How To Guide For Set Up Boxes

DEAESSY IGNPACKAGING SETFOUPR

EASYDESIGNSETUPBOXES SET UP IISMEPVREESRYSITOHNING BOXES By MAVERICKPACKAGING.com MAKE AN Set up boxes are the most traditional product packaging box style there is. Set up boxes are made of paperboard, cut to separate lid and bottom sizes IMPRESSION and shapes which, when combined, create a set up box. Both lids and bottoms can vary in top to bottom (height) size, but the lid always fitsIT’S WHAT THEY DO! snugly over the bottom.Effective custom set up box design is all about These boxes can be blank or hot stamp printed. Most set up boxes arecreating a lasting impression for your customers shipped pre-constructed hence the name “set up”. Assembly is done byand often the gift they are giving. Good set up hand or machinery, at point of sale or in a packaging facility, fitting the topbox design is based on displaying your logo and or lid to the bottom sealing the box as a container for a product.branding in the most memorable design possible.This is the keys to creating set up boxes that Set up boxes are used to package products for retail sale as well as tocreate and sustain a lasting impression… package loose items (jewelry, apparel, figurines, etc.) at point of purchase. For point of sale packaging, the main function of the box is to expose your … the box becomes brand at the time of sale, and hopefully, long after sale. Set up boxes tend to a part of the remain in the buyers possession long after their contents have been emptied. purchasing and giving experience so The packaging style that you choose, the design that you create and the message you convey are the elements you can master to drive repeat and your logo and new customer sales. branding must impress upfront and over time. It’s the simplest designs with best use of color and contrast that provide the lasting impression you’re after with set up boxes. Make the most of set up box design with inside tips from the pros … EASYDESIGN SETUPBOXES

CTRSCSRTTIHHTGIHHYGEOYHEOLHLOETOETSSEE SET UP BOXES STANDARDGet the style right, first. Form follows function is the golden CONSTRUCTIONSrule for most design and it’s an absolute with set up box design.To get the style right, you need to do three things: Separate Lid and BottomChoose the correct box lid sizeChoose the right box bottom A two piece box set with pre-gluedChoose the best paperboard thickness corners. The lid is slightly larger in leftBox Lid. The lid can be as deep shallow lid dimensions than the deep lid bottom so that theas the box bottom or as shallow lid slides over the bottom to completeas you prefer. Lid depth can change the box.the feel of the packaging in unexpected The lid can be shallower than or theways. Experiment with different depths same depth as the bottom. When the liduntil you find the right aesthetic for is shallower, printing is done on on theyour design. lid top and also can be done on the bottom front panel. When deeper lidsBox Bottom. Box bottoms come in a variety of dimensions are used, printing is typically limited to the lid top.including multiple wall heights. Bottoms (and tops) are glued atthe corners and bottom to hold the box together. Using a Hingedshallow lid allows for printing on the bottom, typically in one Lid and Bottompanel in one color. Using a deep lid negates bottom printing, soprinting is done on the lid top or front panel. Hinged lid and bottoms provide aPaperboard Thickness. Because of the their more elegant look and are typicallyconstruction and material thickness, set up boxes are more used for packagingstable and more rigid than folding cartons. Set up box higher value itemspaperboard stock is rigid enough to hold most products, such as jewelry and figurines.including bottled fluids and heavy objects like figurines or metal The lid is always shallow and the bottommade products. Paperboard is measured in thousandths of an is available in many depths. Given theinch called points (pt.). The higher the number the thicker the shallow lid, printing is typically done onpaperboard. Set up box stocks range from 24pt to 32pt. 24pt is the lid top and/or the front panel of thecredit card thick. If in doubt, ask for folding carton paperboard bottom piece.samples. These are pre-built, or “set up” boxes, so they come to you pre-assembled andChoose 24pt or 32pt for bottles and fluids, 24pt is a ready for use.good value choice for lighter products. EASYDESIGN SETUPBOXES

EASYDESIGN SETUPBOXES CREATE A HARD MINIMAL TO FORGET DESIGN? DESIGNIS THAT LIKE A THING? Spending time up front defining the look and feel of your set up box on paper will pay dividends down the road. Resist the temptation to “createIt is and for small business packaging it is the thing the design on the fly” – this usually results in mediocre packaging.for building brand and creating effectivepackaging. Minimal design is not limited to clip art Less is more. The most elegant, appealing custom set up box designs arestyles, rather, minimal design leverages the gambit usually quite minimalist.of design elements while keeping logo styles andbrand based color schemes simple, uncluttered Go with this basic three step simple design approach …and refined … Clearly convey your logo and brand. … a simple logo, Briefly, effectively state your tag line. distinctive 1 or 2 Add helpful location information. color scheme and consistent placement Using our example of these elements is in the image, you can put the three step what defines simple design idea in minimal design. practice. Minimal design is not a new trend or a fad, The logo and brand are emphasized by the bold ink color and simple Minimal design is smart because it’s the only logo design. Note the same design with different yet bold colors can be approach that simplifies your message and applied to other boxes. The colors, in fact, distinguish each box from the your brand so that buyers and consumers can others by assigning a unique color to each product. This helps the quickly digest who you are, where you are consumer decide why this box at point of sale and to remember and what you’re selling. Remember, when your brand well after the sale. using set up boxes for point of sale packaging, you have 2.6 seconds to close the deal. Each box clearly conveys your tag line: in the example, pure seed oils. The text stands out because there is little of it, the orange ink is high Maximize your 2.6 contrast to the white paperboard box and the text is well sized. seconds with simple set up box design tips from Our set up box example further emphasizes meaningful location information. The location information telegraphs to the the pros … consumer where to buy again. This could be as simple as the resort towns where you have shops or it could be your online address. The key EASYDESIGN SETUPBOXES is relevance. Use just one location area and display the locations there that you want to your customers to return to when they purchase again.

