Presentation for George and Julia

ELENA LICARI Prepared for: George & Julia Hoffman COLDWELL BANKER I REALTY

LETTER FROM ELENA Dear George and Julia, What’s the difference between selling your home and selling it for the maximum possible sale price in the marketplace? The details. Whether it’s a proven sales approach, effective marketing campaigns or utilizing our existing network of qualified agents with Elena Licari at Coldwell Banker Realty, no detail is overlooked. Simply put, we do things differently. We recognize that no two homes are exactly alike, and each has a unique story to tell. Leveraging Coldwell Banker Realty’s innovative technologies and tools, Elena creates custom-tailored marketing campaigns to suit each individual property. Who you work with in today’s market matters. As one of the most well-known and trusted names in real estate, Coldwell Banker Realty has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done using the best marketing approach – leaving no stone unturned and achieving the best price and terms. I understand the luxury market like no one else, and I recognize the importance of offering our clients a vast national and global reach. I look forward to representing your home. Sincerely, Elena Licari

FACTS ABOUT YOUR HOME 1354 W Hedding Street, San Jose, CA 95126 Essential Information Bedrooms Bathrooms Square Footage 4 4 3,525 Zoning Year Built Lot Size R1-8 2007 8,567 Community Information Area Middle School County 9 - Central San Jose Santa Clara Herbert Hoover Elementary School API 704 High School Merritt Trace Abraham Lincoln API 751 API 739

TABLE OF CONTENTS Who We Are 5 Marketing Your Home 18 Seller Communication 41 Analyzing the Market 43

WHO WE ARE Elena Licari (Luxury Listing Agent) Lisa Wong (REALTOR® | Agent) Rami Maroukel (REALTOR® | Operations Manager) Kateryna Adamkovych (REALTOR® | Marketing Assistant to Elena Licari) Tonya Knowles (Transaction Coordinator | Listing Manager)

ABOUT ELENA Elena Licari brings a unique perspective to real estate with 14+ years of experience as a San Jose firefighter and a passion for the business that sparked when she met her husband, a Bay Area builder. Her creative strategies, vigorous negotiation skills and 360-degree understanding of the market put her in the very top 1% of 1.4 million agents nationwide for 2020 sales volume, per The Wall Street Journal’s RealTrends. As a firefighter, Elena fell in love with helping people and learned to guide others through high-stress situations. The stakes are different in real estate, but the lessons still apply as she coaches people through life-changing buying and selling decisions. Elena taps into the analytical and emotional sides of real estate to put each client in a position to win. Buying a home starts with a vision meeting. Elena takes more time in the beginning of the process, which ultimately gets you to your future faster, uncovering the dream and working backwards to make it happen. Using time-tested techniques, she’ll align with your vision and show you homes on streets in neighborhoods that live up to that dream. She’s an expert at finding off-market opportunities and believes the house-hunting process can and should be a fun adventure. Elena’s husband has been in the construction business for over 25 years, and together they’ve designed several of their own custom homes. Through this hands-on process, she has established relationships with architects, subcontractors and builders and become familiar with city processes. Most people walk into a home and want to talk about the possibilities. Elena can ballpark what’s possible on the spot and then get you concrete answers from the right people — an advantage for timely offers. Selling a home with Elena means tapping into the latest technology, custom market reports and a team of marketing specialists to get the highest price possible. Premium collateral includes custom websites and community videos to target the right buyers. She’ll get more people into the home, which means competitive offers for the seller. Elena grew up in San Mateo County and currently lives in Los Gatos. She’s passionate about health and fitness and is a lifelong learner, whether through a seminar on emotional intelligence, a negotiation workshop or her membership with the Lorna Hines Academy. Elena speaks Russian, rides dirt bikes, hikes, skis, wakeboards and has a general love for the outdoors. Community and lifestyle are part of buying and selling real estate, just as much as the house or property itself. Elena considers all these factors as she takes each client on the journey from real estate dreams to “We just closed!” ELENA LICARI REALTOR® | CalRE #02031413 | C. 650.868.0069 | O. 408.355.1510 [email protected] | elenalicari.com | 410 N. Santa Cruz Avenue, Los Gatos, CA 95030

