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retailers VOL. 37 NO. 10 ~ FEBRUARY 2018 Valentines Day Sales Expected Over $18B

B-Stock Solutions powers the largest global network of B2B liquidation marketplaces.Our award-winning platform connects customer returns and overstock inventory fromretailers and manufacturers directly to qualified business buyers through customized, private-label online auction marketplaces. Want More Info? Circle #08 on page 11 • www.Vendor411.com www.bstock.com

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SHOE DEALS 4-U! DISCOUNT DEALS SINCE 2002 BIG selection of Brand Name Shoes and Footwear, Clothing, Bags & Accessories Fast Shipping from Our West Coast WarehouseSPECIAL CLEARANCE DEALS 50-70% OFFCharles David Bracelet Converse Chuck Taylor All Star Kenneth Cole Water Leather Keen Hi (Women) (Women) (Unisex-Adult)80% OFF 70% OFF 70% OFF$38.00 $57.00 $31.20 Brooks Fusion Dolce Vita Ronan Hush Puppies Upbeat (Men) (Women) (Women)60% OFF 60% OFF 60% OFF$46.40 $16.00 $17.60Nike Air Conversion 3/4 Born Karmina Dexter Clogs Questa (Men) (Women) (Women)60% OFF 50% OFF 50% OFF$28.00 $38.00 $30.00Mark Nason Culver Skechers Twinkle Vince Camuto Davena Wishes Enchanters (Men) (Women) (Girls)50% OFF 50% OFF 60% OFF$30.00 $68.00 $16.00New Balance Franco Sarto 725 Wide Janice (Women) (Women) 50% OFF 50% OFF $35.00 $56.00 Order With www.UniverseWholesale.comCon dence From:Page 4 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for RETAIL STORE OWNERSPresented within the pages are the latest offerings from the country’sleading merchandise wholesalers. The advertisers herein sell strictlywholesale and require that you purchase with the intent of resellingthrough retail channels. HOW TO USE THIS DIRECTORY  Locate the products that interest you. See our product directory located on pages 6 & 7.  Make direct contact with advertiser. Most will have catalogs and price lists for you.  Order your merchandise, which will be shipped directly to your store. CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com TO GET FREE CATALOGS/PRICINGFORUM PUBLISHING COMPANY CONTACT US:383 East Main Street, Centerport, NY 11721 TEL: 1-800-635-7654 FAX: 631-754-0630www.RetailersForum.com Email: ForumPublishing@gmail.com RETAILERS FORUM MAGAZINE | FEBRUARY 2018 Page 5

