INSIDE: HONORING THE INDUSTRY'S 10+ YEAR MILESTONES july 2015 • complimentary MAXIMUM YIELD’S INDUSTRY NEWS Maximum YIeld grow gear show LOS ANGELES JULY 25-26 Leading the indoor gardening Revolution2015maximumyield.com los angeles July 25-26 boston October 24-25
TABLE OF CONTENTS DEPARTMENTS 10 MESSAGE FROM THE EDITOR 50 14 PRODUCT PROFILES 30 INDUSTRY BUZZ 42 HONORING 10+ YEARS IN THE INDUSTRY 58 50 COMPANY SPOTLIGHT 66 BWGS 58 DEVELOPMENTS & DIALOGUE Illumitex 66 GREEN FEAT Flora USA 68 MOVERS & SHAKERS Gavita 80 RETAIL SPOTLIGHT Goldendale Garden Supply 96 EDUCATION STATION 98 CONNECT 68 ARTICLES & FEATURES 86 6 PRACTICAL TIPS FOR PROTECTING PROFIT MARGINS by Will Brooks 90 GROW SMART: PROTECTING YOUR INTELLECTUAL PROPERTY PART II by Jonathan Caplan & Joshua Rittenberg MAXIMUM YIELD’S INDUSTRY NEWS PRESIDENT/PUBLISHER ADVERTISING SALES ACCOUNTING Jim Jesson Tracy Greeno JULY 2015 250.729.2677 [email protected] Volume 13 - Number 10 GENERAL MANAGER Katie LaFrance Industry News is published monthly by Maximum Don Moores Sales Manager [email protected] Yield Publications Inc. No part of this magazine may be Ilona Hawser reproduced without permission from the publisher. The EDITOR-IN-CHIEF [email protected] PRODUCTION & DESIGN views expressed by columnists are personal opinions Linda Jesson [email protected] and do not necessarily reflect those of Industry News or [email protected] Associate Executives the editor. Publication agreement number 40739092. Kelsey Hepples Art Director ASSISTANT EDITORS [email protected] Alice Joe Printed in Canada Julie McManus Katie Rey Jennifer McGarrigle [email protected] Graphic Designers8 Jed Walker Jennifer Everts [email protected] Dionne Hurd Robyn Jesson Jesslyn Dubyna [email protected] July 2015 | Maximum Yield's Industry News
Message July is finally here, which means the Maximum Yield LA Grow Gear Show is only weeks away! With more than 170 booths showcasing the latest grow gear, exhibitors representing from the more than 10 countries will be on scene offering exclusive show specials for attending retailers. New to the LA Expo is the Live Demo Grow Area, where retailers will have a Editor chance to win an entire growroom for display in their shop. Register your store for free at indoorgardenexpo.com to be part of the pre-show seminar Saturday morning sponsoredLinda Jesson by PRO-MIX, as well as the VIP Expert Panel, education sessions, networking, specials and the Maximum Yield VIP After Dark Party at LA Live's Conga Room—one of LA’s hottest nightclubs. Don’t miss it! Along with plenty of Expo buzz and featured products, many of which will be on display in LA, this issue features part two of the series on protecting your company’s intellectual properties, some tips on how you can protect your company’s profit margins and interesting features on innovative companies making their mark in the industry right now. For the last few weeks, we’ve been hard at work interviewing folks who have been committed to the indoor gardening industry for 10-plus years, and we have enjoyed hearing all of the varied, positive responses. The consensus is that the indoor gardening industry feels like a giant family, and the biggest changes people have seen have been advancements in professionalism and technology, which have led to more options for growers of all levels. We couldn’t agree more and wish to thank everyone who has taken the time to share their stories. Honoring 10-plus years in the industry continues in August, so if you have employees that have reached the 10-plus- year milestone with your company, please contact me at [email protected] so we can recognize them in our next issue. The Maximum Yield team is looking forward to connecting with all of you at the LA Expo! Be sure to follow us on Facebook, Twitter and Instagram to find all of the latest on-the-scene Expo highlights. #indoorgardenexpo #maximumyield L.A. 24 04 13 25 DAYS HOURS MINUTES SECONDS10 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILES THE INDUSTRY'S LATEST INNOVATIVE PRODUCTSDP Growing MediaDutchpro’s new range of growing media is made fromthe finest, carefully selected ingredients to provide amodern and ecologically proven response to all growing media requirements.DP Growing Media offers a rich blend of materials to help growers achieveoptimal growth and yields. The new growing media line from Dutchpro carriesthe RHP stamp of quality, the Dutch standard for horticultural substratesthat ensures a stringently monitored, quality, homogenous product withconsistent performance. DP substrates: the starting point for exponentiallyimproved yield outcomes. When combined with the whole selection ofDutchpro additives and supplements, DP Growing Media will boost results tothe max! Available in Pro Soil/Aarde All Mix, Pro Soil/Aarde Light Mix andPro Coco—all in 50-L bags. Visit dutchpro.com for more details.Gold Label Roots Interlux 1,000-W MH Double-EndedGold Label Roots is a Bulbs from DLpremium root growth Wholesaleenhancer ideal for alltypes of plants. Derived from high-end The only thingbiological extracts of kelp and high-quality better than aamino acids, Gold Label Roots also contains double-endedhumic acid, as well as natural micronutrients, bulb is an Interlux Double-Ended Bulb.growth hormones, chelating agents and Interlux DE Bulbs are true champions.vitamins. It can be used with seedlings, These 1,000-W metal halide bulbs performcuttings and developing plants in all sorts of at the highest possible level, savinggrowing environments. Suitable for soil- and growers money. They have a higher bluehydroponic-based growing systems, it spectral ratio to enhance early growth. Allprovides powerful additives that stimulate Interlux DE bulbs provide minimal lightroot development and encourage new root growth in deterioration for maximum intensity andcuttings. Gold Label Roots also contains EDDHMA-chelated lifespan. Compared to single-ended lamps,iron, which is the most stable on the market, ensuring Interlux DE bulbs are more efficient as theyprecious cuttings and young plants stay green. Use Gold use the same wattage to produce higherLabel Roots continuously at a rate of 0.25-0.5 ml per liter PAR and lumen ratings. More informationfrom the first watering to the third week of flowering. For can be found at dlwholesale.com. more details, visit goldlabel.nl.Origins Indoor Gardening Propagation KitsOASIS Grower Solutions’ latest product line, Origins Indoor Gardening, is a series of propagation kits for the homegrower. Origins grow media kits include OASIS Rootcubes, which provide better yields, more consistent growth andhealthier plants, while Origins grow media features a unique star dibble, making it easy to use for both seeding and cloning. It is pH-balanced and provides an ideal air-water balance. Also available in the Origins Indoor Gardening lineup are new Turbo-Wedge strips engineered to promote faster root development via their wedge-shaped plugs. The complete Origins lineup includes Double Box tray refills for either 1.5- or 1.25-in. OASIS Rootcubes; the Turbo-Wedge Kit for Clones; Turbo-Wedge Replacement Strips; and the Starter Kit for Seeds and Clones, all sold separately. The consistency and reliability of Origins Indoor Gardening products allows all plants to achieve the same vigorous growth. For more information, visit oasisoriginsindoorgardening.com.14 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILESB-LITE 1,000-W, 277-V Ballastfrom DL WholesaleDiscover B-LITE, DL Wholesale’s premiercollection of HPS/MH Digital Dimmable Ballasts. B-LITEsfeature the latest, greatest digital ballast