CAREER HIGHLIGHTS • Top 1% of 1.4 million agents nationwide for sales volume, RealTrends (2020) • Featured in Silicon Valley Real Producers magazine, Rising Star article: “Determination & Perseverance” (Oct. 2019) • Top 7% of all agents for sales volume in Santa Clara & San Mateo counties (previous brokerage) (2019) • The Leading 100 Agent, ranked #40 in the Bay Area, LuxeSF, San Francisco magazine and RealTrends (2019) • Ranked #177, RealTrends • Featured in America’s Best Real Estate Professionals, RealTrends • Cover of Silicon Valley Real Producers magazine (Jan. 2019) • #1 Latino Real Estate Agent nationally, RealTrends (2018) • Ranked #177 nationally, National Association of Hispanic Real Estate Professionals (NAHREP) (2016, 2018)

NOTABLE LISTINGS Street Address Area Name Sale Price 18595 Woodbank Way Saratoga $5,400,000 117 Madera Court Los Gatos/Monte Sereno $4,500,000 590 Monterey Avenue Los Gatos/Monte Sereno $3,300,000 16650 Kennedy Road Los Gatos/Monte Sereno $2,525,000 2063 Heather Glen Drive Campbell $2,390,000 2409 Apsis Avenue Cambrian $1,760,000 1211 Spruance Street Campbell $1,550,000 10213 Miguelita Road Alum Rock $1,500,000 717 Charmain Drive Campbell $1,450,000 210 Railway Avenue Campbell $1,400,000 226 Chalet Woods Place Campbell $1,400,000 213 Chalet Woods Place Campbell $1,322,000 4997 Agape Court Cambrian $1,255,000 1161 Crescent Drive Willow Glen $1,230,000 100 Pacchetti Way San Antonio $1,150,000 1139 Trevino Terrace Almaden Valley $1,042,750 440 Galleria Drive, #8 Alviso $1,030,000 519 Autumn Meadow Drive Santa Teresa $1,020,000 1761 17th Avenue, #B Live Oak $995,000 49 Showers Drive, #J318 San Antonio $990,000 539 Autumn Meadow Drive Santa Teresa $922,000 2284 Addison Avenue East Palo Alto $870,000

NOTABLE SALES Street Address Area Name Sale Price 15247 Via Pinto Los Gatos/Monte Sereno $5,400,000 1686 Dalehurst Avenue South of El Monte $5,400,000 14800 Vickery Avenue Saratoga $5,200,000 62 S Clark Avenue South of El Monte $4,550,000 19518 Glen Una Drive Saratoga $4,400,000 19348 Athos Place Saratoga $4,200,000 20292 Calle Montvalo Saratoga $4,000,888 10 Bersano Lane Los Gatos/Monte Sereno $3,270,000 16144 Rose Avenue Los Gatos/Monte Sereno $3,185,000 362 Yerba Buena Avenue North Los Altos $3,150,000 362 Yerba Buena Avenue North Los Altos $3,150,000 12824 Saratoga Glen Court Saratoga $3,100,000 115 Harding Avenue Los Gatos/Monte Sereno $2,901,000 108 Los Gatos Boulevard Los Gatos/Monte Sereno $2,801,000 45556 Kiowa Court Fremont $2,725,000 301 Oak Meadow Drive Los Gatos/Monte Sereno $2,415,000 1955 Arroyo Seco Drive Willow Glen $2,250,000 120 College Terrace, #B Los Gatos/Monte Sereno $2,150,000 6795 Heathfield Drive Almaden Valley $2,135,000 6536 Fall River Drive Almaden Valley $2,120,000 1021 Cheshire Circle Danville $2,105,000 812 Murchison Drive Mills Estate $2,100,000 15019 Briggs Court, #008 Los Gatos/Monte Sereno $2,003,000 15017 Briggs Court, #9 Los Gatos/Monte Sereno $2,003,000 2211 Central Park Drive Cambrian $1,825,000 3732 Leigh Avenue Cambrian $1,800,000 242 Mattson Avenue Los Gatos/Monte Sereno $1,800,000 4258 Columbo Drive Campbell $1,799,000 5067 Tiberan Way Campbell $1,725,000 1464 Revere Avenue Cambrian $1,720,000 1092 Jayden Lane Almaden Valley $1,720,000 3370 Eichers Place, #104 Santa Clara $1,638,000