Sell to over 60,000 ADVERTISERS INDEXstores through Forum PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 631/754-5000 THE TRUSTED BUYING SOURCE FOR RETAIL STORES!DRESS UP FOR FEBRUARY 2018 ADVERTISING SMARTEST BARGAIN . . . . . . . . 65 FORUM AD RATES . . . . . . . . . .09 STRIPS . . . . . . . . . . . . . . . . . . . . 16PROFITS!Every Day’s A Treat!WHOLESALE TOP TEN WHOLESALE . . . . . . . 94 APPAREL WESTERN EXPRESS . . . . . . . . . 25Costume Club 1 STOP WHOLESALE . . . . 74/75COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! BLANK TEES. . . . . . . . . . . . . . . .62 BOOKS BOUTIQUE CLOSEOUTS. . . . . .41 4 NEW DATABASES . . . . . . . . . 96 100’S IN STOCK CLOTHINGWARE . . . . . . . . . . .47 AUCTION DIRECTORY . . . . . . . 98 All Occassions FASHIONABLE SALES. . . . . . . .51 CLOSEOUT DIRECTORY. . . . . . 59 FLIRTY WHOLESALE . . . . . . . .66 CLOSEOUT NEWS . . . . . . . . . . . 39 Fast Same Day Shipping HEAVENLY SUITS . . . . . . . . . . .18 HIDDEN WEALTH . . . . . . . . . . . 99 Flat Rate Delivery SCARF WAREHOUSE . . . . . . . .71 SALESMANS GUIDES . . . . . . . . 88 STYLE IN FASHION . . . . . . . . . .16 TRADE BOOKS. . . . . . . . . . . . .100wwSewe.oUuSAr aCodsotnumpaegrse.c8o4m STYLISH PLUS . . . . . . . . . . . . . .77 UIN DEALS . . . . . . . . . . . . . . . . .61 CANDYLIGHT UP WITHOUT USACOSTUMERS.COM . . . . . .84 SWEET WHOLESALERS . . . . . . 43 LIGHTING UP! Electronic CigarettesFull Service Wholesaler • We Ship WorldwideLIGHT E CIG• Disposables• Atomizers • Kits • E-Liquids • E-Cig Batteries • E-Cig Accessoriessee our ad on page 57More Moneythe SecondHM2ouEt-hC$1iAg.t8oR5mouiznedrE-foL5rimqEu-LCidBigoEt$-tJl1eu.3ic0eE1-0CCciaagrrtkrCiitdhIganrecgsleu, rWdsea$sl6l,1.U5c0SigB,,NicoSEtHi-nICSeiHgDAi$sZ3pe.o4rs5oableTime Around!wwRewsce.yeLclipgegdh7t4Cle&oct7ih5ge.scomCigCahEra-eCrtgateessre$+w1/102.U50SBR3wo./5uCmnodlilAMHtoeomaudtihzseE$r-3SC.8eig3tWe Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE CPRREODCIETSCSAINRGD ASSORTED ITEMS CELLULAR www.EXScredit.com AUCTION FINDER . . . . . . . . . . .68 CELLCITY.BIZ . . . . . . . . . . . . . . 31 B STOCK SOLUTIONS. . . . . . . .02 WHOLE-CELL . . . . . . . . . . . . . . 79Sales So Bright with Our Shades! BEAN WHOLESALERS . . . . . . .58 BULQ.COM . . . . . . . . . . . . . . . .17 COMPUTERS See Our ad on Page 19 DIRECT LIQUIDATION . . . . . . .16 REFURB SHOPS . . . . . . . . . . . . . 32 DOBA DROPSHIP . . . . . . . . . . .95These Shoes EVERYTHING CLOSEOUTS . . .30 CONSUMER ELECT. are Made EZ DROPSHIP. . . . . . . . . . . . . . .32 FIND IT CHINA . . . . . . . . . . . . . . 63 for GET THAT WHOLESALE . . . . . .93 MEGA UBID . . . . . . . . . . . . . . . .56 CREDIT CARD PROFITS RAMSONS IMPORTS . . . . . . . 21 PROCESSING REMY WAREHOUSE . . . . . . . . .70 EXP MERCHANT . . . . . . . . . . . . 86 79 South China EXS CREDIT . . . . . . . . . . . . . . . . 97 Page 13 Does anybody read these?CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to INCREDIBLE INDIA Long Island, NY