technology, aremade with high-quality components in reliable factories and are proven in growroomsthroughout the United States. The ballasts are available in 600- and 1,000-W models andfeature a multi-wattage switch, giving growers the versatility of three ballasts in one. Thenewest addition to the B-LITE range is the B-LITE 1,000-W, 277-V model that comes pre-wired witha NEMA L7-15 power cord, which requires a NEMA L7-15 socket. Additional models in the B-LITE rangeinclude the B-LITE 600-W, B-LITE Mini 1,000-W, B-LITE 1,000-W (120/240-V) and the B-LITE 1,000-W (240-V).More information is available at dlwholesale.com.Gavita Holland SR and Wide Reflectors ARBORChar All Purpose GrowGavita Holland is pleased ARBORChar Allto introduce two new Purpose Grow (5-6-4)reflectors: the SR reflector, is a balanced fertilizerdesigned for optimal and biochar blend thatuniformity and light improves leaf and rootlevels in smaller development, and soilrooms where structure in indoor andthere is hardly any outdoor gardens. Biocharoverlap between is created by burningfixtures, and the organic matter withoutWide reflector for oxygen, which turnslarger rooms where it into a porous carbonlower intensities and ultimate material that retainsuniformity are required. water and slowly releasesSpecifically for the SR reflector, Mammoth Tents designed, essential elements. ARBORChar All Purpose Growin co-operation with Gavita, two new high-end grow tents. combines the water-holding capacity of biochar withHPS reflectors always have a rectangular light spread, never naturally derived nutrients and minerals to provide plantsquare. Therefore, these new tents are rectangular-shaped, nutrition while supporting beneficial soil microbiology.offering average light levels well over 800 µmol m-2 s-2 It contains 6% calcium to help plants avoid blossom-endwith a uniformity of more than 85% with a single fixture. rot and 2% magnesium to prevent yellowing. SourcedThe Mammoth G1 for one fixture and the G2 for two fixtures from recycled trees and loaded with nutrients, minerals,are 8-ft. high and come with Mammoth Elite finishing, the blood meal and bone meal, ARBORChar All Purposehighest-quality available today. Eager to take a look? The G1 Grow goes above and beyond traditional biocharand the SR reflector will be on display at the LA Grow Gear products. State fertilizer registrations are in progress.Show at booth #400. Visit arborjet.com/ecoline for more information.Black Box In-line Duct Filtration SystemsBlack Box meets every gardener’s needs with its series of in-line duct filter housingsand manifolds available in 250-, 500-, 1,000- and 2,000-CFM models to match the airflow of any fan in the industry. Gardeners can choose from seven standard-round flange sizes to match existing ductwork. Black Box in-line duct filterhousings and manifolds have a sliding door that allows filterreplacement in seconds, with no need to remove any ductwork. Allhousings and manifolds are made in the USA from tough, durableABS plastic. Housings work best with the Black Box line of filters,available in six different levels of protection to keep growroomsfree from dust, bugs, pollen, mold, odor and other airborneenemies. All housings and manifolds come with a five-yearwarranty. Black Box makes air filtration a breeze. To see the entireproduct series and get more information, go to blackboxfilter.com.16 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILES MiniGEN Water-cooled CO2 Generator18 The first-of-its-kind MiniGEN Water-cooled CO2 Generator is intended for use in small indoor gardens or grow tents up to 10 ft. by 10 ft. (3 m by 3 m). It produces 1.5 cu. ft. per hour of CO2 and has a removable, water-cooled heat exchanger, allowing growers to use it with or without the water-cooling feature. The MiniGEN is extremely safe to use and features an electronic ignition and anti-tip sensor. It measures just 6 in. by 7 in. by 10 in. (15 cm by 18 cm by 25 cm), puts off 1,250 BTU an hour, and comes with a propane regulator and a 12-ft. (3.6-m) propane hose. The MiniGEN has no standing pilot light, and can either be suspended from a chain or wall-mounted. Available through the Louvi Group. Visit louvigroup.com for more information. Grower’s Edge Diamond-textured Nitrile Gloves Grower’s Edge Diamond-textured Nitrile Gloves are made of latex and are powder-free. Made 6-mil-thick for strength and durability, these disposable gloves are exceptionally strong, and even though they’re built tough, they still maintain their elasticity and sensitivity for superior feel and effectiveness for trimming, working in the dirt or applying nutrients. Grower’s Edge Diamond-textured Nitrile Gloves are highly resistant to punctures, solvents and grease. Their one-of-a-kind diamond print pattern enhances grip and dexterity, establishing a new highest standard in lightweight, disposable work gloves. Ideally suited to indoor gardening and hydroponic use. Visit sunlightsupply.com for more information. July 2015 | Maximum Yield's Industry News
PRODUCT PROFILESAir-PotsBWGS is excited to welcome Air-Pot to its wide array of brands offered.Air-Pots are made from recycled HDPE plastic to actively enhance thequality of plants’ root systems, reduce growing time in the gardenand help increase yields. Air-Pots are circular and have a perfor-ated side wall. There are no flat surfaces due to the inward- andoutward-pointed cones, which eliminate root-spiraling anddramatically increase growth rates. Air-Pots minimize the need totransplant, ensure superior performance during extreme weatherconditions and reduce the chance of overwatering. They areavailable in the following models: AP330, AP310, AP315, AP320,AP325 and AP300. Contact your BWGS sales representative or visitbwgs.com today for all the details. Boveda SuperPonics Bubble Flow Buckets Humidity Control The award-winning SuperPonics BubbleBoveda provides two-way humidity control for Flow Buckets arepackages and containers. Boveda’s patented about to get evenproduct, made from FDA-compliant ingredients, better. SuperClosetis an insert that monitors the relative humidity is redesigning itsinside a container and adds or removes moisture most popular stand-as necessary to maintain an ideal 62% humidity alone hydroponiclevel. Best used with tightly sealed containers, system. From aBoveda is available in mini (4-g), small (8-g) and new reservoir, tolarge (67-g) sizes. Boveda requires no activation upgraded wateror maintenance—the user will know it’s time to and air pumps,replace the insert when it’s no longer pliable. For not one detail will bemore information, visit hydrofarm.com. overlooked. As the only fully recirculating and upwelling DWC/ebb and flow hybrid system on the market, SuperPonics Bubble Flow Buckets are already a step above the rest, and with these improvements, these systems are sure to be even more impressive. Once again, SuperCloset demonstrates how it makes some of the most current, innovative hydroponic systems in the industry. The new Bubble Flow Buckets are guaranteed to be an instant favorite with hobby and commercial growers alike. Coming soon! Call 1-877-476-9787 for more details. Black Box Carbon Cartridges Black Box is pleased to introduce its in-line, replaceable, activated carbon cartridges for the effective removal of noxious odors, gases and other airborne contaminants in exhaust lines. These carbon cartridges are a first for the industry and are used with Black Box housings and manifolds. They insert easily through a convenient sliding door, allowing filter replacement in seconds. Black Box cartridge filters have a blanket