Presentation for Stephen Oskoui via the care of Kelly Ernst and Lauren Petner

Marketing Matters Prepared for: Stephen Oskoui via the care of Kelly Ernst & Lauren Petner

Letter From Elena, Dear Stephen, What’s the difference between selling your home or selling it for the maximum possible sale price in the marketplace? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents with Elena Licari at Compass, no detail is overlooked. Simply put, we do things differently. We recognize that no two homes are exactly alike, and each has a unique story to tell; which is why we established our own full service creative department, Compass is composed of best in class seasoned public relations, design and copy writing professionals. Elena collaborates to custom-tailor marketing campaigns to suit each individual property. Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Compass has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done using the best marketing approach; leaving no stone unturned and achieving the highest best price and terms. I understand the luxury market like no one else, and I recognize the importance of offering our clients a vast national and global reach. I look forward to representing your home. Sincerely, Elena Licari

Facts About Your Home 6701 Oasis Pass ∙ Austin, TX 78732 Bedrooms Essential Information Square Footage 5 Bathrooms 4,839 Year Built 6 Lot Size 1984 13,704 Area Community Information County 6 Travis Middle Elementary High Four Points MIddle Grandview Hills Vandegrift High

Table of Contents 5 20 Who We Are 43 Marketing Your Home 46 Seller Communication 49 Analyzing the Market Compass Cares

Who We Are Elena Licari (Luxury Listing Agent) Molly McComb (Operations Manager/Listing Manager) Rami Maroukel (Operations Manager) Kateryna Adamkovych (Marketing Assistant to Elena Licari) Aimee Ahearn (Realtor/Operations Manager)

About Elena Elena LicarI brings a unique perspective to real estate with 14+ years experience as a San Jose firefighter and a passion for the business that sparked when she met her husband, a Bay Area builder. Her creative Elena Licari strategies, vigorous negotiation skills and 360-degree understanding of the market put her in the very top 1% of all agents nationwide per the Wall Street Journal Realtrends by Sales Volume in 2020/2021 Principal Agent out of 1.4 Million Realtors. Team Lead 512.693.4672 As a firefighter, Elena fell in love with helping people and learned to guide others through high stress [email protected] situations. The stakes are different in real estate but the lessons still apply as she coaches people Lic. 785697 through life-changing buying and selling decisions. Elena taps into the analytical and emotional sides of real estate to put each client in a position to win. Buying a home starts with a vision meeting. Elena takes more time in the beginning of the process which ultimately gets you to your future faster—uncover the dream and work backwards to make it happen. Using time-tested techniques, she’ll align with your vision and show you homes on streets in neighborhoods that live up to that dream. She’s an expert at finding off-market opportunities, and believes the house hunting process can and should be a fun adventure. Elena’s husband has been in the construction business for over 25 years, and together they’ve designed several of their own custom homes. Through this hands-on process, she has established relationships with architects, subcontractors and builders, and become familiar with city processes. Most people walk into a home and want to talk about the possibilities. Elena can ballpark what’s possible on the spot and then get you concrete answers from the right people—an advantage for timely offers. Selling a home with her means tapping into the latest technology, custom market reports and a team of marketing specialists to get the highest price possible. Premium collateral includes custom websites and community videos to target the right buyers. She’ll get more people into the home which means competitive offers for the seller. Elena grew up in the Bay Area and currently lives on Lake Austin. She’s passionate about health, fitness and is a lifelong learner whether it’s a seminar on emotional intelligence, a negotiation workshop or her membership to the Lorna Hines Academy. She speaks Russian, rides dirt bikes, hikes, skis, wakesurfs, and has a general love for the outdoors. Community and lifestyle are part of buying and selling real estate, just as much as the house or property itself. Elena considers all these factors as she takes each client on the journey from real estate dreams to we just closed.

Elena Career Highlights 2020/2021 Ranked Voted “America’s Top 1% Best Real Estate Top Producing Agents” Ranking of All Agents Nationwide per the Wall Street Journal Real Team Experience Realtrends by Sales Volume Estate in 2020/2021 out of 1.4 Developer Development, Renovations, Buyer Million Realtors Specialist, Listing Specialist, Husband + Wife Team Off-market Strategist, Negotiations, Featured in Real Marketing, Title/Escrow, Social Producers Lake Austin Media Marketing Resident Silicon Valley Magazine October 2019 - Rising Star Article “Determination & Perseverance” Retired CA The Luxury Firefighter Leading 100 17 Years 2021

A Few Notable Sales $250MNEARLY 110+ in Recent Sales for the Previous 2 Years Prestigious Properties Sold Recently



