PES Wind 1 18 magazine

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COMMENT: FINANCE5 Innovative ways to ensure windfarm projects gain approvalWords: Al Maiorino Global wind capacity is set to double by 2027, and the United States is in the midst of the most lucrative time to increase production of wind energy. Renewable companies are fueled by an urgency to capture tax subsidies and currently in many parts of the country; wind is the cheapest source of new electric generating capacity.Al Maiorino been recent good news from the federal Educate your stakeholders government for offshore wind projects, asEven with the many environmental benefits the Trump administration announced it is Including local and regional stakeholderof wind farms over traditional sources, wind pushing ahead with building wind turbines groups in your project discussion is critical.still faces opposition across the U.S., off the Atlantic coastline. The Bureau of Stakeholders go beyond landowners,especially in rural areas. South Dakota has Ocean Energy Management has already though their support is also essential.been expecting dramatic growth in wind requested input on which parts of the U.S. Stakeholders can include a variety ofenergy production for some time now, but Atlantic present the greatest chance for people and groups, such as former electedthe contentious debates surrounding the leasing by offshore developers. Still, it has officials, chambers of commerce,approval of new wind farms has created a not always been smooth sailing for downtown business groups, neighborhooddrift between residents and caused the offshore projects which have faced many groups, civic and nonprofit groups, andstate to lag. problems in the past competing with their even education committee organizations. onshore counterparts. Start by reaching out to these groups to setAlthough in most cases wind turbines will up presentations to members or meetingscreate a minimal impact on the landscape, Opponents often resist offshore wind farms with leadership.some residents feel the turbines are too because they will spoil views of the ocean,unsightly, loud, and disruptive to wildlife, endanger wildlife, and harm fishing and There are many ways stakeholders can helpignoring the many benefits, such as tax tourism. However, some view offshore amplify messaging through newsletters,revenue, the project will bring to the state projects as a trade-off of sorts if able to email blasts, social media engagement,and local communities. build wind farms farther offshore, lessening events and more. Local elected officials like the public’s concern about seeing turbines to see community outreach. It is importantDespite the local opposition, there has close to the coast. to engage stakeholders to activate their contacts as part of the grassroots efforts Companies seeking to bring new on-shore as these groups can amplify messaging and offshore wind projects to function in and enhance support in a meaningful way the US will need to develop a targeted through coordinated calls to action. communications campaign to promote the projects, build public support and avoid Social Media Campaign further delays that waste time and money. Here are some tactics to consider in an Launching social media pages dedicated integrated communications plan to build to the project as soon as it is announced public support and educate residents on may not be every wind company’s first any wind project: inclination, but it creates a defined target audience to reach with regular posts, and102 PES Wind

COMMENT: FINANCE ‘Create a consistent and unique project hashtag to share on all social sites. That way, supporters and public officials alike can easily monitor the project hashtag to get live feedback and respond to the people using it.’is highly recommended from the start. An development projects has increased rapidly have four or five stations with experts oneffective target audience composed of and is less expensive than other forms of various topics. Each table should havelocal community members can be built aerial photography. Aerial drone footage of drawings, handouts and any other relevantquickly through earned media and the site or an existing wind farm will allow materials to the project.bolstered by paid advertising, which is the public to visualize the project in avery cost effective. unique way. Many objections to wind Political style campaigning turbines are because they’re too noisy,The ads can help boost content or promote intrusive and a danger to wildlife. Plan a state house day summit (and/or townyour page among any number of hall summit if only local approvals aredemographics, and importantly, geographic However, aerial drone footage could help required) to bring supporters andlocations to reach those who matter most dispel myths and show residents those educational materials to elected officials– constituents of officials who will vote on nuisances are minimal. For example, the early. Busy staffers and officials appreciatethe project. Regular posts that include drone could demonstrate that at a information being brought to them. Havinginformative graphics, project updates and particular distance comparable to various conversations with state, county and localbackground research will then help to setbacks, wind turbines are only about as elected officials about a wind company’seducate the local community and reach noisy as a refrigerator—a fact many may interest in their community can make thenew potential advocates as they are shared not know. difference down the road. Getting thethroughout each social network. attention of these busy officials requires Aerial photography obtained from site mobilizing their constituents in an informed,Create a consistent and unique project footage can be used in marketing coordinated manner.hashtag to share on all social sites. That brochures, social media accounts andway, supporters and public officials alike websites. Following approval, footage can www.publicstrategygroup.comcan easily monitor the project hashtag to show the construction process through aget live feedback and respond to the video or GIF, or even use still images. Al Maiorino started Public Strategypeople using it. Group, Inc. in 1995. His firm has Host an open house developed and managed multipleVideo and Aerial Drone Footage corporate public affairs campaigns in Hosting a community open house once a a variety of industries such as gaming,Video calls to action are a great way for your project is announced allows residents to cable television, retail development,audience to obtain key ideas about your have one-on-one conversations with the auto racing, energy and residentialproject or ways to get involved as it is project team. Residents can voice their projects. Additionally, his firm hasincredibly versatile. For example, educational concerns or ask questions individually to worked on projects in twenty statesvideos can help outline the benefits of wind ensure their voices are heard, and the and three countries.power to help shift public perception. company can tweak plans based on the public’s feedback. The open house shouldIn recent years aerial drone footage of www.peswind.com 103

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WORD ON THE TWEETAt PES we enjoy keeping American Wind Energy @AWEA Theup with twitter. Here are 2017 U.S. Wind Industry Annual Marketsome of the ones wethought you might like. Report shows incredible progress for American #windpower. Here are some highlights you need to know. Martin Kobler @KoblerinPAK message Vattenfall UK @VattenfallUK A momentous from germany: went by train through east day as the first of 11 turbines is successfully germany. Wind energy all the way. Germany installed at our #EOWDC wind farm just off the covers 36,2% of its energy by renewables, coast of Aberdeen. v164-8.8, the world’s most 16,1% by wind energy. That’s the future!! powerful wind turbine. http://bit.ly/2Ez3UYV @MHIVestas @beleefboskalis @AREGtweetHydrosphere @HydrosphereUK The @ScotRenew @marinescotland#offshore #wind sector had a recordyear with 4,331MW installed globally, the Greenpeace UK @GreenpeaceUK Wind power inGlobal Wind Energy Council (GWEC) Scotland just hit a record high! For the first threehas reported https://goo.gl/JBYTQp months of 2018, Scottish wind turbines put out@maritimejournal @GWECGlobalWind enough electricity for about five million homes - that's up 44% on the same time last year. https://www. businessgreen.com/bg/news/3029756/scottish- wind-power-enjoys-record-breaking-start-to-2018 …Bjond initiates innovations of materials and products within the building & Coating expertsconstruction industry. Bjond turns ideas into commercial success. Experts construction materialsWe break true existing conventions, release existing frameworks, and find ways, Corrosion engineeringwhich were not discovered previously. Ahead of the rest.Together with our partners and clients Bjond combines knowledge from otherfields which ends into a final design. Bjond creates by looking over, under andthrough existing barriers.t +31629705179 [email protected] www.bjond.be



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