Presentation for Andrew and Heather

LETTER FROM ELENA Dear Andrew and Heather, What’s the difference between selling your home and selling it for the maximum possible sale price in the marketplace? The details. Whether it’s a proven sales approach, effective marketing campaigns or utilizing our existing network of qualified agents with Elena Licari at Coldwell Banker Realty, no detail is overlooked. Simply put, we do things differently. We recognize that no two homes are exactly alike, and each has a unique story to tell. Leveraging Coldwell Banker Realty’s innovative technologies and tools, Elena creates custom-tailored marketing campaigns to suit each individual property. Who you work with in today’s market matters. As one of the most well-known and trusted names in real estate, Coldwell Banker Realty has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done using the best marketing approach – leaving no stone unturned and achieving the best price and terms. I understand the luxury market like no one else, and I recognize the importance of offering our clients a vast national and global reach. I look forward to representing your home. Sincerely, Elena Licari

FACTS ABOUT YOUR HOME 129 Smith Ranch Court, Los Gatos, CA 95032 Essential Information Bedrooms Bathrooms Square Footage 4 2.5 2,153 Zoning Year Built Lot Size R1 2005 4,006 Community Information Area County 16 - Los Gatos/Monte Sereno Santa Clara Elementary School Middle School High School Los Gatos High Daves Avenue Elementary Raymond J. Fisher API 903 API 932 API 883

TABLE OF CONTENTS Who We Are 5 Marketing Your Home 18 Seller Communication 41 Analyzing the Market 43

WHO WE ARE Elena Licari Luxury Listing Agent Lisa Wong REALTOR® | Agent Rami Maroukel REALTOR® | Operations Manager Kateryna Adamkovych REALTOR® | Marketing Assistant to Elena Licari

ABOUT ELENA Elena Licari brings a unique perspective to real estate with 14+ years of experience as a San Jose firefighter and a passion for the business that sparked when she met her husband, a Bay Area builder. Her creative strategies, vigorous negotiation skills and 360-degree understanding of the market put her in the very top 1% of 1.4 million agents nationwide for 2020 sales volume, per The Wall Street Journal’s RealTrends. As a firefighter, Elena fell in love with helping people and learned to guide others through high-stress situations. The stakes are different in real estate, but the lessons still apply as she coaches people through life-changing buying and selling decisions. Elena taps into the analytical and emotional sides of real estate to put each client in a position to win. Buying a home starts with a vision meeting. Elena takes more time in the beginning of the process, which ultimately gets you to your future faster, uncovering the dream and working backwards to make it happen. Using time-tested techniques, she’ll align with your vision and show you homes on streets in neighborhoods that live up to that dream. She’s an expert at finding off-market opportunities and believes the house-hunting process can and should be a fun adventure. Elena’s husband has been in the construction business for over 25 years, and together they’ve designed several of their own custom homes. Through this hands-on process, she has established relationships with architects, subcontractors and builders and become familiar with city processes. Most people walk into a home and want to talk about the possibilities. Elena can ballpark what’s possible on the spot and then get you concrete answers from the right people — an advantage for timely offers. Selling a home with Elena means tapping into the latest technology, custom market reports and a team of marketing specialists to get the highest price possible. Premium collateral includes custom websites and community videos to target the right buyers. She’ll get more people into the home, which means competitive offers for the seller. Elena grew up in San Mateo County and currently lives in Los Gatos. She’s passionate about health and fitness and is a lifelong learner, whether through a seminar on emotional intelligence, a negotiation workshop or her membership with the Lorna Hines Academy. Elena speaks Russian, rides dirt bikes, hikes, skis, wakeboards and has a general love for the outdoors. Community and lifestyle are part of buying and selling real estate, just as much as the house or property itself. Elena considers all these factors as she takes each client on the journey from real estate dreams to “We just closed!” ELENA LICARI REALTOR® | CalRE #02031413 | C. 650.868.0069 | O. 408.355.1510 [email protected] | elenalicari.com | 410 N. Santa Cruz Avenue, Los Gatos, CA 95030

CAREER HIGHLIGHTS • Top 1% of 1.4 million agents nationwide for sales volume, RealTrends (2020/2021) • Featured in Silicon Valley Real Producers magazine, Rising Star article: “Determination & Perseverance” (Oct. 2019) • Top 7% of all agents for sales volume in Santa Clara & San Mateo counties (previous brokerage) (2019) • Ranked #256 nationwide, RealTrends (2020) • Featured in America’s Best Real Estate Professionals, RealTrends • Cover of Silicon Valley Real Producers magazine (Jan. 2019) • 15-year veteran of the San Jose Fire Department (holding ranks as firefighter/EMT and fire engineer/driver operator w/18 years of experience in emergency services)

