• Special actions: In this case we have selected internal moments or also known as 51 tele-promotions. This is about launching the ad within the program itself in which a member of the program spends a brief time commenting on the attributes and benefits Market Plan of the advertiser. It is usually accompanied by some graphic element as a skirt on the screen or even the spot on the shared screen or a lower window. YouTube Due to the relatively low costs of placing an ad on the YouTube’s audiovisual platform, we will allocate 5% of the marketing expenses budget there. Using YouTube algorithm and all the data collected by Google, we will position the ads by applying the following segmentation (which we will place on the Google Display Network): • Demographic limitation: Denmark • We would include our adds in channels related with motorsport, sports, healthy lifes- tyle and karting. Posters and Display Ads in Digital Media The marketing plan established for the posters and display ads will allocate 30% of the budget for marketing expenses. Since it is about reaching the largest number of customers, we will differentiate between Online and Offline as different ways of advertising. Online The posters uploded at E-commerce pages would reach those who are looking for something to buy at that time. Amazon, AliExpress, eBay, Zalando are just four of the many online E-commer- ces where we could place our posters. Motorsport newspapers or karting websites are other online points that our customer between 26 and 60 would tend to frequent more, which represents 93% of our potential customers. Also, announcing our product on these platforms enables us to reach people with a love for motors- port, which would be a 76% of our customers, according to the survey results. Social networks are other online points that our client most frequent, specifically those be- tween 16 and 39 years old, which is a 67% of them. Thanks to the algorithms that these incor- porate in their applications, we can place our ads for those who are looking for gyms, karting, fitness or motorsport. Possibly the most economical and effective advertising in the strategy of a sports center is digi- tal advertising in the media. Today, it is very easy to create campaigns of this kind without being an advertising expert.
Displaying advertising in digital media: • Allows you to place banner ads in premium media, magazines and top-rated web pa- ges. • Provide visibility and brand prestige by advertising your gym in the main media. 52 • Allows to segment geographically and select the domains in which it would be best to promote your sports center. • Allows you to retarget to show your ads again to the users who visited your website. • Enanbles you to control spendings and investments at all times and get truthful impact reports. Market Plan • In addition, you could use other tools such as Facebook Ads or LinkedIn Ads that will allow you to segment in detail and adjust your ads to your customers, creating a great virality. Offline To carry out an offline marketing campaign, we will focus on reaching our potential customers in the places where they most frequent or strategic spots that make our advertising much more effective. Thanks to the recognition of ARUS Motorsport as a consolidated company, establi- shed in Europe and with great relationships with all the big fish of the motor world, agreements have been reached to position our signage in large motor events. Advertising signs will be placed in University colleges, bus stops, shopping centers, local car workshops, parks and near gyms or sports centers. As with television commercials, these pos- ters will be placed all around Copenhagen.
Influence Marketing 53 This technique involves identifying opinion leaders who can help a brand to connect more Market Plan naturally and spontaneously with its target audience. For our product, it will be focused, abo- ve all, on bringing fitdriv-e closer to motorsport fans and Danish people in general. This type of marketing transmits more credibility in the message, more connection between brand and fan, generating more experiences and fewer messages, making the recommendations more credible. Of course we will make use of the ARUS Motorsport client and contact portfolio, using its influence in the automotive sector to access more easily personalities who can speak with knowledge about the value of ARToons. In the first year some of the personalities we are coun- ting on are: • Fernando Osuna: CEO of ARUS Motorsport. Founder of the company and expert in the world of motorsport, with more than 10 years of experience. A figure recognized all over Europe and respected for having brought the name of ARUS to the level of a major racing car brands in just 7 years. • Miguel Angel Castro Arroyo: Grand Rector of the University of Seville. Ambassador of the ARUS brand, being a Seville company formed mostly by former students of the University of Seville. • • Lewis Hamilton and Sebastian Vettel: former Formula 1 drivers and two of the most recog- nized motor world personalities at European and global level. ARUS Motorsport customers, they were two of the first to put faith on the brand by acquiring one of the first models of ART-14, and have already worked on other occasions for ARUS brand projects such as ART- Go or Princesarus. • Carlos Sainz: young Formula 1 driver, who has earned a place in Formula 1 world. He would definitely have a lot of influence in young people who are keen on motorsport. • Joltter (Instagram: @joltter): he is a Copenhagen influencer in the world of fashion, footba- ll, lifestyle, sports and footwear. He is the second influencer from Copenhagen with more followers in Instagram (199k), so he would definitely be an essential part of our marketing plan. Street Marketing Events Once a month we will organize events in parks and squares in Copenhagen with the aim of showing citizens who we are and what fitdriv-e consists of. For this, we will have several bicycles from our eco-power room, three ART20-E simulators and a screen on which virtual reality will be projected, so that everyone can see it. The mechanism will be the same as in the gym: the client must run a few minutes on the bicycle, generating power and driving minutes, to then be able to enjoy the simulator experience. At the end of the Street marketing day there will be a ranking of the best times in the simula- tor and the winners will have discounts and offers in fitdriv-e, with the aim of joining our great family of members.
Our role in networks Fitdriv-e will have a powerful website, Instagram and Twitter account, Facebook Page and a YouTube and Twitch channel. We will use these platforms to generate content such as: 54 • Eco-power sessions • Compilation of the best circuit laps of the day • Nutrition and healthy lifestyle tips • Latest news from the world of motorsport • Workout routines Market Plan • Classes of crossfit, zumba, body pump, body combat, etc. This will represent the 15% of the cost. Marketing Plan Dimension • Social media content: 5% • Signage and advertisements in digital media: 15% • YouTube: 5% • TV: 15% • Street marketing events: 25% • Urban racing: 35% Urban Racing Another idea for our marketing campaign is a race through Copenhagen, making the city a cir- cuit. The pilots could be the aforementioned influencers. In this way, these races would become an event of important dimensions that would raise the image of fitdriv-e and would attract thousands of people, both those who are within our target market and the rest of the popula- tion of Copenhagen. If they are successful, the model could be extended to other major Euro- pean cities.
Market Plan 55
01. Business St Business Strategy 56
04. Finnances • Initial Investment • Operating expenses • Income Statement • Cash-flow evolution • Amortization Schedule • Balance sheets • Ratios
Initial Investment Once considered the company activities that will be carried out and the facilities required, the Business department estimates that the initial investment will be 9,797,065.15 €. Additionally, the operating expenses, the working capital and the provision of losses must be 58 covered with the first-year investment. Then, to the initial investment, 702,934.85 € must be added. In order to fund the whole investment, the company will look for external financing: • Equity: The shareholders will share 5,000,000€, divided in two main parts: Finnances ▪ Arus Motorsport: the mother company, will invest 3,500,000€, becoming the biggest shareholder. ▪ Private shareholder: They will invest the 1,500,000€ left. • Bank financing: 5,500,000 loan, 4% yearly interest will be granted. There is a two-years grace period. In the 3rd fiscal year, the company must start to pay back the loan in a 10% credit amortization. ART20-e Unitary Price Quantity Total Parking 20.000,00 € 5,00 € 100.000,00 € Sport machines Ground 210,30 € 262,74 € 55.255,48 € Gym Outsourcing Building Construction 1.530.190,41 € 1,00 € 1.530.190,41 € Circuit Outsourcing Building Construction 2.717.775,00 € Circuit 338,40 € 8.031,25 € 1.009.800,00 € Spa&Massages Room 612,00 € 1.650,00 € 1.232.000,00 € App 220,00 € 5.600,00 € 2.481.292,31 € Solar Pannels 2.481,29 € 1.000,00 € Furniture 9.000,00 € 9.000,00 € Licenses 9.200,00 € 1,00 € 9.200,00 € Business development 505,26 € 1,00 € 253.640,26 € INITIAL INVESTMENT TOTAL 333.911,70 € 502,00 € 333.911,70 € 15.000,00 € 1,00 € 15.000,00 € 50.000,00 € 1,00 € 50.000,00 € 1,00 € 9.797.065,15 €
Operating Expenses 59 The Business department has estimated the operating expenses breakdown for the 5-year pe- Finnances riod for the “Likely” scenario. The operating cost are divided in two groups: • Fixed costs: these are the costs that don’t change through the years due to an increase in the number of clients (Electricity expenses for the fitness room, circuit and ARTs, wa- ter supplies). In these groups therev are also taken into account the energy saving from the solar panels and eco-power machines in order to minimise the fixed costs. • • Variable costs: these are the costs which change every year due to oscillation in the number of clients or company’s strategy. All the costs that are not included in fixed costs are included in this group, including staff, which is influenced by the number of clients, the greater number of clients the company has, the more workers the company needs to serve them. As we can see, the year with the highest number of clients is also the one with the greatest operating expenses. Thanks to efficiency, the company will be able to attend the higher number of clients with the lower number of staff without any effects in their experience. YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Tires 10.000,00 € 15.000,00 € 20.000,00 € 20.000,00 € 20.000,00 € Electricity Expenses Gym 49.236,00 € Electricity Expenses Circuit 49.236,00 € 49.236,00 € 49.236,00 € 49.236,00 € 167.104,00 € ART20-e Electricity Expenses 12.418,27 € Electricity Saving Solar Pannels 167.104,00 € 167.104,00 € 167.104,00 € 167.104,00 € -37.315,45 € Electricity Saving -5.528,37 € Water supplies 4.767,94 € 6.641,49 € 10.448,64 € 13.006,76 € Staff 1.116,01 € ART Maintenance -37.315,45 € -37.315,45 € -37.315,45 € -37.315,45 € 1.023.807,23 € Internet Circuit maintenance -2.118,35 € -2.953,63 € -4.650,03 € -5.786,71 € 8.800,00 € Gym maintenance 2.796,24 € ART supplies 427,56 € 596,65 € 937,25 € 1.166,73 € 30.000,00 € 4.000,00 € Supplies 885.848,53 € 917.332,88 € 965.430,64 € 1.023.807,23 € 26.000,00 € 8.800,00 € 8.800,00 € 8.800,00 € 8.800,00 € 6.000,00 € 2.796,24 € 2.796,24 € 2.796,24 € 2.796,24 € 30.000,00 € 30.000,00 € 30.000,00 € 30.000,00 € 4.000,00 € 4.000,00 € 4.000,00 € 4.000,00 € 10.000,00 € 16.000,00 € 20.000,00 € 26.000,00 € 4.500,00 € 5.200,00 € 6.000,00 € 6.000,00 € Security Systems 2.160,00 € 2.160,00 € 2.160,00 € 2.160,00 € 2.160,00 € Insurance 3.385,00 € 3.385,00 € 3.385,00 € 3.385,00 € 3.385,00 € MKT Plan 28.484,49 € 11.231,69 € 22.810,75 € 15.284,36 € 15.284,36 € OPERATING EXPENSES TOTAL 1.172.075,97 € 1.199.214,88 € 1.271.143,04 € 1.329.644,17 € 1.329.263,29 €
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Electric Engineer 4.866,52 € 4.866,52 € 4.866,52 € 4.866,52 € 4.866,52 € Receptionist Mechanics 3.960,28 € 3.960,28 € 3.960,28 € 4.950,35 € 4.950,35 € 60 Driving assesor 1.726,09 € 1.726,09 € 3.452,17 € 3.452,17 € 3.452,17 € Security 10.758,12 € 10.758,12 € 10.758,12 € 10.758,12 € 10.758,12 € Technicians Medical service 2.890,35 € 3.853,80 € 3.853,80 € 4.817,25 € 4.817,25 € Cleaning service CMO 1.124,10 € 1.124,10 € 1.124,10 € 2.248,20 € 2.248,20 € Graphic designer Lawyer 2.595,67 € 2.595,67 € 2.595,67 € 2.595,67 € 2.595,67 € Personal trainers Finnances 1.648,28 € 1.648,28 € 2.472,42 € 2.472,42 € 2.472,42 € 4.924,19 € 4.924,19 € 4.924,19 € 4.924,19 € 4.924,19 € 1.525,27 € 1.525,27 € 1.525,27 € 1.525,27 € 1.525,27 € 4.223,05 € 4.223,05 € 4.223,05 € 4.223,05 € 4.223,05 € 3.023,47 € 4.535,21 € 4.535,21 € 6.046,94 € 6.046,94 € Income Statement In the income statement, the Business department has developed three different scenarios: best, likely and worst. The amortization and interest cost have been seen previously. The main items of the income statement are: • Operating expenses: they have been calculated following the forecasted budget where all the expenses are developed in detail. The operating expenses are constant for the three scenarios. • Operating revenues: they have been calculated from the pricing and sales curves for the three scenarios. • EBITDA. We have considered it as key part on the pricing calculation process. The EBITDA for the second year in “Best” and “Likely” Scenarios must be positive, therefore the pricing must be set according to this situation. As It’s shown, the “Best” and “Likely” scenarios are profitable and sustainable, since net income is positive from 2nd year on in both scenarios. For the “Worst” scenario, even though the result for the 5th year is positive, it’s considered as a non-sustainable project due to a very low profit from a very substantial investment. There is an opportunity cost for the investors that must be taken into account.