#1 HANDBAGS NOVELTIES Advertise in BUYING GUIDE BAG CLOSEOUTS . . . . . . . . . . .67 BESY VALUE PRODUCTS . . . . .28FOR RETAIL STORES! BAG VENDORS . . . . . . . . . . . . .42 COOL GLOWING . . . . . . . . . . . .73 See Page 9 DISPLAY/SUPPLIES HEALTH & BEAUTY R/C & TOYS 2.7¢ Long & SERVICES ULTRA BALM SKIN CARE. . . . .18 RC VARIETY. . . . . . . . . . . . . . . .87 Distance! SOARING RC . . . . . . . . . . . . . . .38AVVO . . . . . . . . . . . . . . . . . . . . .52 HOME & HOUSEWARE FORUM123.COMCC WAREHOUSE . . . . . . . . . . . .90 RUG PROFITS. . . . . . . . . . . . . . .81 SPECIAL FEATURESE-STORE BUILDERS . . . . . . . . .64 SJT ENT. . . . . . . . . . BACK COVER FORUM ADVERTISERS PICS . .22 Accept Credit CardsE STORE SIGNS . . . . . . . . . . . . .91 FORUM WORKSHOP . . . . . . . .36 At Your Business.E-STORE SITES . . . . . . . . . . . . .50 INCENSE/OILS READER RESPONSE . . . . . . . . .11FB CAMPAIGNS. . . . . . . . . . . . .78 DD BULK . . . . . . . . . . . . . . . . . . .20 RETAILING NEWS . . . . . . . . . . .14 EXP MerchantFIND IT ASIA. . . . . . . . . . . . . . . .92 MYSTICAL MOMENTS . . . . . . .40 WHAT’S HOT . . . . . . . . . . . . . . .12 See Page 86FORUM ADVISORS . . . . . . . . . .44FUNDING OFFICES . . . . . . . . . .76 JEWELRY/ SUNGLASSES Looking Thru RosePROMOTIONAL REWARDS. . .80 CTS SUNGLASSES . . . . . . . . . . .19 Colored SunglassesPROTECTION PLANS . . . . . . . .54 SUNNY TRADING . . . . . . . . . . .29RETAILERS BANK . . . . . . . . . . .72 SunnySALES GROUP BAGS. . . . . . . . .48 TradingSETON SIGNAGE . . . . . . . . . . 109VACATION PROMOS . . . . . . . .82 See Page 29 DROPSHIP TO PROFITS! DROPSHIPPERS ACCESSORIES TRADE SHOWS 1000’s of ItemsDOBADROPSHIP.COM . . . . . .95 BLING WHOLESALER. . . . . . . .03 See our ad on page 95EZ DROPSHIP. . . . . . . . . . . . . . .32 BODY CANDY HQ . . . . . . . . . . .49 BUND JEWELRY. . . . . . . . . . . . .85 ASD VEGAS SHOW . . . . . . . . . .34 WHOLESALERS: E-CIGARETTES & CLOSEOUTS FOR SALE. . . . . . .83 Increase Your Sales SMOKE SHOP ITEMS HAUTE JEWELRY. . . . . . . . . . . .24 NORTON’S SHOWS. . . . . . . . . .33 By Advertising Here!DOOBTUBES . . . . . . . . . . . . . . .20 HIPWHOLESALE.COM . . . . . . .45HEAVENLY . . . . . . . . . . . . . . . . .46 JEWEL CLEARANCE . . . . . . . . .28 631-754-5000LIGHT E CIG . . . . . . . . . . . . . . . .57 JEWELRY MINERS. . . . . . . . . . .53LOGIC WHOLESALE . . . . . . . . .69 SHAKE WHOLESALE. . . . . . . . .30 OFF PRICE SHOW . . . . . . . . . . .35 HOWDIE PARTNER! FOOTWEAR LIGHTERS VIDEOS & DVD’S Thar’s Money79 SOUTH CHINA . . . . . . . . . . .13 EAST WEST TRADING . . . . 26/27 DVD BUNDLE . . . . . . . . . . . . . . .60 in WesternSNEAKER CLEARANCE. . . . . . .37 AccessoriesUNIVERSE WHOLESALE. . . . . .04 WATCHES & CLOCKS TIME WHOLESALERS . . . . . . . .55 WESTERN EXPRESS GREETING CARDSPOPULAR GREETINGS . . . . . . .18 See Our Ad on Pg. 25 VISIT FORUM ON THE INTERNET View our latest books at www.bizbooks.org WATCH DEALERS . . . . . . . . . . .24 Buy Closeouts NEXT ISSUE OF FORUM PG 59 WILL BE CIRCULATED AT USA’s Top Closeout ASD MARKETWEEK Dealers Book www.forum123.com

ADVERTISING INFORMATION www.retailersforum.com VOJLU2N8EN2O0.028MMARESREERETKGLCAEYLIHTPLLIAITINNKNIGGAEDNTIATSI!INPEPSSS!OURCESReach Active Buyers with our Print ReadershipPlus over 235,000+ Page Views Monthly Online Apparel and Accessory Stores ESTABLISHED IN 1981 as a buying source for store Card and Gift Stores owners and wholesalers, Retailers Forum offers advertisers Discount and Dollar Stores a large national circulation to showcase their products Distributors and Jobbers and services. Many of our readers are located in rural General Merchandise Stores areas where access to merchandise is difficult, making our Internet On Line Stores magazine indispensable to their buyers. Mail Order Catalog Sales Novelty and Toy Stores Through our unique direct mail and trade show On Line Stores circulation we constantly rotate our mailing lists, adding Resort and Souvenir Stores new stores monthly enabling us to deliver new, fresh Sporting Goods Stores buyers each and every month you advertise with us. Variety Merchandise Stores Wholesalers In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 235,000+ page views monthly for our advertisers, which is in addition to our print and mail distribution. Your online ad will link to your website and email address and we provide unlimited transfers from our readers into your website 24/7.FORUM PUBLISHING COMPANY CONTACT US: TEL: 1-800-635-7654383 East Main Street, Centerport, NY 11721www.RetailersForum.com FAX: 631-754-0630 Email: ForumPublishing@gmail.comPage 8 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