NOTABLE SALES Street Address Area Name Sale Price 17203 Deer Park Road Los Gatos $6,890,000 18595 Woodbank Way Saratoga $5,400,000 15247 Via Pinto Los Gatos/Monte Sereno $5,400,000 1686 Dalehurst Avenue South of El Monte $5,400,000 14800 Vickery Avenue Saratoga $5,200,000 62 S Clark Avenue South of El Monte $4,550,000 117 Madera Court Los Gatos/Monte Sereno $4,500,000 19518 Glen Una Drive Saratoga $4,400,000 190 Levin Avenue Mountain View $4,350,000 540 Pinecrest Drive Los Altos $4,325,000 19348 Athos Place Saratoga $4,200,000 20292 Calle Montvalo Saratoga $4,000,888 15975 Union Avenue Los Gatos $3,400,000 590 Monterey Avenue Los Gatos/Monte Sereno $3,300,000 10 Bersano Lane Los Gatos/Monte Sereno $3,270,000 16144 Rose Avenue Los Gatos/Monte Sereno $3,185,000 362 Yerba Buena Avenue North Los Altos $3,150,000 362 Yerba Buena Avenue North Los Altos $3,150,000 12824 Saratoga Glen Court Saratoga $3,100,000 115 Harding Avenue Los Gatos/Monte Sereno $2,901,000 108 Los Gatos Boulevard Los Gatos/Monte Sereno $2,801,000 45556 Kiowa Court Fremont $2,725,000 16650 Kennedy Road Los Gatos/Monte Sereno $2,525,000 301 Oak Meadow Drive Los Gatos/Monte Sereno $2,415,000 2063 Heather Glen Drive Campbell $2,390,000 1955 Arroyo Seco Drive Willow Glen $2,250,000 32772 Downieville Street Union City $2,200,000 120 College Terrace #B Los Gatos/Monte Sereno $2,150,000 6795 Heathfield Drive Almaden Valley $2,135,000 6536 Fall River Drive Almaden Valley $2,120,000

NOTABLE SALES CONTINUED Street Address Area Name Sale Price 1021 Cheshire Circle Danville $2,105,000 812 Murchison Drive Mills Estate $2,100,000 15019 Briggs Court #008 Los Gatos/Monte Sereno $2,003,000 15017 Briggs Court #9 Los Gatos/Monte Sereno $2,003,000 2211 Central Park Drive Cambrian $1,825,000 3732 Leigh Avenue Cambrian $1,800,000 242 Mattson Avenue Los Gatos/Monte Sereno $1,800,000 4258 Columbo Drive Campbell $1,799,000 2409 Apsis Avenue Cambrian $1,760,000 362 Grandin Court San Jose $1,725,000 5067 Tiberan Way Campbell $1,725,000 1464 Revere Avenue Cambrian $1,720,000 1092 Jayden Lane Almaden Valley $1,720,000 1619 Clovis Avenue San Jose $1,680,000 3370 Eichers Place #104 Santa Clara $1,638,000 1211 Spruance Street Campbell $1,550,000 10213 Miguelita Road Alum Rock $1,500,000 17 Bayhill Place Ocean Colony $1,500,000 2409 Apsis Avenue Cambrian $1,480,000 26 4th Street #1 North Los Altos $1,460,000 717 Charmain Drive Campbell $1,450,000 210 Railway Avenue Campbell $1,400,000 226 Chalet Woods Place Campbell $1,400,000 1152 Kassel Terrace Sunnyvale $1,400,000 3564 Olsen Drive Campbell $1,350,000 1211 Avalon Drive Santa Clara $1,350,000 1211 Avalon Drive Willow Glen $1,350,000 6352 Gondola Way Almaden Valley $1,340,000 4211 Mountcastle Way Blossom Valley $1,325,000 213 Chalet Woods Place Campbell $1,322,000 107 Elworthy Ranch Drive Danville $1,305,000 145 Woodcrest Place East Santa Cruz $1,300,780

NOTABLE SALES CONTINUED Street Address Area Name Sale Price 4997 Agape Court Cambrian $1,255,000 1145 S Chanterella Drive San Ramon $1,250,000 409 Santo Domingo Sunnyvale $1,240,000 1161 Crescent Drive Willow Glen $1,230,000 2944 Lamory Place Santa Clara $1,226,891 95 Church Street #2208 Los Gatos/Monte Sereno $1,175,000 83 Devonshire Avenue #8 Whisman $1,160,000 100 Pacchetti Way San Antonio $1,150,000 63 Cove Lane Pelican Cove $1,100,000 1139 Trevino Terrace Almaden Valley $1,042,750 440 Galleria Drive #8 Alviso $1,030,000 519 Autumn Meadow Drive Santa Teresa $1,020,000 1761 17th Avenue #B Live Oak $995,000 49 Showers Drive #J318 San Antonio $990,000 539 Autumn Meadow Drive Santa Teresa $922,000 1761 17th Avenue #B Live Oak $877,000 6097 Calle De Amor Cambrian $875,000 2284 Addison Avenue East Palo Alto $870,000 2284 Addison Avenue East Palo Alto $870,000 20700 4th Street #4 Saratoga $790,000 10213 Miguelita Road Alum Rock $600,000 10213 Miguelita Road Alum Rock $600,000 1420 Capurso Way Willow Glen $595,000

