The Coach Newsletter October 2020

The Coach – By DeLoatch Inspiring you to realize your OCTOBER 2020 highest potential The IMPORTANCE of Customer Retention Creating a profitable business and But what is marketing? Building Client Relationships keeping that business profitable requires Marketing is the promotion of goods People do business with people they three things in regards to customers: you and services and it’s everything that you know, like and trust. If you want to build must find initial customers, continually do to attract and keep customers. It’s cre- a community of fiercely loyal clients, trust procure new customers, and keep the ating a brand, an image, a reputation, and is key. You need customers that you have coming back. a position in the industry. Marketing is to form a relation- “Attracting trust-building and it’s the most important ship. You want Maintaining the relationships that you job in your company. people to like you, new customers have already built with existing clients is to feel connected extremely cost effective. Not only is their re- Think about it. Your clients are bom- to you, and to not can cost peat business key to keeping your company barded with ads from your competition growing, but they can also bring in even every day. Are they hearing from you, too? want to give you your company more business for you through referrals. By using reminders, special offers and up. Marketing five times educational content, you maintain top-of- built with this Attracting new customers can cost mind awareness, ensuring that when your goal in mind will your company five times more than clients need service in the future they will pay off well. more...” simply retaining the customers that think of you. They will call you. you already have, this is retention To build relationships, trust, honesty, marketing and it’s an important part reliability and capability must be implicit of your overall marketing strategy. in your brand. Trust is the firm belief in CLEAN Water Saves Lives 785 million people in the world live without clean water. The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep children out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick. Access to clean water means education, income and health - especially for women and kids. For each WRT student, Cleaners Coach will donate $30 to Charity:water. $30 is enough to provide one person clean drinking water FOR LIFE. We reached our goal! $10,000 in 1 year..... we helped 1 person each day get clean water for life! WANT TO HELP? Check out the WRT page on our website to see how. Charity:water uses 100% of all public donations to fund water projects AND prove where every dollar goes with photos & GPS coordinates. Since 2006 over 11.5 million have gotten clean water.

the reliability, truth, ability or strength of knowledgeable, resourceful, adapt- Are you making use of inexpensive yet someone or something. Your customers able and always achieve great results. effective means of communicating with must trust in your company completely. your clients? To find you trustworthy, your clients must How can you prove that you are all of see three things: honesty, reliability these things and continue to reinforce Retention marketing is a way of keep- and capability. your brand? One way that you build trust ing customers and it’s about building and is with “borrowed trust” – you get this nurturing relationships with your clients, • Honesty is being truthful, never when satisfied customers give you a good relationships that will make it easy for deceiving or behaving in a fraud- referral and you have instant credibility them to call on you the next time. One ulent way. When your company with the person who was referred to you. easy way to do this is through an effective values honesty it has integrity and newsletter. a good reputation. Another type of trust that you can actively build is “ongoing trust.” This type We will focus on this type of marketing • Reliability means being punctual, of trust comes from maintaining contacts in future articles, so stay tuned! consistent, dependable and respon- that are continual, informative, interest- sible. You do what you do, when you ing and educational. BRUCE DELOATCH said you would do it, at the cost that you quoted. Business is all about relationships. IICRC Approved Instructor, Maintaining strong relationships with MWR, MTC, MSR, EPA Trainer, • Capability means that you are experts your clients should be your #1 market- Certified Human Behavior in your field, that you always know ing focus. If you don’t pay attention Consultant what to do. You know how to get to your clients your competitors will. the job done the right way. You are So, are you paying enough attention? Staying ACTIVE While Working From Home Working from home may sound into your daily planner can help you mood, stimulate creativity, and enhance stay on track. focus, making it an all-around win for like a dream – avoiding rush hour, tak- your health and productivity. ing calls from the couch – but telecom- Get Up Every Hour muting can quickly lead to a sedentary Go Digital life. It may take some creative thinking Being sedentary for long periods is and self-discipline, but it’s important for not good for your health. Even if you’ve YouTube and smartphone apps both your physical and mental health done your exercise routine for the offer everything from yoga and Pilates to remain active even when working day, sitting at a desk for hours on end to kickboxing and jazzercize—there’s from home. Here are a few tips to help can put you at increased risk for heart something for everyone and every you get moving: disease, Type 2 diabetes, obesity, and ability level. Best of all, many workouts high blood pressure. are free. You could even get creative Schedule Your Exercise and start a FaceTime or Skype work- The solution? Set a timer that will out group with a few friends or work First and foremost, stick to a routine remind you to get up and move for a colleagues. Just pick a time, dial in, and that includes your regular exercise. few minutes every hour. Many smart- workout “together” from home. Whether it’s an early morning workout watches and apps can be configured to get the juices flowing or a post-work to ring once every hour or prompt you Use What You Have jog on the treadmill, building exercise if you haven’t taken a certain number of steps. When it goes off, get up and No fancy gym equipment in your CleanersCoach.com grab a healthy snack, walk up and home? No problem. Sit-ups, push-ups, down the stairs, or even do some quick yoga, and many other types of exer- jumping jacks to get your heart pump- cise can be done with no equipment ing and boost your energy. at all. Walking (or running) requires nothing more than a pair of sneakers. Sneak in Extra Movement And simple household items such as a bag of sugar, cans of soup or a bot- Throughout your work day, look for tle of laundry detergent can be used reasons to stand up and move. Walk as weights if you’re starting out with while you are on the phone, or take strength training. five minutes every hour to get up and walk through each room in your house. Courtesy of Penn Medicine / University Walking has been shown to improve of Pennsylvania facebook.com/The-Cleaners-Coach 678.250.6001

