MarketingProposal

MARKETING PROPOSALFESTIVAL ZA’BA I APRIL 2018 FESTIVAL ZA’BA 2018 ORGANIZED BY: SEVENTH RESIDENTIAL COLLEGE (ZA’BA) DATE: 2 APRIL 2018 - 16 APRIL 2018 UNIVERSITY OF MALAYA



TABLE OF CONTENTS 2 Introduction 4 Objective 5 Sponsorship Packages 8 Floor Plan & Booth Details 9 Terms & Conditions 10 Contact Details

APRIL 20182 FESTIVAL ZA’BA 1.0 INTRODUCTION ABOUT THE COLLEGE The Seventh Residential College or better known as Za’ba Residential College was built in the year 1974 and officially opened by Datuk Dr S.M.A Alhady in 1975. Named after Malaysia’s great nationalist Zainal Abidin Bin Ahmad, what really sets us apart from other residential colleges in University of Malaya is we are home to disabled students. Consist of 4 blocks, Za’ba Residential College can accommodate up to 800 students. Being disabled-friendly, the Seventh College is equipped with disabled friendly infrastructures such as lift for disabled students, wheelchair ram and disabled performance desk. Currently the Seventh Residential College is administered by Principle Dr Samsur Rijal Yahya assisted by fellows and assistant fellows. Here in Za’ba Residential College we are united as a family under the motto “Kami Bersatu”.UNIVERSITY OF MALAYA

FESTIVAL ZA’BA 3WHAT IS FEZBA? APRIL 2018Festival Za’ba or FEZBA, is an inaugural event by the UNIVERSITY OF MALAYASeventh Residential College. Realizing the importance ofentrepreneurship skills in future graduates, this event organizedby the Seventh College serves to provide students with theplatform for application of ideas, knowledge and skills in theparticular area. This aligns with the aspiration of Universityof Malaya, as the nation’s number one university, where webelieve that holistic graduates should be equipped with morethan just excellent academic result but also the vital professionaland soft skills. To further enhance this experience, we are alsoplanning to bring this event to the university level.FEZBA provides opportunity for local companies to promotetheir products. There will be over 50 stalls set up around thecollege area for various types of products promotion and sales.Educate, transform, inspire and motivate are also the goalsof FEZBA. As an entrepreneurship festival FEZBA hopes toinspire future entrepreneurs. Besides entrepreneurship FEZBAalso promotes integration between students under the conceptof solidarity and collective efforts. Here at Seventh ResidentialCollege we believe in embracing and celebrating the differencesof our members. FEZBA as a college event hoped to providethe opportunity for the disabled to be celebrated through variousgames and activities conducted.

APRIL 20184 FESTIVAL ZA’BA 2.0 OBJECTIVE FEZBA underlined those following objectives: • Develop entrepreneurship skills of students of University of Malaya • Promote and provide market for local products • Generate income to further improve college facilities • Unite students of University of Malaya through various activities and games conducted • Celebrate the disabled through various games and activities conductedUNIVERSITY OF MALAYA

FESTIVAL ZA’BA 53.0 SPONSORSHIP PACKAGES APRIL 2018CASH SPONSORSBENEFITS PLATINUM GOLD SILVER RM5,000 RM3,000 RM1,000Two seats for college dinner (MAZ) and 10minutes talking timePromotional slot through PA systemSpecial booth rate Free Booth 30% 10% Discount Discount Featured on t-shirtsCompany logo on   UNIVERSITY OF MALAYApublishing tools, exp:  banner, bunting, etc  Social media exposureexp: Facebook,Instagram and TwitterToken of appreciation(souvenirs andcertificates)

6 FESTIVAL ZA’BAAPRIL 2018 BENEFIT-IN-KIND SPONSORS BENEFITS PLATINUM GOLD SILVER RM10,000 RM7,000 RM5,000 Special booth rate 50% 30% 10% Discount Discount Discount Featured on t-shirts UNIVERSITY OF MALAYA Promotional slot   through PA system     Company logo on publishing tools, exp: banner, bunting, etc Social media exposure exp: Facebook, Instagram and Twitter

FESTIVAL ZA’BA 7BENEFIT-IN-KIND SPONSORS APRIL 2018We welcome and glad to receive any form on benefits-in-kind sponsorships. The sponsored items will bedistributed to our crew and participants that joined ourevent as door gift.Items QuantityBanner (10x10) 5Bunting 10Lanyard ?Crew Tshirt ?Goodies Bag ?Energy Drinks ?Souvenir ?Bread ?Biscuits/Cookies ?Hampers ?Medal/Trophies ?Logo of sponsors will be included in promotional UNIVERSITY OF MALAYAmaterials (banner, bunting) and through social mediaplatform (Instagram, Facebook, Twitter) during andbefore the event.

APRIL 20188 FESTIVAL ZA’BA 4.0 FLOOR PLAN & BOOTH DETAILS Ø Rent: RM 500 Ø Size: 10 x 10 feet FLOOR PLANUNIVERSITY OF MALAYA

FESTIVAL ZA’BA 95.0 TERMS & CONDITIONS APRIL 20181. All amount and benefits in the proposal arenegotiable.2. The sponsors are welcome to bring their owncustomized booth.3. The reply letter should reach us within 2 weeks offrom the date sent.4. Full payment should be received by the organizerno later than ______. An official receipt will be issuedfor tax benefits purposes.5. All forms of publication material, company’s profile,logo and corporate video (optional) should reach us nolater than __________.6. Any changes prior to FEZBA will be informed byFEZBA committee. UNIVERSITY OF MALAYA

APRIL 201810 FESTIVAL ZA’BA 6.0 CONTACT DETAILS For further inquiries on the content of this proposal and negotiation of the package benefits feel free contact us or email us at [email protected] Head of Sponsorship Department FEZBA Hazman bin Abdul Rahman (+60)18-243 7242 [email protected] EXECUTIVE MEMBERSUNIVERSITY OF MALAYA