MAP OF SALES SAN RAMON San Francisco EEleennaaLLiciacrai ri SAN LEANDRO Pleasanton RCEoAmLTpOaRss® /// HAYWARD CLaolRs EG#a0to20s3|1S4i1lic3on Valley Luxury Realtor® San Mateo UNION CITY DRE#: 02031413 m: 650.868.0069 Fremont Legend Sold Listings SAN CARLOS Team Affiliate Transactions HALF MOON BAY MORGAN HILL Palo Alto MILPITAS LOS ALTOS SUNNYVALE HILLS SANTA CLASRAan Jose CUPERTINO SARATOGA LOS GATOS BOULDER CREEK SCOTTS VALLEY Santa Cruz

CLIENT TESTIMONIALS “We are very fortunate to have found Elena to help with our home search. Elena talked to us and really listened to our very particular needs and concerns as she searched for our future home. She has deep knowledge about the local housing markets and provides valuable insight and guidance. She is patient, understanding, sincere and has such enthusiasm for her clients that it rubs off onto oneself. She worked very hard during our search, and when the right property came along, she helped us land it in a competitive market. Finding a home with Elena and her team has been a real pleasure. It is not often that one encounters such a great personable professional!” Sriram Iyer, Los Altos “Elena is the best! She helped me buy the exact home I wanted in Los Gatos and secured the sale before the home went on the market. She’s patient and a great listener, quick to get the information needed to resolve any concerns and has the professional relationships and negotiation skills to close the deal at the best price for you.” Tayna, Los Gatos Buyer “Working with Elena makes it abundantly clear why having a great realtor on your team matters. We decided to contact Elena and got her number referred to us by my cousin who had worked with her in the past. Right off the bat, we noticed a difference as soon as we started talking to her. Instead of randomly looking at houses, she called us for a vision session where she really got to know us and asked questions to understand (and to some extent even help us understand for ourselves) the general description of the place we were looking for. That is when the fun part started. Elena works very professionally and lightning fast (which is super necessary in the Bay Area market). She is also well equipped with the latest technology to make the search easier. Using our session, we were able to filter out houses in a portal and visit houses that we starred. Not only were we liking most of the houses we visited, but Elena had detailed knowledge of the South Bay Area and provided us much useful information to narrow our search - questions about safety, what you can do for fun, schools, public parks, etc. I used to think the house walk-ins are the major task, but that is not true. Elena and her team have gone above and beyond for us every step of the way – showing us houses we liked, helping us get a bid in time, helping us negotiate our bed to get the best deal, helping us out with the inspections, helping us by providing contacts for contact work needed to be done on the house, helping us by providing landscaper contacts. They were literally present with us every step of the process. In addition to the actual work done in helping us get a house, Elena also helped us narrow down our thoughts into actual requirements for the house, gave us confidence about navigating this market and making such a big purchase (we were naturally nervous as first-time buyers), and she made us feel very safe about all the bids we put in. Elena knows a lot of people in the industry and was able to give all necessary information for all questions we asked and more. (In some cases, she and her team helped us in places we overlooked.) This helped us not only put in a bid we were totally comfortable with but also win. We loved working with Elena, and there is no doubt why she is one of the best. As first-time buyers, we could not have asked for a smoother process. She is very professional, diligent and most of all empathetic. We are glad not only to have worked with her but also to have her as a friend. Thank you for helping us get our first house. We are super excited to move in!!” Nag and Aroshi, Almaden Valley