filter on the front and the back that sandwiches the activated carbon, forming millions of pores and interconnected capillary passages that act as molecular magnets. No more back-breaking cans of charcoal, no more removing ductwork to change filters, no more disposal of large steel cylinders. The first generation of in-line replaceable carbon cartridge filters is finally here. For more information, go to blackboxfilter.com.20 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILES ARBORChar Root, Flower & Fruit22 ARBORChar Root, Flower & Fruit (3-6-4) is a balanced fertilizer and biochar blend that improves leaf vigor, root development and soil structure in indoor and outdoor gardens. Biochar is created by burning organic matter without oxygen, which turns it into a porous carbon material that retains water and slowly releases essential elements. ARBORChar Root, Flower & Fruit combines the water-holding capacity of biochar with naturally derived nutrients and minerals to provide plant nutrition while supporting beneficial soil microbiology. It contains 10% calcium to help plants avoid blossom-end rot and 2.5% magnesium to prevent yellowing. Sourced from recycled trees and loaded with nutrients, minerals, blood meal, bone meal and dolomitic limestone, ARBORChar Root, Flower & Fruit goes above and beyond traditional biochar products. State fertilizer registrations are in progress. Visit arborjet.com/ecoline for more information. Mother Earth Charged Coco With its unsurpassed texture, porosity and high cation exchange capacity, Mother Earth Charged Coco grow medium creates the perfect growing environment and can sustain a plant for up to three weeks without initial feeding. This grow medium is a great alternative to potting soil and other traditional growing media such as peat-based media. It is 100% natural, made from the fiber of coconut husks and incorporates a specially formulated nutrient pack that allows growers to jump-start their plants and helps minimize the stress of transplanting. The coco fiber provides an excellent water-to-air ratio and can retain many times its own weight in moisture. Mother Earth Charged Coco has been sterilized with steam to ensure it is free of soil-borne diseases and pathogens. It also contains a proprietary nutrient blend so it is ready to use right out of the bag. Visit sunlightsupply.com for more information. July 2015 | Maximum Yield's Industry News
PRODUCT PROFILESSun System ProMagThe Sun System ProMag is a magnetic, commercial greenhouselighting fixture that features an open-core ballast designed to providecool operation and reliability for years of use. The ProMag quint-tapballast can be professionally installed at 120, 208, 240, 277 or480 V. ProMag is a 1,000-W switchable unit that can run both HPSand MH lamps (not included). The system features an attached,high-output, wide-throw, optically engineered reflector featuringSun System’s exclusive HortiBright insert that is 95% reflective and resistant to corrosion and oxidation. HortiBrightpromotes plant growth and reflects the full value of the light source for the plants. ProMag’s EZ Cap door allows forfast capacitor access. The system comes with uni-strut mounting/hanging brackets and a safety cable. It is ETL-listedfor both dry and damp locations. Sun System’s ProMag is built for commercial applications but is equally suitable forhobby growers. Visit sunlightsupply.com for more information.Dutchpro Leaf Green The Plant RiserDutchpro Leaf Green is used to The Plant Riser is aachieve good leaf development patented plant saucer within plants, giving them a healthy, a built-in riser. Thevital look. It is especially perfect addition torecommended for plants that any garden, the Planthave noticeable difficulties with Riser will increasetheir development. Leaf Green drainage and helpgives plants with a yellowish prevent root rot whiletinge a fresh green color, and insulating a plant’sit’s also great at improving root zone against coldnutrient uptake. Leaf Green floors. Other benefitsis non-ammonia-based and include elevatingcomes ready to use as a spray-on liquid. Apply at least plants away from toxicthree hours before the lights go on. Dutchpro nutrients runoff, which helps preventare stable, clear and contain organic elements. They are pH problems, and helping toavailable in a variety of sizes. For more information on protect against nutrient lockout.Dutchpro products, visit dutchpro.com. The Plant Riser #12 tray will hold more than half a gallon of runoff. Made of industrial- strength, UV-resistant material, the Plant Riser can handle more than 250 lbs. of weight and comes with a lifetime guarantee. For more information, visit hydrofarm.com.Kind LED Grow Lights Bar SystemKind LED has expanded its award-winning lineup of grow lights with the KindLED Grow Lights Bar System that will change the way greenhouses operators grow. The Kind LED GrowLights Bar System outshines conventional lighting by a wide spectrum. It is water-resistant, silent and easyto work with. No moving parts translates to a more resilient and longer-lasting systemin commercial horticulture environments that can wreak havoc on electricalequipment. The Kind LED Grow Lights Bar System is suitable for any sizeof grow table configuration, from small hobby grows to 300-ft.tables in commercial greenhouses. It can be used on itsown or as a supplemental lighting system to enhance thespectrums of the lights currently in use. Kind LED GrowLights has once again established itself as a leaderin innovation in this cutting-edge field. Be Kind.Call 1-855-559-5463 for more information.24 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILESBotanicare SlackerBotanicare has simplified its amended, lightly fortified soilless growmedium, Slacker, into one formula in a move away from its previousmoisture and aeration formulas. The new Slacker works equally well for indoor or outdoorgardening. Botanicare developed Slacker to give growers all the advantages of amended coirgrowing, including simplifying the process, taking out the guesswork, and reducing the costsand labor involved in mixing their own. Slacker contains Botanicare’s high-pith, twice-washedcoco coir blended with even more organic ingredients than it previously contained, includingfish and seaweed compost, bat guano, earthworm castings and crushed oyster shells, givingplants an immediate head start on growth. The formula also contains 10% perlite for optimalroot aeration. Slacker is available in 1.75-cu.-ft. (50-L) bags or 50-cu.-ft. (1,415-L) Supersacks.For more information, visit botanicare.com.Pulmic Sprayers Nutriculture RUSH Deep Water Culture SystemPulmic sprayers are known worldwide for their The RUSH Deep Water Culture system from Nutricultureinnovative designs and high quality. The Raptor 7 achieves up to 34 nutrient circulations perpressure sprayer holds 7 L and can be comfortably hour and has premium-quality,carried with either the handle or the shoulder anti-leak componentsstrap. It features an adjustable nozzle, a Viton valve that producecylinder and a pressure valve on a stable base. spectacularThis versatile sprayer can be used everywhere results. Thefrom small gardens to large orchards or vineyards. 