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ELEVATING WOMEN ENTREPRENEURSHIPINITIATIVES FOR GENERATING SUSTAINABLE IMPACT AND NETWORKS WINGS CONSORTIUM 2016

CHAPTER 1THE IDEAWINGS mission lies in making good woman entrepreneurship initiatives accessible EU wide, whilebridging the gap with local and/or national WE initiatives.The project aims at stimulating female entrepreneurs, that converge in common goals in connecting,while offering them innovative learning and training tools. 1

SECTION 1Background and Project Idea WINGS KEY Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus ACTIVITIES: nec. Aliquam at turpis tellus. Id malesuada lectus. Suspendisse potenti.1. Creation of a European Wide Network Female entrepreneurship has been generally small, based on personal2. Collection of Good Practices taken up by many different relationships & therefore less diverse3. Collection and Adaption of Learning international organizations as an than those of their male counterparts. initiative worth promoting. As a result, women find themselves Materials Entrepreneurship itself has been fully excluded from important sources of4. Development of a Web-shop Area for established in business societies for a advice & opportunities. long time, however women interested Female Entrepreneurs in participating in this field often face There exist many initiatives in the field5. Organization of Networking Events additional obstacles to achieve success. of women entrepreneurship (partially Women need access to the right funded through European funds, networks, both social & inter- partially national or regional organisational. However the networks initiatives), however they all lack a these women can draw upon are complete EU coverage, an EU-wide 2

platform and networking opportunities. This is where the WINGS learning materials or take training courses to gain knowledge inproject intends to start. business-related fields.WINGS is a 3-year-project (2014 – 2016) that aims to create a Development of a Web-shop Area for Female Entrepreneurs:strong, recognizable and sustainable EU-wide network and online Fostering new business synergies by a virtual market section of theplatform for facilitating the access and share of existing learning WINGS platform, where female entrepreneurs have the possibilityand training offers to support female entrepreneurs. Different to set up their own web-shop with a few easy clicks.initiatives by women entrepreneurs are united via WINGS and themainstreaming of new technologies, educational and training Organization of Networking Events: Consortium-organised orpractices through a European-wide network and online platform is relevant events bringing experienced and aspiring womenimproved. The platform is targeted to female entrepreneurs entrepreneurs together, creating opportunities to network andthemselves, but also to EU project managers, national and regional learn.networks that work with female entrepreneurs, migrant women, Higher Education Institutions as well as public and private actorsin the field of entrepreneurship, offering services to all of these WINGS consortium consists of 9 partners from 8 EU countries andstakeholders.   a large network of associated partners with the common interest of promoting female entrepreneurship across Europe. The partnersWithin WINGS project, the following activities are carried out: were chosen due to their large networks in related fields, complimentary skills, expertise & experience in international Creation of a European Wide Network: Creating strong links projects.between female entrepreneurs and actors in the field ofentrepreneurship to encourage the exchange of knowledge acrossEurope. Collection of Good Practices: A compilation of many Europe-wide initiatives which support female entrepreneurship andpromote supportive ICT systems for learning and training across avariety of subjects. Collection and Adaption of Learning Materials: Learningmaterials are provided by our associated partners who are expertsin the field of entrepreneurship. Entrepreneurs can access the 3

SECTION 2The Network THE PARTNERS The WINGS Network comprises eight partners in seven countries, including higher education institutions, non-government associations and private consultants.1. FH JOANNEUM2. ODISEE FH JOANNEUM University of Applied research projects and forge links to3. AARHUS UNIVERSITY - BTECH Sciences in Graz, offers students sound related disciplines.4. INCOMA academic training – our programmes5. PRODEST are practice-oriented, project-based and The Institute of international6. PROGRAMMA INTEGRA interdisciplinary. In other words, we management at the FH JOANNEUM in7. INTERNATIONAL CENTER FOR work in close cooperation with business Graz, Austria is extremely experienced and industry, networks and in EU projects, currently working on ENTREPRENEURSHIP associations to put acquired knowledge about 20 different projects in scope of8. CRM CONSULTING into practice, we develop innovative different program lines. We consider9. INOVA CONSULTANCY solutions for topical issues in applied international projects to be the backbone of our activities. “We aim to take the lead both nationally and internationally by aligning our teaching 4

