How To Guide For Product Bags

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EASYDESIGN PRODUCTBAGS IISMEPVREESRYSITOHNING BAGS By MAVERICKPACKAGING.com THAT MAKE AN Product bags are the most familiar type of packaging there is. Product bags INSTANT are made of special grocery bag papers cut and bottom glued shapes and sizes with optional clear poly windows and tin tie tops. Product bags are AND available in white and Kraft colored papers. LASTING IMPRESSION These bags can be blank or hot stamp printed. Most product bags ship flat and gusseted. Bags can be used to prepackage your products or for point ofIT’S WHAT THEY DO! sale packaging. Prepackaged bags can be sealed via glue or other production methods at your packaging location. Point of sale sealing can be optional orEffective custom product bag design is all about done with labels or staples or built in tin ties.creating an instant and a lasting impression. Goodproduct bag design is based on displaying your Prepackaged bag design is all about grabbing the consumers’ attention andlogo and branding in the most memorable design getting them to pull your product from the shelf. You have about 2.6possible. This is the key to creating product bags seconds to make that happen.that create and sustain a lasting impression… For point of sale packaging, the main design goal is for the bags is to expose … the bag, your brand at the time of sale, and hopefully, long after sale. Point of sale prepackaged or product bags tend to remain in the buyers possession long after their packaged at point of contents have been emptied. sale, with your logo and branding must instantly entice and remind consumers. It’s the simplest designs with best use of color and contrast that provide the instant and lasting impression you’re after with product bags. Make the most of product bag design with inside tips from pros … EASYDESIGN PRODUCTBAGS

TRSCRCSTTIHHTGIHHYGEOYHEOLHLOETOETSSEE PRODUCT BAGS STANDARD CONSTRUCTIONS Open Top Bag A gusseted paper bag shipped with an open top. The top can be left open for larger in left filling at point of saleGet the style right, first. Form follows function is the golden or sealed at arule for most design and it’s an absolute with product bag product packaging facility. Point of saledesign. To get the style right, you need to do three things: sealing can be done with a label or staples.Choose the correct top construction Available in natural Kraft or white paper.Choose to have or not have a window Gusseted sides.Choose the best paper color Available with or without see through poly windows.Top Construction. Top construction impacts sealing Tin Tie Bagoptions. If you’re product will be prepackaged, you’ll likely wantor be required to use a glue sealed bag. In this case, you must These bags arepurchase open top bags that can be glued and fold sealed at known for the wayyour packaging facility. Open top and tin tie bags are options they close. Pregluedfor point of sale packaging. Open top bags can be left open or into the bag top is asimply hand folded to seal. Tin tie bags include a sealing feature tin strip. The strip isthat allows packager and consumer to roll then fold tin ties wider than the bagover to seal and reseal bags. Both open top and tin tie bags can opening, so that the ends can be foldedbe sealed with labels as well. in and over the bag to seal. The tin tie closure helps retain freshnessWindow Or No Window? and keeps products in the bag from spilling out. Point of sale sealing can beWindows are a terrific visual aide for done with a label or staples.showing off your product. You canadd various window sizes, shapes Available in natural Kraft or white paper.and locations to most sizes of Gusseted sides.product bags. Available with or without see throughPaper Color. Matte white and poly windows.natural brown Kraft are the Natural Kraftpredominate product bag colors. Matte WhiteSome sizes and shapes of bags areavailable in other, popular colorsincluding blues and greens.Since product bag printing istypically hot stamped using foils,choose a bag color that willprovide the best readabilitycontrast for your text and graphics. EASYDESIGN PRODUCTBAGS

EASYDESIGN PRODUCTBAGS CREATE A HARD MINIMAL TO FORGET DESIGN? DESIGNIS THAT LIKE A THING? Spending time up front defining the look and feel of your product bags on paper will pay dividends down the road. Resist the temptation to “createIt is and for small business packaging it is the thing the design on the fly” – this usually results in mediocre packaging.for building brand and creating packaging. Minimaldesign is not limited to clip art styles, rather, Less is more. The most elegant, appealing custom product bags designsminimal design leverages the gambit of design are usually quite minimalist.elements while keeping logo styles and brandbased color schemes simple, uncluttered and Go with this basic three step simple design approach …refined … Clearly convey your logo and brand. … a simple logo, Briefly, effectively state your tag line. distinctive 1 or 2 Add helpful location information. color scheme and consistent placement Using our examples in of these elements is the images, you can see the three simple design idea in practice. what defines minimal design. The logo and brand are emphasized by the bold ink color and simple logo design. Note that darker colors provide deeper contrast on natural Minimal design is not a new trend or a fad, Kraft. While darker colors contrast more when printed on matte white Minimal design is smart because it’s the only bags. Contrast draws attention to your bag at point of sale and help approach that simplifies your message and them remember your brand well after the sale. your brand so that buyers and consumers can quickly digest who you are, where you are Each bag clearly conveys your tag line. In both examples, the tag line and what you’re selling. Remember, when text stands out because there is little of it, the ink selected is in high using product bags for retail packaging, you contrast to the natural Kraft or white materials and the text is well sized. have 2.6 seconds to close the deal. Our product bag examples further emphasize meaningful Maximize your 2.6 location information. The location information telegraphs to the seconds with simple consumer where to buy again. This could be as simple as the resort product bag design tips towns where you have shops or it could be your online address. The key is relevance. Use just one location and make that the location where you from the pros … want to your customers to return to when they purchase again. That’s effective packaging. EASYDESIGN PRODUCTBAGS