NOTABLE SALES CONTINUED Street Address Area Name Sale Price 17 Bayhill Place Ocean Colony $1,500,000 2409 Apsis Avenue Cambrian $1,480,000 26 4th Street, #1 North Los Altos $1,460,000 1152 Kassel Terrace Sunnyvale $1,400,000 3564 Olsen Drive Campbell $1,350,000 1211 Avalon Drive Santa Clara $1,350,000 1211 Avalon Drive Willow Glen $1,350,000 6352 Gondola Way Almaden Valley $1,340,000 4211 Mountcastle Way Blossom Valley $1,325,000 107 Elworthy Ranch Drive Danville $1,305,000 145 Woodcrest Place East Santa Cruz $1,300,780 1145 S Chanterella Drive San Ramon $1,250,000 409 Santo Domingo Sunnyvale $1,240,000 2944 Lamory Place Santa Clara $1,226,891 95 Church Street, #2208 Los Gatos/Monte Sereno $1,175,000 83 Devonshire Avenue, #8 Whisman $1,160,000 63 Cove Lane Pelican Cove $1,100,000 539 Autumn Meadow Drive Santa Teresa $922,000 1761 17th Avenue, #B Live Oak $877,000 6097 Calle De Amor Cambrian $875,000 2284 Addison Avenue East Palo Alto $870,000 20700 4th Street, #4 Saratoga $790,000 10213 Miguelita Road Alum Rock $600,000 10213 Miguelita Road Alum Rock $600,000 1420 Capurso Way Willow Glen $595,000

MAP OF SALES SAN RAMON San Francisco EEleennaaLLiciacrai ri SAN LEANDRO Pleasanton RCEoAmLTpOaRss® /// HAYWARD CLaolRs EG#a0to20s3|1S4i1lic3on Valley Luxury Realtor® San Mateo UNION CITY DRE#: 02031413 m: 650.868.0069 Fremont Legend Sold Listings SAN CARLOS Team Affiliate Transactions HALF MOON BAY MORGAN HILL Palo Alto MILPITAS LOS ALTOS SUNNYVALE HILLS SANTA CLASRAan Jose CUPERTINO SARATOGA LOS GATOS BOULDER CREEK SCOTTS VALLEY Santa Cruz

CLIENT TESTIMONIALS “Elena spent a year with us as we struggled to find the right house in the right neighborhood with the right schools. We are ecstatic with our new place in Los Altos and are grateful to Elena for her expertise (and her patience). After she helped us buy the new place, she then turned around and got our old place sold quickly and at substantially over asking price. She handled everything extremely well. Highly recommended!” Dtrescot (Los Altos, CA) “Elena was recommended to me by another real estate professional. Elena used her excellent knowledge and analysis of the local market to create the selling strategy, suggested several pricing options and provided all the relevant data to help me make decisions quickly and stress free. No detail escaped Elena’s attention: house staging, dealing with contingencies, communicating with HOA and title company, getting the right people involved when needed, etc. My house was sold on the first day of listing! Elena is an outstanding communicator and is very responsive. She kept me updated throughout the entire process and answered my questions promptly. I should also mention Elena’s great team and convenience of the concierge service that her agency offered. I will definitely work with Elena again, and I highly recommend her.” Victoria Gromova (Campbell, CA)

CLIENT TESTIMONIALS “We were fortunate to have Elena recommended by a family friend. Our experience with her was outstanding. We could not have asked for more from a selling agent! Ours was a complicated transaction involving the sale of a family home from a living trust, which meant Elena had to deal with three of us, and included two separate properties, an older house and a separate driveway parcel. Elena handled the transaction with efficiency, grace and sensitivity to the needs of all parties involved. She was super professional in all of her presentations and market comparisons and worked tirelessly to coordinate prepping the home for sale and then marketing it. Phone calls and texts were returned immediately. We were confident that she was looking out for our interests, and she kept us abreast throughout the process. I would strongly recommend Elena Licari to anyone interested in buying or selling a home in the Los Gatos/Silicone Valley area.” Marc Mumby (Los Gatos, CA) “We were lucky to have accidentally found Elena on Zillow. I was looking for houses for about eight months. Nothing on the market caught my eye. So I desperately need someone that has connections with the off-market listings and really knows the area as well. So I contacted her, and she immediately took my case even though she was going on a vacation at the time; she still set up a Zoom meeting with me right away. I was very satisfied with our first meeting. She asked me all the questions about what we are looking for to get to know more about our vision. She would write down notes and listened. We have a lot of requirements not wanting it at a T-junction, away from mountain/ hills/railroad/transmission tower or too close to schools. Elena did a lot of work researching the house, and she would give me feedback every week. The overall process from having the conversation in the beginning till the end deal closed was a two-month experience for us. I’m very happy we found the house! Thank you, Elena!” S.C. (Saratoga, CA)