activities to sustainability and the needs of society in combination Entrepreneurship has been for many years one of the main focuswith applied research and development”, this and the following areas for FH JOANNEUM. Besides WINGS,   the university is alines from our mission statement clarify our interest in the project coordinator or partner in several EU- or nationally funded projectsat hand. on the topic such as \"3EIII-Erasmus for Young Entrepreneurs\", Austrian team of \"GEM-Global Entrepreneurship Monitor\", \"Enterprise4All- Providing unemployed people with entrepreneurship skills\", \"EDUKKATE- Developing an innovative training & mentored internship scheme to promote entrepreneurship\", “AtLETyC-Athletes Learning Entrepreneurship” and “I SEE YOU- Initiative to foster Social Entrepreneurship Experience for Youth” .The research activities of the university are widespread & range The university college vzw Odisee is the result of a mergerfrom entrepreneurship, higher education standardization around between two Flemish university colleges, Hogeschool‑Universiteitthe world, higher education support for developing countries, the Brussel (HUB) and Katholieke Hogeschool Sint‑Lieven (KAHO).adaptation of the higher education curricula to the needs of the We are working together on a fruitful future. The campuses of theindustries, the development of training materials, educational institutions are dynamic centres of education, research,internationalization through regional development, and quality development and service to the community. They are located in themanagement. centre of Belgium, on the axis Brussels-Aalst-Ghent-Sint‑Niklaas.  Odisee programmes are continually revised to ensure they remain as relevant as they can be. Their quality is ensured by the Accreditation Organization of the Netherlands and Flanders. This 5

is the independent educational accreditation body for highereducation institutions in the Netherlands and Flanders. It wasestablished by international treaty by the Dutch government andFlemish government, for the purpose of ensuring the quality ofhigher education in the Netherlands and Flanders. The Department of Business Development and Technology (BTECH) is part of Aarhus BSS, one of the four faculties at Aarhus University. Aarhus BSS   holds the distinguished accreditations AACSB, AMBA and EQUIS for its business-related activities. BTECH has approximately 1,800 students (about 1,100 are full-time students and 700 part-time students). Approximately 15% of the full-time students come from other countries than Denmark. The department has around 100 full time employees, including technical and administrative personnel. Additionally, the department employs 80 part-time teachers. BTECH has an annual budget close to DKK 80 mio. and app. DKK 10   mio. in external funding. Unique in the Danish university system, BTECH receives funding from six surrounding municipalities supporting entrepreneurial studies and business mentor programmes of its students. The department's focus is on research and educational excellence and offers four undergraduate and two graduate study programmes as well as a number of part-time studies all within engineering, business economics, management and communication and multimedia. Furthermore, Aarhus School of Engineering offers the Electronic Engineer degree programme and 6

the pre-admission course for engineering programmes at Campus teaching institution. BTECH's research is anchored with fiveHerning.  professorships and includes innovation and business development, entrepreneurship, energy technologies, ITThe study programmes offered by BTECH are based on interaction development, climate adaptation and the wind energy industry.across professional boundaries as well as close interaction with Besides offering degree courses, the department is also home to astudents and the surrounding business community. All study number of R&D centres and projects. Read more about the researchprogrammes have an innovative and international perspective. at the Department of Business Development and Technology. The department was originally founded in 1995 as a result of a merger between the Engineering College of Western Jutland and the Central Jutland Business School. The merger with Aarhus University in 2006 resulted in an even higher academic level and an increased focus on research and development.Furthermore, BTECH is home to a number of externally funded INCOMA is a research and training agency based in Seville,knowledge and research centres, including one Nordic Centre of Spain, with a large experience in the coordination of projectsExcellence and a Stanford Peace Innovation Lab in collaboration funded within the framework of EU programmes.with Stanford University, one of the world's leading research and The activity of INCOMA is divided into 2 lines of actions- on the one hand, the International R&D Department, responsible for the development of International cooperation projects. The main areas of expertise of the International R&D Department include mobility, internationalization, languages, employment, vocational training, labour inclusion, entrepreneurial skills, languages entrepreneurship or promotion of equal opportunities, namely 7