• Taxes: the corporation tax in Denmark is 22%. The Personal Income Tax is considered in personnel’s gross salary. • Net profit: the company, in the “Best” and “Likely” scenarios, reaches the breakeven point in the second and third year, respectively. The growth of the income curve is higher than the average of the sector, therefore the net profit is set as one of the stren- gths of the company in both scenarios. 61 Operating revenues YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Finnances Operating expenses 878.738,32 € 1.350.108,20 € 1.970.148,45 € 2.683.120,03 € 2.879.244,89 € EBITDA -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € Amortization costs -293.337,65 € 1.511.044,06 € 1.707.168,93 € EBIT -268.855,94 € 178.032,23 € 798.072,49 € -268.855,94 € -268.855,94 € -562.193,60 € -268.855,94 € -268.855,94 € 1.242.188,12 € 1.438.312,98 € Interest costs -220.000,00 € -90.823,71 € 529.216,54 € -176.000,00 € -154.000,00 € EBT 1.066.188,12 € 1.284.312,98 € -782.193,60 € -220.000,00 € -198.000,00 € -310.823,71 € 331.216,54 € BEST YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Operating revenues 1.029.773,36 € 1.705.864,14 € 2.620.011,91 € 3.568.160,78 € 3.828.978,43 € Operating expenses -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € EBITDA 1.447.935,95 € 2.396.084,81 € 2.656.902,46 € Amortization costs -142.302,61 € 533.788,17 € -268.855,94 € -268.855,94 € -268.855,94 € EBIT -268.855,94 € -268.855,94 € 1.179.080,00 € 2.127.228,87 € 2.388.046,52 € Interest costs -411.158,55 € -178.200,00 € EBT -220.000,00 € 264.932,23 € 1.000.880,00 € -121.088,15 € -70.796,78 € Taxes -631.158,55 € -220.000,00 € -220.193,60 € 2.006.140,72 € 2.317.249,74 € Net profit of the period -441.350,96 € -509.794,94 € -€ 44.932,23 € 780.686,40 € 1.564.789,76 € 1.807.454,80 € WORST -631.158,55 € -9.885,09 € Operating revenues 35.047,14 € Operating expenses EBITDA YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Amortization costs 675.146,26 € 870.556,70 € 1.094.146,21 € 1.490.103,76 € 1.599.024,12 € EBIT -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € -1.172.075,97 € Interest costs -496.929,70 € -301.519,27 € EBT -268.855,94 € -268.855,94 € -77.929,75 € 318.027,79 € 426.948,15 € Taxes -765.785,65 € -570.375,21 € -268.855,94 € -268.855,94 € -268.855,94 € Net profit of the period -220.000,00 € -220.000,00 € -346.785,70 € -985.785,65 € -790.375,21 € -178.200,00 € 49.171,85 € 158.092,21 € -524.985,70 € -121.088,15 € -70.796,78 € -€ -€ -985.785,65 € -790.375,21 € -€ -71.916,30 € 87.295,43 € -524.985,70 € -€ -19.204,99 € -71.916,30 € 68.090,44 €
Cash-flow EvoluLIKtELiYon YEAR 0 Initial Investment - 9.797.065,15 € Result of the excersice (+) Amortizations LIKELY (-) YAEAmR o0 rtizationYEoAfR d1 ebt YEAR 2 YEAR 3 YEAR 4 YEAR 5 Initial Investment -9.79C7.0a6s5h,15f€low - 9.797.065,15 € 62 Result of the excersice -778.968,54 € -307.598,66 € 248.942,50 € 819.353,05 € 987.194,88 € (+) Amortizations 268.855,94 € 268.855,94 € 268.855,94 € 268.855,94 € 268.855,94 € (-) Amortization of debt -458.100,00 € -476.424,00 € -495.481,00 € Cash flow -9.797.065,15 € -510.112,59 € -38.742,71 € 59.698,25 € 611.784,79 € 760.569,66 € BEST YEAR 0 Initial Investment Finnances ReYsEuARlt0of the exYcEeARrs1ice - 9.797.065,15 € -9.79(7+.0)6A5,1m5 €ortizations BEST (-) Amortiz-a6t2i7o.9n33o,5f0 d€ ebt YEAR 2 YEAR 3 YEAR 4 YEAR 5 Initial Investment Cash flow 268.855,94 € Result of the excersice 37.562,68 € 755.835,99 € 1.509.684,84 € 1.727.987,04 € (+) Amortizations 268.855,94 € 268.855,94 €- 268.985.759,974.0€ 652,6185.8€55,94 € (-) Amortization of debt -458.100,00 € -476.424,00 € -495.481,00 € Cash flow -9.797.065,15 € -359.077,55 € 306.418,63 € 566.591,75 € 1.302.116,58 € 1.501.361,81 € WORST YEAR 0 Initial Investment ReYsEuARlt0of the exYcEeARrs1ice - 9.797.065,15 € -9.79(7+.0)6A5,1m5 €ortizations WORST (-) Amortiz-a98t2io.5n60o,5f9 d€ ebt YEAR 2 YEAR 3 YEAR 4 YEAR 5 Initial Investment Cash flow 268.855,94 € Result of the excersice -787.150,16 € -556.845,19 € -142.563,64 € -14.586,31 € (+) Amortizations 268.855,94 € (-) Amortization of debt 268.855,94 €- 268.985.759,974.0€ 6256,81.585€5,94 € Cash flow -9.797.065,15 € -713.704,65 € -518.294,21 € -458.100,00 € -476.424,00 € -495.481,00 € -746.089,44 € -350.131,90 € -241.211,54 € Likely Best Worst 2.000.000,00 € -€ -2.000.000,00 € -4.000.000,00 € -6.000.000,00 € -8.000.000,00 € -10.000.000,00 €
Amortization Schedule 63 The business department has decided to follow lineal amortization with mid-term life amortiza- Finnances tion for the more liquid assets and a long-term life for the facilities. This strategy is based on a renovation process for the most used assets in the company. These assets will be used for a high number of clients, so they must be changed sooner than usual. Anyway, since we cannot estimate a fully correct life expectancy for these assets, we have decided to estimate a mid-life amortization. Then, after that number of years, the com- pany will decide if they are still useful for the company or if they must be renewed. In the first scenario, we will estimate another amortization schedule for the rest of the life expectancy of the asset. In the second one, they will be sold, considering their residual value as the selling price. The company has decided not to follow an accelerated amortization for the ARTs following two criteria: • The driving coaches will ensure there is no inappropriate use of the ARTs. • The ARTs will pass through a full revision each 3 weeks, in order to ensure the security and the lack of any technical defect. There is an asset with a special consideration. The APP will follow a schedule without residual value since it belongs to the digital field and after five years it must be renewed for a new for- mat APP. Value Units Total Value Residual Value Redeemable Value Years Amortization per year 20.000,00 € 13.333,33 € ART20-e 20.000,00 € 5 100.000,00 € 22.102,19 € 80.000,00 € 6 828,83 € Parking 306.038,08 € 122.415,23 € Sport Machines 55.255,48 € 1 55.255,48 € 302.940,00 € 33.153,29 € 40 17.671,50 € Building 372.193,85 € 52.727,46 € Circuit 1.530.190,41 € 1 1.530.190,41 € -€ 1.224.152,33 € 10 10.145,61 € Solar pannels -€ 27.825,98 € Furniture 612,00 € 1650 1.009.800,00 € 460,00 € 706.860,00 € 40 1.748,00 € App -€ 600,00 € Spa&Massages Room 2.481.292,31 € 1 2.481.292,31 € 369.600,00 € 2.109.098,46 € 40 21.560,00 € Circuit facilities 268.855,94 € TOTAL 505,26 € 502 253.640,26 € 253.640,26 € 25 333.911,70 € 1 333.911,70 € 333.911,70 € 12 9.200,00 € 1 9.200,00 € 8.740,00 € 5 9.000,00 € 1 9.000,00 € 9.000,00 € 15 1.232.000,00 € 1 1.232.000,00 € 862.400,00 € 40
Balance sheets The business department has developed the balance sheet forecast for the next five years in a likely scenario. The most important items of the Balance Sheet are the following ones: • Non-current assets: they all belong to the Initial Investment table. They are organised 64 in two main groups: tangible and intangible assets. There is no forecasted any kind of impairment for the period. Finnances • Current assets: The initial cash bank for the exercise has been calculated following several criteria: ▪ We have considered a substantial outflow of cash during the first two years due to negative results. Therefore, in the initial investment a large amount of cash is requi- red. ▪ Working capital must be 1.5 or higher during the whole horizon in response to unfo- reseen events that make the company negotiate any exceptional liability. The cash bank for the rest of the period is also affected by the company’s strategy that makes mandatory debt amortization as long as it doesn’t break any of the previous rules. • Equity: Since Fitdriv-e is a new ARUS Motorsport’s line of business, the parent com- pany will own the bigger share of the company, investing 3.5 million €. The other 1.5 million € will be provided by private Danish investors. ▪ During the 5-year horizon, the reserves will suffer a big oscillation, as It’s shown in the balance sheet. It goes from a negative amount of 1 million € in the first year, to a 0 amount in the five years. This item may be seen like the worst looking one of the company, but, since the company will not get its operational clients level until the end of the third year, the negative reserves are considered a circumstantial situation that will be solved in the 4th year. In 5th year, the 8% of the period result (80,141 €) will be transferred to reserves. ▪ The period result will reach the breakeven point in the third year, when the net inco- me exceeds the fixed cost. Even though, dividends are not forecasted until 5th year, when the amount will be 18.43% of the amount invested. • Liabilities: ▪ Long term liabilities amount goes from 5.5 million € in the first year to 2.5 million € in the fifth year. This decrease is due to volunteer debt amortization. The interest rate for the initial 10-year debt is 4%. ▪ Short term liabilities have been forecasting following the average billing period for- mula for the negotiated debt. It changes every year due to changes in exploitation expenses.
