’t.

Our Product The De Luca collection is deeply rooted in timeless Italian style. Our frame collections are centered around rich tortoise shell acetates, dreamy Italian hues and sleek titanium designs. Every De Luca sunglass lens is without a doubt polarized to ensure maximum comfort and good value for money. Designed in South Africa and sourced globally, our collection ensures you can afford great Italian style at its best!

Meet the family In true Italian style, our De Luca collection is named after Italian heritage. From the Aventina’s to the Pinto’s, whichever De Luca’s you choose, your eyewear style will radiate classic Italian style wherever you go! AVENTINA (ah-ven-tina) DE LUCA EYEWEAR BROZOLA (bro-zo-la) CORTE (cor-te) DE LUCA EYEWEAR

DELLO (del-o) DE LUCA EYEWEAR DANTE (dann-te) FLERO (fler-o) FLESCO (fles-co) DE LUCA EYEWEAR

FORTANELLA (fore-tan-ela) GIAROLE (gah-ro-lay) DE LUCA EYEWEAR GIULIA (ju-lia) DE LUCA EYEWEAR LUIGI (lu-we-ji) DE LUCA EYEWEAR

MANZONI (man-zo-knee) MARGULTA (mar-gool-ta) DE LUCA EYEWEAR PARONA (pa-ro-na) DE LUCA EYEWEAR PIAZZA (pee-yacht-za) DE LUCA EYEWEAR

POMARO (poe-mar-o) DE LUCA EYEWEAR RAMO (ram-oh) DE LUCA EYEWEAR RIVE (riv-eh) DE LUCA EYEWEAR ROBELLA (row-bel-la) DE LUCA EYEWEAR

SACRA (sa-crah) SAGRATO (sa-gra-toe) SASSO (sa-so) SPLATO (s-pah-la-to)

STRETTO (stre-to) DE LUCA EYEWEAR TRIDENTE (tree-den-te) DE LUCA EYEWEAR VENETO (ven-i-to) DE LUCA EYEWEAR VENEZIA (ven-e-ti-ah)

Sunglasses VERONA (ve-ro-na) VICOLA (vee-co-la) DE LUCA EYEWEAR VIUZZO (view-tso) BALZARO (bel-zah-row)

BELORETTI (bell-or-etti) BENASSI (ben-as-si) DE LUCA EYEWEAR CAVALLERI (ca-va-ler-i) DE LUCA EYEWEAR EMILIO (e-mil-i-o) DE LUCA EYEWEAR

GALLARELLI (ga-la-re-li) LOMBARDI (lom-bar-di) DE LUCA EYEWEAR LOPARI (low-pa-ri) DE LUCA EYEWEAR LORETO (low-re-to) DE LUCA EYEWEAR

MARINO (ma-ree-no) DE LUCA EYEWEAR PINTO (pin-toe) DE LUCA EYEWEAR SIENNA (see-eh-na) DE LUCA EYEWEAR SOFIA (so-fi-ah) DE LUCA EYEWEAR

VETORI (ve-toh-ri) DE LUCA EYEWEAR VELLUCCI (ve-loo-chi)





DE LUCA I TA L I A N I N S P I R E D E Y E W E A R