Client Testimonials \"If you are looking for buying or selling a home then Elena should \"Elena spent a year with us as we struggled to find the probably be the only agent you are speaking to! right house in the right neighborhood with the right schools. We are ecstatic with our new place in Los Altos, We had the pleasure of working with Elena on both the purchase and are grateful to Elena for her expertise (and her of our new home and sale of our old place. In one word, our patience). After she helped us buy the new place, she experience with her was 'distinctive'. If we ever buy or sell it will then turned around and got our old place sold quickly be with Elena. and at substantially over asking price. She handled everything extremely well. Highly recommended!\" We were speaking to several top agents when we were first introduced to Elena through a common friend. Her patience, local - David & Colleen area knowledge, personal commitment and professionalism were evident from the first call itself. When we started, Elena took us \"Elena was recommended to me by another real estate on a driving tour across our target neighborhoods introducing us professional. Elena used her excellent knowledge and to different streets and home styles which really helped us be analysis of the local market to create the selling strategy, informed about our choices in such a competitive market. When suggested several pricing options, and provided all the we found our dream house it was a month into the process. It is relevant data to help me make decisions quickly and the only offer we made, a big reason we got the home is because stress free. No detail escaped Elena’s attention: house of how Elena presented our offer and her ability to connect with staging, dealing with contingencies, communicating with the listing agent, who, despite multiple competing offers, vastly HOA and title company, getting the right people preferred working with her on our offer. My wife and I were involved when needed etc. My house was sold on the getting ready for a 6-8 month journey to find our next house, we first day of listing! Elena is an outstanding communicator closed on our dream house in 1 month! I haven't even mentioned and is very responsive. She kept me updated throughout all her patience with us across multiple Zoom sessions and pouring the entire process and answered my questions promptly. over every small detail in our new house as we closed. I should also mention Elena’s great team and convenience of the concierge service that her agency What was even more astonishing was the fact that we sold our offered. I will definitely work with Elena again and I old house with her in less than 3 days - off-market, for a price that highly recommend her.\" set a new benchmark for our old neighborhood. I could keep going but, frankly, would recommend you contact her ASAP.\" -Victoria - Harish

Client Testimonials \"We had the pleasure of working with Elena for our first home \"I had hired a different large well-respected company to purchase in the crazy market. We were familiar with her sell my home. It soon became apparent that their consummate professionalism as she's helped our family/friends strategy was to list the house on the MLS and have an over the years and came highly recommended. occasional open house or hope a buyer's agent would take them through and make an offer. After almost a Elena was extremely helpful and patiently guided us through the month on the market, I could see that this was not whole process. For every offer that we wrote with her, she was working. extremely analytical with all the comps with great attention to detail and her predictions about the final selling price was always Anyone can sell a house when interest rates are low and spot on. In addition, for all the homes we were interested in, she the housing inventory is low. But when that is reversed patiently spent hours with us on zoom calls going over every inch you need Elena or someone with all of her good qualities of the disclosures. to do the job. The other company that I pulled the listing from took 6 weeks to stage and photograph the house. She is very tenacious with her negotiation and will go above and beyond to represent her clients. She helped us land our current Elena took two days and I accepted an offer a few days home in a multi-offer situation in multiple rounds of negotiation. after her first open house that weekend. Being the first Thanks to Elena, we got into escrow for our dream home in as little house that I have sold, she guided me through the process as two weeks from the time we started talking to her in an with the knowledge a law professor would have in extremely competitive market with a really low inventory. We explaining the legal aspects of the sale. would not be in our home if it wasn't for her. When I was terminating the listing with the first company, Above all, Elena always radiates positivity and is one of the most the broker advised me to \"get ahead of the curve\" by genuine people we've come across. Every-time we were stressed/ dropping the price by a huge amount. Elena sold the dejected , she always offered a shoulder to lean on and kept us house for $400,000 more than his suggestion. The results marching forward. We cannot recommend her enough!\" speak for themselves. - Mohit & Falguni Thanks Elena!\" -Richard