dealing with groups at risk of exclusion or with special difficulties Best LLP Project of 2012 by the Spanish National Agency,to enter the labour market. encompassed an innovative learning system to better match educational offer and labour market needs in Spain.In this sense, INCOMA has built a solid expertise on a wide range On the other hand, Intermobility represents the mobility branch that works on EU funded mobility projects, managing over 1.000 mobilities per year. In its turn, Intermobility is comprised of the Incoming (hosting foreign participants in Seville) and the Outgoing (managing mobilities of Spanish students going abroad) Departments. Our organization is composed of a multicultural team with a vast experience on the research and execution of EU projects and EU mobility programmes funded through different programmes (including Erasmus+, the former Lifelong Learning Programme, LdV II, European Social Fund, European Neighbourhood Partnership Instrument CBC MED, INTERREG IV, POCTEFEX or ERASMUS MUNDUS), as well as other international programmes (such as EEA Grants and several national initiatives promoting mobility in EU countries).of topics that are in line with WINGS objectives and that Prodest is a private non-profit institution active in the field ofstrengthen the support and recruitment of women. This is the case Training and placement,   supporting research, consulting andof UNIVERSEM, a programme that aimed at improving women technical assistance for public and private sector. We are accreditedopportunities inside the labour market. Likewise, the POCTEFEX by the regional Authority for VET, and VET providers with broadProject Andalucía Integra addressed the labour insertion ofmigrants from Morocco in Andalusia, seeking the promotion ofwomen self-employment. Regarding entrepreneurship andemployability, SMART Project (2012-1-ES1-LEO05-49395), awarded 8

experience in several European projects. We also have excellent In 2014 and 2015 Prodest managed two projects of young peoplenetworking with several private and public organizations. Our mobility, supporting 25 young innovators in the field of creativitymission is to ideate, promote and manage development and local and communication applied to social innovation.resources valorization strategies, according to territorial needs andin partnership with stakeholders and key actors (public Programma integra is an integrated social cooperative founded inauthorities, universities, associations, trade unions, schools). 2005 and dealing with innovative projects for social inclusion ofProdest supports people in finding job opportunities, due to its migrants and refugees.wide network with private and public organizations, enterprises, Programma integra achieves its mission through:clusters, universities.   •Carrying out social inclusion programs addressed at migrantsProdest plans and manages territorial animation and international and applicants and beneficiaries of international protection. cooperation activities by activating national, European and Programma integra provides a range of services such as socialtransversal programs. We have got a wide and long experience in and legal assistance, job orientation, vocational training andstudy and research activities, participative methodologies to Italian language courses, intercultural mediation initiatives andarrange projects and strategies to enhance new business, to support to entrepreneurship.support people, in particular women, in creating their own •Promoting cooperation, knowledge and innovation among socialbusiness. We're particularly skilled in adult and youth mobility professionals.actions. During the last years we activated and strengthened a •Programma integra offers to social professionals training courses,wide international network, mainly in South America and in East- provides information services through a web platform andEurope, to develop and promote projects in the following fields: carries out activities of research and exchange of best practices.cooperation, education, culture, environment, enterprisesinternationalization.We are particularly skilled in mobility actions for adults and youngpeople. From 2011 to 2015, Prodest was lead partner in 3 projectsunder the Erasmus for young entrepreneurs Programme. The mainobjective of the projects were both supporting new entrepreneursin the startup,  and fostering the internationalization of the SMEs.For each project, we managed mobility actions for almost 50people. 9

•Promoting the involvement of the Community in the integration 1) Re-startup, the the first Italian business start-up project challenge. Programma integra carries out awareness-raising addressed to refugees; 2) Training, orientation and support to actions addressed at citizens and local economic players. enterprise’s start-up in the agricultural sector addressed at third- Providing support to institutions in high impact projects. country nationals; 3) WINGS – Elevating Women Entrepreneurship Programma integra provides technical assistance to the local Initiatives for Generating Sustainable Impact and Networks; 4) I authorities in planning, managing, monitoring and reporting of SEE YOU – Initiative to foster Social Entrepreneurship Experience projects in the field of social inclusion. for Youth; 5) SESBA – Social Enterprise Skills for Business Advisers.  Since 2012 Programma integra has been participating in projects The International Center for Entrepreneurship (ICE) was launchedand initiatives in the field of migrant and social entrepreneurship: in 2010 as one of the winning projects in the European Social Fund competition in the region of Lower Silesia, Poland, organised for entrepreneurial women by the Foundation in Support of Local Democracy, in 2009. The main purpose of ICE is to promote entrepreneurship and SMEs development by improving the efficiency of entrepreneurial activities, organising training courses and seminars for professionals and start-ups coaching. KEY PARTNERS: Climate-KIC (international), Henley Business School (UK), Corvinus University in Budapest (Hungary), Wroclaw University 10

of Economics (Poland), FH Joanneum University of Applied 4. Students’ mentoring,Sciences (Austria), the European Center for Project/Internship 5. Publishing house,Excellence – PRAXIS (international), WINGS project on female 6. Organization of professional events.entrepreneurship (international). The Center partners in the WINGS project: its role is to support conceptually and operationally the strengthening of the linkages of female entrepreneurs all over Europe and actively participate in establishing a common network/ IT platform that combine the broad range of initiatives in the field of women entrepreneurship and the best practices.Key activities of ICE are: CRM Consulting is a training and consulting company with over 1. Consultancy on entrepreneurship, 13 years’ experience. CRM provides provides successful applied 2. Research on internship, entrepreneurship, labour market, consultancy services which is very efficient then regular consulting 3. Trainings, workshops and seminars for professionals, services which means CRM Consulting works on result basis. Here are main topics of CRM services; •Customer and market management consulting services •Business planning •Reorganization and restructuring 11

