Ignite_Legend_v5

PROPOSAL for NDC 2016March 2016, San Diego

Welcome!

“I look forward to working with HEINEKEN USA’s leadership team, employees, distributors and partners to ignite future growth.” –Ronald Del Enzen

In a world that doesn’t stop turning…

You’re in a good place now.And it keeps getting better.Heineken USA is keeping aheadof the curve. Where you comefrom, who you are, and whatyou stand for propels youthrough the turns and twists ofchange. “Legendary” illuminatesyour forward momentum.NDC 2016 in San Diego will bea flashpoint for confidence,optimism, and growth. ImageMedia has never been as readyas we are now…

Trusted partners with a legacy of amazing events.

As we have grown together,our partnership has provensubstantive and effective.Now, a change in your leader-ship is matched with changesin your core Image MediaTeam. We’re bringing freshperspective and strengthen-ing processes. Together withyou, we are positioned totake “LIVE LEGENDARY” to thenext level for the San DiegoNDC in 2016.

Taking our HUSA team to the next level. Jude Diligence to every detail of production and a fierce focus on maintaining budget and schedule integrityEd TonyHands on Creative genius andowner/man- connection to theager ensures latest and greatestyour status as entertainment onour our most the cutting edge ofvaluable ac- culturecount Joe Phil Your day to day 360 degree perspective contact for service, through continuing evolution solutions, and to- of creative strategy and tal project quality tactics. and management

Sandy Now heading the team of speaker support artists and coordinators taking efficiency and qual- ity to the next level.JodyTurning every challengeof both venues into op-portunities for uniqueand effective staging.



2016 NDC Distributor Take-aways TO “IGNITE FUTURE GROWTH” • Setting the vision • Promoting the brands • Owning the opportunity ahead • LEGENDARY to a whole new level

THEME

We are legendary. It’s what sets us apart.It’s more than what we do… It’s how we think.We define what comes next. Raise the standard. Turn ordinary onto extraordinary. The legend is the promise that customers aspire to. Activate that promise. IGNITE THE LEGEND

Creative strategy Thematic cohesion Unique staging solutions in Copley Hall Integrated live action/media performance art Secure cutting edge audience interactionContent strategy and architecture Expo and Brand Experience

Deliver an unforgettablelegendary event that setsa new NDC standardFuse the power of yourleadership, each brand,San Diego, Copley Hall,the conference center,with your audience ofVIP distributorsIgnite their imagination,optimism, confidence

Thematic cohesion HOSPITALITY LOUNGECoMplaHerycUhSSyA9mtNhpDahCnodny10Htahll

• The unifying force illuminating every aspect of the event.RdoennEalzlodn

WALK-IN-LOOK

• Simple powerful set environment• Juxtaposed with ornate rococo Copley Hall• Designed with surprise elements continually re-igniting the energy• Full use of theatrical staging advantages

LIVE OPEN LOOK

Before there was light, therewas darkness. You couldnot where land and sea met.Tu-chai-pa, the great creatorof the Kumayaay fashioneda disc from the clay androde it into the sky to makethe sun. The moon splitfrom the sun to give lightat night. A huge lighteningbolt created a firestorm sosparks swirling up into theheavens formed the constel-lations of stars.

SCREEN IN WITH THEME



THEME WITH SPEAKER LOOK AND PIP



BRAND LOOK FOR DOS EQ- UIS



BRAND LOOK FOR TECATE – WITH BAND



Expo – floorplan



Live Talent & Video Mapping



COMTXTThe World’s First Web-Roaming MobileEngagement Tool that AutomaticallyGenerates Captivating Show-ReadyGraphics for Presentations and Events.

• Crowd source/gather• Curate/edit• Share Real Time –Text –Word-clouds –Infographics

Expo – floorplan/renderingsHEINEKEN SOCIAL AND BRAND THEATER/ LOUNGE FEATURES GATHERING AREAS BRAND ENVIRONMENT (TYPICAL) BRAND THEATER/GATHERING AREAS CENTER SOCIAL & EXPERIENCE SPACE ENTRANCE FEATURE SOCIAL AND LOUNGE FEATURES ON PREMISE



Ignite the legend…Thank you for this opportunity! We hope you are as excited asmuch about WHAT we think as HOW we think. This is the firststep in a long journey to San Diego in 2016. We know a lot willchange. We are also absolutely sure that our proven chemistryand collaboration will navigate through the change and produceamazing results. I know I wasn’t the easiest client We got a ton of fantasticat times, but I truly appreciate all feedback on this year’s conference and we keep of your hard work, creativity, setting the standard expertise and dedication in the industry.Thanks for listening and adaptingwhere needed. It all worked out well.

Thanks for all the support You were amazing team!! Youpartners and I hope made me look good. It all you’re on my team came together next year in a fantastic way.I think the Dos Equis presentationwas excellent and we absolutely couldnot have done it without your help!