CLIENT TESTIMONIALS “Elena is the ultimate realtor. We were introduced to her as we were entering the market earlier this year. We had an outstanding experience with her starting with our initial Zoom call where she walked us through what we could expect through the process. (This was our fifth transaction, so we were not novices, but we still learnt a lot.) Here is why we think Elena stands out above the crowd: 1. She and her team are consummate professionals, always available to us and always ready with the answers to our questions. 2. She knows the business and the area, so you always have a trusted source you can rely on. 3. Most importantly, she is a master negotiator. She knows what it takes to win and will get you into your dream home.” Rajendran Nair (Danville, CA) “Selling a home that one has expanded and filled for 20+ years and finding a new dream home is, by all means, a daunting task if not impossible. After a couple of disappointing encounters with realtors, when I contacted Elena, who came highly recommended, I only gave a 20% chance of completing this huge effort successfully. We met one spring morning at my place and had a meeting that lasted about two hours. Our discussion was pleasant, enjoyable and yet very substantive and content-driven. It was a joy to find someone who could be smart, articulate, hard-working, results-oriented and is pleasant and fun to be with at the same time. To cut the story short, we found my new dream home within the first month of our search and concluded the entire process of buying the new home and selling the old one in a short span of three months. It wouldn’t be possible without Elena’s business acumen and professional excellence. She puts in her 100% into the effort, is always positive but realistic and is an excellent communicator. It was a boon to have found her to accomplish this mammoth real estate task and as a reward acquire a friend for a lifetime who is awesome both inside and out, professionally and personally.” Mala Chandra (Los Altos, CA)

ABOUT LISA Lisa Wong graduated from Cal with a degree in Rhetoric and grew up all over the Bay. Her knowledge in Bay Area real estate is rooted in her experience living and working in San Francisco, Silicon Valley and the East Bay. Lisa specializes in helping first-time home buyers fulfill their dream home desires by expertly navigating one of the world’s most contentious markets. She is adept at putting first-time home buyers’ concerns to rest with her calm, attentive style and wealth of experience that makes the home-buying process smooth and stress free. Lisa ensures that her clients are taken care of during every step of the process. From driving clients to the homes they want to view to in-depth one-on-one sessions reviewing disclosures or refining dream home characteristics, Lisa’s approach encapsulates the type of white-glove client service that her buyers deserve. As a mother and partner, her understanding of family, combined with her intimate familiarity of the Bay Area market, provides her with a unique perspective well-suited to any client’s needs. LISA WONG REALTOR® Agent CalRE #02078237

ABOUT RAMI Rami Maroukel is a licensed agent who brings a fresh, millennial perspective to the team. Included in his repertoire of work ethics are his organizational skills and high-quality standards toward meeting your wants and needs. His friendly, can-do spirit ensures every last detail is tended to in the most professional manner. Rami is dedicated to implementing high-quality work principles, providing an admirable overall competency and motivating team members. He orchestrates the schedule and drives the marketing efforts in concert with the marketing specialist. With over 15 years of marketing, project management, web development and new media application expertise, Rami ensures your property is marketed to achieve the most exposure on the internet. We believe better quality content with maximum exposure drives the highest possible price. RAMI MAROUKEL REALTOR® Operations Manager CalRE #02064000

ABOUT KATERYNA Kateryna builds and executes multiple marketing campaigns to help expand the reach of marketing. She strategizes, executes and manages a variety of ad campaigns to market new listings from beginning to end with help from public relations and operations, ensuring your home is marketed to cast a wide net. Kateryna develops eye-catching, sophisticated materials that attract and resonate with buyers, sellers and beyond. K ATERYNA ADAMKOV YCH REALTOR® Marketing Assistant CalRE #01309200