•Process development women, also supports start up entrepreneurs with limited free services. •Manufacturing management services Additionally, the company has a software support division to •Human resources management support consultancy services with software improvements on its customers' concurrent ICT system or develops new software for re- •Organizational culture designed processes and/or new process systems established in companies where CRM's system analysts works. The company hasSince 2002, CRM has implemented several change management, been managed within ISO 9001 system.process development projects supported with field researches,SWOT analysis and high quality trainings. Another main pillar ofCRM services is VET trainings for adults with the scope of 30different topics specifically for adults and higher level graduates.One of the training programs is “entrepreneurship trainingprogram”. The company has a special service focus for womenentrepreneurs in Turkey, acts as core partner in EU projects for Inova Consultancy   was established 15 years ago in Sheffield, United Kingdom with the purpose to offer expertise in organisational development, psychology, mentoring and coaching in support of individuals wishing to develop their career, start up (or further develop) their own business or return to work after a career break. Our services include: •Mentoring Circles™ •Coaching/Mentoring sessions •Business skills workshops 12

•Personality profiling or their opportunities. In this case, the support is focused on building confidence and setting goals. •Back to Work support Secondly, Inova has a long track record of bid writing and •Social Media training managing European and nationally funded projects in the areas of Entrepreneurship and also diversity in ‘STEM’ (Science,Our staff has a particular passion for work in the area of diversity, Technology, Engineering and Maths). Examples of current projects,equal opportunities and entrepreneurship. Through this work we among many others, are Mind the Gap, FREE, and I-BIS.hope to support those who are under-represented in business. Mind the Gap is a project focused on encouraging girls to continue study in STEM areas and move into careers in the sector (http:// mindthegapproject.eu). Retention in these areas is low for girls across Europe and the skills gap in technical professions growing. The FREE project (http://ruralwomeninbusiness.eu) is aimed at women entrepreneurs in rural areas. It is based on Inova’s Mentoring Circles and intends to coach rural women with their businesses and networks. I-BIS is a programme designed to support start-up businesses (http://ecbiz.eu/en/ibis-project). Businesses younger than three years can sign up for the 6-months course during which they will meet up once a month.Inova’s work is twofold: Firstly, Inova offers individual coachingsessions and Mentoring Circles (www.mentoringcircles.co.uk) tosupport our clients through times of professional and personalchange. Some of Inova’s clients are unsure about their career path 13

CHAPTER 2THE PROJECTHere will come a short text about the project in general... 14

SECTION 1Year 1 ACTIVITIES Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Aliquam at turpis tellus. Id malesuada lectus. Suspendisse potenti.1. Start Up Meeting in Sheffield, United Kingdom The WINGS’ start up meeting was Subsequently, the most important Work hosted by Inova Consultancy on 10-11 Packages were discussed. With all of2. Project Meeting in Graz, Austria February 2014. The main aim of this them having broad experience in the meeting was to present the new project field of supporting women entrepre- to the partners. After a partner introduc- neurship, the responsible partners were tion round, the Monday morning able to present its content and the main started off with a presentation of back- tasks in a concise and appealing man- ground information on how and why ner. The project partners were all very the project was written, an overview of keen to ‘kick off’ the project, and even its purpose and objectives, and a short decided to bring forward the starting recap of what was going to happen, date of the ‘sustainability & impact’ how and when. Work Package.   15

