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SPEAKERS MARTINA WETTIN JOAO LUKE BLINCOE DUARTE FOUNDER/PARTNER CEO AT THE ENERGY AT NILSSON ENERGY & DEPUTY DIRECTOR COLLECTIVE BIPON PRESSO ENEL FOUNDATION The Energy Collective creates and scales digital start- Experienced Entrepreneur and Partner with extensive up companies to disrupt global energy markets, and experience from IoT (industrial internet), environ- João Duarte is a multicultural manager and change owns Electric Kiwi (NZ) and ReAmpedEnergy (Aus). mental technology, energy production and storage catalyst, and a seasoned strategist and executor with Electric Kiwi has been the fastest growing electricity including long term in hydrogen. Strong entrepreneur- more than 19 years of professional experience in retailer in New Zealand for over 3 years. In 2018 Elec- ship professional with a M.Sc in Economics, Business public and private sector organizations. He joined tric Kiwi won the Deloitte fast 50 as the fastest-grow- and Psychology from The School of Economics and Enel in 2008 and had different roles in the global com- ing company in New Zealand and was NZ Energy Commercial Law (Göteborgs universitet) munications area, having led or directly participated Retailer of the year in 2018. ReAmped began trading in in key projects for the multinational transformation of mid-2019 in Queensland and NSW. the Group. ANDREW SUSAN KIMKES LAWRENCE SABADOS JR JONES WORKING GROUP LEAD, FOUNDER OF CORNER- ENERGY REINVENTED VICE PRESIDENT, INTER- STONE ENERGY COMMUNITY / SENIOR NATIONAL PROGRAMS SOLUTIONS ADVISOR INDUSTRY RE- OF EDISON ELECTRIC INSTITUTE (EEI) Andrew is the founder of Cornerstone Energy Solutions As an experienced communications and external and as the President and CEO oversees projects for relations manager at Shell, Susan represents the Dr. Lawrence E. Jones is a thought leader and Fortune 50 companies. He has been involved in Global company as chairwoman and member in multiple practitioner with over twenty-five years of experience Security, Supply Chain Management and Energy for working groups supporting joint industry projects in in the energy industry. He joined Edison Electric the last twenty-five years. The past three years he has the energy transition, with strategic communications Institute (EEI) in September 2015 as Vice President, overseen projects involving specifying, global security, advise and stakeholder management support. International Programs. He has received numerous financing, construction, glazing and energy savings awards for leadership and contribution in the field of measures at over fifty major universities as well as renewable energy technology and renewable energy major hoteliers. integration in electricity grids and markets. DAGNÝ JÓNSDÓTTIR RANA KEVIN MCMINN BRIGHTMAN BUSINESS CHIEF OPERATING DEVELOPMENT HEAD OF STRATEGY AT OFFICER AT SPARK MANAGER, SIEGEL+GALE (LONDON) ENERGY LANDSVIRKJUN A visionary, dynamic executive and transformation Vantar BIO Rana began her career in the world of brands more expert with a proven track record of success with 10 than 15 years ago as a qualitative researcher. From domestic and international corporations across a translating consumer and business insights into com- wide variety of industries – management consulting, pelling brand and communication strategies. Rana energy, manufacturing, chemicals, software and aero- heads up the strategy team in Siegel+Gale London space/defense. Brings skills and knowledge in energy and leads some key client engagements with a view to markets, operations, sales & marketing, statistics & transforming their business with simplicity. analysis, finance, compliance, IT.