CLIENT TESTIMONIALS “We were lucky to have accidentally found Elena on Zillow. I was looking for houses about eight months. Nothing on the market caught my eye. So I desperately need someone that has connections with the off-market listings and really knows the area as well. So I contacted her, and she immediately took my case even though she was going on a vacation at the time; she still set up a Zoom meeting with me right away. I was very satisfied with our first meeting. She asked me all the questions about what we are looking for to get to know more about our vision. She would write down notes and listened. We have a lot of requirements not wanting it at a T-junction, away from mountains/hills/railroad/transmission tower or too close to schools. Elena did a lot of work researching the house, and she would give me feedback every week. The overall process from having the conversation in the beginning till the end deal closed was a two-month experience for us. I’m very happy we found the house! Thank you, Elena!” Samantha, Saratoga “Elena is the ultimate realtor. We were introduced to her as we were entering the market earlier this year. We had an outstanding experience with her starting with our initial Zoom call where she walked us through what we could expect through the process. (This was our fifth transaction, so we were not novices, but we still learned a lot.) Here is why we think Elena stands out above the crowd. 1. She and her team are consummate professionals, always available to us and always ready with the answers to our questions. 2. She knows the business and the area, so you always have a trusted source you can rely on. 3. Most importantly, she is a master negotiator. She knows what it takes to win and will get you into your dream home.” Rajendran, Danville “Selling a home that one has expanded and filled for 20+ years and finding a new dream home is, by all means, a daunting task if not impossible. After a couple of disappointing encounters with realtors, when I contacted Elena, who came highly recommended, I only gave a 20% chance of completing this huge effort successfully. We met one spring morning at my place and had a meeting that lasted about two hours. Our discussion was pleasant, enjoyable and yet very substantive and content driven. It was a joy to find someone who could be smart, articulate, hard-working and results-oriented and is pleasant and fun to be with at the same time. To cut the story short, we found my new dream home within the first month of our search and concluded the entire process of buying the new home and selling the old one in a short span of three months. It wouldn’t be possible without Elena’s business acumen and professional excellence. She puts in her 100% into the effort, is always positive but realistic and is an excellent communicator. It was a boon to have found her to accomplish this mammoth real estate task and as a reward acquire a friend for a lifetime who is awesome both inside and out, professionally and personally.” Mala, Los Altos “We just sold our house in Campbell (July 2021) and had a fantastic experience working with Elena. She was professional, always on time, a great negotiator and answered all our questions well. She has a great sense of aesthetics and knows exactly what the current generation of buyers in the market are looking for. She was very quick to schedule inspections and get everything in place so that we could list on time and have the best impact. The team she chose for photography, staging, cleaning, marketing was each individually exceptional, and our house looked so nice that we wished we could move back in. In the end our house sold in five days for $150K over the asking price, and we closed in 12 days! The price we got was the highest any townhome in our community has ever gotten. We very strongly recommend her for all your real estate needs. Thank you, Elena, for working with us!” Sidarth, Campbell

CLIENT TESTIMONIALS “We recently closed the sale of our primary home with the help of Elena, and I am very happy to share my experience working with her. More than just an agent, she was our guide and adviser who has deep knowledge of her domain. After our initial meeting with Elena, we were confident that she would navigate us to the right choices that you have to make during the selling process. She was patient, and she listened to all our queries. She strategized with us to minimize the costs and to maximize the net proceeds from the sale. Her passion and knowledge in the real estate business were evident throughout the sale process. She is always available and listens to any concern that you may have. She is tech-savvy and uses the latest data and tools to price the property and to reach out to the maximum number of prospects to get the best price for your home. With her passion in real estate, Elena gives the best to her clients and protects their interests. It has been a pleasure working with Elena, and she is the best that you can find in the Bay Area.” San Jose “What a simple and pleasant task to write this review on our wonderful agent, Elena Licari. I found Elena based on her record and did not regret it for a single moment. It was immediately clear that helping people to buy and sell houses was her true passion; and she was doing it with joy and high level of professional excellence. In our case, it was selling a condo that required a lot of work. Renovation, staging and beautiful photography were done in a record time. Perfect transparency and communications were in each step; Elena was very easy to reach, was very clear answering multiple questions and extremely efficient. Our case was somewhat complicated, as it was an exchange sale requiring a lot of effort on Elena’s side. And despite the fact that she obviously had a lot on her plate, I always felt as I was her only client. Strongly recommend Elena to home hunters.” Olga, Mountain View “We were quickly outgrowing our townhome with three kids and had started looking for a single-family home, but we were not sure as to how to approach the entire thing. We did not engage any realtor and started looking on our own (some of our previous experiences with other realtors were not so good, so that might have influenced us), and we accidently met Elena as a seller agent in one of the open house visits. She was quickly able to connect with us, and we really liked her style of not pushing through the ‘seller agent’ agenda and being patient with our feedback. We came home and decided to ask Elena to be our agent since she was basically everything we were looking for in an agent – polite, knowledgeable, not pushy and knew what she was talking about. We requested Elena to be our agent and haven’t regretted it ever since. She did a thorough interview of both me and my wife to understand our likes/needs and took the entire responsibility of the home search over. She was extremely patient and took each one of our feedbacks over one year to find us the right home – at no point was she pushy, tired or asked us to set realistic expectations. Finally, when we found the home we liked, she was quick to put everything together and make sure our offer was accepted. Even after the offer acceptance, she was there at every step of the way during the appraisal process, loan application process, our remodeling discussions with contractors and whatnot. I think we had to visit our new home 8-10 times over the one month of the closing process (for taking measurements, engaging contractors, etc.), and Elena was always ready to come and let us in without any complaints. My wife and I have been recommending Elena to everyone looking to buy a home and couldn’t be happier with our decision to get her as our agent. We have dealt with multiple realtors for our first, second and rental homes and have never come across someone as professional and courteous as Elena. My wife says that the best thing we did during our year-long home search was to get Elena as our realtor – and I don’t disagree with her at all. Thanks, Elena!” Agnal, Campbell