During the second day the main focus was on the financial aspects Overall, the partners were very enthusiastic about the meeting andof the WINGS project, and shortly presenting the previous projects expressed their excitement to start the project. As it is always im-partners have been involved in regarding women entrepreneur- portant to engage the project partners from the very beginning,ship. The kick off meeting was finally wrapped up with a work- Inova feels it can look back on a successful kick off which enabledshop on developing the “Good Practice Assessment Methodology” the WINGS project to start on a high note.for the WINGS project which was a great opportunity for all the in-ternational teams to discuss intercultural challenges and para-digms.Besides this, Inova had made sure that throughout the meeting The 2nd consortium meeting of WINGS took place in June 2014 indays there was a bit of time to get a feel of Sheffield as a city. Ma- Graz, Austria and was hosted by the project coordinator FH Joan-rina Larios presented some information about Sheffield and its fa- neum.  It was attended by all project partners of the WINGS consor-mous Peak District, and for dinner Inova had booked tables at two tium. The meeting was opened with a welcome speech by the headdifferent restaurants so as to venture out into town. of Institute of International Management Mrs. Doris Kiendl- Wendner, followed by work package presentations of all project partners. The main focus of the meeting was on Work Package 2, the discussion about the methodology for the content collection. Important milestones and next steps were discussed and tasks were distributed to ensure a smooth running of the content collec- tion phase. Other important points having been discussed were the structure and layout of the WINGS website and platform, upcom- ing dissemination activities, sustainability and quality issues. A part of the meeting was organized as a WINGS roundtable, which brought together international and national entrepreneurship ex- perts and actors. With a lot of discussion within the two days the partners were able to develop a concrete timeline plan regarding upcoming tasks and responsibilities. 16

SECTION 2Year 2 LOREM IPSUM Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Aliquam at turpis tellus. Id malesuada lectus. Suspendisse potenti.1. Aliquam turpis tellus. Id malesuada lectus. Suspendisse potenti. Etiam felis Lorem ipsum dolor sit amet, consecte- vel male suada blandit, quam tortor con- nisl, cursus bibendum tempus nec. tur adipiscing elit. Integer id dui sed vallis odio, quis bibendum lorem felis Aliquam at turpis tellus. odio imperdiet feugiat et nec ipsum. Ut quis mauris. Quis que euismod biben- rutrum massa non ligula facilisis in ulla dum sag ittis. Suspe ndisse pell en-2. Id malesuada lectus. Suspendisse mcorper purus dapibus. Quisque nec tesque libero et urna. potenti. Etiam felis nisl, cursus leo enim. Morbi in nunc nec purus ulla bibendum tempus nec, aliquet ac mcorper lacinia. Morbi tincidunt odio magna. Pellentesque a tellus orci. sit amet dolor pharetra dignissim. Nul- lam volutpat, ante a frin gilla imp er-3. Pellentesque tellus tortor, sagittis ut diet, dui neque laoreet metus, eu cursus vitae, adipiscing id neque. adipiscing erat arcu sit amet metus. Maecenas eu lorem nisi, id luctus nunc.4. Suspen disse aliquet odio ut nisl Nam id risus velit. Sed faucibus, sem dapibus nec vulputate risus. Nam id risus velit.5. Sed faucibus, sem vel male suada blandit, quam tortor convallis odio, quis bibendum lorem felis quis mauris. 17

SECTION 3Year 3 LOREM IPSUM Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Aliquam at turpis tellus. Id malesuada lectus. Suspendisse potenti.1. Aliquam turpis tellus. Id malesuada lectus. Suspendisse potenti. Etiam felis Lorem ipsum dolor sit amet, consecte- vel male suada blandit, quam tortor con- nisl, cursus bibendum tempus nec. tur adipiscing elit. Integer id dui sed vallis odio, quis bibendum lorem felis Aliquam at turpis tellus. odio imperdiet feugiat et nec ipsum. Ut quis mauris. Quis que euismod biben- rutrum massa non ligula facilisis in ulla dum sag ittis. Suspe ndisse pell en-2. Id malesuada lectus. Suspendisse mcorper purus dapibus. Quisque nec tesque libero et urna. potenti. Etiam felis nisl, cursus leo enim. Morbi in nunc nec purus ulla bibendum tempus nec, aliquet ac mcorper lacinia. Morbi tincidunt odio magna. Pellentesque a tellus orci. sit amet dolor pharetra dignissim. Nul- lam volutpat, ante a frin gilla imp er-3. Pellentesque tellus tortor, sagittis ut diet, dui neque laoreet metus, eu cursus vitae, adipiscing id neque. adipiscing erat arcu sit amet metus. Maecenas eu lorem nisi, id luctus nunc.4. Suspen disse aliquet odio ut nisl Nam id risus velit. Sed faucibus, sem dapibus nec vulputate risus. Nam id risus velit.5. Sed faucibus, sem vel male suada blandit, quam tortor convallis odio, quis bibendum lorem felis quis mauris. 18

