DLA ONLINE Catalog

Online Dealership TrainingIndustry Leading Training Available Any time on Any device.

The Benefits of DLA OnlineDLA Online was developed by car people who train car people. With a built in,extensive reporting and certification program, you will know which videos are beingwatched and comprehended. Our online courses will help your Dealership capitalizeon every opportunity in every aspect of your Dealership. Build your team and yourprofits with DLA Online training! The DLA Online Training Program is designed to let you train at your own pace. Each training module walks the viewer step-by-step through the desired process, making learning easy and fun. DLA Online provides you and your staff access to over 1,000 videos and 300+ hours of great material and is available 24/7 on any device.Certification ProgramsUpon completion of any one of our DLA Online training courses, the student will receive aCertificate of Completion stating the course and agenda that has been covered. Becoming DLACertified is an invaluable credential to anyone’s automotive career. Our certifications have be-come well known and respected within the automotive community.Extensive ReportingOur reporting features within DLA Online help you manage our online training program andensure that your employees are utilizing the training tools that you make available to them. Re-ports include usage, dates viewed and test scores. Managing this data is simple with our stateof the art Online Dashboard.DashboardThe Online Dashboard allows both the user and the Manager to easily navigate through theOnline Courses. User dashboards display videos watched, test scores and courses available atthe DLA Training Center. The Management Dashboard displays the same information, but canbe viewed as a Dealership synopsis or broken down by each individual user for easy review.In-Dealership TrainerAs part of our Online Training you can begin the program with a visit from one of our CertifiedDLA Trainers. The goal is to provide a 1 day In-Dealership session that will create some initialresults and establish a regular training agenda for viewing the online courses. This training is atremendous enhancement for your Dealership’s online experience.

MODULE #1: SALES• Sales Process • Phone-Ups • Prospecting• Objections • Negotiations • Follow-UpOver 200 video segments and 22 hours of material cover everything from the meet & greet,qualification, vehicle selection, demo ride, handling objections, phone-ups, closing the sale,to customer follow-up and prospecting.MODULE #2: SALES MEETINGJoin David Lewis every Monday so that you may gain valuable insight as David shares his ideasand thoughts in a weekly sales meeting. Sed rhoncus nisl odio, sed dictum orci ullamcorper id.Cras eget mauris quis ante blandit ullamcorper porta ut ante. MODULE #3: WINNERS VERSUS LOSERS51 videos on what separates a successful person from a struggling individual. Vivamus mattisac tortor ut congue. Nunc nec luctus purus. Nullam in sollicitudin mauris, non euismod dui.

MODULE #4: SALES MANAGEMENT• Advanced Negotiations • Managing Stress• Leadership & Coaching • Goal Setting• Motivation & Hiring • Time Management• Advanced Used Car Management • Team BuildingMODULE #5: LEADERSHIPWithin the 105 videos in our DLA Online Leadership series, we explore all the personalities andtraits needed to be an effective Manager. Leadership has proven to be a learned skill, and onceaccomplished, benefits everyone on the team MODULE #6: TRAIN THE TRAINERThis 20 hour course in the DLA Online Video Library not only teaches the methods of how toeffectively train, but also provides over 70 pre-designed lesson plans that the trainer can use toeducate and motivate their staff. Most do not enjoy sales meetings or training sessions becausethey become repetitious and boring

MODULE #7: INTERNET / BDC • What is a BDC Department • Phone-Up Steps • Attributes Needed • How to Handle Persistent Callers • Tools Needed to be Successful • Effective Email Responses for • Why Internet Shoppers will Creating Appointments visit your Dealership • Email Etiquette • Importance of Structured Steps • 90 Day Unsold Follow-Up PlanMODULE #8: F&I• The Importance of F&I • Interest Rates• Understanding the Customer • Product Presentations• F&I TO’s • Advanced Menu Concepts• Banking Process / Marginal Credit • Objections Responses• Cash and Credit Union Conversions • Creating a Non-Pressure Environment

MODULE #9: SECONDARY FINANCEThe Online Secondary Finance course is an A-Z program that demonstrates the effective wayto maximize your Secondary Finance Department. All of the sessions are designed for both thenovice and expert who operate the department. Emphasis is placed on the Secondary Financesales process, understanding the difference between a Secondary and Retail buyer, inventorycontrols and advertising. MODULE #10: SERVICE ADVISORS• Phone Strategies / Setting Appointments • How to Create a Quality• Sales Processes Customers Will Appreciate Repair Order• Effective Walk Around Presentations• Advance Step Selling Techniques • Delivery Procedures• Objections Responses • How to Improve CSI Scores • How to Deal with StressMODULE #11: SERVICE MANAGERS• Hiring The Right People • Ideas for Advanced Service Revenue• How to Create a Team Environment • How to Maintain a Profitable Express• Service Employee Pay Plans• Leadership Skills Maintenance Operation• Understanding The Service Customer • The Benefits of a Service BDC Department• Effective Marketing Strategies • The Process for Creating Higher CSI Scores

Lights.ICnatemraecrtaio.n!TRAINING• 1 hour interactive talk show DLA Live is the only industry talk show that allows you to interact• Different topics that you LIVE with an industry expert, David Lewis. With over 30 years of hands-on experience in the automotive industry, there is nobody need to succeed that know that ins and outs of selling cars like David. Viewers can• Instant video access call in, email or tweet their questions directly to David and have• Social media interaction them answered just minutes later.• View past shows in the archival library David Lewis has over 30 years of experience in nearly every aspect• Available on mobile devices of the car sales industry. Whether you have questions about tricky• Interact and learn from F&I transactions, are having trouble combating the most common industry professionals objections you get on the sales floor, aren’t sure how to ramp up and your peers! your sales in the service department, or just want to boost morale for your sales team, David has the answer for you. He represents the new age of current trends and truly understands the needs of both salespeople and managers alike. With David’s extensive knowledge, enthusiasm and belief that YOU can be successful, you will truly start to believe in yourself as well!

The Most Trusted Leader in Automotive Sales, Service andManagement Training Since 1986! Philadelphia Training Center 500 North Gulph Road • Suite 450 King of Prussia, PA 19406 Corporate Office 10 Suntree Place Melbourne, FL 32940 Toll Free: 800-374-3314 Visit us at: www.davidlewis.com