Client Testimonials \"We are very fortunate to have found Elena to help with our home \"My husband and I cannot speak highly enough of Elena search. Elena talked to us and really listened to our very and her magnificent team's performance on our recent particular needs and concerns as she searched for our future sale. Elena produced an amazing and informative video home. She has deep knowledge about the local housing markets and website for our property, which included a and provides valuable insight, and guidance. She is patient, compelling walk-through--just steps away from our understanding, sincere and has such enthusiasm for her clients condo, and which had every detail a prospective buyer that it rubs off onto oneself. She worked very hard during our would want to know about the property (measurements search and when the right property came along, she helped us of every room, video walk-through of every room, and land it in a competitive market. Finding a home with Elena and much more). her team has been a real pleasure. It is not often that one encounters such a great personable professional!\" She developed pre-listing collateral material, arranged for thorough deep-cleaning and excellent staging, hosted -Sriram & Jimisha open-house events, and provided us with multiple, excellent offers -- all within a week from pre-listing to \"Elena is the best! She helped me buy the exact home I wanted accepted offer. and secured the sale before the home went on the market. She's patient and a great listener, quick to get the information needed Elena handled a \"bump in the road\" during escrow (a to resolve any concerns, and has the professional relationships water leak that caused the need for remediation and and negotiation skills to close the deal at the best price for you.\" restoration) with calm and professionalism. We were very grateful for Elena's professional network, which - Donna included a real estate attorney to advise us and mediate with the buyer's agent (because of the water-intrusion issue) during the escrow process to successful closing. The real tests for excellence (in our opinion) of a real estate professional are (a) quickly finding an excellent buyer and (b) handling the unexpected. Elena passed these two tests with flying colors.\" - Terry & Carolyn

Client Testimonials “Elena was super helpful during our home purchase \"Selling a home that one has expanded and filled for 20+ process. She is extremely communicative and goes out of years and finding a new dream home is, by all means, a her way to make you feel comfortable through the home daunting task if not impossible. After a couple of buying affair. She was very quick in getting us a private disappointing encounters with realtors, when I contacted showing of the home we were interested in purchasing and Elena, who came highly recommended, I only gave a 20% coming up with a great competitive market analysis. She chance of completing this huge effort successfully. was very thoughtful about letting us take our time We met one spring morning at my place and had a to internalize and come up with decisions and also was meeting that lasted about 2 hours. Our discussion was extremely resourceful in keeping in touch with the selling pleasant, enjoyable, and yet very substantive and agent often and helping getting our questions answered. content-driven. It was a joy to find someone who could be smart, articulate hard-working, and results-oriented, Our offer was accepted among 5 offers, without a counter and is pleasant and fun to be with at the same time. To offer from the sellers! Even after this stage, she was cut the story short, we found my new dream home within monumental in helping us out with request for repairs from the first month of our search and concluded the entire the sellers. Elena is very sharp and puts her client first. process of buying the new home and selling the old one, in There’s been many a days that she worked into the a short span of three months. It wouldn’t be possible midnight hours for helping put together an offer for us. We without Elena’s business acumen and professional are grateful we found her and she will be a trusted advisor excellence. She puts in her 100% into the effort, is always for our future real estate needs.” positive but realistic, and is an excellent communicator. It was a boon to have found her to accomplish this - Sruti mammoth real estate task and as a reward, acquire a friend for a lifetime who is awesome both inside and out, professionally and personally.\" - Mala (Buyer & Seller)

Client Testimonials \"Working with Elena makes it abundantly clear why having a great Realtor on your team matters. We decided to contact Elena and got her number referred to us by \"We just sold our house and had a fantastic experience my cousin who had worked with her in the past. Right off the bat, we noticed a working with Elena. She was professional, always on time, difference as soon as we started talking to her. Instead of randomly looking at a great negotiator and answered all our questions well. houses, she called us for a vision session where she really got to know us and asked She has a great sense of aesthetics and knows exactly questions to understand (and to some extent even help us understand for ourselves) what the current generation of buyers in the market are the general description of the place we were looking for. That is when the fun part looking for. She was very quick to schedule inspections started. Elena works very professionally and lightning fast (which is super necessary and get everything in place so that we could list on time in this market). She is also well equipped with the latest technology to make the and have the best impact. The team she chose for search easier. Using our session we were able to filter out houses in a portal and visit photography, staging, cleaning, marketing were each houses that we star. Not only were we liking most of the houses we visited but Elena individually exceptional and our house looked so nice that had detailed knowledge of the area and provided us much useful information to we wished we could move back in. narrow our search - questions about safety, what you can do for fun, schools, public parks, etc In the end our house sold in 5 days for $150K over the asking price and we closed in 12 days! The price we got I used to think the house walk-ins are the major task but that is not true. Elena and was the highest any townhome in our community has ever her team have gone above and beyond for us every step of the way - showing us gotten. houses we liked, helping us get a bid in time, helping us negotiate our bed to get the best deal, helping us out with the inspections, helping us by providing contacts for We very strongly recommend her for all your real estate contact work needed to be done in the house, helping us by providing landscaper contacts. They were literally present with us every step of the process. In addition to needs. Thank you Elena for working with us!\" the actual work done in helping us get a house, Elena also helped us narrow down our thoughts into actual requirements for the house, gave us confidence about - Seth navigating this market and making such a big purchase (we were naturally nervous as first time buyers), and she made us feel very safe about all the bid we put in. Elena knows a lot of people in the industry and was able to give all necessary information for all questions we asked and more (In some cases, she and her team helped us in places we overlooked). This helped us not only put a bid we were totally comfortable with but also win. We loved working with Elena and there is no doubt why she is one of the best. As first time buyers we could not have asked for a smoother process. She is very professional, diligent and most of all empathetic. We are glad not only to have worked with her but also to have her as a friend! Thank you for helping us get our first house :D We are super excited to move in!!\" - Nag & Aroshi