SPEAKERS JUKKA RUUSUNEN LORI BIRD TARAS TOVSTYAK PRESIDENT & CEO OF DIRECTOR OF WRI’S U.S. DIRECTOR OF FINGRID ENERGY PROGRAM AND CUSTOMER SUCCESS THE POLSKY CHAIR FOR AT ELEKS Jukka Ruusunen has been the President & CEO of RENEWABLE ENERGY Fingrid from 2007. During his time, the culture of the company has been fully transformed to be more en- Lori Bird is Director of WRI’s U.S. Energy Program and Taras Tovstyak, MBA is leading DACH and Nordics gaging, more innovative and more customer oriented. the Polsky Chair for Renewable Energy. In this role, Business Unit at ELEKS. For the past 5 years he At the same time, the company has maintained its she focuses on decarbonization by the utility sector has been building strategic partnership relations technical excellence and efficiency being one of the and large buyers, increasing grid flexibility through with the key customers in the region. As a result of top performers in the world in international bench- market design, and transportation electrification. Prior continuous growth, Eleks selected DACH & Nordics as marking studies. Fingrid was chosen as the world’s to joining WRI, she served as a principal analyst in the strategic geography for future development. He brings best transmission system operator brand in the Markets and Policy Group of the National Renewable knowledge from over 18 years in IT industry working in Energy Laboratory. different technical and managerial positions. ANNETTE RUST MARK SHERWIN SABINE SCHMITTWILKEN EXECUTIVE DIRECTOR MANAGING DIRECTOR AT ACCENTURE INTER- - GLOBAL UTILITIES HEAD OF GLOBAL BRAND ACTIVE LEAD - UK&I GROWTH AT MANAGEMENT AND ACCENTURE BUSINESS TRANSFOR- Vantar BIO MATION AT INNOGY SE Mark works with Fuels Retailers and Utilities businesses within UK, Ireland, across Europe and globally to deliver Inspirational brand and marketing director with a strong outstanding digital customer experiences, customer en- strategic and creative mind. Created Germany’s most gagement and customer enablement. Understanding cus- innovative, digital and sustainable energy brand from tomer expectations and behaviours in a digitally enabled scratch, as well as established it to be Europe’s fourth world. Crafting the best experiences for customers and most valuable energy brand within only 18 months. Suc- colleagues. Enabling experience transformation through cessfully engaged and brought employees and customers new platforms and operating approaches. Creating new across multiple markets along on the journey to shape products and services to drive growth. Leading the right the energy brand/company of the future. Excellent track culture and teams to achieve success. record of highly impactful brand and sales campaigns. WYTSE KAASTRA MAREN ELLA KYLLINGSTAD DUDA MANAGING DIRECTOR, UTILITIES EUROPE AND CEO AT INNLANDS FOUNDER – BIOMIMICRY GLOBAL ENERGY RETAIL KRAFT AS LA; MANAGING AT ACCENTURE DIRECTOR – BIOLOGICAL Vantar Bio Wytse Kaastra leads Accenture Utilities in Europe. Originally from Ohio, USA, Ella moved to Paris to join Responsible for driving growth in Utilities Services the Sixième Son team in 2014. Since then she has cross the region. And he leads Accenture’s Global worked on sonic branding initiatives in Europe, Middle Energy Retail & Customer Services practice. East and North America on clients ranging from baby Wytse is a management consultant with a focus products to airlines. Today, her role is to spread the on Utilities and Gas companies. Specific functional word about best practices in sonic branding and guide expertise in the areas of B2C and B2B Retail operations sonic strategy for forward-looking brands around the and Trading & Risk management. world. 11

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SPEAKERS THOM NICOLAS THOMAS KENNONI HURNER HILLIG FOUNDER OF FREE MARKET LEAD IBERIA FOUNDER OF THENERGY RADICALS & LATAM AT FRONTIFY Dr. Thomas Hillig is the founder of THEnergy, a special- With over 30 years of marketing experience, Kennon Experienced Key Account Manager with a demon- ized consultancy that focuses on renewable energy has spent the past ten years developing and refining strated history of working in the computer software microgrids and remote hybrid power plants for appli- a philosophy, methodology & toolbox focusing on a industry. Skilled in Negotiation, Risk Management, cations such as mining, tourism, telecommunication, unique behavioral human experience model. Thom and Consulting. Strong sales professional with a CAS agriculture, or rural electrification. He holds a Ph.D. has founded, launched or led three marketing services focused in International Business/Trade/Commerce in Marketing from Technische Universität Berlin and agencies over his career and is a frequent contribu- from Insper. has published several articles and papers on energy tor to integrated marketing trade press and industry related subjects. panels VALA STEFAN STABLER BEN OSBORNE VALTHORSDOTTIR DIRECTOR BRAND & HEAD OF INSIGHTS + AN- BUSINESS DEVELOPMENT COMMUNICATION AT ALYTICS, SIEGEL+GALE MANAGER, ALPERIA GROUP EMEA LANDSVIRKJUN Ben uses specialist research capabilities to take the Vala is a business development manager at Vantar BIO guesswork out of brand decision-making. He sees his Landsvirkjun, The National Power Company of Iceland, role as giving decision makers the confidence, insight where she helps creating opportunities