CLIENT TESTIMONIALS “In Elena, I did not find an agent at all – I found a friend who I could be very open and frank with. What really stands out about her (something I was skeptical before I started the home buying process) was, unlike other agents, she does not push at all. She listens very carefully, offers advice, works at unimaginable hours to get any piece of information I needed and is so passionate about her work. There were times I was getting frustrated when I was not getting what I wanted, but she was always upbeat and kept telling me that we will get exactly what you want, and she did exactly that! In the future for any home-based transaction, I cannot think of approaching any other person after having worked with her.” Sweta, Los Gatos “If you need a caring and highly competent agent – look no further. Elena will be able to find just the right home for you! A home that meets both your dreams and needs. She will not settle for any less and will pour all her expertise, energy and skill into finding the one perfect place for you. She will guide and support you during the entire journey – from open house visits to mortgage formalities. Home buyers are in a tough spot: There are so many things to consider and decisions to make. With her professionalism, patience and expertise, she will make you feel valued and totally entitled to ask a million questions and seek advice – she will be there for you when you need a caring agent and a knowledgeable negotiator. She is the best!” Ute, Sunnyvale “If you can remember back to the most amazing gift you ever received, birthday or holiday, anniversary or just because; a gift that was not only beautiful but also incredibly thoughtful, with the realization that someone could know you that well and be that generous; a gift that was less about the thing and more about the connection between people; if you can remember that feeling, then you know what it’s like to work with Elena Licari. Combining the tenacity of the honey badger with the heart and soul of Maya Angelou, the follow-through of Teddy Roosevelt with the Zen approach of Gandhi, the innovation and excitement of Elon Musk with the personality of Audrey Hepburn . . . where was I? Oh yes, Elena Licari is a cut above the rest. Her website says, ‘Committed to Getting The Results You Deserve,’ but I’ve never met someone who deserves this much. At every turn, Elena was reaching out to us. She delivered on every promise and was incredibly fast. Elena also helped us understand everything from the minor details of the purchase agreement to the nuances of the neighborhood and how to best close. Her plan was thorough, incredibly well thought-out, and it seemed like she had been doing this for 100 years with her knowledge and instincts. It seemed like we were her only client. When the time came to write our offer, we were completely prepared, and the offer was accepted. But none of that can properly articulate all the little things along the way that meant more to us than getting the house. Elena isn’t just good at writing offers or explaining contracts. She doesn’t just know the right things to say. She isn’t just reaching out to make sure things go smoothly at every turn, heading off obstacles before they become problems, saving people from fires on the weekends and heaven knows what other amazing things. Actually, Elena Licari is all of those things, and that is more than is required to buy a home. But in the end, it was enough for us to buy our home while at the same time being incredible and making the experience incredible for us. We cannot recommend anyone more highly than Elena. And that’s for just about anything, but also as a realtor.” Sean, Los Gatos https://www.zillow.com/profile/Elena%20Licari

ABOUT LISA Lisa Wong graduated from Cal with a degree in Rhetoric and grew up all over the Bay. Her knowledge in Bay Area real estate is rooted in her experience living and working in San Francisco, Silicon Valley and the East Bay. Lisa specializes in helping first-time home buyers fulfill their dream home desires by expertly navigating one of the world’s most contentious markets. She is adept at putting first-time home buyers’ concerns to rest with her calm, attentive style and wealth of experience that makes the home-buying process smooth and stress free. Lisa ensures that her clients are taken care of during every step of the process. From driving clients to the homes they want to view to in-depth one-on-one sessions reviewing disclosures or refining dream home characteristics, Lisa’s approach encapsulates the type of white-glove client service that her buyers deserve. As a mother and partner, her understanding of family, combined with her intimate familiarity of the Bay Area market, provides her with a unique perspective well-suited to any client’s needs. LISA WONG REALTOR® Agent CalRE #02078237

ABOUT RAMI Rami Maroukel is a licensed agent who brings a fresh, millennial perspective to the team. Included in his repertoire of work ethics are his organizational skills and high-quality standards toward meeting your wants and needs. His friendly, can-do spirit ensures every last detail is tended to in the most professional manner. Rami is dedicated to implementing high-quality work principles, providing an admirable overall competency and motivating team members. He orchestrates the schedule and drives the marketing efforts in concert with the marketing specialist. With over 15 years of marketing, project management, web development and new media application expertise, Rami ensures your property is marketed to achieve the most exposure on the internet. We believe better quality content with maximum exposure drives the highest possible price. RAMI MAROUKEL REALTOR® Operations Manager CalRE #02064000