YEAR 0 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 ASSETS 2.717.775,00 € 2.717.775,00 € 2.717.775,00 € 2.717.775,00 € 2.717.775,00 € 2.717.775,00 € Non-Current Assets 2.241.800,00 € 2.241.800,00 € 2.241.800,00 € 2.241.800,00 € Ground 2.241.800,00 € 2.241.800,00 € Building 55.255,48 € 55.255,48 € 55.255,48 € 55.255,48 € Parking 2.481.292,31 € 2.481.292,31 € 2.481.292,31 € 2.481.292,31 € 55.255,48 € 55.255,48 € Circuit 253.640,26 € 253.640,26 € 253.640,26 € 253.640,26 € Solar pannels 1.530.190,41 € 1.530.190,41 € 1.530.190,41 € 1.530.190,41 € 2.481.292,31 € 2.481.292,31 € 65 Sport machines 100.000,00 € 100.000,00 € 100.000,00 € 100.000,00 € ART-20e 253.640,26 € 253.640,26 € Spa&Massages Room 9.000,00 € 9.000,00 € 9.000,00 € 9.000,00 € Furniture 333.911,70 € 333.911,70 € 333.911,70 € 333.911,70 € 1.530.190,41 € 1.530.190,41 € Intangible assets App 100.000,00 € 100.000,00 € Licenses Business Developement 9.000,00 € 9.000,00 € Accumulated Depreciation Current Assets 333.911,70 € 333.911,70 € Finnances Cash bank Supplies 9.200,00 € 9.200,00 € 9.200,00 € 9.200,00 € 9.200,00 € 9.200,00 € SHAREHOLDERS’S EQUITY 15.000,00 € 15.000,00 € 15.000,00 € 15.000,00 € 15.000,00 € 15.000,00 € Social Capital 50.000,00 € 50.000,00 € 50.000,00 € 50.000,00 € 50.000,00 € 50.000,00 € Reserves -268.855,94 € -537.711,89 € -806.567,83 € -1.075.423,78 € -1.344.279,72 € Period Result LIABILITIES 702.934,85 € 334.974,77 € 293.007,01 € 271.749,19 € 216.202,19 € 236.074,67 € Non-Current Liabilities 1.537,33 € 9.965,75 € 4.895,85 € Long-Term Credit Current Liabilities 5.000.000,00 € 5.000.000,00 € 5.000.000,00 € 5.000.000,00 € 5.000.000,00 € 5.000.000,00 € Suppliers 0,00 € -782.193,60 € -1.093.017,31 € Accounts payable -834.668,40 € -3.041,67 € -782.193,60 € -310.823,71 € 258.348,90 € Ratios 831.626,73 € 1.001.764,13 € 5.500.000,00 € 5.500.000,00 € 5.500.000,00 € 4.950.000,00 € 3.784.004,58 € 2.528.456,35 € 71.556,86 € 70.470,50 € 76.428,10 € 76.459,23 € 76.364,01 € 73.820,71 € 76.444,41 € 80.452,55 € 85.317,27 € 85.317,27 € ROA YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 ROE -3% 2% 9% 17% 20% Debt Ratio -19% -8% 8% 21% 21% Pay-Out 57% 55% 44% 31% Solvency 0% 59% 0% 0% Leverage Ratio 1,75 0% 1,82 2,27 50,00% 0 1,69 2,61 3,23 31,72 6,40 1,58
01. Business St Business Strategy 66
05. Annexes • TOPSIS Methodology • Technical specifications ART-2Oe
TOPSIS Methodology Countries Annexes68 GDP per capitaAUSTRIA51.34459,00%12%11,3%427875.18234,7 28,1 8822000 Age targetBELGIUM46.69657,44%7%20,9%5 4,5 11400000 profileBULGARIA9.31459,79%15%36,0%172229.9709,1 507,7 7050000 Fitness clubsCZECH REP23.11360,01%10%25,6%2 151,6 10650000 membershipDENMARK60.89757,45%19%44,1%2970.36817,7 680 5603000 PerformanceESTONIA23.33054,07%17%12,8%4 58,6 1325000 phys. ActFINLAND49.73855,32%17%36,1%69318.75814,7 151,2 5513000 Number motorFRANCE42.95356,20%9%23,1%18 16,5 65856000 racing circuitsGERMANY45.00957,46%13%32,7%1233,1 51,3 80780000 Formula EGREECE20.31757,01%9%20,8%3 106,1 10992000 searchsHUNGARY16.48458,98%10%17,9%2 121 9879000 Social Ne-IRELAND51.93164,45%11%42,5%2 541 4604000 twork ARUSITALY34.32159,03%9%24,2%15 88,7 60782000 RenewableLATVIA18.99457,07%12%21,4%1 134,8 2001000 shareLITHUANIA18.03356,27%9%23,9%1 195,5 2943000 Increase salesNETHERLANDS53.22858,43%17%41,9%2118,816829000 electric carsPOLAND15.42661,06%8%28,9%279,738495000 Country popu-PORTUGAL23.43760,93%5%14,1%4120,610427000 ROMANIA 12.270 67,60% 6% 13,5% 2 920 19942000 lationSLOVAKIA19.57962,82%8%20,3%1103,65415000 SLOVENIA 26.146 57,08% 10% 39,2% 2 18 287.718 93,5 2061000 SPAIN 30.733 60,58% 11% 28,7% 11 101,6 46507000 SWEDEN 54.356 57,54% 22% 41,8% 14 0 26.136 26,6 55,6 9644000 UK 42.580 58,23% 15% 16,4% 24 25,5 64308000 NORWAY 81.550 58,28% 21% 24,7% 4 18 332.551 42 31,6 5328000 SWITZERLAND 83.162 57,42% 13% 22,3% 2 28,6 8556000 18 7.175.660 14,7 36 9.875.215 14,2 9 445.686 16,1 27 871.996 15,1 18 48.037 8,7 36 7.114.916 16,1 0 38.599 38,5 0 86.294 31,4 36 1.879.290 5,8 9 1.524.193 11,4 36 308.736 29,1 9 195.806 24,4 18 163.494 13,1 15 41.625 20,8 18 6.959.618 17,1 9 1.798.617 51,4 42 5.654.556 8,8 12 368.077 59,5 100 674.876 25,5
GDP per capita Age target profile Fitness clubs membership Performance phys. act Number motor racing circuits Formula E searchs Social Ne- twork ARUS Renewable share Increase sales electric cars AUSTRIA 0 19,65% 18% 7,9% 0,095 0,166 0 0,255 0,020 69 BELGIUM BULGARIA 0 19,13% 11% 14,6% 0,119 0,443 0 0,067 0,003 CZECH REP DENMARK 0 19,91% 22% 25,1% 0,024 0,055 0 0,130 0,353 ESTONIA FINLAND 0 19,98% 15% 17,8% 0,048 0,055 0 0,108 0,105 FRANCE GERMANY 0 19,13% 29% 30,7% 0,048 0,111 0 0,243 0,472 GREECE HUNGARY 0 18,01% 26% 8,9% 0,095 0 0 0,196 0,041 Annexes IRELAND ITALY 0 18,42% 26% 25,2% 0,143 0,111 0 0,309 0,105 LATVIA LITHUANIA 0 18,71% 13% 16,1% 0,429 0,111 0 0,108 0,011 NETHERLANDS POLAND 0 19,14% 20% 22,8% 0,286 0,222 1 0,104 0,036 PORTUGAL ROMANIA 0 18,98% 14% 14,5% 0,072 0,055 0 0,118 0,074 SLOVAKIA SLOVENIA 0 19,64% 15% 12,5% 0,048 0,166 0 0,111 0,084 SPAIN SWEDEN 0 21,46% 17% 29,6% 0,048 0,111 0 0,064 0,376 UK NORWAY 0 19,66% 13% 16,9% 0,358 0,222 0 0,118 0,062 SWITZERLAND 0 19,00% 19% 14,9% 0,024 0 0 0,283 0,094 0 18,74% 14% 16,7% 0,024 0 0 0,231 0,136 0 19,46% 26% 29,2% 0,048 0,222 0 0,043 0,083 0 20,33% 12% 20,1% 0,048 0,055 0 0,084 0,055 0 20,29% 8% 9,8% 0,095 0,222 0 0,214 0,084 0 22,51% 9% 9,4% 0,048 0,055 0 0,179 0,639 0 20,92% 13% 14,2% 0,024 0,111 0 0,096 0,072 0 19,01% 15% 27,3% 0,048 0,092 0 0,153 0,065 0 20,17% 17% 20,0% 0,262 0,111 0 0,126 0,071 0 19,16% 34% 29,1% 0,334 0,055 0 0,378 0,039 0 19,39% 23% 11,4% 0,572 0,259 0 0,065 0,018 0 19,41% 31% 17,2% 0,095 0,074 0 0,437 0,022 0 19,12% 19% 15,5% 0,048 0,616 0 0,187 0,020 0 GDP per capita Age target Fitness clubs Performance Number motor Formula E Social Network Renewable profile membership phys. act racing circuits searchs ARUS share Increase sales electric cars W 9,00% 22% 12,0% 0,1 0,1 0 0,13 0,13
GDP per capita Age tar- get profile Fitness clubs member- ship Perfor- mance phys. act Number motor racing circuits Formula E searchs Social Network ARUS Renewa- ble share Increase sales elec- tric cars AUSTRIA 0 1,77% 4% 0,9% 0,010 0,017 0 0,033 0,003 BELGIUM 0 0,009 0,000 BULGARIA 0 1,72% 2% 1,7% 0,012 0,044 0 0,017 0,046 0 0,014 0,014 70 CZECH REP 0 1,79% 5% 3,0% 0,002 0,006 0 0,032 0,061 0 0,025 0,005 DENMARK 0 1,80% 3% 2,1% 0,005 0,006 0 0,040 0,014 ESTONIA 0 0,014 0,001 FINLAND 0 1,72% 6% 3,7% 0,005 0,011 0 0,014 0,005 FRANCE 0 0,015 0,010 GERMANY 0 1,62% 6% 1,1% 0,010 0 0 0,014 0,011 GREECE 0 0,008 0,049 HUNGARY 0 1,66% 6% 3,0% 0,014 0,011 0 0,015 0,008 IRELAND 0 0,037 0,012 ITALY 0 1,68% 3% 1,9% 0,043 0,011 0 0,030 0,018 LATVIA 0 0,006 0,011 Annexes LITHUANIA 0 1,72% 4% 2,7% 0,029 0,022 0 0,011 0,007 NETHERLANDS 0 0,028 0,011 POLAND 0 1,71% 3% 1,7% 0,007 0,006 0 0,023 0,083 PORTUGAL 0 0,013 0,009 ROMANIA 0 1,77% 3% 1,5% 0,005 0,017 0 0,020 0,008 SLOVAKIA 0 0,016 0,009 SLOVENIA 0 1,93% 4% 3,6% 0,005 0,011 0 0,049 0,005 SPAIN 0 0,008 0,002 SWEDEN 0 1,77% 3% 2,0% 0,036 0,022 0 0,057 0,003 UK 0 0,024 0,003 NORWAY 0 1,71% 4% 1,8% 0,002 0 SWITZERLAND 0 1,69% 3% 2,0% 0,002 0 0 1,75% 6% 3,5% 0,005 0,022 0 1,83% 3% 2,4% 0,005 0,006 0 1,83% 2% 1,2% 0,010 0,022 0 2,03% 2% 1,1% 0,005 0,006 0 1,88% 3% 1,7% 0,002 0,011 0 1,71% 3% 3,3% 0,005 0,009 0 1,82% 4% 2,4% 0,026 0,011 0 1,72% 7% 3,5% 0,033 0,006 0 1,75% 5% 1,4% 0,057 0,026 0 1,75% 7% 2,1% 0,010 0,007 0 1,72% 4% 1,9% 0,005 0,062 GDP per capita Age target profile Fitness clubs membership Performance phys. act Number motor racing circuits Formula E searchs Social Ne- twork ARUS Renewable share Increase sales electric cars BEST 0 2,03% 7% 3,7% 0,057 0,062 0 0,057 0,083 WORST 0 0,006 0,000 0 1,62% 2% 0,9% 0,002 0