retailers BONUS TRADE SHOW DISTRIBUTION 2018ADVERTISING RATES JANUARYAD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES Biloxi Wholesale Show $275 $250 Philadelphia Gift & Variety Show› Page $400 $300 $400 $350 Seattle Gift Show St. Louis Gift Show¼ Page $525 $425 $500 $450 FEBRUARY½ Page $625 $525 Louisville Gift Show Off Price Specialist ShowFull Page $850 $750 $700 $650 Charlotte Gift Show California Marketplace2 Pages $1,350 $1,250 $1,150 $1,050 MARCHPrices shown per month, above rates include full color printing ASD Marketweek Las Vegas Show Norton’s Gift & Variety ShowADVERTISING SPECS Oklahoma City Wholesale Show› Page: 2¼\" high x 3¼\" wide ½ Page: 4‚\" high x 7\" wide or APRIL¼ Page: 4‚\" high x 3¼\" wide Full Page: 9½\" high x 3¼\" wide Hawaii Merchandise Expo 9½\" high x 7\" wide Minneapolis Gift & Variety Show Portland Gift ShowEmail or provide CD of ad in exact dimensions as JPG, TIF or preferred Charlotte Gift ShowPDF format in CMYK color, 300 dpi resolution only MAYFULL MARKETING PROGRAM INCLUDED >> Off Price Show NY Monthly print and mail magazine JUNE Charlotte Gift & Variety Show Online magazine and search marketing Dallas Gift & Variety Show Norton’s Gift & Variety Show Distribution at over 45 trade shows JULYPrinted Magazine Reader Response California Marketplace • Generates leads from buyers Oklahoma City Wholesale Show • Your ad is featured in our interested in your products Philadelphia Gift & Variety Show printed magazine circulated through a code placed in to buyers across the USA. your ad and on-line at AUGUST Includes distribution at over www.vendor411.com. Free for ASD Marketweek Las Vegas Show 45 trade shows. all half and full-page ads. Biloxi Wholesale Show Louisville Gift ShowComplete Digital Magazine Search Marketing Asia America Wholesale Show • Your ad runs on-line at • Your company included in Miami Wholesale Show www.RFmagazine.com the industry’s leading search Off Price Specialist Show • Over 235,000+ monthly engine: www.supplier411.com Seattle Gift Show page views St. Louis Gift Show • Active link to your website SEPTEMBERPhone APP Charlotte Gift & Variety Show • Your company included in our Hawaii Gift Show free iPhone and Android APP. Las Vegas Gift & Resort Show Imagine YOUR company right Norton’s Gift & Variety Show on the buyers phones! OCTOBER Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER Gatlinburg Gift Show Hawaii Merchandise Expo Pigeon Forge Show Norton’s Gift & Variety Show Smoky Mountain Variety DECEMBER Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER RETAILERSAcross the land this month is FORUM known as themonth of love —at least for your customers. For us retailers it is SALES & MARKETINGone of the first major holidays since the Christmas sales season. Gregory Brown Tom Richards HAVING come off a much some brilliant gifting ideas at Scott Savittbetter than expected holiday your store. Decorate your Martin Stevensseason there is great en- selling space for the holidaythusiasm in the industry. and post up some great gift OFFICE MANAGERAs it turned out many brick ideas to lure the buyers in. Leah C.and mortar retailers did wellas shoppers ventured out REMEMBER your business is PRODUCTIONfor traditional shopping always competing with the big Lisa Maresca-Smithexperiences. box stores and online sellers so focus on offering your CREDIT DEPARTMENT HOPEFULLY your stores will shoppers the special items Kristine Hinesbe busy servicing shoppers they need. You don’t need tolooking for special Valentines compete with the standard CIRCULATIONDay gifts for their loved ones. The weather fare that is deeply discounted at the Discount Reading Svc.across the country has been unseasonably majors. Be unique and creative and showcold and that has hampered some sales. different items that are not readily sold LITERARY STAFFWhen it snows in Florida, you know it’s at your competitors. Your customers will Patricia Luebkebad! be more inclined to shop at your store Jason Meyers and you will be able to keep appropriate Rachel Spearman BUT the good news is that Valentines margins so you can make money.Day and Presidents Day are big retail AS for Presidents Day, this always gets COLOR PRODUCTIONevents and shoppers of all ages will be the shoppers out as they look for deals Anchor Imagingout and about, or online to fill their wish and discounts on many everyday itemslists, whether it be gifts for others or for and appliances that they may need. The PRINTINGthemselves. major stores do a lot of advertising for this Composing Room day, so make sure you piggyback on that THE biggest benefactors of Valentines by getting them to stop at your business ART DIRECTIONDay will be jewelers and florists of course, as they’re driving to Walmart! Gregory Stevenshowever many types of merchandise can OUR next issue will have big circulation Martin Stevensbe marketed to your customers. Why at ASD Marketweek at the Las Vegascouldn’t you gift a special fishing lure, Convention Center. Please be sure to stop OVERSEAS OFFICEcamping item or personal electronic by our exhibits at SU-1 and say hello, check Trade Channeldevice to your loved one? Every store out our books and directories and pick upneeds to