2 ½-in. pipingThe Raptor 1 features an ergonomic trigger and a betweengraduated, translucent 1-L tank. It’s perfect for many pots allowsgarden and household uses. The Pulmic Tropic highly oxygenated solution to circulate sprayer brings color into the garden. quickly, while the air stone in each reservoir Available in red, blue, orange and provides roots with even greater access green, it holds 1.5 L and features to oxygen. The control unit can also be a decompression safety valve connected to a chiller. In the RUSH system, and adjustable nozzle. For more plants sit in 2-gal. suspended net pots and information, visit hydrofarm.com. are sprayed with a constant bubbling mist. Water levels are controlled by the adjustable float valve—set it higher in the vegetative stage and lower during flowering for the optimal air-to-nutrient ratio. The RUSH system is available in 10- and 15-gal. reservoirs with spacing between the center of the pots in distances of 2 ft., 2 ¾ ft. or 3 ¼ ft. This latest DWC growing system provides commercial-level growth to home growers. Visit nutsystems.co.uk for more information.Black Box Replaceable FiltersWhat’s in that Black Box? Black Box is pleased to offer six different replaceable filters for itsin-line housings and manifolds. Install Black Box housings in cooling ducts with the MERV 8pleated filter to keep hoods and glass clean from dust, pollen, bugs and particles down to3 micron for superior light transmission. For finer particle removal, use pleated MERV 11,MERV 13 or HEPA filters to remove airborne contaminants. Install BlackBox housings in exhaust ducts with the replaceable Activated CarbonCartridge filter for scrubbing odors. Or use the SporAx MERV 9 blanketfilter in a Black Box housing to capture mold and mildew spores onfresh-air intakes. All filters are available in four air flows: 250, 500, 1,000and 2,000 CFM. No matter your demands for clean air, Black Box has theanswer. For more information, go to blackboxfilter.com.26 July 2015 | Maximum Yield's Industry News
PRODUCT PROFILESGorilla Grow Tent Shorty 5’x5’Gorilla Grow Tent is expanding its lineup ofrevolutionary, height-adjusting grow tents with theintroduction of the Gorilla Grow Tent Shorty 5’x5’.The evolution of the world’s tallest grow tent intoa super-short version is a result of growers wanting Gorilla Grow Tent qualityand strength, but requiring smaller tents to accommodate basements andspaces with lower ceilings. The Gorilla Grow Tent Shorty 5’x5’ fits perfectlyinto these spaces at just 5-ft. tall, with the ability to adjust in 9-in. incrementsup to 6 ft., 6 in. This compact version of the Gorilla Grow Tent showcasesthe same intelligent design, 1680D fabric, massive all-steel frame and game-changing features that have become synonymous with GGT. Gorilla GrowTent Shorty Line: smaller stature, same innovative design and unparalleled quality. GrowStrong—even in extremely tight places. Call Gorilla Grow Tent at 1-855-GGT-GROW for more details.Dutchpro Plagron Green SensationExplode Boost your yields with organic phosphorusDutchpro Explode and potassium compounds found onlyis a brilliant bloom stimulator in Green Sensation by Plagron. Thethat delivers precious simplicity of Green Sensation allowsnutrients and minerals growers to achieve the benefits of threeto plants throughout crucial plant nutrition products withthe flowering just one bottle. This booster combines astage. Consisting bloom stimulator to increase floweringof micronutrients, productivity, a PK 13-14 to ensure densevitamins and acids, cell structure, and an exclusive enzymeit does exactly as recipe to assist in overall plant health.the name suggests: Green Sensation was developed especiallyexplosively drives for the final 4-6 weeks of the floweringflowering growth phase to guarantee high-quality yields.and bigger yields in The well-balanced composition of Greenaddition to increasing Sensation delivers all of the nutrientsplants’ resistance plants need to produce delicious, bountifulto diseases. This harvests. Green Sensation increasesproduct is suitable for yields, improves flavor and aromas through greater sugar formation, andevery irrigation system, can be used with all substrates and fertilizers. Try it out today and join aas well as most soil, hydro and coco set-ups. growing nation experiencing the benefits of Green Sensation! CombineIt is available in several sizes. Visit Green Sensation with Royal Rush for the best results. For additionaldutchpro.com for more information. information, visit phive8.com. ARBORChar Summer Stress ARBORChar Summer Stress (0-0-9) is a fertilizer, water manager and biochar blend that improves leaf greening, root development and soil structure in indoor and outdoor gardens. Biochar is created by burning organic matter without oxygen, which turns it into a porous carbon material that retains water and slowly releases essential elements. ARBORChar Summer Stress combines the water-holding capacity of biochar with naturally derived nutrients and minerals to provide plant nutrition while supporting beneficial soil microbiology. Perfect for hot summer conditions or under grow lights, it contains a humectant that draws water into the soil along with iron, magnesium and potassium to promote greening. Sourced from recycled trees and loaded with additional water management, min- erals and humic shale, ARBORChar Summer Stress goes above and beyond traditional biochar products. State fertilizer registrations are in progress. Visit arborjet.com/ecoline for more information.28 July 2015 | Maximum Yield's Industry News
INDUSTRY BUZZ CURRENT INDUSTRY NEWS AND ANNOUNCEMENTSL.A. 24 04 13 25 Countdown to Maximum YieldDAYS HOURS MINUTES SECONDS LA Grow Gear Expo – July 25-26Get your free tickets to the Grow Gear Show of the Year! You and your staff are invited to network, learn and dobusiness with exhibitors at more than 170 booths displaying products never debuted before, all at the LA ConventionCenter. Take advantage of the exclusive show specials, educational seminars, networking opportunities and expertadvice to help grow your business. SATURDAY, JULY 25 SUNDAY, JULY 26 Noon – 5 p.m. Industry & General 10 a.m. – Noon VIP Seminar & Expert Panel Public Welcome Sponsored by PRO-MIX Register your store for free at Noon – 6 p.m. Trade Show Open indoorgardenexpo.com. See you in LA! 9 p.m. Maximum Yield After Dark Industry PartyMaximum Yield Hosts After LA Expo Host Hotel Exclusive LA Expo Dark Industry Party Show SpecialsYou’re invited to Maximum Yield’s Don’t miss out on the LA Expo’s show-Industry Only party happening only specials for attending retailers.Saturday, July 25 starting at 9 p.m. Take home some of the best savings ofHeld at one of LA’s hottest night the year and stock up for fall. Show-Only Specials!spots, LA Live's Conga Room, which Book your stay for the LA Expo atis only minutes from the convention the Westin Bonaventure—the Expo’scenter and downtown hotels, host hotel—situated in the heart ofMaximum Yield’s After Dark Industry downtown Los Angeles and onlyParty will feature appies, salsa girls, a minutes from the LA Convention Center.live DJ and more. See you there! Be sure to let them know you are with the indoor gardening expo group!WIN WIN A Grow Room Display for your Store New at this year’s LA Expo is the beginner and advanced grow room display area. Showcasing the latest products from exhibiting companies, this display will demonstrate state-of-the-art set- ups and products for the most productive growrooms. Be one of the lucky retail shops to win one of the grow rooms to have on display in your shop. Thank you to all the contributing companies that have helped make this happen.30 July 2015 | Maximum Yield's Industry News
DOWNTOWN LA'S HOTTEST PARTYAFTERMAXIMUM YIELDDARK INDUSTRY ONLY PARTY LA, JULY 9 CA 25 PMCONGA ROOM @LA LIVE SALSA GIRLS • DJ • DRINKS & APPETIZERS 1-250-729-2677 Visit Maximum Yield’s booth at the Indoor Gardeningindoorgardenexpo.com Expo on July 25 for your VIP Access Pass.