GDP per capita Age tar- get profile Fitness clubs member- ship Perfor- mance phys. act Number motor racing circuits Formula E searchs Social Network ARUS Renewa- ble share Increase sales elec- tric cars d+ AUSTRIA -0 -0,26% -4% -2,7% -0,048 -0,045 -0 -0,024 -0,081 0,014 0,015 BELGIUM -0 -0,30% -5% -1,9% -0,045 -0,017 -0 -0,048 -0,083 0,011 0,016 BULGARIA -0 -0,23% -3% -0,7% -0,055 -0,056 -0 -0,040 -0,037 0,007 0,015 CZECH REP -0 -0,23% -4% -1,5% -0,052 -0,056 -0 -0,043 -0,069 0,011 71 0,014 DENMARK -0 -0,30% -1% 0,0% -0,052 -0,050 -0 -0,025 -0,022 0,012 0,016 ESTONIA -0 -0,41% -2% -2,6% -0,048 -0,062 -0 -0,031 -0,078 0,015 0,011 FINLAND -0 -0,37% -2% -0,7% -0,043 -0,050 -0 -0,017 -0,069 0,012 0,015 FRANCE -0 -0,34% -5% -1,8% -0,014 -0,050 -0 -0,043 -0,082 0,015 0,013 GERMANY -0 -0,30% -3% -1,0% -0,029 -0,039 - -0,043 -0,078 0,017 Annexes 0,015 GREECE -0 -0,32% -4% -1,9% -0,050 -0,056 -0 -0,041 -0,073 0,012 0,017 HUNGARY -0 -0,26% -4% -2,2% -0,052 -0,045 -0 -0,042 -0,072 0,015 0,012 IRELAND -0 -0,09% -4% -0,1% -0,052 -0,050 -0 -0,049 -0,034 0,010 0,012 ITALY -0 -0,26% -5% -1,7% -0,021 -0,039 -0 -0,041 -0,075 0,013 0,012 LATVIA -0 -0,32% -3% -1,9% -0,055 -0,062 -0 -0,020 -0,071 LITHUANIA -0 -0,34% -4% -1,7% -0,055 -0,062 -0 -0,027 -0,065 NETHERLANDS -0 -0,27% -2% -0,2% -0,052 -0,039 -0 -0,051 -0,072 POLAND -0 -0,20% -5% -1,3% -0,052 -0,056 -0 -0,046 -0,076 PORTUGAL -0 -0,20% -6% -2,5% -0,048 -0,039 -0 -0,029 -0,072 ROMANIA -0 0,00% -5% -2,6% -0,052 -0,056 -0 -0,034 0 SLOVAKIA -0 -0,14% -5% -2,0% -0,055 -0,050 -0 -0,044 -0,074 SLOVENIA -0 -0,32% -4% -0,4% -0,052 -0,052 -0 -0,037 -0,075 SPAIN -0 -0,21% -4% -1,3% -0,031 -0,050 -0 -0,041 -0,074 SWEDEN -0 -0,30% 0% -0,2% -0,024 -0,056 -0 -0,008 -0,078 UK -0 -0,28% -2% -2,3% 0 -0,036 -0 -0,048 -0,081 NORWAY -0 -0,28% -1% -1,6% -0,048 -0,054 -0 0 -0,080 SWITZERLAND - -0,31% -3% -1,8% -0,052 0 -0 -0,032 -0,080 GDP per capita Age target profile Fitness clubs mem- bership Performan- ce phys. act Number motor racing circuits Formula E searchs Social Network ARUS Renewable share Increase sales elec- tric cars BEST 0 2,03% 7% 3,7% 0,057 0,062 0 0,057 0,083 WORST 0 0,006 0,000 0 1,62% 2% 0,9% 0,002 0
GDP per capita Age target profile Fitness clubs membership Performance phys. act Number motor racing circuits Formula E searchs Social Network ARUS Renewable share Increase sales electric cars d- AUSTRIA 0 0,15% 2% 0,0% 0,007 0,017 0 0,028 0,002 0,002 0 0,003 0 0,002 BELGIUM 0 0,10% 1% 0,8% 0,010 0,044 0 0,011 0,045 0,004 0 0,009 0,013 0,001 72 BULGARIA - 0,17% 3% 2,1% 0 0,006 0 0,026 0,061 0,008 - 0,020 0,005 0,002 CZECH REP 0 0,18% 2% 1,2% 0,002 0,006 0 0,035 0,013 0,004 0 0,009 0,001 0,003 DENMARK 0 0,10% 5% 2,7% 0,002 0,011 0 0,008 0,004 0,003 0 0,010 0,009 0,001 ESTONIA 0 0,00% 4% 0,1% 0,007 0 0 0,009 0,011 0,001 0 0,003 0,048 0,004 FINLAND 0 0,04% 4% 2,1% 0,012 0,011 0 0,010 0,008 0,003 0 0,031 0,012 0,002 Annexes FRANCE 0 0,06% 1% 1,0% 0,041 0,011 0 0,024 0,017 0,001 0 0 0,010 0,003 GERMANY 0 0,10% 3% 1,8% 0,026 0,022 0 0,005 0,007 0,000 0 0,022 0,010 0,001 GREECE 0 0,09% 1% 0,8% 0,005 0,006 0 0,018 0,083 0,007 0 0,007 0,009 0,000 HUNGARY 0 0,15% 2% 0,6% 0,002 0,017 0 0,014 0,008 0,001 0 0,011 0,009 0,002 IRELAND 0 0,31% 2% 2,6% 0,002 0,011 0 0,044 0,005 0,007 0 0,003 0,002 0,005 ITALY 0 0,15% 1% 1,1% 0,033 0,022 0 0,051 0,002 0,006 LATVIA 0 0,09% 2% 0,8% 0 0 LITHUANIA 0 0,07% 1% 1,1% 0 0 NETHERLANDS 0 0,13% 4% 2,6% 0,002 0,022 POLAND 0 0,21% 1% 1,5% 0,002 0,006 PORTUGAL 0 0,21% 0% 0,2% 0,007 0,022 ROMANIA 0 0,41% 0% 0,2% 0,002 0,006 SLOVAKIA 0 0,26% 1% 0,8% 0 0,011 SLOVENIA 0 0,09% 2% 2,3% 0,002 0,009 SPAIN 0 0,20% 2% 1,5% 0,024 0,011 SWEDEN 0 0,10% 6% 2,6% 0,031 0,006 UK 0 0,12% 3% 0,4% 0,055 0,026 NORWAY 0 0,13% 5% 1,1% 0,007 0,007
SIMILARITY TO WORST CONDITION 0 COUNTRY SCORE 73 AUSTRIA 0 DENMARK 1 BELGIUM 0 SWEDEN 0 Annexes BULGARIA 0 ROMANIA 0 CZECH REP 1 NORWAY 0 DENMARK 0 UK 0 ESTONIA 0 SWITZERLAND 0 FINLAND 0 FINLAND 0 FRANCE 0 BULGARIA 0 GERMANY 0 IRELAND 0 GREECE 0 GERMANY 0 HUNGARY 0 NETHERLANDS 0 IRELAND 0 ITALY 0 ITALY 0 FRANCE 0 LATVIA 0 SPAIN 0 LITHUANIA 0 BELGIUM 0 NETHERLANDS 0 ESTONIA 0 POLAND 0 AUSTRIA 0 PORTUGAL 0 LATVIA 0 ROMANIA 0 PORTUGAL 0 SLOVAKIA 0 LITHUANIA 0 SLOVENIA 0 SLOVENIA 0 SPAIN 0 HUNGARY 0 SWEDEN 0 CZECH REP 0 UK 0 GREECE 0 NORWAY 0 SLOVAKIA 0 SWITZERLAND POLAND 0
Cities GDP per capita 74 Age target profile Copenhagen Number Aarhus gyms Odense Members- Aalborg hip rate Stockholm Gym rivalry Malmö Number karting Copenhagen indoor Aarhus Karting Odense price Aalborg Karting Stockholm rivalry Malmö Annexes Bucharest 87.149 70,07% 9700% 4933,3% 0,010 10 37 0,1 Oslo 48.350 62,47% 6400% 3033,3% 0,016 1 31 1 53.871 58,00% 4100% 4133,3% 0,024 2 31 0,5 45.067 62,66% 5700% 3366,7% 0,018 2 35 0,5 67.082 60,00% 10900% 5400,0% 0,009 2 34 0,5 45.986 61,00% 3900% 4433,3% 0,026 3 32 0,333 GDP per capita Age target profile Number gyms Mem- bership rate Gym rivalry Number karting indoor Karting price Karting rivalry 1 41,24% 41% 41,3% 0,220 0,898 0 0,051 0 0,508 0 36,77% 27% 25,4% 0,333 0,090 0 0,254 0 0,254 0 34,14% 17% 34,6% 0,520 0,180 0 0,254 0 0,169 0 36,88% 24% 28,2% 0,374 0,180 0 0,508 0 0,508 0 35,32% 46% 45,2% 0,196 0,180 0 35,90% 16% 37,1% 0,547 0,269 0 36,13% 57% 27,0% 0,158 0,090 0 24,07% 34% 39,0% 0,260 0,090 GDP per capita Age target profile Number gyms Membership rate Gym rivalry Number kar- ting indoor Karting price Karting rivalry Weights 0 20,00% 10% 13,0% 0,07 0,1 0 0,1
GDP per capita Age target profile Number gyms Membership rate Gym rivalry Number karting indoor Karting price Karting rivalry Copenhagen 0 8,25% 4% 5,4% 0,015 0,090 0 0,005 Aarhus 0 0,051 Odense 0 7,35% 3% 3,3% 0,023 0,009 0 0,025 75 Aalborg 0 0,025 Stockholm 0 6,83% 2% 4,5% 0,036 0,018 0 0,025 Malmö 0 0,017 Bucharest 0 7,38% 2% 3,7% 0,026 0,018 0 0,051 Oslo 0 0,051 0 7,06% 5% 5,9% 0,014 0,018 Best Worst 0 7,18% 2% 4,8% 0,038 0,027 0 7,23% 6% 3,5% 0,011 0,009 0GDP per4,81% 3% 5,1% 0,018 0,009 capita Age target profile Number gyms Membership rate Gym rivalry Number kar- ting indoor Karting price Karting rivalry Annexes 0 8,25% 6% 5,9% 0,038 0,090 0 0,051 3,3% 0,011 0,009 0 0,005 0 4,81% 2% GDP per capita Age target profile Number gyms Membership rate Gym rivalry Number karting indoor Karting price Karting rivalry d+ Copenhagen - 0,00% -2% -0,5% -0,023 0 - -0,046 0,003 Aarhus 0,011 Odense -0 -0,89% -3% -2,6% -0,015 -0,081 -0 0 0,010 Aalborg 0,010 Stockholm -0 -1,42% -4% -1,4% -0,002 -0,072 -0 -0,025 0,007 Malmö 0,010 Bucharest -0 -0,87% -3% -2,2% -0,012 -0,072 -0 -0,025 0,015 Oslo 0,010 -0 -1,19% -1% 0,0% -0,025 -0,072 -0 -0,025 -0 -1,07% -4% -1,1% 0 -0,063 -0 -0,034 -0 -1,02% 0% -2,4% -0,027 -0,081 -0 0 -0 -3,43% -2% -0,8% -0,020 -0,081 -0 0
CopenhagenAnnexes03,43% 2% 2,1% 0,004 0,081 00 0,016 Aarhus 0 0,046 0,004 GDP per02,54%1%0,0% 0,0120 0 0,020 0,004 76 Odense capita 0 0,020 0,003 Age target02,01%0%1,2% 0,025 0,009 0 0,020 0,006 Aalborg profile 0 0,012 0,003 Stockholm Number02,56%1%0,4% 0,015 0,009 0 0,046 0,004 Malmö gyms - 0,046 0,006 Bucharest Membership02,25% Oslo rate Gym rivalry Number kar- ting indoor Karting price Karting rivalry d- 3% 2,6% 0,003 0,009 0 2,37% 0% 1,5% 0,027 0,018 - 2,41% 4% 0,2% 0 0 0 0,00% 2% 1,8% 0,007 0 SIMILARITY 1 CITY SCORE 0 Copenhagen 0 Copenhagen 1 Aarhus 0 Stockholm 0 Odense 0 Oslo 0 Aalborg 0 Aarhus 0 Stockholm 0 Odense 0 Malmö 0 Malmö 0 Bucharest Bucharest 0 Oslo Aalborg 0