zoom TIPS 4 QUESTIONS Zoom Video Communications is the To engage in the smoothest possible meetings, close any applications you don’t Every Restorer best video conferencing solution, but it need to use for the meeting itself. It’s that Should Ask is only a piece of the entire video confer- simple. encing experience. To make participants Prior to Mobilizing feel as if they are meeting face-to-face, Tip #3 – MICROPHONES CHANGE for Catastrophe the entire experience has to be seamless. EVERYTHING Operations There are still things you can do to opti- affTehctetkhienodtohfermpiacrrotipcihpoannetsy’ aobuiluitsyetowihllear mize your experience. Let’s have a look at you. Preferably, you should use a headset “It is self-evident that businesses the elements necessary for a great video or clip-on microphone, rather than the improve most when owners make meeting experience: camera’s built-in microphone, because you don’t always stay close to the camera’s carefully considered decisions” Tip #1 – IMAGE QUALITY IS LARGELY microphone. Pick something you can keep Mickey Lee DICTATED BY THE WEBCAM close to you if you want people to hear you properly. One of the often-difficult tasks for a There are many webcams that can business owner to do is make decisions provide the professional video quality To set up a standing microphone based on business objectives and facts, that makes Zoom’s high-definition and properly, point it away from any speakers. rather than emotion. Following are four high-quality video quality really shine. Headset microphones should sit an inch or questions a business owner should ask Cameras on your computer, Ipad, or so away from your face and a few centime- prior to mobilizing a significant part of a phone will work. If you choose a separate ters away from the corner of your lips. Clip- company’s resources out-of-area. webcam,a camera with 720p (1280×720) on microphones should sit at the upper 1. Do I have sufficient resources in place to resolution will suffice.To avoid choppy side of the chest. For reference, think about handle base business at home? video, get one that can deliver at least 20 the level where shirt pockets are usually 2. Do we have an “anchor job” secured that frames per second under this resolution. If stitched. For best results with mobile is sufficient to support moving resources you’re willing to spend the money, get one phones, use a Bluetooth microphone, a (i.e. people, equipment, supplies) to the that shoots up to 30 frames per second. wired headset, or a clip-on microphone area, from which we can go out and secure that has noise-cancelling features and a additional work? Tip #2 - OTHER SOFTWARE WILL COM- wide pick-up frequency range. 3. Does this type event take advantage of PETE FOR RESOURCES our present competencies and resources? Tip #4 – WHICH HARDWARE TO 4. After the operation is completed and During a meeting, other applications CHOOSE? we have returned home; can we use the have a way of intruding and asking for lessons we learn from this operation to attention from your CPU or broadband There are various companies whose improve our overall business, processes connection. While downloading informa- products – cameras, speakers/micro- and services to our customers? tion through a broadband connection, the phones, and more – work perfectly with If these can honestly and confidently be application doing the downloading is com- Zoom. Visit Zoom for more info. answered “yes” – then go for it! peting with Zoom.The same occurs when you use CPU-intensive applications: they Your meeting experience ultimately MICKEY LEE steal precious ticks from your processor. depends on the quality of your hardware and the available resources on your device. IICRC Instructor, Consultant When streaming 30 frames per second, To make meetings come to life, you should IICRC S500 Water Standard your camera is taking 30 pictures of you have an adequate camera with a good Chair, Chair of Commercial each and every second, then sending frame rate and resolution, enough free Drying Specialist Committee them to the processor with instructions to bandwidth and resources to carry the forward the images through Zoom. Zoom camera signal across the internet, and a uses your processor to send the images microphone that flatters your voice. to your network card, which transmits the data to its destination. This process Courtesy of Zoom.com requires the energy of your CPU. CleanersCoach.com facebook.com/The-Cleaners-Coach 678.250.6001

The Coach Inside: Inspiring you to realize your highest potential The IMPORTANCE of Customer Retention DeLoatch’s Attracting new customers can cost your company five times more PO Box 2958 Suwanee GA 30024 than simply retaining the customers that you already have... Get more repeat, Keep referral and Customers add-on sales. Coming Build trust and show them that Back! you care. Remind them that you are the expert and the best choice when it comes to cleaning and restoration. Learn more at – IICRC TRAINING SCHEDULE – October 13-15 IICRC WRT-Water Damage Restoration - Interactive Live Stream Webinar October 20-23 IICRC CDS-Commercial Drying Specialist - Interactive Live Stream Webinar October 26-30 IICRC AMRT-Applied Microbial Remediation (mold)* - In Person, In Class October 27 & 28 IICRC TCST-Trauma & Crime Scene Cleanup - Interactive Live Stream Webinar November 10-12 IICRC WRT-Water Damage Restoration - Interactive Live Stream Webinar November 17-19 IICRC WRT-Water Damage Restoration - Interactive Live Stream Webinar November 18 & 19 IICRC TCST-Trauma & Crime Scene Cleanup - Interactive Live Stream Webinar December .... CDS-Commercial Drying Specialist, AMRT-Applied Microbial Remediation, WRT- Water Damage Restoration, TCST-Trauma & Crime Scene COMING SOON.... More Interactive Live Stream Training JOANNA DELOATCH *Some events are held at an alternate location. Director of Awesomeness Visit cleanerscoach.com or call (678) 250-6001 for details. (678) 250-6001 [email protected]