BUZZDiscover the DeAblo Double-ended FixtureBuzz is building for DeAblo, DL Wholesale’s new double-ended fixture thatcombines both reflector and ballast in one versatile, ready-to-hang fixture.DeAblo works with 1,000-W Interlux double-ended lamps and most otherbrands and comes pre-mounted with a 1,000-W, high-frequency ballast.With DeAblo, you get the high efficiency of double-ended technology in asingle fixture. DE bulbs are more efficient than standard bulbs, offering anincreased light spectrum, improved lumen maintenance and acceleratedwarm-up times. The DeAblo is now in stock at DL Wholesale. Moreinformation is available at dlwholesale.com. New Grotek Display Packaging Available now from Grotek Canada are two new retail-friendly display cases for the 20-g packs of Grotek’s Vegetative Growth Booster and Blossom Blaster. These new display cases feature an attractive foil label and a convenient, easy-tear top. Each box contains 15 sachets of these world-renowned products formulated to encourage early flowering and vigorous growth. Grotek Blossom Blaster provides phosphorus to improve root development and potassium to aid in early flower sets. The Vegetative Growth Booster is an excellent complement for growing plants as it con- tains high nitrogen levels that support green growth, while the phosphorus supports photosynthetic energy production and aids in root development. Visit grotek.com for more information.32 July 2015 | Maximum Yield's Industry News
BUZZRAW=Soluble Sample Packs from Easy GrowFree with all RAW=Soluble orders from Easy Grow are the newRAW sample pack sets, including Omina, Nitrogen, Yucca,B-Vitamins, Phosphorus, Calcium/Mag, Potassium, Full Up, Silica,Kelp, Cane Molasses, Humic Acid, Grow and Bloom. Sachetcontents are suitable for dilution in 10 L of water. Available fromeasy-grow.co.uk while supplies last.Gorilla Grow Organic Insect Control Made EasyTent Makes aSplash Across Controlling the soil-dwelling stages of insect pests inthe Pond container-grown plants just got easier, thanks to an innovativeGorilla Grow Tentmade waves at The new product from The Environmental Factor. The Pot PopperHome Grown Expoin Coventry, United boasts patent-pending technologies that deliver tried-and-trueKingdom, where thecompany launched nematodes in a bio-pouch that can be applied directly ontotheir newest tentline, the Gorilla the soil and watered in.Grow Tent Shorty, as well as their new Gorilla-toughaccessories, to growers and stores in the UK and “Nematodes are amongEurope. Both lines were extremely well-received andimpressed everyone in attendance with their quality, the most-researched and the TMinnovation and design. Europe is one of Gorilla most-effective biological MCGrow Tent’s fastest-growing markets, and the UK isleading the charge. GGT has been expanding into a controls available torecord number of hydroponics shops in England. Thelatest launches are only adding to their best-in-class treat the soil-dwellingproduct lineup. Grow Strong. Mind the Gorilla. stages of insect pests such as fungus gnats, root aphids and thrips in container- grown plants, but because they are living organisms, they typically require refrigeration and can be challenging to use,” says Lorelei Hepburn, president of The Environmental Factor. “With Pot Popper, we have removed the need for refrigeration and extended the shelf- life. Each bio-pouch is packed with a million nematodes, giving growers professional-strength pest control at their fingertips.” Pot Popper nematodes are highly effective and easy to use. For more information, visit environmentalfactor.com. ExHale CO2 Bags Now Distributed by Hydrofarm ExHale Homegrown CO2 is proud to announce the newest member of its distribution team. Hydrofarm will now be supplying ExHale products throughout North America. Hydrofarm is the nation’s oldest leading manufacturer and distributor of indoor gardening supplies. With Hydrofarm’s seven distribution centers in the United States, ExHale CO2 bags will be available and fresh no matter where you are located. “We look forward to a long-lasting relationship and are excited to be teamed up with Hydrofarm,” says ExHale founder Glen Babcock. Visit exhaleco2bags.com or hydrofarm.com for more details.34 July 2015 | Maximum Yield's Industry News
BUZZBWGS Releases Mid-Year SupplementJust in time for the summer growing season, the2015 BWGS Mid-Year Supplement is now available.For use with the 2015 Wholesale Catalog, thishandy document gives busy retailers exactly what they need to get theircustomers what they want. Available starting in July, the Mid-Year Supplementhighlights hundreds of new products now available to order. BWGS is one ofthe largest suppliers of year-round gardening supplies in the nation. Contact yourBWGS sales representative at 1-800-316-1306 today to request a copy.Look for the Gavita Introducing Guano Grow & Bloom CrazyHolland, Mammoth Tents,Gold Label and Fantech New andMega-booth in LA! exclusively available fromGavita Holland, Mammoth Tents, Hydrofarm, bothGold Label and Fantech are joining Guano Growforces at Maximum Yield’s Grow Crazy and GuanoGear Show in Los Angeles this Bloom Crazy aremonth to bring show attendees derived from theeverything they need for their best bat guanogrowrooms, all in one big mega- available. Guanodisplay. On July 25 and 26, these is an ancientfour companies will be hard to source of plantmiss in a 30- by 30-ft. super-booth food provenshowcasing their quality products. throughoutGavita Holland provides top-of- the ages tothe-line grow lights to hobby, be an effective way to achieve a successful harvest, andindoor and greenhouse growers. is suitable for both indoor and outdoor plants. GuanoPioneers when it comes to mobile climate rooms, Grow Crazy is derived from superior, high-nitrogen batMammoth Tents provide growers with the ultimate in guano, which promotes fast, healthy vegetative growthquality and durability. Gold Label is the market leader in vegetables and herbs. Guano Bloom Crazy is derivedin the manufacturing of premium quality substrates from the best-quality, high-phosphorus bat guano, whichand nutrients, and Fantech manufactures the highest- encourages the highest possible yields of vegetables,quality ventilation solutions available, allowing flowers and fruits. It also aids in the production of essentialserious gardeners to grow confidently. Put these four oils and fragrances in flowers and herbs. For morecompanies’ premium products together, and you’ve information, visit hydrofarm.com.got yourself a top-of-the-line growroom! Make sure tostop by and say hi!Hummert International Chooses Kind LEDKind LED has blazed a new trail in the commercial agriculturalindustry by forming a partnership with Hummert InternationalDistribution. A global distributor of horticultural supplies and equipment, Hummert hascustomers in all 50 states and in more than 70 countries. After rigorous testing, Hummertchose Kind LED as its premier LED lighting manufacturer because of the award-winningquality and unbeatable reputation Kind LED has established with customers worldwide,alongside high PAR performance and the unique features of the K5 Series of grow lights. Winner of a Best LED GrowLight award two years in a row, Kind LED offers a 12-band spectrum and secondary optical lenses, which magnify PARand increase penetration into the canopy. This new technological breakthrough is a game-changer for the industry, as itcuts electricity usage almost in half and produces little heat. 36 July 2015 | Maximum Yield's Industry News
BUZZ Nominate Your FavoriteWholesaleSeeking Nominations: Sales Rep of the Year Contest Sales Rep 2015Do you have a sales rep who goes above and beyondto bring you the products and services you need tosuccessfully grow your shop? Give them the recognitionthey deserve by throwing their name in the hat for MaximumYield’s 2015 Wholesale Sales Rep of the Year contest. Send your nominations [email protected] before August 15. Voting runs throughout the month ofSeptember, and the winner will be announced at the Boston Indoor Gardening Expoon October 24. Visit maximumyield.com/salesrepcontest for more details.Watch Clonex Racing on ESPN Smart Pot Sales Rep Jessey Moves to Ohio Clonex is now Four years ago, I would never have the proud sponsor of believed that I would be living in Pro Stock motorcycle Oklahoma City, let alone working racer Shawn Gann and for one of the industry leaders in the Nighthawk Racing. Shawn field. The love and compassion people Gann is a top Pro Stock have for their state, team and Motorcycle racer in the way of life is mesmerizing.NHRA. Over the course of his racing career, Shawnhas had five wins and set new career-bests for However, I am excited totime and speed during the 2014 season. NighthawkRacing consists of both Kevin “Hawk” Hawkins and announce it’s time to go homeJames Perrone, who each race in the NHRA StockEliminator Class. Hawk also owns multiple hydro to become High Caliper’sstores throughout the New England area. Watch forthe team on ESPN and follow them on Facebook, territory sales representativeTwitter