Neighbourhoods Population 01- 77 01-1996 Population 01- 01-2001 Population 01- 01-2006 Population 01- 01-2011 Population 01- 01-2016 Population 01- 01-2018 Neighborhood growth* Density (citizens/km2) Number of fitness centres Prices of Airbnb apartments Prices of fitness centres 0,08 0,25 0,02 0,15 0,5 Amager Øst 46447 48196 48531 509 55986 57673 1767,296 6,331 3 172 € 41,3 € Amager Vest 44043 45608 48631 58174 66993 4 174 € 42,2 € Bispebjerg 42591 44641 44971 49362 54583 71755 3,741 1 131 € 37,9 € Brønshøj-Husum 44376 1 116 € 43,4 € Indre By 3745 39854 39639 40491 53596 55239 86451512 8,088 5 193 € 39,7 € Annexes Nørrebro 41775 43978 44728 4849 79668 1 193 € 38,7 € Østerbro 69705 73502 71799 74129 76402 44741 5,125 6 193 € 47,2 € Valby 64503 66877 67351 70938 52809 3 144 € 39,8 € Vanløse 45017 46189 45598 47839 40353 55493 215533980 6,180 3 131 € 40,2 € Vesterbro/Kon- 35062 36049 36138 37115 gens Enghave 80572 108074232 19,652 5 193 € 41,2 € 79276 9,070 56274 6,097 40843 77864269 6,105 47734 50756 50303 5715 62962 67884 341779100 8,299 Population 01-01- 1996 Population 01-01- 2001 Population 01-01- 2006 Population 01-01- 2011 Population 01-01- 2016 Population 01-01- 2018 Neighborhood growth* Density (citizens/ km2) Number of fitness centres Prices of Airbnb apartments Prices of fitness centres Amager Øst 0,27 0,26 0,26 0,00 0,26 0,26 0,00 0,21 0,25 0,31 0,30 Amager Vest 0,25 0,25 0,26 0,33 0,31 0,32 0,34 0,12 0,34 0,31 0,31 Bispebjerg 0,25 0,24 0,24 0,28 0,25 0,25 0,12 0,26 0,08 0,23 0,28 Brønshøj-Husum 0,02 0,22 0,21 0,23 0,20 0,20 0,52 0,17 0,08 0,21 0,32 Indre By 0,24 0,24 0,24 0,03 0,25 0,25 0,30 0,20 0,42 0,34 0,29 Nørrebro 0,40 0,40 0,39 0,42 0,37 0,36 0,15 0,64 0,08 0,34 0,29 Østerbro 0,37 0,36 0,36 0,40 0,35 0,36 0,29 0,30 0,51 0,34 0,35 Valby 0,26 0,25 0,25 0,27 0,24 0,25 0,34 0,20 0,25 0,26 0,29 Vanløse 0,20 0,20 0,19 0,21 0,19 0,18 0,11 0,20 0,25 0,23 0,30 Vesterbro/Kon- gens Enghave 0,28 0,27 0,27 0,03 0,29 0,30 0,48 0,27 0,42 0,34 0,30 Frederiksberg 0,51 0,49 0,50 0,56 0,48 0,47 0,22 0,39 0,25 0,34 0,28
Annexes 78 Weight Best Frederiksberg gens Enghave Vesterbro/Kon- Vanløse Valby Østerbro Nørrebro Indre By Brønshøj-Husum - - - - Bispebjerg Amager Vest - - - - Amager Øst Worst Population 01-01- - - ---- ---- ---- ---- ---- ---- ---- Population 01-01- Population 01-01- 1996 1996 1996 - - - - - 0,05 0,05 0,16 0,13 0,03 0,07 - - Population 01-01- - - - - - 0,02 0,00 0,03 0,02 0,02 0,06 Population 01-01- Population 01-01- 2001 2001 - - 2001 Population 01-01- 2006 Population 01-01- - - Population 01-01- Population 01-01- 2006 2006 2011 - 0,03 0,00 0,05 0,06 0,03 0,06 0,1 0 0,25 0,25 0 20,00% Population 01-01- Population 01-01- - 0,03 0,03 0,03 0,08 0,03 0,06 Population 01-01- 2016 2011 - 0,02 0,01 0,07 0,02 0,02 0,06 2011 Population 01-01- - 0,02 0,05 0,04 0,02 0,02 0,06 2018 Population 01-01- - 0,02 0,03 0,05 0,11 0,03 0,06 Population 01-01- Neighborhood 2016 - 0,04 0,02 0,16 0,02 0,03 0,06 2016 growth* - 0,04 0,03 0,07 0,13 0,03 0,07 Population 01-01- - 0,03 0,03 0,05 0,06 0,03 0,06 Population 01-01- Density (citizens/ 2018 - 0,02 0,01 0,05 0,06 0,02 0,06 2018 km2) Neighborhood - 0,03 0,05 0,07 0,11 0,03 0,06 Neighborhood Number of fitness growth* - 0,05 0,02 0,10 0,06 0,03 0,06 growth* centres Density (citizens/km2) Density (citizens/ Prices of Airbnb km2) apartments Number of fitness Prices of fitness centres Number of fitness centres centres Prices of Airbnb apart- ments Prices of Airbnb apartments Prices of restaurants Prices of restaurants
Population 01-01- 1996 Population 01-01- 2001 Population 01-01- 2006 Population 01-01- 2011 Population 01-01- 2016 Population 01-01- 2018 Neighborhood growth* Density (citizens/ km2) Number of fitness centres Prices of Airbnb apartments Prices of restau- rants d+ - -0,02 -0,05 -0,11 -0,06 -0,00 -0,01 0,019 79Amager Øst - - - - Amager Vest - - - - - -0,01 -0,02 -0,13 -0,04 -0,00 -0,01 0,019 Bispebjerg - - - - - -0,02 -0,04 -0,09 -0,11 -0,01 -0,01 0,022 Brønshøj-Hu- sum - - - - - -0,03 - -0,12 -0,11 -0,01 -0,01 0,026 Indre By - - - - - -0,02 -0,02 -0,11 -0,02 - -0,01 0,014 Nørrebro - - - - - -0,01 -0,04 - -0,11 - -0,01 0,013 Annexes Østerbro - - - - - -0,01 -0,02 -0,09 - - - 0,008 Valby - - - - - -0,02 -0,02 -0,11 -0,06 -0,01 -0,01 0,017 Vanløse - - - - - -0,03 -0,04 -0,11 -0,06 -0,01 -0,01 0,019 Vesterbro/ Kongens En- ghave - - - - - -0,02 -0,00 -0,09 -0,02 - -0,01 0,009 Frederiksberg - - - - - - -0,03 -0,06 -0,06 - -0,01 0,009 Population 01-01- 1996 Population 01-01- 2001 Population 01-01- 2006 Population 01-01- 2011 Population 01-01- 2016 Population 01-01- 2018 Neighborhood growth* Density (citizens/ km2) Number of fitness centres Prices of Airbnb apartments Prices of restau- rants d- Amager Øst - - - - - 0,01 - 0,02 0,04 0,01 0,01 0,002 Amager Vest - - - - - 0,01 0,03 - 0,06 0,01 0,01 0,005 Bispebjerg - - - - - 0,01 0,01 0,04 - 0,00 0,00 0,001 Brønshøj-Hu- sum - - - - - 0,00 0,05 0,01 - - 0,01 0,003 Indre By - - - - - 0,01 0,03 0,02 0,08 0,01 0,00 0,009 Nørrebro - - - - - 0,02 0,02 0,13 - 0,01 0,00 0,018 Østerbro - - - - - 0,02 0,03 0,04 0,11 0,01 0,01 0,015 Valby - - - - - 0,01 0,03 0,02 0,04 0,00 0,00 0,003 Vanløse - - - - - - 0,01 0,02 0,04 0,00 0,00 0,002 Vesterbro/ Kongens En- ghave - - - - - 0,01 0,05 0,04 0,08 0,01 0,01 0,011 Frederiksberg - - - - - 0,03 0,02 0,07 0,04 0,01 - 0,008
SIMILARITY NEIGHBORHOOD SCORE Annexes Amager Øst 0,11 Østerbro 0,64 Amager Vest 0,22 Nørrebro 0,58 Bispebjerg 0,06 Vesterbro/Kongens Enghave 0,54 0,10 Frederiksberg 0,46 80 Brønshøj-Husum 0,39 Indre By 0,39 0,58 Amager Vest 0,22 Indre By 0,64 Valby 0,16 Nørrebro 0,16 Amager Øst 0,11 Østerbro 0,11 Vanløse 0,11 Valby 0,54 Brønshøj-Husum 0,10 Vanløse 0,46 Bispebjerg 0,06 Vesterbro/Kongens Enghave Frederiksberg
Technical Specifications ART-20e Dimensions Units Overall Dimensions mm Length: 3059 Width: 1506 Height: 1115 1175 Wheelbase & Track mm Wheelbase: 1535 Front Track: 1250 Rear Track: Total: 81 Center of Gravity Design Height mm CG Height: 285 Confirmed Via: Balance weigths 227,9 Mass without driver kg Front: 99,7 Rear: 128,2 % Front: Weight Distribution with 68kg 50 % Left: 50 driver Suspension Parameters Units Front Rear Annexes Tire Size, Compound and Make 18x7,5-10. R25B. 18x7,5-10. R25B. Hoosier Hoosier Wheels (width, construction) 3pc Al Rim, custom Al 3pc Al Rim, custom Al Suspension Type center center Suspension design travel Double unequal length A-Arm. Pull rod actuated spring Double unequal length A-Arm. Pull rod actuated and damper, anti-roll bar. spring and damper, anti-roll bar. mm Jounce (col D): 30 30 Jounce (col G): 30 30 Rebound (col E): Rebound (col H): Wheel rate (chassis to wheel center) N/mm 51,31 42,22 Roll rate (chassis to wheel center) NM/deg 453,01 351,29 Sprung mass natural frequency Hz 2,60 2,47 Jounce Damping % critical 90 at __ mm/sec: <60 90 at __ mm/sec: <60 Rebound Damping % critical 45 at __ mm/sec: <6’ 45 at __ mm/sec: <60 Motion ratio _.__:1 1,02 Type: linear 1,01 Type: linear Ride Camber (Rate of Camber Change) deg/m 0,03 0,03 Roll Camber deg/deg 0,66 o,71 Static Toe (- out, + in) deg -1 0,5 Static camber deg -1,5 -0,5 Static camber adjustment method Shim plates between upright and upper A-Arm Shim plates between upright and upper A-Arm Anti dive / Anti Squat % 11 12,2 Roll center height above ground, static mm -10,7 31,7 Roll center position at 1g lateral acc Front Caster, Trail, and Scrub Radius mm Height (col D): Lateral 9 13 Height (col G): Lateral 24 38 (col E): (col H): Caster (deg): 3º Kin Trail (mm): 15,4 Scrub Rad (mm) 23,5 Front Kingpin Axis Inclination (deg): 7,39º Offset (mm): 46,7 Static Ackermann % 100 Adjustable? Non-adjustable Suspension Adjustment Methods Non-Adjustable Steer Ratio, C-Factor, Steer Arm Length Steer Ratio (x:1) 5,1 c-factor (mm) 80 Steer Arm Length 67
Brake system/ Hub $ Axle Units Front Rear Rotors Floating, Toolox33 steel, 4mm thick, hub mounted, Floating, Toolox33 steel, 3mm thick, hub mounted, 82 200mm outer diam, 132mm inner 162mm outer diam, 102mm inner Master Cylinder Tilton 78-Series Pivot Mount Master Cylinder 0.625 Tilton 78-Series Pivot Mount Master Cylinder 0.625 Calipers bore bore Brake Pad/Lining Material Two pieces aluminum body, AP Racing CP4227-2S0, Two pieces aluminum body, AP Racing CP4227-2S0, Force and Pressures @ 1g Deceleration Double Pistons, 25,4mm diam, fixed mtg Double Pistons, 25,4mm diam, fixed mtg Upright Assembly Annexes AP Racing CP4226D27-RQ3 pads AP Racing CP4226D27-RQ3 pads Hub Bearings Front Pres. (bar): 109,5 Rear Pres. 122,5 Pedal Force (kN) 1 Axle type, size, and ma- (bar): terial CNC 7075-T6 Al, integral caliper mount, adjustable CNC 7075-T6 Al, intgral caliper mount, adjustable camber via shims camber via shims Single row angular contact ballbearings, ID 60mm, Single row angular contact ballbearings, ID 65mm, OD 78mm OD 85mm Rotating axle, CNC 7075-T6 Aluminum, OD 60mm Rotating axle, CNC 7075-T6 Aluminum, OD 65mm, integrated tripod mounting Ergonomics Units Driver Size Adjustments Pedal adjustable +/-32mm, seat manufactured in order to adjust to the measures. Seat (materials, padding/damping) Steering Wheel (dia, construction) Polyurethane bicomponent, adjusted at the body of each driver. Shift Actuator (type, location) Clutch Actuator (type, location) Diameter (mm) 147/235 Construction Built with close to oval shape. Instrumentation Carbon Fiber N/A N/A LED indicators: AMS, IMD, TS Off, battery (charge level). Optional: Six point harness attachment (e.g., Driver Safety Systems, etc.?)