CHAPTER 3THE EVENTSThe WINGS Network held.... 19

SECTION 1Austria “WOMEN ENTREPRENEURSHIP AND NETWORKS - Research, Good Practices and Practical Perspectives” June 10th 2014 The first WINGS Roundtable “Women Entrepreneurship and Networks - Research, Good Practices and Practical Perspectives” was organized by the project coordina- tor FH Joanneum and took place on 10th June 2014 in Graz, Austria. After the offi- cial opening by the director of FH Joanneum Mr. Günter Riegler, the both project co- ordinators Ligia Franco Pasqualin and Lisa Mahajan gave an introductory presenta- tion about the WINGS project and it’s objectives to the 50 participants. Mr. Thomas Schmalzer, Austrian project leader of the Global Entrepreneurship Monitor (GEM) continued with a presentation of a study and findings about female entrepreneur- ship from the actual GEM report before Mrs. Edith Zitz, member of the WINGS Ad- visory Board gave a speech about the importance of Networking for Female Entre- preneurs. The presentations session was closed by two female representatives of the IdeenTriebwerk Graz who discussed the importance of support systems for female 20

entrepreneurs in Austria and Mrs. Karin Ronijak who talked abouther experiences as a female entrepreneur.The event was closed by a Round Table session divided into twogroups. One group discussed about the importance of networkingfor female entrepreneurs whilst the second round table discussedabout the necessity of supporting systems for female entrepre-neurs. The discussions within the round tables resulted in relevantinput for the creation and design of the WINGS platform. 21

SECTION 2Belgium “LIGHT UP YOUR ENTREPRENEURSHIP - Insights from Entrepreneurs on How to Be Active Online” January 29th, 2015 3 successful female entrepreneurs gave an inspiring keynote presentation who gave you insights into how important it is to communicate online as an (female) entrepre- neur. Katlijn Voordeckers (author of Onderneemster zkt sterk merk) gave a presentation about branding and social media. She gave useful tips how to make a good brand- ing strategy and use this to communicate on the existing social media. Afterwards Jozefien Daelmans, founder of Charlie Magazine. Charlie is a successful online magazine that communicates differently than the normal printed magazines. for her is online communication the core of her business. Her articles are shared 10,000 times on Facebook and Twitter. Mostly her articles opens a discussion subject in tv shows and the classic printed media. She knew better than anyone els how im- portant it is to be active online and where you have to take care on. She gave a 22

strong presentation of the experiences. She had to admit that it'snot always sunshine but empowered the participants to survivethe difficult periods in entrepreneurship.The keynote presentations were closed by Iris van Den Daele. Sheis a young starter that created a social media platform in Belgium.She gave some insight about her beginning experiences and the pit-falls to start your own business. She used the social media on a dif-ferent way than the others, for her it was to give an insight of whoshe was, who is behind her product. After the speeches there was the opportunity to network at theround table talks.The speakers were available for questions and further information.During this session there were a few post-it walls where the partici-pants could gather their opinions, questions and tips. 23

SECTION 3Denmark “ASPIRE TO INSPIRE - Go Social for Success” May 20th, 2015 Aarhus Univeristy - Institute of Business Development and Technology organized this event which presented three female entrepreneurs to a group of international students, teaching staff and representatives from the area. The speakers shared their experiences and advise with the participants, and after- wards took part in round tables which covered various topics related to online mar- keting, social media and the use of technology to... The Aspire to Inspire event aimed at helping female entrepreneurs to gain knowl- edge about online marketing with a special focus on social media. The three keynote speakers shared their knowledge and different experiences with the attendants. The first speaker, Agata Rybacka, is an entrepreneur who in 2013 es- tablished her own company Alsai Photography & Multimedia Design. Her insights 24

on marketing communication and multimedia gained from years full-time student brings, and about how to take advantage of socialof education and experience were a good basis for developing suc- media for startups.cessful strategies. The presentations were followed by networking sessions andThe second speaker was Solvei Bak-Brinch; she has nearly 30 years roundtable discussions. The topics of the roundtable discussionsof experience from the fashion industry, and established her own were: Marketing and Entrepreneurship, Startup: from Idea to Exe- cution, and Social Media for Business. During the roundtable ses- sions the guests were able to discuss the speeches, ask the keynote speakers questions, get inspired and expand their professional net- works.consultant agency 7 years ago. Solvei talked about the importanceof networking and the opportunities that social media brings towomen who wish to start and establish their own businesses.The third speaker, Kotryna Kurt, has a startup with a goal to sellexclusive and high quality gift baskets online. She talked about thechallenges and opportunities that starting a business while being a 25