or at clonexracing.com. for the Northeast. I am bringing everything I have learned in Oklahoma back to Ohio, plus I’m bringing Smart Pots with me, too. I will now be based out of Cleveland. High Caliper will Jessey have more coverage than ever before in this area to strengthen our bond with distributors, stores and customers. I look forward to the challenges and feel we are ready to take them on. I can’t wait to see my friends and family. To the Ohio stores...see you soon! Illumitex on Austin’s A-List of Promising Companies Illumitex is one of Austin’s best! The top 12 most promising start-ups in the Austin, Texas, area were announced and honored by the Austin Chamber of Commerce, in partnership with South By Southwest Interactive, at a special ceremony held in May. The companies, selected by a panel of independent judges from more than 275 nominations, comprise the annual Austin A-List of Hottest Start-ups. The 12 honorees for 2015 were named in three investment-stage categories—emerging, growth and scale—and represent key sectors of innovation including big data, biotechnology, hardware, software, consumer packaged goods, music technology, agriculture, medical devices, e-commerce and mobile app development. This recognition is intended to increase the visibility of Austin’s most fundable, scalable and innovative regional start-ups, and drive more venture capital funding to central Texas. Illumitex was recognized in the growth category.38 July 2015 | Maximum Yield's Industry News
BUZZUse NutriRoot to Combat Drought StressNutriRoot from Arborjet supplies a single solution for managing drought stress, reducingwatering, accelerating root growth and improving transplant survival. Simply drench a plant’sroot zone and watch the improvement. NutriRoot provides both water management and nutrients.The water management component is a patented blend of hygroscopic compounds, includinghumectants that draw water from the air and surrounding soil into theroot zone. The nutritional supplement includes humicacid, kelp and micronutrients designed to enhance soilconditions for accelerated root development. NutriRootmakes watering more efficient, reduces plant stressand increases water storage in container-grown plants.It may be used at planting, during growing, and inconjunction with standard fertilization programs. Findmore details about NutriRoot at arborjet.com.Get the Bio Nova Display SuperPonicsStand from Easy Grow Coming to a Store Near YouNow available from Easy Grow,the Bio Nova Retail Display Stand SuperCloset has been a trendsetter in the development ofcomes free with orders of select indoor hydroponic systems for more than 10 years. Thepackages of Bio Nova products. development of SuperPonics, the fusion of two or moreThe stand serves as an attractive hydroponic growing methods in one system, has changedretail display, decorated with the landscape of home growing. The SuperPonic systems,promotional materials and holding ranging from the small, 14-site cloner to the massive,various products from the Bio 24-site Bubble Flow Buckets, will soon be available a littleNova range. Visit easy-grow.co.uk closer to home. All of the award-winning SuperPonicfor more information. systems are coming to hydro and gardening stores near you. Each SuperCloset system comes with the company’s lifetime guarantee of customer, technical and grow support, ensuring growers have what they need to knock that indoor grow out of the park. Visit supercloset.com to check out how to create your very own indoor hydroponic paradise using SuperCloset SuperPonics. New Look for Sunleaves Garden Products Mexican Bat Guano BWGS is excited to unveil the new look of Mexican Bat Guano (8-1-1) from Sunleaves Garden Products. With new sizes and improved, reusable, recyclable packaging, there are more reasons than ever to choose this natural, additive- and filler-free fertilizer for impressive gardens indoors and out. An excellent source of the nitrogen and trace elements all vegetative and young crops need, Sunleaves Mexican Bat Guano substantially boosts growth and promotes overall plant vigor. See the new face of Sunleaves Mexican Bat Guano and order today at bwgs.com.40 July 2015 | Maximum Yield's Industry News
Honoring 10+ 11 years 10 years 16 years Years in the Aaron Hook Brent Veysey Danny Rosenburg Industry Product Manager Design Manager Project Coordinator Sunlight Supply Sunlight Supply Sunlight Supply What are the ❱ Drastic changes in Watching great ideas The size, professionalism biggest changes technology, product become a reality in this and knowledge of this you’ve seen in quality and overall industry is very exciting. industry has grown so much the industry grower knowledge. I especially like the in the past two decades. over the years? Technology has created trend towards building There are several stores that What do you easy-to-use, automated inner city gardens, started out small and are enjoy most products, giving today’s with a growing number now large, well-established about working growers less to worry of people becoming retail operations. Customers’ in this industry? about and more hands- involved in cultivating expectations have changed free operation. Overall food and finding new as well. Today’s retail product quality has ways to encourage customer expects a clean, increased tremendously sustainability in their well-merchandised retail as the market has communities. It’s also setting, expert knowledge evolved. With the huge great to see so much and professional service. influx of beginners, information online about This industry continues to advanced growing all types of gardening, evolve in great ways. methods are becoming and the amount is a thing of the past. growing every day. The quality of people The amount of new I love everything about and the fast-paced products that come out this industry, particularly environment. No two every year is phenomenal. the science. I enjoy days are the same. Meeting people and interacting with different hearing them say, “I had vendors and learning ❱ this idea and that’s how about new advances in the business got started” horticulture, from new is a great experience. At growing techniques, to the Sunlight, we have many latest lighting and nutrient interesting stories of innovations. I also enjoy how we improve upon sharing my expertise current products or design with vendors, stores and new products based on consumers. This is just a suggestions from growers. fun industry to work in! I’m so glad I have the I am grateful to make a opportunity to be part of living doing something I this thriving industry. really enjoy. What makes your ❱ The ability to grow It’s really about the Sunlight Supply is a company unique with the company and enthusiastic people in every family-oriented company in keeping in the industry, as well department. The investment that always takes care of its long-term as the appreciation throughout our company is employees. They make it a employees and recognition for truly unprecedented. Craig point to promote from within like yourself? the amount of work it has a big-picture vision that and push employees to gain takes to produce at a allows us to consistently the knowledge needed to high level. deliver added value to our fulfill those future roles. It’s customers. We are true really great working for a innovators, continually company that’s allowed me challenging ourselves to to grow both professionally create a better future for and personally. Sunlight gardeners. You can’t fake Supply continues to be an your way into being a great exemplary corporate citizen company! We all strive to as well, investing in causes offer our best to be the best. and technologies that benefit the greater good.42 July 2015 | Maximum Yield's Industry News