Electrical (non-drive systems) Units 83 Power Management / Control To monitor the intensity of the systems we use a shunt resistance in each output of the power Annexes manager system. We have 3 values that we use depending on the values of each output to have Wiring / Loom / ECM mounting higher resolution, the power management system send the information to telemetry by can- Battery / Charging System bus protocol and this sends it to the PC to be able to act accordingly . The control is made out Grounding by relays or MOSFET controlled from the microcontroller, the relays are directly controlled by Driver Assist Systems the shutdown circuit to activate all pcb’s. To ensure the systems we have a fuse in each output, Logging / Telemetry and another in the power input of the board and to ensure the power-off , when the contact Special Sensing Technology is removed all outputs contolled by the microcontroller are turned off and the microcontro- ller power will turn off when the kill is disconnected or when the emergency stop button is pressed. We use differents wire sizing since 12AWG to 24 AWG with shields for EMI protecctions. LiFePO4. The 12V battery is charged with a dedicated charger. No generators are mounted on the car. No necessary grounding The dashboard includes leds which alert the driver in case of some special situations, such as: ECU or motor temperature, battery level or the need of pushing a shutdown button. Besides it shows the AMS, IMD and TS OFF indicators. For ending, the RPMs and the value of the previous values are shown by a line made by leds. For logging the data of our vehicle we have designed a pcb which record the data received via CAN Bus or read by sensors directly connected to the pcb. We hardly use specials sensors in our vehicle. Frame Units Physical Test: 42.8 Frame Construction Steel space frame Material STEEL S355 Joining method and material MIG/MAG Welding Bare frame mass with brackets & paint kg Target: 40 Torsional stiffness N-m/deg Target: 2700 Simulated: 2830 Physical Test: 2754 Torsional stiffness validation method Torsion test conducted in the lab. Impact Attenuator configuration Impact Attenuator dimensions 80kg/m3 Aluminum Honeycomb block bonded to a 2mm steel AIP with Permabond (own Impact Attenuator energy capacity design). mm Width: Height: Depth: 200 100 200 kJ Energy: Method: 9 Physical testing
TractiveDrive Power System Units Front Rear Motor Manufacturer / Model / Type Rotax EMRAX 228 Medium Voltage Motor Technology utilized N/A Permanent magnet synchronus motor N/A 1 84 Motor Count and Location(s) N/A 2 Driven Wheel Count & Location(s) Nominal Motor Voltage (phase and volts) P, V Phase (col D): N/A N/A Phase (col G): 3 470 Voltage (col E): Voltage (col H): Annexes Maximum Design Motor RPM (1/min) rpm N/A 6500 5500 Base Speed (max torque until xx RPM) rpm N/A 230 Maximum Motor Torque (peak) Nm for Xsec N/A 120 Maximum Motor Torque (continuous) 109 Maximum Motor Power (peak) Nm N/A 62 Maximum Motor Power (continuous) kW at RPM N/A One sensor, resolver type Motor Speed Sensor(s)? If so, what type kW @ RPM N/A Self made scatter-shield Significant Motor Modifications Bamocar -PG-D3 Motor Controller(s) Type / Model N/A Motor Controller Discharge Power (peak) N/A 280 Controller Continuous Discharge Power N/A Accumulator Cell Manufacturer / Type kW for x sec N/A 140 Accumulator Cell Voltage / Capacity kW N/A Accumulator Voltage (fully charged) Melasta Polymer lithium Accumulator Cell Technology/Chemistry Volts, mAh Nominal 3,7, Maximum 4,2 Accumulator Cell Configuration V N/A 8 N/A N/A 453,6 Polymer Li-ion battery 2p108s (lo pongo asi porque primero se hace el paralelo y despues el serie)
Drivett Units Drive Type Chain drive, 520 pitch.No gearbox. Differential Type (if used) Drexler limited slip differential Final Drive Reduction Ratio _:1 3 85 Vehicle Speed @ max power (design) rpm Vehicle Speed @ max power (design) rpm kph 1st gear: 146.02 N/A N/A Half shaft size and material 2nd gear: 3rd gear: Axle Joint type N/A N/A N/A kph 4th gear: 5th gear: 6th gear: ø22,3mm, Steel UNE F127, Surface tempered Drag (N): 123 Cd: 0,56 Tripod joint Annexes Aerodynamics (if aplicable) Units Type / Configuration Forces (at 80 kph, ρ= 1.162 kg/m^3) High downforce undertray, without wings Coefficients & Reference Area Noteable Features (active, etc) Downforce (N): 51,3 % Front: 30 Cl: 0,24 Ref. Area (m^2): 0,76 Other information Units Body Work (material, process) Its material is basalt fiber and it is manufactured by resin transfer moulding Optional Information
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Wikipedia. (2020). Frederiksberg. [online] Available at: https://en.wikipedia.org/wiki/Frederiks- 89 berg Cybo. (n.d.). Cybo. [online] Available at: https://xn--cdigos-postales- Annexes vrb.cybo.com/dinamarca/2150_regi%C3%B3n-capital-(dinamarca)/ [Accessed 2 Sep. 2020]. Formula Student Rules 2020. (n.d.). [online] Available at: https://www.formulastudent.de/fileadmin/user_upload/all/2020/rules/FS-Rules_2020_ V1.0.pdf. Sustainability Guide. (2017). Circular Business Models - Sustainability Guide. [online] Available at: https://sustainabilityguide.eu/methods/circular-business-models/. Guadix Martín, J. et al. (2014) Organización y gestión de empresas: análisis de balances, control económico, inversiones y financiación . Mairena de Aljarafe, Sevilla: Iris-Copy. De, E., Página No, V., Anteproyecto, Y., De, V., De, A., Subterráneo, E., La, P., De, L., Constitución, http://www.puertodelacruz.es/docs/areas/urbanismo/parking_constitucion/documento_b_ estudio_viabilidad.pdf [Accessed 2 Sep. 2020]. Fomento.gob.es. (2018). Boletín estadístico online - Información estadística - Ministerio de Fomento. [online] Available at: https://apps.fomento.gob.es/BoletinOnline2/?nivel=2&orden=36000000. habitissimo.es. (n.d.). Presupuestos para construir un edificio - Habitissimo. [online] Available https://www.habitissimo.es/presupuestos/construir-edificio [Accessed 2 Sep. 2020]. El Portal de los Emprendedores. (n.d.). ¿Cuánto se invierte en abrir un spa? [online] Available at: https://www.pqs.pe/actualidad/noticias/cuanto-se-invierte-en-abrir-un-spa [Accessed 2 Sep. 2020]. Cuanto cuesta mi App. (2019). ¿Cuánto cuesta mi App? - Calculador de presupuestos. [online] Available at: https://www.cuantocuestamiapp.com/. UNIVERSITAT POLITÉCNICA DE VALÈNCIA ESCOLA POLITÈCNICA SUPERIOR https://riunet.upv.es/bitstream/handle/10251/113344/MORENO%20%20Instalaci%- C3%B3n%20fotovolt%C3%A1ica%20para%20un%20gimnasio%20con%20conexi% C3%B3n%20a%20red..pdf?sequence=1&isAllowed=y [Accessed 2 Sep. 2020]. SoyEntrepreneur (2011). ¿Cuánto cuesta montar una oficina base? [online] Entrepreneur. Avai- lable at: https://www.entrepreneur.com/article/264598 [Accessed 2 Sep. 2020]. Mercado Fitness. (n.d.). Home. [online] Available at: https://www.mercadofitness.com/2008/07/01/claves-en-arquitectura-de-gimnasios/ [Acces- sed 2 Sep. 2020]. Básico, D. (n.d.). Ministerio de Fomento. [online] Available at: https://www.codigotecnico.org/images/stories/pdf/seguridadIncendio/DBSI.pdf [Accessed 2 Sep. 2020]. 7.5.2 Costes operativos Costo de Vida | sept 2020. (n.d.). Precios y Sueldos en Dinamarca » Costo de Vida | sept 2020. [online] Available at: https://costodevida.com/dinamarca/ [Accessed 2 Sep. 2020]. dk.indeed.com. (n.d.). Jobsøgning | Indeed. [online] Available at: https://dk.indeed.com/?- from=gnav- jobsearch--jasx [Accessed 2 Sep. 2020].