capitalize at a time when money a March magazine. N.W. Guineastr 30is being spent in the marketplace. That 2022 PA Haarlemmeans that YOU need to come up with Netherlands>>ON-LINE SOURCING The entire issue of +31-23-531-90-22 Retailers Forum Magazine Published Monthly by: Forum Publishing Co. is posted on-line at 383 East Main Street www.RetailersForum.com Centerport, NY 11721 Tel: 631/754-5000 Includes: Website Links * Fax: 631/754-0630 E-Mail Links * Printable PDF’s forumpublishing@gmail.com www.retailersforum.com ACCESS OUR MAGAZINE FROM ANYWHERE 24/7 36Years 1981-2017 RETAILERS FORUM is published monthly at $50/year USA, $75/year foreign. Entire contents copyright ©2017 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailersReader ResponseFREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.comAPPAREL GREETING CARDS NOVELTIES/TOYS❒ All Advertisers in APPAREL ❒ All Advertisers in ❒ All Advertisers in ❒ 01. 1 Stop Wholesale ❒ 28. Style in Fashion GREETING CARDS NOVELTIES/TOYSCREDIT CARD PROCESSING ❒ 06. Popular Greetings ❒ 05. Best Value Products❒ All Advertisers in HEALTH & BEAUTY SMOKE SHOP CREDIT CARD PROCESSING ❒ All Advertisers in ❒ All Advertisers in ❒ 38. EXS Credit HEALTH & BEAUTY SMOKESHOP ❒ 68. NOAMB.com ❒ 53. Ultra Balm Skin Care ❒ 19. DoobtubesFOOTWEAR HOME & HOUSE SUNGLASSES❒ All Advertisers in FOOTWEAR ❒ 37. 79 South China ❒ All Advertisers in HOME & HOUSE ❒ All Advertisers in ❒ 04. SJT Wood PlaquesGENERAL & VARIETY SUNGLASSES INCENSE❒ All Advertisers in ❒ 30. CTS Sunglasses ❒ All Advertisers in INCENSE ❒ 32. Sunny Trading GENERAL & VARIETY ❒ 41. Mystical Moments WESTERN ❒ 08. B Stock Solutions JEWELRY ACCESSORIES ❒ 02. Bulq.com & ACCESSORIES ❒ 15. Direct Liquidation ❒ All Advertisers in ❒ 03. East West Trading ❒ All Advertisers in ❒ 07. Ramsons WESTERN ACCESSORIES JEWELRY & ACCESSORIES ❒ 48. Western Express ❒ 11. Haute Jewelry For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721Your Name _____________________________________________ Type of Business ____________________________________Company Name _____________________________________________________________________________________________Address ____________________________________________________________________________________________________City ____________________________________________________State _____________________ Zip ______________________E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact: BOUTIQUE LOOKS, CLOSEOUT PRICE LONG time advertiser, BoutiqueCloseouts.com has announced thatwww.BoutiqueCloseouts.com they have expanded their merchandise lines to include not only boutique inspired clothing but also accessories and shoes as well. FASHION is a big market as we all know and retailers, online sellers and flea market vendors strive to bring their shoppers the newest merchandise at the best prices. It’s a competitive industry, but when you have a supplier like Boutique Closeouts you are able to stock quickly and efficiently with their very low minimum oders as well as buy at the best wholesale pricing so you can offer your shoppers sharp pricing. THIS month’s specials are sweatshirts at just $12.73 with NO mimumum order - in all sizes. For more information, contact:39 YEARS OF EXPERIENCEwww.CloseoutsForsale.com WHEN it comes to selling costume jewelry there are countless wholesalers in the marketplace, many of whom are inexperienced or selling inferior merchandise that will turn your buyers skin green! That is the simple truth about these products. s. NOT at CloseoutsForSale.com, one of the internets leaidng providers of top quality jewelry items! With over 39 years experience and fast shipping from their New York warehouse, your buyers will be delighted with the prices and the quality of the items you will be offering them. IMAGINE buying most items for under $9.00 and turning them around at 2-4x margins depending on your clientele. Add free shipping on any oonrAdlientreobtvuensri$n:1e0sts(.yResA, jusDt $e10)SaHndoyouwcanerexallyHstioBckiutp oyouRr rSet:ail store or Premiums & Giveaways for your CliTHIS month’s special: Men’s Iced Out Rings $8.99! For more information, contact:SHOW SEASON IS HEREwww.PromotionalRewards.com MANY of our regular readers are wholesalers and manufacturers that present their offerings at trade shows and events around the country. When you are exhibiting at these shows it is often nice to have promotions to hand out to potential buyers (freebies). THESE items can be expensive and since you’re giving them out free you need to buy at the best prices you can. In comes Promotional Rewards company. With decades of experience and expertise in the promotional products industry, they can set your company up with personalized items as littl3e2aoszp.ennies an item! Dozens of SApLoLrtosfBthoetitrlemerchandise is made in the USA and tPhreiynpterdomBiasegsto match Pen/Highlighter 73 19¢ ¢Combos or beat any competitors prices,PTehnesir new website makes it ea+syutopshop byLarge V price or event. Special now on Highlighter Pens! Ru 77 11 11¢ ¢ ¢Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654Page 12MFaEBdReUALRYa2r0g1e8st| RETAILERS FORUM MAGAZINE • We Match or Beat any Competitor Selection at Lowest Prices