11 years 15 years 10 years 12 years 10 yearsDina Johnson Hai Troung Mike Sinclair Patrick Vivian Yvette WadeSenior Production Buyer Sales Director Vice-president, Manufacturing Sales DirectorSunlight Supply Sunlight Supply Sunlight Supply Sunlight Supply Graphic Design Manager Sunlight SupplyThe amount of growth The overall growth of the I would have to say the For me, it is the number I think the biggestand the time in which it industry is the biggest exponential growth of this of retail stores that have change is the amount ofhas occurred is incredible. change I’ve seen over industry. The trajectory popped up in the 13 industry-related productsThis industry is always the years. The growing of this industry has years I’ve been in the and the increasingchanging. We do not methods, equipment, been nothing short of industry. When I first number of companiesmanufacture one part that technologies and products incredible. The growth has started, there were 20-25 supplying products towe used to manufacture available now are really been staggering. When retail stores on the West stores and customers.back when I was on the amazing if you compare I started, you could call Coast. Customers would The other big change isproduction floor. It has all them to what was available all the indoor gardening literally drive hundreds that the technology haschanged and improved. 15 years ago. stores in a day and talk of miles to pick up indoor improved over the years.The one thing you can with the owners. Now that gardening supplies. Now We are getting closer andcount on in this industry is is impossible to do. you don’t have to drive closer to providing indoorthat change is a certainty. far—in most areas, just a gardens with the light few miles—to find what spectrums and nutrients you’re looking for. plants need to produce the best growth.The fast pace in which The ever-changing The fast pace of The people in this There is alwayswe move and all of the landscape of this technological advancements industry make it easy something new andchallenges we face keeps industry keeps things in many areas, including for me to come to work different to learn about,the job fresh and new exciting. But ultimately, fertilizers, enzymes every day. The global whether it is a newevery day. My days fly it has to be the variety of and trace elements. In makeup of manufacturers, nutrient line and whatby! We are in an exciting people who make up this lighting, we have seen the distributors, retailers and it can do or a new typeindustry and I am happy to industry. The folks I work change from magnetic consumers from all walks of lighting technologybe part of a great company closely with, including HID ballasts to electronic, of life have allowed me to that will revolutionizedoing big things. customers, vendors and high-frequency HID ballasts, make many remarkable the industry. There are co-workers, are people and lamps with specific light friends throughout the new products being I’d be happy to share a spectrums for plant growth. years. I hope there are developed constantly cocktail (or several) with Then there are LEDs, which many more to come. and new technologies outside of work. are changing the face of are improving the way lighting. Sunlight Supply things are done. is committed to not only keeping pace with these changes, but also pushing them.The Sunlight family Our most important The constant challenge of Definitely the surrounding This company shows greatfeeling we all have decisions are usually developing cutting-edge cast of employees driving loyalty to their employeesmakes it easy to be decided by a group vote, products for the industry. one another to be the best and takes good care ofdedicated and loyal. which has worked well The family atmosphere in the industry. Also, the their people. That’s why soWhen you see the for us over the years. and camaraderie on a daily innovations and new many of us have been herepeople at the top still Everyone’s opinion here day-to-day basis and the products propelling the as long as we have. I get toworking so hard, it is is respected. Having a say fact that we have a lot of industry to new heights, work with many genuine,easy to get behind them in the company’s direction fun makes working for and using the company’s talented, passionateand do your part. has definitely played a Sunlight Supply a dream value proposition to help people who care about key part in keeping good job. The investment growers become experts the company, the industry people around. we continue to make to in their field. And finally, and our customers. attract the best people our constant push to Also, Sunlight Supply’s and deliver exceptional provide more value to our commitment to continuing products and service is customers and the market innovation to offer and pretty impressive. through better technology, produce the best gardening service and people. products available.Maximum Yield's Industry News | July 2015 43
Honoring 10+ 11 years 12 years 12 years Years in the Adam Hanscom Georgia Pierce Jean Sébastien Chillas Industry Outside Sales Manager HR and Accounting E. CanadaTerritory Manager General Hydroponics General Hydroponics General HydroponicsWhat are the ❱ Growth in the overall When I first started with The legitimization of somebiggest changes size of the industry is GH, people either didn’t of the manufacturers andyou’ve seen in the biggest change I’ve know what hydroponics retailers who have kept onthe industry witnessed. Changes in was, or the only people improving, and how theyover the years? socio-political and legal who used hydroponics have figured out how to environments have further were illegal growers. maintain steady growth advanced this growth. I Finally, over the years, the over the years. believe our industry will general consensus has continue to branch out changed, and hydroponics because these factors have is accepted as a way of yet to finish contributing growing all kinds of plants. to our growth. Second to this growth would be the increased demand for and introduction of organic- based products. We all want to be a part I love working with my GH The feeling of doing of something bigger than family. something different and ourselves and for me the constructive, and beingWhat do you ❱ one thing that keeps me a part of a businessenjoy most here are the people, the where possibilities—nowabout working culture and sense of family and in the future—arein this industry? that exists regardless of multidirectional. The fact who you work for or where that we are like a big family you come from. is what I enjoy most. Culture also plays a big We all get along like a GH has always been part here. A great vision great big family. known for having an to buy into, coupled amazing sales team, butWhat makes your ❱ with strong leaders and there is no faster highwaycompany unique continual opportunities than knowing who youin keeping to contribute and play deal with, and that feelinglong-term an important role, keeps of trust only comes withemployees me at GH. A strong, loyal time. In this industry,like yourself? following for the brand customers seek a certain helps as well. level of knowledge from us, and they will only respect us if they get it.44 July 2015 | Maximum Yield's Industry News
10 years 10 years 10 years 14 years 15 yearsJesse Pennington Krystal Pierce Luc Charnay Martin Broenkow Dale BarkerSenior Inside Sales Representative Compliance Officer Business Manager Senior Graphic Designer Chief MachinistGeneral Hydroponics General Hydroponics General Hydroponics General Hydroponics Gualala RoboticsThe biggest changes Growing food both More professionalism. The last 10 months, when Looking at our company,I’ve seen over the years in greenhouses and I think the industry big companies decided I would say the biggestare the sizes of the retail hydroponically has has had to adapt to its our industry is important change has been theoutlets. When I started, advanced a great deal. constant growth. This enough to buy their way industry’s overalla “big store” maybe There is now a lot of situation has created a into the market. growth, both in the UShad two locations and a interest in locally grown, highly transformational and globally. As chief10,000-sq.-ft. warehouse. high-quality produce. As environment with unique machinist, part of myNow there are stores with we continue to gain more challenges to work with, job is streamlining thefive or more locations and knowledge on growing making it interesting and manufacturing process50,000-sq.-ft. warehouses. different crops in certain challenging at the same of LightRail products.Other big changes are the systems and climates, the time. I don’t want to take Through doing so, weemerging technologies interest in growing just what I know for granted have been able to keep upand different methods continues to climb. as tomorrow might with increasing demandsof gardening, such as prove me wrong. while keeping LightRailLED lighting and made in America.aquaponic systems.What I enjoy most about My favorite part I enjoy meeting new Being anonymous. Creating good productsworking in this industry of working in the people when I can. Most that start off as a simpleis the people. People hydroponics industry is, people in this industry idea. We are a team ofwho enjoy gardening and whether you’re working have character and that gearheads here at Gualalafostering life are my kinds as technical support, makes it unique. Another Robotics and we all enjoyof folks. I can’t imagine sales, R&D, or behind the aspect I value is creativity. the inventive process.working in the financial scenes in compliance, I often find people are not The creative aspect ofor tech industries. Human every time you come afraid to push boundaries, my job is exciting.interaction is infinitely to work you’re helping and this shapes anmore interesting and someone grow a better industry that leads ratherfulfilling to me than garden. Our business than follows in termscrunching numbers or is all about people and of innovation. It isanalyzing data. happy growing. pretty exciting.I think so many of us at The reason I have stayed GH has been good at Working with a group That’s an easy one.GH have stayed on board with GH is because I nurturing its family of dedicated individuals Multiple, flexible skifor so long because love the work I do and culture over the years. on projects we’re days! We’re located inwe enjoy each other’s the people I work with. I We are like a clan. passionate about. Steamboat Springs,company and we all have spend more time at work Overall, we are there Colorado, and we havevested interests in the than I do at home. My for each other. And some of the best powdersuccess of the company. co-workers have become there is something a bit skiing in the world. If it’sWe all have each other’s a second family. magical about working a powder day, we are upbacks and are a source of with a company that the mountain. As perkssupport both in and out is a leader within this go, that’s priceless.of the office. We want to exciting industry. I seehelp each other succeed it as our duty to, as we 45in both our professional grow, make sure weand personal lives. keep the magic alive, despite the growing professionalization of our industry.Maximum Yield's Industry News | July 2015