Annexes www.jobandsalaryabroad.com. (n.d.). Director del proyecto Dinamarca - Salario, Cómo conse- guir un empleo. [online] Available at: https://www.jobandsalaryabroad.com/es/denmark/spanish- projectmanager-denmark.html [Accessed 2 Sep. 2020]. www.jobandsalaryabroad.com. (n.d.). Dinamarca - Trabajos y Salarios. [online] Available at: https://www.jobandsalaryabroad.com/es/denmark/denmark.html [Accessed 2 Sep. 2020]. Anon, (n.d.). España se mantiene con la quinta factura de la luz más cara de Europa: el precio 90 baja 0,74céntimos/kWh en el primer semestre. [online] Available at: https://elperiodicodelaenergia.com/espana-se-mantiene-con-la-quinta-factura-de-la-luz-mas- cara-de-europa-el-precio-baja-074-centimos-kwh-en-el-primer-semestre/ [Accessed 2 Sep. 2020]. Emasesa. (n.d.). Tarifas. [online] Available at: https://www.emasesa.com/clientes/tu-factura/ tarifas/ comparaiso.es. (n.d.). Movistar Prosegur Alarmas: contacto, precio y cómo contratar. [online] Available at: https://comparaiso.es/alarmas/empresas-seguridad/prosegur [Accessed 2 Sep. 2020]. Seguros de Comercio. (2016). Seguro multirriesgo para un gimnasio. [online] Available at: http://www.segurocomercioonline.com/seguro-multirriesgo-para-un-gimnasio/ [Accessed 2 Sep.2020]. 7.1. Análisis de mercado 7.1.1 PESTEL 7.1.1.1 Política y economía • European Commission. (2016). The European Single Market. [online] Available at: https://ec.europa.eu/growth/single-market_en. • Tradingeconomics.com. (2019). [online] Available at: https://tradingeconomics.com/european- union/gdp. 7.1.1.2 Social • Social Europe. (2019). Social imbalances in the EU – Sylvia Schmidt. [online] Available at: https://www.socialeurope.eu/social-imbalances-in-the-eu [Accessed 2 Sep. 2020]. 7.1.1.3 Tecnología • SportsArt. (n.d.). ECO-POWRTM Technology. [online] Available at: https://www.gosportsart.com/eco-powr-technology/ [Accessed 2 Sep. 2020]. • TCV. (n.d.). Green Gym - Outdoor Exercise To Make A Difference With TCV. [online] Available at: https://www.tcv.org.uk/greengym [Accessed 2 Sep. 2020]. • www.polarismarketresearch.com. (n.d.). Electric Powertrain Market Size & Share - Industry Report, 2019-2026. [online] Available at: https://www.polarismarketresearch.com/industry-analysis/ electric- powertrain-market [Accessed 2 Sep. 2020]. • DiChristopher, T. (2018). Electric vehicles will grow from 3 million to 125 million by 2030, International Energy Agency forecasts. [online] CNBC. Available at:
https://www.cnbc.com/2018/05/30/electric-vehicles-will-grow-from-3-million-to-125-million- 91 by- 2030-iea.html. Annexes 7.1.1.4 Medio Ambiente • Cockburn, H. (2018) Air pollution now ‘biggest environmental risk’ in Europe, EU auditors find, available at: https://www.independent.co.uk/environment/air-pollution-europe-uk-eu-com- mission- court-health-who-toxic-environment-a8533061.html 7.1.2 TOPSIS 7.1.2.1 Países 7.1.2.1.1 PIB per cá pita • ymgerman, P. istockphoto com / (n.d.). International. [online] Statista. Available at: https://www.statista.com/markets/422/international/. 7.1.2.1.2 Edad objetivo • www.indexmundi.com. (n.d.). IndexMundi - Listado de Países. [online] Available at: https://www.indexmundi.com/es/ [Accessed 2 Sep. 2020]. • INE. (n.d.). Población por edad (grupos quinquenales), Españoles/Extranjeros, Sexo y Año. [online] Plan de viabilidad de un servicio de fitness con vehículos eléctricos 11 Available at: https://www.ine.es/jaxi/Datos.htm?path=/t20/e245/p08/&file=01002.px [Acces- sed 2 Sep. 2020]. 7.1.2.1.3 Miembros de clubs de Health&Fitness en Europa • Statista. (2017). Health/fitness club membership Europe by country 2017 | Statista. [online] Available at: https://www.statista.com/statistics/308836/members-of-health-clubs-in-european-coun- tries/. 7.1.2.1.4 Personas haciendo actividad fısica a la semana • Europa.eu. (2020). [online] Available at: http://appsso.eurostat.ec.europa.eu/nui/show.do?query=BOOKMARK_DS- 1038222_QID_71198482_UID_-3F171EB0&layout=DURATION [Accessed 2 Sep. 2020]. 7.1.2.1.5 Nú mero de circuitos de carreras • RacingCircuits.info. (n.d.). Europe. [online] Available at: https://www.racingcircuits.info/euro- pe/ [Accessed 2 Sep. 2020]. • Wikipedia. (2020). List of motor racing tracks. [online] Available at: https://en.wikipedia.org/wiki/List_of_motor_racing_tracks [Accessed 2 Sep. 2020]. 7.1.2.1.6 Bú squedas en Google de “Formula E” • Google Trends. (n.d.). Google Trends. [online] Available at: https://trends.google.es/trends/explore?q=Formula%201 [Accessed 2 Sep. 2020].
Annexes 7.1.2.1.7 Cuota renovable • IEA. (n.d.). Data & Statistics. [online] Available at: https://www.iea.org/data-and- statistics?country=WORLD&fuel=Sustainable%20Development%20Goals&indicator=%20Re- newab le%20share%20(modern%20renewables)%20in%20final%20energy%20consumption%20 92 (SDG%20 7.2)%20 [Accessed 2 Sep. 2020]. 7.1.2.2 Ciudades 7.1.2.2.1 PIB per cá pita • www.ceicdata.com. (n.d.). Denmark ESA 2010: GDP per Capita: by Region: Current Price. [onli- ne] Available at: https://www.ceicdata.com/en/denmark/esa-2010-gdp-per-capita-by-region-cu- rrent-price [Accessed 2 Sep. 2020]. • https://www.facebook.com/teleportinc (2015). Teleport Cities. [online] Teleport Cities. Availa- ble at: https://teleport.org/cities/. 7.1.2.2.2 Edad objetivo • Statistikdatabasen. (n.d.). Number and percentage of persons by region, type of housing, age and sex. Year 2012 - 2019. [online] Available at: http://www.statistikdatabasen.scb.se/pxweb/en/ssd/START__HE__HE0111/HushallT21B/ta- ble/table ViewLayout1/ [Accessed 2 Sep. 2020]. • Statistikdatabasen. (n.d.). Number and percentage of persons by region, type of housing, age and sex. Year 2012 - 2019. [online] Available at: http://www.statistikdatabasen.scb.se/pxweb/en/ssd/START__HE__HE0111/HushallT21B/ta- ble/table ViewLayout1/. • www.citypopulation.de. (n.d.). București (Bucharest, Romania) - Population Statistics, Charts, Map, Location, Weather and Web Information. [online] Available at: http://www.citypopulation.info/php/romania-bucuresti.php?cityid=179141 [Accessed 2 Sep. 2020]. • www.citypopulation.de. (n.d.). Oslo (Municipality, Oslo, Norway) - Population Statistics, Charts, Map and Location. [online] Available at: https://www.citypopulation.de/php/norway- admin.php?adm2id=0301 [Accessed 2 Sep. 2020]. 7.1.2.2.3 Número de centros de fitness • www.statbank.dk. (n.d.). Statistikbanken. [online] Available at: https://www.statbank.dk/IDR- FAC01 [Accessed 2 Sep. 2020]. • Stockholm, Y.L.C. (2014). Looking for a Gym in Stockholm? [online] Your Living City. Available at: https://www.yourlivingcity.com/stockholm/lifestyle/gyms-stockholm/ [Accessed 2 Sep. 2020].