ABOUT KATERYNA Kateryna builds and executes multiple marketing campaigns to help expand the reach of marketing. She strategizes, executes and manages a variety of ad campaigns to market new listings from beginning to end with help from public relations and operations, ensuring your home is marketed to cast a wide net. Kateryna develops eye-catching, sophisticated materials that attract and resonate with buyers, sellers and beyond. K ATERYNA ADAMKOV YCH REALTOR® Marketing Assistant CalRE #01309200

MARKETING YOUR HOME

YOUR MARKETING TIMELINE Working with our comprehensive marketing tools, I will target the right audience across the most effective channels — all to elevate the style and story of your home. 1. 2. 3. STAGING IMAGERY FLOOR PLAN Appliance upgrades Daytime photography Traditional floorplan Furnishings Twilight photography Virtual walk-through Virtual staging Aerial footage Lifestyle video 4. 5. 6. LISTING LAUNCH SIGNAGE EMAIL CAMPAIGN ColdwellBankerHomes.com Townhouse sign Property announcement MLS Window decal Open house invitations Syndication Open house sign Company email inclusions 7. 8. 9. PRINT CAMPAIGN DIGITAL CAMPAIGN EVENTS Postcards Paid social media promotion Brokers’ open house Brochures Advertising Open house Advertising Special events Public relations

THESE ARE THE COSTS THAT WE INVEST INTO THE SALE OF YOUR HOME - OUR EXPENSE, NOT YOURS! Custom Property Website $350.00 Luxury Home Magazine $1,495.00 Neighborhood Update Flyer (Circulation 1,500 homes) $1,200.00 1,000 Professional “Just Listed” Postcards $900.00 1/2 Page Ad in Local Paper $800.00 Professional Virtual HD Tour | Lifestyle Video $2,500.00 Professional Brochures $550.00 Interactive Floor Plan $250.00 Custom Double-Post “For Sale” Sign $250.00

FIX IT UP WITH NOTHING UP FRONT With a home in top condition, you can help maximize your selling price with no payment until closing. The RealVitalize® program helps with home improvements and repairs to prep your home for sale. We pay the up-front costs and you don’t pay us back until closing. No hidden fees, interest charges or markups. Most homes using the RealVitalize program sell at or above list price*. Use the RealVitalize program to help with: Electrical Painting Plumbing Staging Landscaping/Curb Appeal Room Renovations Moving and Storage Flooring and Carpentry And much more! Cleaning Handyman Services after before “We used the RealVitalize program to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!” Coldwell Banker Realty Agent Topanga, CA To learn more, visit RealVitalize.com. *Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results. Execution of a program agreement is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services. All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither the Coldwell Banker System nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

STAGING When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing’s perceived appeal. before after

WANT TO SELL YOUR HOME FOR AN EXTRA $100-$300K MORE? Take a look at Elena Licari’s redesigns. 17203 Deer Park Road, Los Gatos before after before after before after before after before after

ELENA WAS ABLE TO GET THESE SELLERS $75,000 AT 0% TO RENOVATE THEIR HOMES TO PREP FOR SALE. See the outstanding results. before after 213 Chalet Woods, Campbell Listed for $985K | 27 offers 213chaletwoods.com Sold for $1.322M | 337K over list price Managed and redesigned by Elena Licari $171K over last highest comp before after 1139 Trevino Terrace, San Jose Listed for $995K | 9 offers 1139trevinoterrace.com Sold for $1,075,000 | 80K over list price Managed and redesigned by Elena Licari $10K over last highest comp

REDESIGNED BY ELENA LICARI 49 Showers Drive, Suite J318 Mountain View before after

PHOTOGRAPHY Proponents of powerful imagery, Coldwell Banker Realty leverages high-quality photography to capture your home’s finest selling points.

PRE-MARKETING YOUR HOME: EXCLUSIVE LOOK With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS. Create Early Listing your property first on Exclusive Look can build anticipation among potential buyers, drive up its value and shorten the sales timeline. Get More Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they’re searching to help maximize traffic. Drive Buyer and Seller Excitement By creating visibility for your home early on, you can start engaging your network. More potential buyers will attend the open house of an Exclusive Look listing.

WHERE THE BUYERS ARE While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.*   How Buyers Search for Homes Real Estate Agent 87% Mobile or Tablet Search Device 76% Open House 53% Yard Sign 41% Online Video Site 41% Home Builder 18% Print Newspaper Advertisement 10% Where Home Buyers Found the Home They Purchased Internet 51% Real Estate Agent 28% Yard Sign/Open House Sign 7% Friend, Neighbor or Relative 6% Home Builder or Their Agent 5% Directly From Sellers 3% *2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends

INTERNET MARKETING ADVANTAGE Our comprehensive internet marketing strategy includes displaying your property with a detailed description and multiple photos on the most-visited real estate websites in the world*. Your home will be showcased on hundreds of sites, putting it in front of potential buyers everywhere. ColdwellBankerHomes.com coldwellbanker.com coldwellbankerluxury.com JamesEdition Typeface Logo JamesEdition Shield Logo JamesEdition Square Logo Logo Clear Space *Some websites display properties based on criteria such as price point or feature. Not all properties will appear on all sites.