w Want More Info? Circle #37 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | FEBRUARY 2018 Page 13

More Retailers Look To Sell On Amazon OVER the last few years at our trade show booths we are constantly asked by retailers and wholesalers about how they can get started selling on Amazon. We expect that this year that same question will be asked even more frequently. WITH speculation that Amazon is looking to acquire Target (a rumor as of press time) and with the company expanding into food, drugs and many consumables, the question on how to join them if you can’t beat them is more popular than ever. THE largest problem with Amazon is that they are described as category killers. They watch trends and pricing and it becomes impossible at times for vendors to make money because of the massive discounting and competition. Always great for the consumer when this happens, but what about the retailer and wholesaler. But they are quite here to stay so we are passing along some tips we learned of in leading business magazine, Inc. 1. Consider your product and pricing Being that Amazon is so competitive you need o make sure that your product is going to stand out amongst the countless others. Do you have a hard to find item? If it is a common product you will be forced to competitively price and that will mean low margins. 2. Optimize the listings Try to use dynamic, relevant key words the shoppers may use when searching for your specific product. Make sure you have a detailed description and good pictures of the item as well. Make sure all the terms are relevant so you are not just stuffing the listing with needless verbiage. 3. Understand Your Costs It is important to calculate all of the selling fees ahead of time. Many Amazon dealers don’t bother to do this and wait until after a product is sold to learn how much profit they made. On Amazon selling a 25% margin is considered a healthly margin! That is kind of ridiculous in retailing when we look for at least 50% margins. 4. Can you restock quickly? Is your item selling out fast? If it is than the last thing you want to do is run out and not be able to fill orders. Be sure you account for inventory. Successful Amazon sellers try to keep between 30-90 days of inventory on hand at all times. IN closing. Amazon is not hard to set up to sell on, it is just hard to make money selling on it unless you have a unique product or products selling with low profit margins. Unfortunately because of the powerhouse that this online marketplace is, it effects all of our retail stores and businesses who simply cannot survive on a 25% or less margin. Thank you internet! Hiring Rate Increases for Small Businesses SMALL business ended 2017 with a hiring pop, adding 94,000 jobs at the end of the year. Many of the new hirings were in service type businesses around the country and overall there has been a gain of over 250,000 jobs gained reported to ADP payroll service at the end of 2017. Retailing Tidbits AMAZON has obtained a patent on an Augmented Reality mirror that you can super impose clothing onto yourself in various backgrounds. You can see yourself in your bathing suit with a beach background, a business suit in a board room, etc. No roll out plans announced as of yet. For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!Page 14 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