for potential and vision to influence their organisations. He does this customers of Landsvirkjun and supports development by making complex information tangible, intuitive and of new power intensive industries in Iceland. Her simple to understand, and communicating insights in a previous roles include leading the retail & sales creative and engaging way to inspire action. department of 66°North, a high-end outdoor brand in Iceland. Vala holds a BA and a MA degree in Law from Reykjavik University. VEDRAN KUSLJUGIC SLAWOMIR KEVIN SMYCZEK DONOVAN TEAM LEADER, MARKET- ING & COMMUNICATIONS PROFESSOR AT UNIVER- TECHNOLOGY AT UNIPER TECHNOLO- SITY OF ECONOMICS IN EVANGELIST GIES KATOWICE A native of Bosnia & Herzegovina, Vedran is an experi- Slawomir Smyczek, is Full Professor at the University of Kevin is the founder of A Bit of This & That ...a bou- enced marketer in both B2B and B2C sectors, with over Economics in Katowice (Poland), and takes position of tique technology consultancy company focused on the 7 years of experience. In his career to date, he has Vice-Rector for Education and Internationalization. His intersection of the IT and Energy Industries, delivering been involved in all aspects of marketing, including research are concentrated on marketing in services innovative technology consultations, sales advisory, but not limited to: event marketing, online marketing, sector and consumer behavior. New area of research speaker & social media influencer services. Kevin has branding in the energy, sports and wine industry. cover problems of sharing economy, sustainable con- a proven track record of ‘bridging the gap’ between sumption, and consumer rights protection on markets. the capabilities a new technology can bring and the Prof. Smyczek has written over 100 publications on practicalities of bringing that technology to market. the subject of consumer behavior and international marketing. 13

SPEAKERS BRANDON BUTLER ALEX GILBERT RAVIN MIRCHANDANI DIRECTOR OF COMMU- SENIOR ENERGY STRAT- NICATIONS AT ROESLEIN EGY MANAGER, TRANS- CHAIRMAN OF THE ALTERNATIVE ENERGY PORT FOR LONDON BOARD AT ADOR DIGATRON Brandon Butler serves as the Director of Communi- Alex Gilbert specializes in Low carbon technology; cations for Roeslein Alternative Energy. In this role, future-cities; green building; corporate finance; social Ravin Mirchandani is a business leader with significant Butler directs government affairs, public relations and and environmental impact investment; sustainability; international experience having directly lived and marketing. Butler works to tell the story of how Roeslein property finance; ‘green economics’ worked in 6 countries across Europe and Asia. His is capturing methane on largescale swine finishing experience spans the cryogenic, defence, energy and farms and converting it into environmentally friendly traffic infrastructure industries. renewable natural gas. Roeslein is committed to creat- Ravin has an MBA in Business Administration from ing market-based solutions to combat climate change, Queensland University of Technology, Brisbane, (Inter- while addressing ecological and wildlife concerns. national Business) and a Bachelor of Commerce (Ac- counting) degree from the University of Poona, India. JURGEN BRUCE STEWART MICHAEL FREI VANDERVELDE PRESIDENT, NORTH HEAD OF MARKETING & CHIEF COMMERCIAL AMERICA HOME AT DI- CUSTOMER INSIGHT AT OFFICER AT ENECO RECT ENERGY ALPERIA BELGIUM After 16 years in leading FMCG companies I decided Bruce Stewart is President of North America Home Vantar BIO to apply my broad commercial experience in new for Direct Energy, a subsidiary of Centrica plc, business models. At Eneco I’m contributing to a better an international energy and services company. world for now and generations to come, preparing and Headquartered in Houston, Texas, Direct Energy realizing the energy transition and being front-runner serves 3.4 million residential and small business in developing the human utility with excellent cus- customers across 50 US states and 8 Canadian tomer experience, powered by digital innovation and provinces. based on deep customer insights. ROB CANTRELL SIMON-ERIK OLLUS ARILD INGE MARKUSSEN PRESIDENT AT PULSE VICE PRESIDENT, TRAD- POWER LLC ING AND ASSET OPTIMI- MARKETING MANAGER Specialties: Business Development, Marketing, Sales, SATION AT FORTUM AT HELGELAND KRAFT AS Product Development, M & A Simon-Erik Ollus is charge of trading and asset optimi- Arild Markussen is CMO in Helgeland Kraft Strøm. He 14 zation of Fortum’s power plant fleet in the Baltic Sea has been working in Helgeland Kraft since 2005 and has region, since 2016. Fortum is among the largest energy acquired good knowledge of the Nordic power market in commodity traders in the Nordic region, with trading these 13 years. Before joining Helgeland Kraft he worked activities in all countries around the Baltic Sea. Fortum as managing director at Bergene Holm Nesbruket for 10 is also B2B provider of market access services in the years. Bergene Holm Nesbruket was a saw- and planing- region for industries. In European trading bench- mill in Mosjøen. His is educated as a Civil Engineer from marks, Fortum’s trading operations are seen as a top NTH in Trondheim and he has also a Master’s degree in performer in efficiency measured on cost per trade Strategy and Management from the Universitetet i Nord in Bodø.