ABOUT TONYA Tonya is a Certified Real Estate Transaction Specialist with Elena Licari and her team. Tonya and her team offer the highest quality service and are extremely knowledgeable in the real estate business! They are very responsive and available to assist you with your real estate transaction seven days a week. Tonya is right there with you – from the moment you get the contract signed until the moment escrow closes. Her mission as a real estate transaction coordinator is to carry your process smoothly from contract to close so you can focus on your family. TONYA KNOW LES Certified Transaction Coordinator

MARKETING YOUR HOME

YOUR MARKETING TIMELINE Working with our comprehensive marketing tools, I will target the right audience across the most effective channels — all to elevate the style and story of your home. 1. 2. 3. STAGING IMAGERY FLOOR PLAN Appliance upgrades Daytime photography Traditional floorplan Furnishings Twilight photography Virtual walk-through Virtual staging Aerial footage Lifestyle video 4. 5. 6. LISTING LAUNCH SIGNAGE EMAIL CAMPAIGN ColdwellBankerHomes.com Townhouse sign Property announcement MLS Window decal Open house invitations Syndication Open house sign Company email inclusions 7. 8. 9. PRINT CAMPAIGN DIGITAL CAMPAIGN EVENTS Postcards Paid social media promotion Brokers’ open house Brochures Advertising Open house Advertising Special events Public relations

THESE ARE THE COSTS THAT WE INVEST INTO THE SALE OF YOUR HOME - OUR EXPENSE, NOT YOURS! Custom Property Website $350.00 Luxury Home Magazine $1,495.00 Neighborhood Update Flyer (Circulation 1,500 homes) $1,200.00 1,000 Professional “Just Listed” Postcards $900.00 1/2 Page Ad in Local Paper $800.00 Professional Virtual HD Tour | Lifestyle Video $2,500.00 Professional Brochures $550.00 Interactive Floor Plan $250.00 Custom Double-Post “For Sale” Sign $250.00

FIX IT UP WITH NOTHING UP FRONT With a home in top condition, you can help maximize your selling price with no payment until closing. The RealVitalize® program helps with home improvements and repairs to prep your home for sale. We pay the up-front costs and you don’t pay us back until closing. No hidden fees, interest charges or markups. Most homes using the RealVitalize program sell at or above list price*. Use the RealVitalize program to help with: Electrical Painting Plumbing Staging Landscaping/Curb Appeal Room Renovations Moving and Storage Flooring and Carpentry And much more! Cleaning Handyman Services after before “We used the RealVitalize program to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!” Coldwell Banker Realty Agent Topanga, CA To learn more, visit RealVitalize.com. *Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results. Execution of a program agreement is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services. All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither the Coldwell Banker System nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

STAGING When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing’s perceived appeal. before after

WANT TO SELL YOUR HOME FOR AN EXTRA $100-$300K MORE? Take a look at Elena Licari’s redesigns. 17203 Deer Park Road, Los Gatos before after before after before after before after before after

ELENA WAS ABLE TO GET THESE SELLERS $75,000 AT 0% TO RENOVATE THEIR HOMES TO PREP FOR SALE. See the outstanding results. before after 213 Chalet Woods, Campbell Listed for $985K | 27 offers 213chaletwoods.com Sold for $1.322M | 337K over list price Managed and redesigned by Elena Licari $171K over last highest comp before after 1139 Trevino Terrace, San Jose Listed for $995K | 9 offers 1139trevinoterrace.com Sold for $1,075,000 | 80K over list price Managed and redesigned by Elena Licari $10K over last highest comp

REDESIGNED BY ELENA LICARI 49 Showers Drive, Suite J318 Mountain View before after

PHOTOGRAPHY Proponents of powerful imagery, Coldwell Banker Realty leverages high-quality photography to capture your home’s finest selling points.

PRE-MARKETING YOUR HOME: EXCLUSIVE LOOK With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS. Create Early Listing your property first on Exclusive Look can build anticipation among potential buyers, drive up its value and shorten the sales timeline. Get More Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they’re searching to help maximize traffic. Drive Buyer and Seller Excitement By creating visibility for your home early on, you can start engaging your network. More potential buyers will attend the open house of an Exclusive Look listing.

