BM RETAILER NEWS 2

Bernard Matthews Market Monthly Reporting Month Ending August 2020

Index Page Market Spotted In Performance Store Report Update £ Social Media / Internet Wash GAP / Pricing Analysis Up

Social Media / Internet Review

Social Media / Internet Review Twizzler Return #ComeBackOfTheCentury

Social Media / Internet Review 1. Waitrose ► Waitrose twitter plays on the fact of leaving commercial supply agreement with Ocado from 1st September ► Waitrose Instagram plays on the fact of leaving commercial supply agreement with Ocado from 1st September

Social Media / Internet Review 1. Waitrose ► Lock down has increased Waitrose cellar sales over 238% during the lock down period ► Media activity surrounding Ocado / M&S link up heavily featured across media platforms

Social Media / Internet Review 2. Aldi ► Last week of ‘Taste of the world tour’ promoted on Twitter ► Continued tongue in cheek conversation with Punk IPA across twitter & LinkedIn ► Focus on back to school lunches, sandwiches and wraps on Instagram ► User on tik-tok registers 168k likes on her food snob video impersonating Waitrose

Social Media / Internet Review 2. Aldi ► Last week of ‘Taste of the world tour’ promoted on Twitter ► Continued tongue in cheek conversation with Punk IPA across twitter & LinkedIn ► Focus on back to school lunches, sandwiches and wraps on Instagram ► User on tik-tok registers 168k likes on her food snob video impersonating Waitrose

Social Media / Internet Review 2. Aldi ► Aldi Super Weekly offers

Social Media / Internet Review 3. Lidl ► Lidl Instagram promoting food waste ideas

Social Media / Internet Review 3. Lidl ► XXL Week promotions highlighted on website. highlighted ► Aldi Protein Pick Of The Week features one XXL pack, BBQ Drumsticks 1.4kg

Social Media / Internet Review 4. Morrisons ► Instagram features world flavours / cuisines

Social Media / Internet Review 4. Morrisons ► Something

Social Media / Internet Review 5. ASDA ► Instagram promoting the upcoming ASDA big weekend ► Continuing highlight of Community Champions on Facebook ► Tiktok user finds new ASOS outfit funny

Social Media / Internet Review 5. ASDA ► Homepage promoting ASDA foodboxes

Social Media / Internet Review 6. Sainsburys ► Sainsbury Instagram promoting recipes to make your own breaded chicken ► Twitter highlighting 30% of electricals sale ► Tiktok user find funny similarity between Beyonce and uniform

Social Media / Internet Review 6. Sainsburys ► Homepage promoting Price Lock, 25% Off School Shop, 25% off wine multibuy and ‘Try Organic’ ► MFP Section highlighting price lock down, Turkey – Perfect For Dinner and BBQ range

Social Media / Internet Review 7. Ocado ► Main promotion - CLEARANCE ► Count down section on website until M&S switchover ► Promoting bigger ranges in areas of website – Example, Coffee

Social Media / Internet Review 7. Ocado ► Facebook highlighting countdown to M&S supply switch ► Twitter highlighting new M&S products which will soon be available

Social Media / Internet Review 8. Marks & Spencer ► M&S Website highlighting partnership with Ocado ► Ocado video embedded on M&S website

Social Media / Internet Review 8. Marks & Spencer ► Heavy use of ‘Remarksable’ on all social media platforms

Social Media / Internet Review 9. The Co-Op ► Website highlighting shopping on demand ► Super saver deal on chicken breast + old el Paso kits

Social Media / Internet Review 9. The Co-Op ► Instagram continues ‘In it together’ podcast on food – episode 5 - Veganism

Social Media / Internet Review 10. Iceland ► Facebook highlighting £1products ► Facebook – video promoting low price household clearing products ► Twitter – Iceland says sorry for selling out of Twizzlers

Social Media / Internet Review 10. Iceland ► Promotional section of website highlight new offer every day of the week ► Main home page promoting, XXL packs, back to school, bank holiday deals and big night in ► Header on MFP section for return of turkey twizzlers

Social Media / Internet Review 11. Tesco ► Tesco offering cooking Q & A sessions on Instagram ► Tesco Facebook promoting Jamie Oliver's new cookbook ► Tiktok user shares hilarious fail in Tesco non-food section

Social Media / Internet Review 11. Tesco ► Main Tesco website highlighting, 25% off wine (Same as Sainsburys), Packaging reduction and back to school offers

In Store Report – Grocery / Poultry

In Store Report – Grocery / Poultry 1. Waitrose ► Headline Text

In Store Report – Grocery / Poultry 2. Aldi ► Headline Text

In Store Report – Grocery / Poultry 3. Lidl ► Headline Text

In Store Report – Grocery / Poultry 4. Morrisons ► Headline Text

In Store Report – Grocery / Poultry 5. ASDA ► Headline Text

In Store Report – Grocery / Poultry 6. Sainsburys ► Headline Text

In Store Report – Grocery / Poultry 7. Ocado ► Headline Text

In Store Report – Grocery / Poultry 8. Marks & Spencer ► Headline Text

In Store Report – Grocery / Poultry 9. The Co-Operative ► Headline Text

In Store Report – Grocery / Poultry 10. Iceland ► Headline Text

In Store Report – Grocery / Poultry 12. Tesco ► Headline Text

Market Performance Update

Market Performance Update 1. Fresh Primary Turkey – Total Market ► Headline Text 52 Weeks 12 Weeks 09-Aug-20 vs. Previous Year Total AYR | TOTAL MARKET | Total Tiers | Fresh Turkey | 12 w/e | Previous Year Total AYR | TOTAL MARKET | Total Tiers | Fresh Turkey | 52 w/e | Previous Year

Market Performance Update 1. Fresh Primary Turkey – Total Market ► Headline Text 52 Weeks 12 Weeks 09-Aug-20 vs. Previous Year Total AYR | TOTAL MARKET | Total Tiers | Fresh Turkey | 12 w/e | Previous Year Total AYR | TOTAL MARKET | Total Tiers | Fresh Turkey | 52 w/e | Previous Year

Spend (£000)-ActualMarket Performance Update 1. Fresh Primary Turkey – Total Market ► Headline Text 52 Weeks 25,000 20,000 15,000 10,000 5,000 0 11-Aug-19 09-Aug-20 12 Weeks Spend (£000)-Actual 6,000 4,000 2,000 0 11-Aug-19 09-Aug-20 09-Aug-20 vs. Previous Year Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 52 w/e Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 12 w/e

Market Performance Update 1. Fresh Primary Turkey – Total Market ► Headline Text 52 Weeks 12 Weeks 09-Aug-20 vs. Previous Year Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 52 w/e Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 12 w/e

Market Performance Update 1. Fresh Primary Turkey – Total Market ► Headline Text 52 Weeks 12 Weeks 09-Aug-20 vs. Previous Year Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 52 w/e Spend (£000) | Actual | Total AYR | Total Tiers | Fresh Turkey | 12 w/e