7.1.2.2.4 Precios de tarifas 93 • Vesterbronx Gym. (n.d.). Vesterbronx Gym | Et unikt træningscenter i hjertet af Vesterbro. [online] Annexes Available at: https://vesterbronxgym.dk/ [Accessed 2 Sep. 2020]. • www.fitnessworld.com. (n.d.). Priser | Fitness World. [online] Available at: https://www.fitnessworld.com/dk2/priser [Accessed 2 Sep. 2020]. • www.repeat.dk. (n.d.). Repeat Fitness. [online] Available at: https://www.repeat.dk/member- ships [Accessed 2 Sep. 2020]. • Anon, (n.d.). Priser | Gym & Fitness Aalborg. [online] Available at: http://gymandfitness.dk/ priser/ [Accessed 2 Sep. 2020]. • Pro Gym - Stockholms bästa gym sedan 1982. (n.d.). Pro Gym - Stockholms bästa gym sedan 1982. [online] Available at: http://progym.se/#scrollto2 [Accessed 2 Sep. 2020]. • Anon, (n.d.). Abonamente – BEST FITNESS GYM. [online] Available at: https://bestfitnessgym.ro/abonamente/ [Accessed 2 Sep. 2020]. • The Studio Fitness & Lifestyle. (n.d.). Forside. [online] Available at: https://www.thestudio.no/ priser/ [Accessed 2 Sep. 2020]. 7.1.2.2.5 Nú mero de kartings • www.google.com. (n.d.). karting copenhagen - Google Search. [online] Available at: https://www.google.com/search?rlz=1C1CHBF_esES880ES880&sxsrf=ACYBGNSUkUQHZ- deoUh EKKX56dJHYHxSiLA:1577034982849&q=karting+copenhagen&npsic=0&rflfq=1&rlha=0&rllag= 55676699 [Accessed 2 Sep. 2020]. 7.1.2.2.6 Precios de kartings • Power Racing. (n.d.). Priser og info – Power Racing Gokart Akademi i København. [online] Available at: https://power-racing.dk/priser-og-info/ [Accessed 2 Sep. 2020]. • www.gokarting.dk. (n.d.). Gokartbane til rimelige priser i Brøndby på Sjælland. [online] Availa- ble at: https://www.gokarting.dk/priser.aspx [Accessed 2 Sep. 2020]. • Racehall. (n.d.). Priser | Se vores store udvalg af gokart race-typer og pakker. [online] Availa- ble at: https://racehall.com/aarhus/priser/ [Accessed 2 Sep. 2020]. • odensegokart.dk. (n.d.). Priser – Odense Gokart Hal. [online] Available at: http://odensegokart.dk/priser/ [Accessed 2 Sep. 2020]. • gokartworld.dk. (n.d.). Quick Drive - gokartworld.dk. [online] Available at: http://gokartworld. dk/race- priser/quick-drive.html [Accessed 2 Sep. 2020]. • Superuser (n.d.). Drop-In & Race » Gokart Stockholm. [online] Gokart Stockholm. Available at: http://gokartstockholm.se/drop-in-race/ [Accessed 2 Sep. 2020]. • gokartcity. (n.d.). Boka Malmö | Gokartcity | Skåne. [online] Available at: https://www.gokartcity.club/malmoe [Accessed 2 Sep. 2020].
Annexes • RaceHouse. (2016). Gokart Malmö - Race House, Gokart, Minimoto och Segway i Malmö. [online] Available at: http://www.racehouse.se/gokart-malmo/ [Accessed 2 Sep. 2020]. • Anon, (n.d.). Lockarps gokart – upplev en snabb gocart – roligaste i Malmö / Lund / Skåne – nära Plan de viabilidad de un servicio de fitness con vehículos eléctricos 13 94 Malmö city | Lockarps gokart. [online] Available at: http://www.lockarpsgokart.se/ [Accessed 2 Sep. 2020]. • www.amckart.ro. (n.d.). AmcKart - Tunari - Orar si tarife. [online] Available at: http://www.amckart.ro/tunari/orar-si-tarife.html [Accessed 2 Sep. 2020]. • Harald Huysman Karting. (n.d.). Priser. [online] Available at: https://hhk.no/priser/ [Accessed 2 Sep. 2020]. 7.1.2.3 Barrios • www.citypopulation.de. (n.d.). Copenhagen (Denmark): City Districts - Population Statistics, Charts and Map. [online] Available at: https://www.citypopulation.de/en/denmark/copenhagen/ [Ac- cessed 2 Sep. 2020]. • www.statbank.dk. (n.d.). Statistikbanken - data og tal. [online] Available at: https://www.statbank.dk/statbank5a/SelectTable/omrade0.asp. • Wikipedia. (2020). Frederiksberg. [online] Available at: https://en.wikipedia.org/wiki/Frederi- ksberg [Accessed 2 Sep. 2020]. • Cybo. (n.d.). Cybo. [online] Available at: https://xn--cdigos-postales- vrb.cybo.com/dinamarca/2150_regi%C3%B3n-capital-(dinamarca)/ [Accessed 2 Sep. 2020]. 7.2. Descripción del producto 7.2.1 Seguridad • Formula Student Rules 2020. (n.d.). [online] Available at: https://www.formulastudent.de/fileadmin/user_upload/all/2020/rules/FS-Rules_2020_ V1.0.pdf. 7.3. Plan de mercado 7.4.1 Modelo de negocio circular (CBM) • Sustainability Guide. (2017). Circular Business Models - Sustainability Guide. [online] Available at: https://sustainabilityguide.eu/methods/circular-business-models/. 7.4. Análisis financiero • Guadix Martín, J. et al. (2014) Organización y gestión de empresas: análisis de balances, con- trol económico, inversiones y financiación . Mairena de Aljarafe, Sevilla: Iris-Copy. 7.5.1 Inversión inicial • De, E., Página No, V., Anteproyecto, Y., De, V., De, A., Subterráneo, E., La, P., De, L., Constitu- ción,
T., De Puerto, D., La, C., Documento B:, E. and Índice (n.d.). A N T E P R O Y E C T O Y E S T U D 95 IODEVIABILIDADDEAPARCAMIENTOSUBTERRÁNEOENLAPLA Z A D E L A C O N S T I T U C I Ó N ( 2 0 1 1 ) T R A Z A S. [online] Available at: Annexes http://www.puertodelacruz.es/docs/areas/urbanismo/parking_constitucion/documento_b_ estudio_viab ilidad.pdf [Accessed 2 Sep. 2020]. • Fomento.gob.es. (2018). Boletín estadístico online - Información estadística - Ministerio de Fomento. [online] Available at: https://apps.fomento.gob.es/BoletinOnline2/?nivel=2&orden=36000000. • habitissimo.es. (n.d.). Presupuestos para construir un edificio - Habitissimo. [online] Available at: https://www.habitissimo.es/presupuestos/construir-edificio [Accessed 2 Sep. 2020]. • El Portal de los Emprendedores. (n.d.). ¿Cuánto se invierte en abrir un spa? [online] Available at: https://www.pqs.pe/actualidad/noticias/cuanto-se-invierte-en-abrir-un-spa [Accessed 2 Sep. 2020]. • Cuanto cuesta mi App. (2019). ¿Cuánto cuesta mi App? - Calculador de presupuestos. [online] Available at: https://www.cuantocuestamiapp.com/. • UNIVERSITAT POLITÉCNICA DE VALÈNCIA ESCOLA POLITÈCNICA SUPERIOR D’ALCOI. (n.d.). [online] Available at: https://riunet.upv.es/bitstream/handle/10251/113344/MORENO%20- %20Instalaci%C3%B3n%20fotovolt%C3%A1ica%20para%20un%20gimnasio%20con%20cone- xi% C3%B3n%20a%20red..pdf?sequence=1&isAllowed=y [Accessed 2 Sep. 2020]. • SoyEntrepreneur (2011). ¿Cuánto cuesta montar una oficina base? [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/264598 [Accessed 2 Sep. 2020]. • Mercado Fitness. (n.d.). Home. [online] Available at: https://www.mercadofitness.com/2008/07/01/claves-en-arquitectura-de-gimnasios/ [Acces- sed 2 Sep. 2020]. • Básico, D. (n.d.). Ministerio de Fomento. [online] Available at: https://www.codigotecnico.org/images/stories/pdf/seguridadIncendio/DBSI.pdf [Accessed 2 Sep. 2020]. 7.5.2 Costes operativos • Costo de Vida | sept 2020. (n.d.). Precios y Sueldos en Dinamarca » Costo de Vida | sept 2020. [online] Available at: https://costodevida.com/dinamarca/ [Accessed 2 Sep. 2020]. • dk.indeed.com. (n.d.). Jobsøgning | Indeed. [online] Available at: https://dk.indeed.com/?- from=gnav- jobsearch--jasx [Accessed 2 Sep. 2020].
Annexes • www.jobandsalaryabroad.com. (n.d.). Director del proyecto Dinamarca - Salario, Cómo con- seguir un empleo. [online] Available at: https://www.jobandsalaryabroad.com/es/denmark/ spanish- projectmanager-denmark.html [Accessed 2 Sep. 2020]. • www.jobandsalaryabroad.com. (n.d.). Dinamarca - Trabajos y Salarios. [online] Available at: https://www.jobandsalaryabroad.com/es/denmark/denmark.html [Accessed 2 Sep. 2020]. 96 • Anon, (n.d.). España se mantiene con la quinta factura de la luz más cara de Europa: el precio baja 0,74 céntimos/kWh en el primer semestre. [online] Available at: https://elperiodicodelaenergia. com/espana- se-mantiene-con-la-quinta-factura-de-la-luz-mas-cara-de-europa-el-precio-baja-074-centi- mos-kwh- en-el-primer-semestre/ [Accessed 2 Sep. 2020]. • Emasesa. (n.d.). Tarifas. [online] Available at: https://www.emasesa.com/clientes/tu-factura/ tarifas/ [Accessed 2 Sep. 2020]. • comparaiso.es. (n.d.). Movistar Prosegur Alarmas: contacto, precio y cómo contratar. [online] Available at: https://comparaiso.es/alarmas/empresas-seguridad/prosegur [Accessed 2 Sep. 2020]. • Seguros de Comercio. (2016). Seguro multirriesgo para un gimnasio. [online] Available at: http://www.segurocomercioonline.com/seguro-multirriesgo-para-un-gimnasio/ [Accessed 2 Sep. 2020]. 7.5.3 Amortización del préstamo bancario • www.ico.es. (n.d.). Prestamos y Financiación para autónomos y empresas - ICO. [online] Avai- lable at: https://www.ico.es/web/ico/ico-empresas-y-emprendedores/-/lineasICO/view?tab=tipoIn- teres.www.ico.es. (n.d.). Prestamos y Financiación para autónomos y empresas - ICO. [online] Available at: https://www.ico.es/web/ico/ico-empresas-y-emprendedores/-/lineasICO/view?tab=tipoInte- res.
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