WHERE THE BUYERS ARE While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.*   How Buyers Search for Homes Real Estate Agent 87% Mobile or Tablet Search Device 76% Open House 53% Yard Sign 41% Online Video Site 41% Home Builder 18% Print Newspaper Advertisement 10% Where Home Buyers Found the Home They Purchased Internet 51% Real Estate Agent 28% Yard Sign/Open House Sign 7% Friend, Neighbor or Relative 6% Home Builder or Their Agent 5% Directly From Sellers 3% *2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends

INTERNET MARKETING ADVANTAGE Our comprehensive internet marketing strategy includes displaying your property with a detailed description and multiple photos on the most-visited real estate websites in the world*. Your home will be showcased on hundreds of sites, putting it in front of potential buyers everywhere. ColdwellBankerHomes.com coldwellbanker.com coldwellbankerluxury.com JamesEdition Typeface Logo JamesEdition Shield Logo JamesEdition Square Logo Logo Clear Space *Some websites display properties based on criteria such as price point or feature. Not all properties will appear on all sites.

OPEN HOUSE EVENTS There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. 45% The percentage of buyers who attend open houses over the course of their search process

PRINT MATERIALS Every single marketing piece – from multi-page brochures to custom mailers to open house handouts – creates a cohesive story around your property and elevates it to luxury status. Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Images?

EMAIL MARKETING Communication plays a critical role in the swift and successful sale of your home. Coldwell Banker Realty pairs well-designed email templates with data-driven targeting to ensure your listing arrives in precisely the right hands. Eye-catching design Intelligent targeting Mobile optimization Our crisp, clean aesthetic A variety of layouts lends itself With so many buyers viewing beautifully frames your images to both consumer-facing and email on their phone, our scrolls and listing details. broker-facing messaging. are designed for both platforms.

SOCIAL MEDIA INFLUENCER The Coldwell Banker® brand has an impressive social media presence designed to engage, entertain and connect with today’s home buyers. facebook.com/CBRealtyCal instagram.com/CBRealtyCal twitter.com/CBRealtyCal linkedin.com/company/CBRealtyCal youtube.com/user/ColdwellBankerRealty-NorthernCalifornia coldwellbanker.com/blog

SOCIAL PRESENCE In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips and intelligent targeting, I’ve cultivated a thriving social media following – all the better to broadcast your listing. • Leverage follower base to showcase your property • Create Custom and Tailored Content Calendar to advertise your listing across all social platforms • Develop property specific video and content to be shared cross-functionally across all social platforms • Develop tailored open house “Experiences” to showcase your property at its highest potential • Create custom content to showcase facebook.com/elenalicaritherealtor instagram.com/elena_bayarea_realestate linkedin.com/in/elena-licari-2257bb92

STRATEGIC MEDIA AFFILIATIONS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over. FINANCIAL & NEWS CONDÉ NAST THE WALL STREET JOURNAL LUXURY GROUP ARCHITECTURAL DIGEST THE NEW YORK TIMES CONDÉ NAST TRAVELER INTERNATIONAL NEW YORK TIMES GQ FINANCE TIMES WIRED SUNDAY TIMES OF LONDON VOGUE VANITY FAIR LUXURY LIFESTYLE & THE NEW YORKER GENERAL INTEREST GOLF DIGEST WSJ MANSION GLOBAL EXPERIENCE LUXURY BON APPÉTIT OCEAN HOME CITY LIFESTYLE & ROBB REPORT SPECIFIC INTEREST HAUTE LIVING LUXE INTERIORS + DESIGN MODERN LUXURY GREENDALE REGIONAL TITLES UNIQUE HOMES

MEDIA REL ATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury® program offers elite clients the opportunity to share their homes’ unique narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries, we offer unmatched services in their local languages. 100,000 2,900 40 AGENTS OFFICES COUNTRIES AND TERRITORIES Andorra Costa Rica Ireland Spain Argentina Curaçao Italy St. Kitts and Nevis Aruba Cyprus Jamaica Thailand Bahamas Dominican Republic Luxembourg Tu r k e y Bermuda Egypt Malta Turks and Caicos Cambodia England Mexico United Arab Emirates Canada France Netherlands United States Cayman Islands Grenada Portugal Uruguay Chile India Sint Maarten Virgin Islands (British) China Indonesia Singapore Virgin Islands (U.S.)