SECTION 4Spain “SUSTAIN TO GAIN - Strategies to Create Sustainability of Female Owned Businesses” November 12th, 2015 On the 12th November 2015, the term commercial survival of small enter- WINGS Network held its 4th event prises, the event counted with three key- “Sustain to Gain: strategies to create sus- note speakers: Catalina Bejarano, pro- tainability of female owned businesses” ject manager for more than 12 years at together with the 5th consortium meet- Fundación Tres Culturas del Mediterra- ing. The event was arranged by IN- neo; professional Flamenco dancer Ana- COMA and took place at Fundación bel Veloso; and Rocio Tornay, director Tres Culturas del Mediterraneo, Seville, and co-founder of Foro Marketing Spain. Sevilla. Aimed at presenting sustainable busi- On the 12th November 2015 the ness models used by female owned WINGS Network held its fourth event businesses in order to guarantee long- “Sustain to Gain: strategies to create sus- 26

tainability of female owned businesses” together with the 5th con- gies to make your business succeed, the importance of marketingsortium meeting. The event was arranged by Incoma and took in the globalised world for the success of your business, and alsoplace at Fundación Tres Culturas del Mediterraneo, Seville, Spain. strategies to sustain a business in the long run.The Sustain to Gain event aimed at presenting sustainable business During the roundtable sessions, attendees were able to discuss themodels used by female owned businesses in order to guarantee speeches, ask the keynote speakers questions, get inspired and ex-long-term commercial survival of small enterprises. pand their professional networks.The three keynote speakers shared their knowledge and their vari-ous experiences with the attendants. The first speaker, Catalina Be-jarano, has been a project manager for more than 12 years at Funda-ción Tres Culturas del Mediterraneo, where she has designed anddeveloped cross-border initiatives that aim at strengthening the de-velopment of small and medium size enterprises in the region. Sheshared her experiences in the development of new business mod-els between different cultures and countries.The second speaker was the professional Flamenco dancer AnabelVeloso, who shared with the audience the process she wentthrough when deciding to start her own dance company in 2009:from making the decision to start her own business against every-one’s suggestions to finding ways to stand out in a highly competi-tive environment, to finding unique niches for her passion.The third speaker, Rocio Tornay, is the director and co-founder ofForo Marketing Sevilla, and organisation comprised by profession-als in the field all across the region. Rocio talked with the audienceabout what marketing is, and how important it is for small compa-nies to be able to identify the consumers’ needs and wishes.After their outstanding presentations, roundtable discussions wereorganised and addressed topics such as internationalisation strate- 27

SECTION 5Turkey “INNOVATION THROUGH INCUBATION - How Start Up Centers Support Female Entrepreneurs” May 26th, 2016 On the 26th May 2016 the WINGS Net- The event started with a welcoming ad- work had its fifth event “Innovation dress by İstanbul Şehir University, and through Incubation” together with the a short presentation of the WINGS pro- 6th consortium meeting. It took place at ject’s goals and achievements, including İstanbul Şehir University East Campus, the WINGS platform and web shops. Turkey. Our first keynote speaker, Mr. Mehmet The Innovation through Incubation Alpatlı, İstanbul Şehir University, Man- event aimed at presenting success sto- ager of the Incubation Center ries from young female entrepreneurs, incuba.city. presented the activities of as well as to present the concepts of in- the incubator center and all the activi- cubation centres as breaking ground for ties of the centre helping students to set start-ups and idea development. up their own start-ups. 28

Our second keynote speakers were Miss.L. Sevde Öztürk and Mss.H. Nur Öztürk. The Öztürk sisters presented their company,FeyzanDesign.com, which sells clothes for young women. Theyshared their experiences, ideas and first steps to set up their owncompany, as well as the problems they have faced being youngwomen entrepreneurs.Our third keynote speakers were Miss.Mediha Ayşen Yüksel andMiss. Ecenur Temelli, who are co-founders and educators in Kod-lama Atölyesi, a social start-up that runs coding workshop pro-grams for underprivileged kids aged 8 to 12.Our final keynote speaker was Mr. İbrahim Hakkı Yazıcı, whosepresentation covered the basics concerning how to start new com-panies.The presentations were followed by networking sessions androundtable discussions where the keynote speakers and the event’sparticipants could ask questions and engage in discussions. 29