SPEAKERS TOBIAS SIMO NURMI STEFAN MOHRHAUER SCHNEIDER DIRECTOR GENERAL OF INNOVATION AND PROD- ENERGIAVIRASTO (FINN- INTEGRATION LEAD UCT MANAGER ISH ENERGY AUTHORITY) BRAND & MARKETING AT E.ON Tobias Mohrhauer is Innovation and Product manager at esolva ag in Landquart, Switzerland.He has a Mas- Simo Nurmi has been Director General of Energia- Vantar BIO ter’s degree in Energy Science and Technology and a virasto from 2015. Energiavirasto is an independent Bachelor’s degree in Environmental Engineering from national regulator which executes both Finnish and the Swiss Institute of Technology Zurich(ETHZ). European energy- and climate policies. Energiavirasto monitors and promotes the energy markets (electricity and gas) as well as the reduction of emissions, the energy efficiency and the use of renewable energy in Finland. AUDUN ABELSNES PADDY YOUNG, MANAGING DIRECTOR OF DIRECTOR EUROPEAN TECHSTARS ENERGY UTILITY WEEK, CLARION EVENTS / ENLIT Audun Abelsnes is the Managing Director of Techstars Vantar BIO Energy in partnership with Equinor, Kongsberg and Capgemini. He is an active participant in panels at energy and innovation conferences around the world. For several years, Audun Abelsnes has been part-re- sponsible for the master-level course “New Venture Creation” (5th year) at BI Norwegian Business School. He also founded and sold one company and he has been instrumental in scaling up a medical diagnostic company. 15

SPEAKERS Spend the night at a snow-powered hotel In Iceland, all electricity is generated from renewable sources; falling water, the heat of the earth and the force of the wind. Welcome to the land of renewable energy. landsvirkjun.com/visitus 16

RENEWABLE ENERGY – FROM COMMODITY TO BRANDED PRODUCTT HANS PETTER KILDAL MANAGING DIRECTOR - BECOUR In 2019 brands want to go green by black num- Renewable energy with guarantied origin is not transparent how the cash flows from energy user bers. It is no longer enough for companies to a tradable commodity. It is the opposite. It is a to the renewable energy producer. Finally, the pursue shareholder value alone. But to make quality product, a branded product. The name - impact on new renewable energy production must green claims with credibility can be challenging. guarantee of origin – shows this. It is about docu- be documented. Since electrons cannot be tracked this is especial- menting where the electricity originates from. The If you want to go green by black numbers, renew- ly difficult when it comes to corporate electricity bottom line is that every power plant, with all its able energy matters. In a world that is becom- consumption. At the same time, this is especially attributes, is a separate product. ing electric, sustainable and digital, renewable important to solve because how electricity is pro- The increasing interest for buying GOs has showed electricity is the most important ingredient in duced has a profound impact on climate gas emis- one thing; the energy users want to get engaged in products and services. A GO tracking system is sions. How can you be assured that the electricity changing the energy system in a more renewable in place, but if this market is to show real impact consumed originates from renewable sources in a and sustainable direction. The misunderstood fundamental changes must be implemented. transparent and impactful way? answer from the energy business has been a com- Play with precision, aim for renewable. Ask a buyer of guarantees of origin (GOs) if they modity trading game. Customer needs and value Hans will present in the Branding To The know how much of the money they pay ends up creation has been forgotten. Corporate Consumer after lunch on Tuesday. with the producer - they don’t. Ask if they know Over time energy users will not accept this lack of the name of the powerplant they buy from - they relevance. The market for GOs must change. The don’t. Ask if they know what the producers spend tracing system must delivery renewable energy the money on – they don’t. There’s no transparen- with guarantied origin as an ingredient in energy cy. How can a brand use GOs to go green by black users quest to go green by black numbers. An numbers if they do not know anything about the assured peer-to-peer connection directly between origin or the impact? the energy user and the renewable energy produc- er is needed. This implies an open book where the energy user can choose what powerplant to buy from and can see that there is a match between when the energy is produced and when the energy is being consumed. Furthermore, it must be 17