LESS IS MORE PACKAGING LESS EQUALS MORE? INFOMERCIAL PACKAGING HOW CAN THAT BE? Have a look at the two packaging examples. The packaging costs are similar. The products being sold are essentially the same. They have almost the same price point. The two examples are obviously quite different in style. Their designs are targeting quite different consumers. Which design reflects the less is more concept … … Less is more design combines simple package style, simple color schemes and simple messaging to build brand and drive point of sale purchase and return customer visits. Busy, crowded package design might be just right for you and your target audience. Be certain, though, that your audience is “discount” oriented and that you’re intent is to create a brand built on “infomercial packaging” where guarantees and promises are the key elements of perceived value. If your set up boxes are for point of sale packaging, then the infomercial example is to be ignored. EASYDESIGN SETUPBOXES

EASYDESIGN SETUPBOXES KNOW HOT SHAY STAMP WHAT? PRINTINGSHAY IT DON’T SAY IT! Set Up Boxes Are Printed With Hot Stamp Inks Like the box above does. The design shows and Hot Stamp printing or Hot Stamping is the process of heating up a says who you are, where you are and what you colored foil and melting it into the box material, giving your artwork a sell … it “shays” the message. The example shiny embossed look. The foil lays on top of the box material, providing shows the brand, and uses black and white in high the tell tale embossed-look unique to hot stamp printing. contrast to make for memorable and effective package design. the design includes the company Because hot stamping uses foils rather than inks, printing is typically done name and tag line … in just one color. This is less of set back and more of a design aid if you … the front panel or follow the pro designers thinking that simple designs the lid display your can have the highest impact. branding and color Though design should be done in one color, the while the text available spectrum of colors is substantial. You headlines the tagline have more than forty different hot stamp foil and telegraphs your colors to choose from. location. You can create multiple color schemes with just one Choosing the right font can set the tone for foil ink color in several ways. your brand and tag line. Choose an easy to You can choose colors other read font that will be clear and crisp with the than white for your box hot stamp foil color you choose. material. Kraft material which a natural tan colored Hot stamp printing paper that is an excellent background displays your design in an color for most earth based colors such as blues and greens. Black elegant embossed look materials accent yellow, gold and silver foils elegantly. that become a critical Another tip from the design part of creating an pros is to use different colored lids and bottoms, particularly if one of unforgettable set up box the colors is in your printed design. design. As an example, a shallow gold lids on a black high wall bottom which EASYDESIGN SETUPBOXES is printing in gold foil creates a three color effect, using just one hot stamp foil color.

BRINGING IT EASYDESIGN SETUPBOXESALL TOGETHER SET UP BOXESUsing the tips from our pros, you’re ready to start your set up box project. THATATTRACT &Once you’ve decided on the box style that best fits your product, you’ll RETAIN CUSTOMERSdownload a template. As you begin working with the template, your goalwill be getting to a design, complete with graphics and messaging similar to Carton Stylethe example above. Make sure that the … Get the style right, … box style you’ve chosen, the design you’ve first. Form followscreated and the message you’ve conveyed will function is thedrive repeat and new customer sales. golden rule for most design and its’ anIf the project still seems to be more than you’re comfortable handling, be absolute with set up boxsure to reach out for help. Our customer service team is skilled at helping design. To get the style right, you need toyou match the right box style to your products. If you need design and do three things:messaging help, we have graphic design partners who specialize in packaging Choose the correct box lid sizeand products like yours. Choose the right box bottom Choose the best paperboard wieghtMaverickPackaging.com offers design consultation andcomplete design services that are professional and Box Designaffordable … Less is more. The most elegant, appealing custom box designs are usually quite minimalist. Go with this basic three step simple design approach … Clearly convey your logo and brand. Briefly, effectively state your tag line. Add helpful location information. Hot Stamp Printing Set up boxes are printed with foils that are hot stamped onto the box lid or a box panel. Typically, only one foil (ink) color is available. Choose your hot stamp foil color to create as much contrast as possible with the box color. Some set up boxes are available in colors other than white. Kraft is a common natural color and other popular colors are available. You can mix and match lid and bottom colors to add more visual appeal to your design. EASYDESIGN SETUPBOXES