SECTION 6Italy “FEMALE ENTREPRENEURSHIP JOURNEYS IN EUROPE” December 2nd, 2016 Lorem ipsum dolor sit amet, consecte- vel male suada blandit, quam tortor con- tur adipiscing elit. Integer id dui sed vallis odio, quis bibendum lorem felis odio imperdiet feugiat et nec ipsum. Ut quis mauris. Quis que euismod biben- rutrum massa non ligula facilisis in ulla dum sag ittis. Suspe ndisse pell en- mcorper purus dapibus. Quisque nec tesque libero et urna. leo enim. Morbi in nunc nec purus ulla mcorper lacinia. Morbi tincidunt odio sit amet dolor pharetra dignissim. Nul- lam volutpat, ante a frin gilla imp er- diet, dui neque laoreet metus, eu adipiscing erat arcu sit amet metus. Maecenas eu lorem nisi, id luctus nunc. Nam id risus velit. Sed faucibus, sem 30

CHAPTER 4THE PLATFORMOne of the most important elements of the WINGS Project was the development of an online tool forour various stakeholders. The development of the WINGS Platform 31

SECTION 1Untitled LOREM IPSUM Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Aliquam at turpis tellus. Id malesuada lectus. Suspendisse potenti.1. Aliquam turpis tellus. Id malesuada lectus. Suspendisse potenti. Etiam felis Lorem ipsum dolor sit amet, consecte- vel male suada blandit, quam tortor con- nisl, cursus bibendum tempus nec. tur adipiscing elit. Integer id dui sed vallis odio, quis bibendum lorem felis Aliquam at turpis tellus. odio imperdiet feugiat et nec ipsum. Ut quis mauris. Quis que euismod biben- rutrum massa non ligula facilisis in ulla dum sag ittis. Suspe ndisse pell en-2. Id malesuada lectus. Suspendisse mcorper purus dapibus. Quisque nec tesque libero et urna. potenti. Etiam felis nisl, cursus leo enim. Morbi in nunc nec purus ulla bibendum tempus nec, aliquet ac mcorper lacinia. Morbi tincidunt odio magna. Pellentesque a tellus orci. sit amet dolor pharetra dignissim. Nul- lam volutpat, ante a frin gilla imp er-3. Pellentesque tellus tortor, sagittis ut diet, dui neque laoreet metus, eu cursus vitae, adipiscing id neque. adipiscing erat arcu sit amet metus. Maecenas eu lorem nisi, id luctus nunc.4. Suspen disse aliquet odio ut nisl Nam id risus velit. Sed faucibus, sem dapibus nec vulputate risus. Nam id risus velit.5. Sed faucibus, sem vel male suada blandit, quam tortor convallis odio, quis bibendum lorem felis quis mauris. 32

CHAPTER 5THE DIVERSITY REPORTThe WINGS Diversity Report presents the main EU compared evidences on female migrantentrepreneurship. 33

The aims • The prevalence of the gender dimension on the ethnic dimen- sion, also calling for a stronger integration of work-life balance is-• Contributing to a better understanding of the relevant scenarios, sues.drivers and challenges as well as of the existing policies and pro- • The need to support the overall business process and stages (notgrams addressing female migrant entrepreneurship in Europe. only start-up).• Deepening the specific need analysis of the diverse relevant seg- Open challenges and recommendationsments of female migrant entrepreneurship, differentiating the FMEtargets in terms of potential and business stage. On this basis, start- To the Decision Makers/Institutions. The Diversity Report asks toing from existing models and frameworks, it aims to develop rec- promote the businesses along their ongoing process and moveommendations for the improvement of the overall 'ecosystem'. from the general incentives to the targeted ones.• Enriching the resources for female migrant entrepreneurs by pro-viding guidance to the WINGS platform design and integration ofresources and services dedicated to this specific target group.The methodology To the Research/Institutions. The Diversity Report asks to build a• Desk analysis research and evaluation of the existing entrepre- common statistic methodology and to integrate welfare, inclusionneurship literature. and entrepreneurship policies and incentives.• Desk analysis research and evaluation of programs and practiceswith special focus on those addressing migrant/women entrepre- To the Female Migrant Entrepreneurs (actual and potential). Theneurs. Diversity Report asks to expand their networks. From the qualita-• Qualitative research carried out by focus groups with relevant tar- tive analysis it has been figured out that females in their nature areget and stakeholders realized at each national/regional level. better at networking and sharing than their male counterparts. In the Diversity Report vision, networking can be used in multipleThe evidences from the research ways: 1. As learning space to facilitate the sharing of experiences, the het- erogeneity of contents and the know-how of other successful entre- preneurs. 34

2. As a market facilitator to promote the search/connection amongthe partners.3. As a market itself to deliver professional services.4. As information access and a facilitator tool to define a guidelineon taxation, regulation, opportunities and legal background andmore so. 35