OPEN HOUSE EVENTS There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. 45% The percentage of buyers who attend open houses over the course of their search process

marketing and exposure, to help sell your home for the highest possible price. Sincerely, {{contactTextBlock}} The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker P R I N T M AT E R I A L SSystem fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Every single marketing piece – from multi-page brochures to custom mailers to open house handouts – creates a cohesive story around your property and elevates it to luxury status. Formats {{contactTextBlock}} 123 MAIN STREET, ANYTOWN, ST 12345 Postcards Notecards The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Not intended as a 4 BEDROOMS, 3 BATHS | $PRICE Bi-folds solicitation if your property is already listed by another broker. Real estate agents affiliated with Coldwell Banker Realty are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Mailing Brochures Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Tri-folds Temporaray Image FOR POSITION ONLY BEAUTIFULLY UPDATED VIEW HOME 123 MAIN STREET, ANYTOWN, ST 12345 Exceptional modern farmhouse on a coveted Noe Valley block with a commanding presence, wonderful volume, angles, and light, and breathtaking 4 BEDROOMS, 3 BATHS | $PRICE downtown views from all levels. Having recently undergone two inspired expansions, the home’s flexible floor plan, high ceilings, incredible east facing light, and captivating downtown views seamlessly blend timeless elegance with modern sophistication. The home’s main level features a dramatic open great room with a chef’s kitchen with electric dumbwaiter to the upstairs conservatory, custom handcrafted wood & iron kitchen island, waterworks tile and pot filler, and AGA double stove which opens to a glorious east facing deck. The level also boasts a serene library with built-ins, and powder room. The oversized lot and two east facing decks create an indoor/outdoor feeling. The glorious rear yard has a custom stand alone fireplace and Artisan grill, mature trees including a prolific meyer lemon tree, vegetable beds, a kids playhouse and generous open space which expands the footprint of the home. {{contactTextBlock}} The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Not intended as a solicitation if your property is already listed by another broker. Real estate agents affiliated with Coldwell Banker Realty are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 123 MAIN STREET, ANYTOWN, ST 12345 4 BEDROOMS, 3 BATHS | $PRICE

EMAIL MARKETING Communication plays a critical role in the swift and successful sale of your home. Coldwell Banker Realty pairs well-designed email templates with data-driven targeting to ensure your listing arrives in precisely the right hands. Eye-catching design Intelligent targeting Mobile optimization Our crisp, clean aesthetic A variety of layouts lends itself With so many buyers viewing beautifully frames your images to both consumer-facing and email on their phone, our scrolls and listing details. broker-facing messaging. are designed for both platforms.

SOCIAL MEDIA INFLUENCER The Coldwell Banker® brand has an impressive social media presence designed to engage, entertain and connect with today’s home buyers. facebook.com/CBRealtyCal instagram.com/CBRealtyCal twitter.com/CBRealtyCal linkedin.com/company/CBRealtyCal youtube.com/user/ColdwellBankerRealty-NorthernCalifornia coldwellbanker.com/blog

SOCIAL PRESENCE In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips and intelligent targeting, I’ve cultivated a thriving social media following – all the better to broadcast your listing. • Leverage follower base to showcase your property • Create Custom and Tailored Content Calendar to advertise your listing across all social platforms • Develop property specific video and content to be shared cross-functionally across all social platforms • Develop tailored open house “Experiences” to showcase your property at its highest potential • Create custom content to showcase facebook.com/elenalicaritherealtor instagram.com/elena_bayarea_realestate linkedin.com/in/elena-licari-2257bb92

STRATEGIC MEDIA AFFILIATIONS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over. FINANCIAL & NEWS LUXURY GROUP THE WALL STREET JOURNAL ARCHITECTURAL DIGEST CONDÉ NAST TRAVELER THE NEW YORK TIMES INTERNATIONAL NEW YORK TIMES GQ WIRED FINANCE TIMES VOGUE SUNDAY TIMES OF LONDON VANITY FAIR THE NEW YORKER LUXURY LIFESTYLE & GOLF DIGEST GENERAL INTEREST BON APPÉTIT WSJ MANSION GLOBAL EXPERIENCE LUXURY CITY LIFESTYLE & OCEAN HOME SPECIFIC INTEREST ROBB REPORT MODERN LUXURY HAUTE LIVING GREENDALE REGIONAL TITLES LUXE INTERIORS + DESIGN CONDÉ NAST UNIQUE HOMES

MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury® program offers elite clients the opportunity to share their homes’ unique narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 41 countries, we offer unmatched services in their local languages. 100,000 2,900 41 AGENTS OFFICES COUNTRIES AND TERRITORIES Andorra Curaçao Italy St. Kitts and Nevis Argentina Cyprus Jamaica Thailand Aruba Dominica Luxembourg Tu r k e y Bahamas Dominican Republic Malta Turks and Caicos Bermuda Egypt Mexico United Arab Emirates British Virgin Islands England Monaco United States Cambodia France Netherlands Uruguay Canada Grenada Portugal U.S. Virgin Islands (St. Cayman Islands India Sint Maarten Croix and St. Thomas) Chile Indonesia Singapore Costa Rica Ireland Spain

SUCCESS BY THE NUMBERS As a Luxury Property Specialist aligned with the Coldwell Banker Global Luxury® program, I am a master at my profession, exceeding expectations and creating exceptional experiences for my discerning clients every day. In 2021, Coldwell Banker® affiliated agents achieved tremendous results: $267 $1.9 50,353 MILLION MILLION SIDES in $1 MILLION+ sales each day* average sales price of $1 MILLION+ $1 MILLION+ transaction sides* transaction sides* *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$.

SELLER COMMUNICATION

ONLINE MARKETING THAT GETS RESULTS eMarketing Report The unmatched Coldwell Banker® online presence drives potential buyers to your property. You will see the results in this monthly website traffic report, which shows both overall engagement on ColdwellBankerHomes.com as well as the number of site visits and listing views for the last month and past 12 months, number of saved searches and saved properties, international traffic and more. The report also provides the number of views that Coldwell Banker listings have received on some of the top real estate websites including realtor.com®, Trulia and Homes.com. Online Showing Report You’ll know our comprehensive internet marketing strategy is working when you see the InSight online showing report – it shows you how many views or click-throughs your property received on major real estate websites like ColdwellBankerHomes.com, coldwellbanker.com, realtor.com®, Trulia® and more. This helps you know that your home is presented and priced to grab buyers’ attention.

ANALYZING THE MARKET

PRICING RIGHT While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers. IF THE ASKING PRICE IS: THE PROPERTY APPEALS TO: 15% Over Market Value 20% of Buyers 10% Over Market Value 30% of Buyers 5% Over Market Value 50% of Buyers Current Market Value 95% of Buyers

FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with agents who have already seen the existing inventory and have not found a home, so they are eager to make an offer.   To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value, from the very start. Peak Selling Activity Home Buyer Showings Week 1 Week 2 Week 3 Week 4 Time On Market (Weeks)

GIVING BACK Proudly Supporting Community Outreach Bill Lesher Center We’re passionate about giving back to the communities Habitat for Humanity where we live, work and play. With financial contributions Dream Power Horsemanship through our charitable foundation, by volunteering our time The Abundant Grace Coastside and donating essentials, we support an array of local non- Copper’s Dream Animal Rescue profit organizations dedicated to improving the quality of life Los Gatos Education Foundation for all who call our region home. Collectively, we’ve raised Companions in Waiting $27.88 million nationwide for worthy causes. Avenidas Homes for Dogs Angel Flights West Because we believe everyone deserves a home of their Journey for Jessica own, the Coldwell Banker® brand founded the Homes American Cancer Society for Dogs Project. The project uses national advertising, West Valley Community Services social media and local adoption events to generate awareness and bring pets and people together. Since the initiative began in 2015, we’ve helped tens of thousands of adoptable pets find loving homes. To learn more, visit coldwellbanker.com/dogs.

PROTECTING BUYERS AND SELLERS IS OUR HIGHEST PRIORITY If you are considering selling, we can effectively market your property while keeping everyone safe. Here are some steps you and I can take to ensure everyone’s safety. Seller Home Preparations • Please wipe down surfaces before and after showings. • If a family member is sick or not feeling well, please postpone showings. • To minimize contact with items in your home, please turn on all lights and open blinds, curtains, cabinets, closet doors – any area of your home that you want buyers to see. • Provide hand sanitizer for visitors at the front door. • Be prepared to be out of your home and offsite for the duration of the showings. Agent and Client Agreements • Where applicable, no group showings larger than three are permitted. Only buyer agents and their clients, and where applicable the selling agent, are allowed to attend showings. • Agents and their clients are encouraged to wear face masks during showings. If a state mandates that face masks must be worn, doing so will be required while viewing homes. • Social distancing guidelines between agents and their clients will be followed, too. • Attendees will use hand sanitizer and/or hand sanitizing wipes prior to entering the home. • The only things that should be touched in the home are doorknobs to open and close exterior doors to enter and exit the home. • We adhere to CDC and local government ordinances. The safety and health of all is the Coldwell Banker® brand’s top priority. Be smart. Be responsible. We’ll get through this together.

ELENA LICARI REALTOR® C. 650.868.0069 O. 408.355.1510 [email protected] elenalicari.com CalRE #02031413 410 N. Santa Cruz Avenue Los Gatos, CA 95030 @elenalicari The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted, and you should not rely upon it without personal verification. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 227MBH-DC_SF_2/22