Honoring 10+ 11 years 14 years 14 years Years in the Joe Aiken Russ Davis Rob Gorden Industry Great Lakes RegionalTechnical Mgr. President and COO Arborjet Arborjet Dir. of Urban Forestry & Bus. Development ArborjetWhat are the The increased access to The move toward larger The process of protectingbiggest changes information that gives grow platforms and the plants has become moreyou’ve seen in people more knowledge new products being sophisticated and therethe industry and the ability to learn introduced by other is a greater focus on theover the years? about products. industries that have environmental impact modified the industry. of products and finding effective, targeted ❱ solutions to treat a wide array of pests. The pests we face today are more invasive, and many have no natural predators, so it’s up to us to protect the plants they attack.What do you ❱ I love the challenges. Working strategically with I enjoy knowing I amenjoy most There are always new a team to create something making a differenceabout working pests and problems to that has such a positive by protecting both thein this industry? address. To some degree, impact on people. Whether environment and plants. there is almost a Sherlock it’s helping people enjoy I like knowing I am doing Holmes element to plant a better garden, grow my part to reduce the loss care, where you have to organic food or just solve a of trees in the urban forest. come up with the best problem, we make people’s Plus, being able to teach solution to address the lives better while helping people what I know is problem without causing to protect the environment. extremely gratifying. more harm.What makes your ❱ The Arborjet team has a First, we have a rigorous, It’s challenging work thatcompany unique combination of think-tank lengthy hiring process comes with the chance toin keeping mentalities, where the to ensure we only hire make a difference. Whatlong-term leadership is always the best talent. Second, we do has meaning andemployees open to new things and we ensure people are value, and I feel I havelike yourself? suggestions. Arborjet challenged by their made an impact on the really cares about the work and are always company. My opinions environment, and also learning in an open, matter, and my skills and about applicators, which collaborative environment. knowledge are being put is why we have developed Finally, we recognize to use. As a result, we so many innovative, accomplishments in a have made innovative effective products. number of ways, including progress on how people fair compensation, protect plants. exceptional benefits and profit sharing.46 July 2015 | Maximum Yield's Industry News
16 years 18 years 15 years Honoring 10+YearsSteve Ulrich Benoit Goessens Frank Garcia in the IndustryReg. Dist. Cntr. Mgr. PA Executive VP, Sales & Marketing Purchasing Supervisor Continues inAugustHydrofarm Hydrofarm Hydrofarm So far in our Honoring 10+YearsThe biggest change I’ve The explosion in the In the 15 years I have been in the Industry series, we’ve heardwitnessed since the late number of businesses with Hydrofarm, there have from plenty of indoor gardening’90s is the explosive involved is the most been so many changes. For employees who have manygrowth both internally significant change me, the most pronounced intriguing views about our evolvingwith our product offerings I’ve witnessed. It has difference is the amazing industry, and the responses haveand facility expansions, benefitted the entire range of products now all been insightful and relatable inand externally with the industry, but rapid available. These give the some way. Look out for the nextnumber of retail stores growth has resulted in hobbyist the opportunity to issue of Industry News, wherewe distribute to. It seems some erosion of sound experiment with advanced we will be honoring even morelike there are always new and sustainable business technology and cutting- dedicated employees who havefaces with new ideas. practices. Conversely, edge materials to produce witnessed a lot of industry growthGrowth on every level improved business the best yields possible. over the years. We encourage youand in every direction! presentations and image to read about how they feel things has resulted in more have changed, and what they enjoy widespread appeal most about our diverse industry. among consumers. Do you know someone who has reached the 10+ year milestone at theThere never seems to be First and foremost, my I have been an avid same indoor gardening company?a dull moment. There’s co-workers and the outdoor gardener for To recognize this individual, pleasealways a new challenge, many great people in this many years; this industry contact [email protected] new to meet or business. Also, watching has taught me to geta new product to learn its growth and mainstream the most out of indoorabout. I appreciate the acceptance, as well as growing. I enjoy workinggeneral attitude exhibited some of the cutting- with folks who are just asby most industry edge technology that passionate as I am, andprofessionals; they’re entrepreneurial individuals love swapping storiesenterprising, innovative and companies have about techniques andand hard-working. Most created or adopted and methods that produceare very green-minded modified for our industry. awesome results.and want to take careof Mother Earth.I think it’s the overall Exemplary leadership and Good leadership. Hardcaring and generous productivity from the top work is modeled fromnature of Hydrofarm’s down. A company culture the top at Hydrofarmupper management. characterized by a strong by our president/CEOFrom the paid time off to work ethic, an open-door and it’s contagious.the ESOP program, it all policy, good camaraderie Hydrofarm employeesserves to help employees and a sense of humor. This are entrusted withmeet their personal goals fosters mutual respect, responsibility, whichand keep a work/family self-motivation and allows us to grow withbalance. It’s also the creativity, and employees the company. There’scompany’s willingness to choose to grow old with a positive culture ofre-invest in itself, such as a company that has their mutual respect andnew systems and tools to best interests in mind. collaboration bothhelp us do our best. within and between departments, allowing us to accomplish common goals.Maximum Yield's Industry News | July 2015 47
COMPANY SPOTLIGHT THE PEOPLE AND PRODUCTS BEHIND OUR INDUSTRY’S WORLD LEADING COMPANIESBWGS Celebrating 20 Years of Growing Bloomington Wholesale As one of the largest wholesalers of year-round gardening Garden Supply (BWGS) supplies in the United States, BWGS is a name that has become synonymous with indoor gardening and hydroponics. This HEAD OFFICE: 7854 N. State Road 37 year, the company is proud to celebrate its 20th anniversary, Bloomington, Indiana 47404 and Maximum Yield’s Industry News has the scoop on how it PHONE: 1-800-316-1306 has transitioned from wholesaling just one brand, to several WEBSITE: bwgs.com hundred brands comprised of thousands of products. Thanks to YEARS IN BUSINESS: 20 loyal customers and outstanding employees, BWGS has had a MOTTO: Full Spectrum Distribution successful two decades and looks forward to a bright future.50 In 1995, the indoor gardening landscape in the United States looked a lot different than it does today, and throughout its seemingly rapid trans- formation, BWGS (Bloomington Wholesale Garden Supply) has been there every step of the way to witness the number of retailers explode and the number of related products going from quantifiable to limitless. BWGS was started by Martin Heydt, a man who successfully carried out his vision for a one-stop shop for year-round gardening and hydroponics supplies. “Martin realized a large void early on in our industry’s infancy, especially in the Midwest and on the East Coast,” shares Chris Keck, vice-president of sales and marketing. “He saw that there were no true one-stop-shop companies where retailers could get everything they needed to stock and easily run a garden retail store July 2015 | Maximum Yield's Industry News
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