Stay InformedS urceS for General & variety StoreS www.retailersforum.comretailersHOW DOES VOL. 29 NO. 92010 LOOK? JANUARY 2010RESTOCKINGYOUR STOREWHAT’S HOT!JAN. SHOWSATTRACTINGSHOPPERS retailersWholesale Merchandise Hot New ProductsIndustry News Trade Show CalendarRetailing Tips And Much More…SUBSCRIBE TODAY! www.Forum123.com1 Year (12 Issues).....$50 CALL TOLL FREE: 800-635-7654 • Fax 631-754-0630 Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721Name ___________________________________________ o MONEY ORDER o CHECKAddress__________________________________________ o CREDIT CARD________________________________________________ Card No._____________________________ Exp ________City/State___________________________ Zip___________ Signature _______________________________________ RETAILERS FORUM MAGAZINE | FEBRUARY 2018 Page 15

Davey Crockett Hats $5 STYLE IN FASHION INC.Fur tails from $2, $3, $5 to $15 each WEST-SIDE DESIGNS Silver Fox tails MANY STYLES AVAILABLE IN are a good seller DASHIKI PRINT We have: Red Fox Tails, Coyote tails, White tails, Raccoon for Men & Women tails, and more... Rabbit skins come in White, Natural colors, Cheetah, We Import Ladies PSAA$C3MK0AP0LGEE Leopard Rabbit Skin Tiger, Leopard, Ocelot and Black. Garments om ailand, Largest Fur Tail dealer with over a million tails at low wholesale only prices. $100 min. Free Price List India, & China.Strips Inc. Tel: (718) 786-3381 | Fax: (718) 786-0203 Tie-Dye, Hawaiian Print, Solid Acid http://stripsinc.wixsite.com/stripsinc Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Co on Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size. We also carry Belly Dance & Zumba out ts in lots of di erent styles. 321 Olympic Blvd. Los Angeles, CA 90015 Tel: (213) 624-9728 - (213) 488-1896 We Carry Winter Fax: (213) 624-2115 - (213) 488-3398 Quantity Sweaters & Jackets email: Andy@StyleInFashion.com Discounts at Moderate View Our Catalog Online or Call for Catalog Available Prices www.StyleinFashion.com Want More Info? Circle #28 on page 11 • www.Vendor411.com NEW WHOLESALE LIQUIDATION MERCHANDISE FOR YOUR BUSINESSMERCHANDISE ARRIVING DAILYExclusive Contracts with LEADING NATIONAL Retailers! JUST LAUNCHED! Multiple FOB Locations • Shipping Worldwide BRAND NEW Retail Ready Pallets For Sale from TOP RETAILERS Customer returns, overstock, shelf pulls & refurbished goods BUY MERCHANDISE BY THE CARTON/PALLET/TRUCKLOAD • DIRECT SHIP FROM RETAILER FACILITIES AVAILABLE FOR SOME PROGRAMS 6 WAREHOUSE LOCATIONS WITH OVER 1 MILLION SQ. FT. OF SPACE 1-800-758-5809 • www.DirectLiquidation.com Want More Info? Circle #15 on page 11 • www.Vendor411.comPage 16 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

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Want More Info? Circle #19 on page 11 • www.Vendor411.com GENERIC PERFUMES & OILS FOR MEN & WOMEN Our factory has emulated the scents of over 1000 designer brand fragrances and has made them available WHOLESALE to dealers around the world. Sell at 300-500% profit margins! Mail Order, Ebay, Amazon or at your Retail Shop. 4.99$ YourCost: EACH www.DDbulk.comFast International Shipping - Express and Flat Rate Available * Products shown are trademarked by each brand. Generic Perfumes sells replica scents and has no a liation to original brands.Page 20 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