SUCCESS BY THE NUMBERS As a Luxury Property Specialist aligned with the Coldwell Banker Global Luxury® program, I am a master at my profession, exceeding expectations and creating exceptional experiences for my discerning clients every day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results: $168.4 $1.9 32,663 MILLION MILLION SIDES in $1 MILLION+ sales each day* average sales price of $1 MILLION+ (16% year-over-year growth) $1 MILLION+ transaction sides* transaction sides* *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

SELLER COMMUNICATION

ONLINE MARKETING THAT GETS RESULTS eMarketing Report The unmatched Coldwell Banker® online presence drives potential buyers to your property. You will see the results in this monthly website traffic report, which shows both overall engagement on ColdwellBankerHomes.com as well as the number of site visits and listing views for the last month and past 12 months, number of saved searches and saved properties, international traffic and more. The report also provides the number of views that Coldwell Banker listings have received on some of the top real estate websites including realtor.com®, Trulia and Homes.com. Online Showing Report You’ll know our comprehensive internet marketing strategy is working when you see the InSight online showing report – it shows you how many views or click-throughs your property received on major real estate websites like ColdwellBankerHomes.com, coldwellbanker.com, realtor.com®, Trulia® and more. This helps you know that your home is presented and priced to grab buyers’ attention.

ANALYZING THE MARKET

PRICING RIGHT While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers. IF THE ASKING PRICE IS: THE PROPERTY APPEALS TO: 15% Over Market Value 20% of Buyers 10% Over Market Value 30% of Buyers 5% Over Market Value 50% of Buyers Current Market Value 95% of Buyers

FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with agents who have already seen the existing inventory and have not found a home, so they are eager to make an offer.   To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value, from the very start. Peak Selling Activity Home Buyer Showings Week 1 Week 2 Week 3 Week 4 Time On Market (Weeks)

GIVING BACK Proudly Supporting Community Outreach Bill Lesher Center We’re passionate about giving back to the communities Habitat for Humanity where we live, work and play. With financial contributions Dream Power Horsemanship through our charitable foundation, by volunteering our time The Abundant Grace Coastside and donating essentials, we support an array of local non- Copper’s Dream Animal Rescue profit organizations dedicated to improving the quality of life Los Gatos Education Foundation for all who call our region home. Collectively, we’ve raised Companions in Waiting $27.88 million nationwide for worthy causes. Avenidas Homes for Dogs Angel Flights West Because we believe everyone deserves a home of their Journey for Jessica own, the Coldwell Banker® brand founded the Homes American Cancer Society for Dogs Project. The project uses national advertising, West Valley Community Services social media and local adoption events to generate awareness and bring pets and people together. Since the initiative began in 2015, we’ve helped tens of thousands of adoptable pets find loving homes. To learn more, visit coldwellbanker.com/dogs.

PROTECTING BUYERS AND SELLERS IS OUR HIGHEST PRIORITY If you are considering selling, we can effectively market your property while keeping everyone safe. Here are some steps you and I can take to ensure everyone’s safety. Seller Home Preparations • Please wipe down surfaces before and after showings. • If a family member is sick or not feeling well, please postpone showings. • To minimize contact with items in your home, please turn on all lights and open blinds, curtains, cabinets, closet doors – any area of your home that you want buyers to see. • Provide hand sanitizer for visitors at the front door. • Be prepared to be out of your home and offsite for the duration of the showings. Agent and Client Agreements • Where applicable, no group showings larger than three are permitted. Only buyer agents and their clients, and where applicable the selling agent, are allowed to attend showings. • Agents and their clients are encouraged to wear face masks during showings. If a state mandates that face masks must be worn, doing so will be required while viewing homes. • Social distancing guidelines between agents and their clients will be followed, too. • Attendees will use hand sanitizer and/or hand sanitizing wipes prior to entering the home. • The only things that should be touched in the home are doorknobs to open and close exterior doors to enter and exit the home. • We adhere to CDC and local government ordinances. The safety and health of all is the Coldwell Banker® brand’s top priority. Be smart. Be responsible. We’ll get through this together.



ELENA LICARI REALTOR® C. 650.868.0069 O. 408.355.1510 [email protected] elenalicari.com CalRE #02031413 410 N. Santa Cruz Avenue Los Gatos, CA 95030 @elenalicari The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted, and you should not rely upon it without personal verification. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 227MBH-DC_SF_2/22