LESS IS MORE PACKAGING LESS EQUALSMESSAGE OVERLOAD PACKAGING MORE? HOW CAN THAT BE? Have a look at the two packaging examples. The packaging costs are similar. The products being sold are essentially the same. They have almost the same price point. The two examples are obviously quite different in style. Their designs are markedly different. Which design reflects the less is more concept … … Less is more design combines simple package style, simple color schemes and simple messaging to build brand and drive point of sale purchase and return customer visits. Busy, crowded package design might be just right for you and your target audience. Be certain, though, that your audience is in agreement with you and that you’re intent is to create a brand built on “infomercial packaging” where tons of text is required to deliver the key elements of perceived value. Either style is valid provided that the style is market aligned or consumer relevant. EASYDESIGN PRODUCTBAGS

EASYDESIGNPRODUCTBAGS KNOW HOT SHAY STAMP WHAT? PRINTINGSHAY IT DON’T SAY IT! Product Bags Are Printed With Hot Stamp Inks The bag design above shows and says who the Hot Stamp printing or Hot Stamping is the process of heating up a business is, where they are and what they sell … colored foil and melting it into the bag material, giving your artwork a it “shays” it all. Your bags can do the same thing if shiny embossed look. The foil lays on top of the bag material, providing a your design is based on displaying … the tell tale look of embossing unique to hot stamp printing. … your colors and Because hot stamping uses foils rather than inks, printing is typically done branding with text in just one color. This is less of set back and more of a design aid if you that headlines the follow the pro designers thinking that simple designs tagline and can have the highest impact. telegraphs your Though design should be done in one color, the location. available spectrum of colors is substantial. You have more than forty different hot stamp foil Keep in mind, too, that choosing the right colors to choose from. font can set the tone for your brand and tag line. Choose an easy to read font that will be You can create multiple clear and crisp with the hot stamp foil color color schemes with just one you choose. foil ink color in several ways. Hot stamp printing You can choose colors other than white for displays your design in an your bag material. Kraft material is a natural elegant embossed look tan colored paper that is an excellent background color for most dark colors. that become a critical part of creating Another tip from the design pros is to use High contrast foils and bag colors, Doing so unforgettable product makes your artwork and text stand out bag design. more and further accents a two color look for your design.EASYDESIGN PRODUCTBAGS

EASYDESIGN PRODUCTBAGS PRODUCT BAGS THATATTRACT & RETAIN CUSTOMERS Bag Style box lid size Form follows Bottom function is an absolute product bag design. To get the style right, you need to choose open top or tin tie bags: Open top is a must for prepackaged goods Choose tin tie or open top for point of sale packaging. BRINGING IT Bag DesignALL TOGETHER Less is more. TheUsing the tips from our pros, you’re ready to start your product bag most elegant andproject. Once you’ve decided on the bag style that best fits your product, appealing productyou’ll download a template. As you begin working with the template, your bag designs aregoal will be getting to a design, complete with graphics and messaging similar usually quite minimalist.to the example above. Make sure that the … Go with this basic three step design approach … … bag style you’ve chosen, the design you’ve Clearly convey your logo and brand.created and the message you’ve conveyed will Briefly, effectively state your tag line.drive repeat and new customer sales. Add helpful location information.If the project still seems to be more than you’re comfortable handling, be Hot Stamp Printingsure to reach out for help. Our customer service team is skilled at helpingyou match the right bag style to your products. If you need design and Product bags aremessaging help, we have graphic design partners who specialize in packaging printed with foilsand products like yours. that are hot stamped onto the bag.MaverickPackaging.com offers design consultation and Typically, only acomplete design services that are professional and single foil color.affordable … Choose your hot stamp foil color to create as much contrast as possible with the bag color. Product bags are available in matte white and natural Kraft. Other popular colors are available for the most popular bag sizes. You can choose bags with or without see through poly windows. EASYDESIGN PRODUCTBAGS