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FORUM WOfoRrKumSHwOoPrkshopGetting G eatnt idn gK&eeKpeienpgi n g YYoouurr SS hhooppppeerrss A N Yi n In Any EEccoonnoommyy • CONVENIENCES - Do whatever you can toKEEPING EXISTING make it more convenient for the customer. Give CUSTOMERS them a free newspaper or coffee. Better yet, give them breakfast or two dinners for the priceThe more you exceed your promise and can af- of one, etc. Offer 24-hour service, eveningford to do so, the higher the level of satisfaction. hours, or a toll-free phone number.Naturally, a follow-up call or contact is impor- • EXPRESS SERVICES - While you may nottant in re-establishing and nourishing the be able to offer everyone a fast or more efficientclient/customer relationship. service level, if you can eliminate the “line” for your VIPs, you will keep them as yours. Pre-Here are some additional tactics authorization, boarding, check-in, etc. are the which may work for you: type of express services which allow your cus- tomers to do what they really want to day –• UPGRADES - Everyone loves to be treated save time and avoid hassles. The more you canto more than what they paid for or expected, be reduce the wait (or better yet, eliminate it) atit an airline seat, hotel room, rental car, piece of your point of encounter and provide a hassle-carpeting, lighting fixtures, etc. free experience, the more repeat customers you• SURPRISES - We all love them, so why not will have for your business.throw in a few for your customers? It can be Whichever tactic you employ, your motivationsanything from a complementary drink to an and justifications are simple – caring for yourunexpected gift box. customers and increasing revenue. Without• EXTRA CARE - (“extraordinary attention”) these, thee is no profit.If you can, go beyond the expected. Carry cus-tomers’ boxes to the car, do an errand or make The third set of tactics which support a strategya reservation for them, etc/. group relate to the “post-sell” timeframe. Con-• “IN THEIR FAVORS” - Bend your policies sider the last few minutes a customer is within favor of the customer whenever possible. Ex- you as a window of opportunity allowing youtend the hours, dates, or lower the rates to ac- to retain the customer and have them repeat thecommodate their needs. Wave requirements, purchase process in the near future.restrictions, and other artificial rules. They are your rules anyway, not the customers’. continued...Page 36 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

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FORUM WOfoRrKumSHwOorPkshop HERE ARE SOME POST-SELL TACTICS • The Unique Offer: You can tie the just-com- WHICH MAY HELP YOU. pleted purchase to the next one through a unique or strong incentive. For example, “Ms.• The Special Envelope: Present a note or card Lost Lucy, if you will return this card the next to the customer about time you’re back in the store, I am going to see to depart with a per- that you receive a special matching wallet and sonal note and strong key case to the purse you just purchased, ab- incentive to return. solutely free. They will be reserved in your For example, “Dear name. Just Mr. Important Irving, ask for me or it was our honor to Ms. Helpful, serve you. As I know my manager. your preference is for That’s her signature onthe water-view rooms, for your next visit I am the authori-reserving the Presidential Suite for you at no zation card.”extra charge. It also has a lovely water view. Welook forward to seeing you soon.” Other Spe- continued...cial Envelopes can include discounts, upgrades,or complementary items, etc. www.SoaringRC.com Airsoft Guns • RC Cars, Boats, Helicopters MX Championship Yellow Super Pioneer Lamborghini Reventon Graffiti Speed Electric RC MX-8827 Electric RC Drift Car 1:18 RTR Boat RTR Electric RC Helicopter (Colors May Vary) Sell For: $$24.99 YOUR COST $9.95 GYRO Sell For: $54.99 3.5CH RTF YOUR COST $9.95Speed Racing Porsche BoxsterElectric RC Car 1:18 RTR (Red) Sell For: $89.99 YOUR COST $59.95 R36C1 RIS Spring Airsoft Gun Gallop Auto Toyota Land Tactical Folding Stock FPS-280 Cruiser Electric RC Truck 1:16 RTR (Blue)Sell For: $32.99 Sell For: $19.99 Sell For: $49.99YOUR COST $11.95 YOUR COST $4.95 YOUR COST $22.95WEEKLY SPECIALS • CLEARANCE ITEMS www.SoaringRC.com • Everything FUN!Page 38 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

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FORUM WOfoRrKumSHwOorPkshop Are there any magical answers? No. customer, the more clues you have to locateHowever, there are some steps you can take, new ones. Profiling your customers may mean techniques you can employ, and strategies a customer survey, an analysis of addresses, buying demographic data, focus groups, ques- that work in winning new customers. tionnaires, etc.Winning new customers is usually the result of Doing your market research shouldmany steps. Granted, some are fortunate lead you to the next logical steps:enough to have a new product or service inno-vation that drives the market to their doorstep. approaches to going after those consumersThis is the exception. The rule is usually hard with similar characteristics who arework. So let’s examine some methods which currently not your customers.might help you in the winning of new cus- continued...tomers. RESEARCHDo you know where your customers are com-ing from? Do you know the social-economicstatus? What about their psychological make-up? The more you know about your existingSELL AUTHENTIC DESIGNER HANDBAGS • CLOTHING • SHOES • JEWELRY www.BagVendors.comPage 42 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

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