Client Testimonials \"We were fortunate to have Elena recommended by a family friend. Our experience with her was outstanding. \"We had an excellent experience with Elena as our buyer We could not have asked for more from a selling agent! agent. As first time home buyers, we were lost in the Ours was a complicated transaction involving the sale of myriad of options and felt intimidated by the whole a family home from a living trust, which meant Elena had process. Elena was exceptional from the get go. She spent to deal with three of us, and included two separate close to 3 hours with both myself and my wife to make us properties, an older house and a separate driveway think about our dream home. She patiently made us parcel. introspect about the homes we grew up in and helped us hone in on our criteria for a dream home. This was truly Elena handled the the transaction with efficiency, grace, refreshing as she really understood us as a family unit. and sensitivity to the needs of all parties involved. She Elena shared tons of properties with us including was super professional in all of her presentations and properties that were still not on the market. During our market comparisons, and worked tirelessly to coordinate search, Elena patiently explained to us the pros and cons prepping the home for sale and then marketing it. Phone of the house (fixtures, interiors, doors, roof), calls and texts were returned immediately. We were neighborhood, schools, restaurants, commute etc. She confident that she was looking out for our interests and even went for walks and drives with us in the she kept us abreast throughout the process. neighborhood to make sure we were 100% confident before we made an offer. To top it all Elena helps her I would strongly recommend Elena Licari to anyone clients with electrician, handyman, contractors and interested in buying or selling a home in the area.\" movers as well. On closing day, Elena was very punctual and constantly in touch and negotiated hard with the - Marc seller agent. We closed our home at 10:00 PM and she was with us throughout the journey. All of our friends have had a similar exceptional experience with Elena. If we ever have to buy another home Elena would be our only choice as she truly is the best of the best.\" - Abhishek

About Rami Rami Maroukel Rami Maroukel is a licensed Realtor who brings a fresh, millennial perspective to the team. Included in his repertoire of work ethics are his organizational skills Operations Manager and high-quality standards toward meeting your wants and needs. His friendly, can-do spirit ensures every last detail is tended to in the most professional manner. Rami is dedicated to implementing high quality work principles, providing an admirable overall competency, and committed to motivating team members. He orchestrates the schedule and drives the marketing efforts in concert with the marketing specialist. With over fifteen years of marketing, project management, web development, and new media application expertise, Rami ensures your property is marketed to achieve the most exposure on the internet. We believe better quality content with maximum exposure drive the highest possible price.

About Molly Molly McComb, is a native to Austin, TX. With a background in Title / Escrow, her all-around knowledge of property transactions she is a valued asset to our team. She is passionate about real estate and always striving to provide clients with the best experience throughout their real estate journey. When Molly, isn’t in the office you’ll often find her Outdoors and enjoying time with her family and friends. Molly McComb Operations Manager Listing manager

About Kateryna Kateryna builds and executes multiple marketing campaigns to help expand the reach of marketing. She strategies, executes and manages a variety of ad campaigns to market new listings from beginning to end with the help from public relations, operations and ensures your home is marketed to cast a wide net. Kateryna develops eye-catching, sophisticated materials that attract and resonate with buyers, sellers, and beyond. KaterynaAdamkovych Realtor®/ Marketing Assistant DRE 01309200

A Message From Our Founder My earliest inspiration for Compass came from someone Like you, I understand the importance of choosing I greatly admire who is now an agent at Compass: my an advisor with the utmost integrity and skill. Buying mother. Growing up, it inspired me to see how hard she or selling a home is often the most important financial worked and how much she cared about the people decision a person will make in their lifetime; it can she served. help make the future you imagine for yourself and your family possible. But it’s also about finding a property, Today, the thousands of incredible entrepreneurs who a neighborhood, a community that makes you feel make up our coast-to-coast community of real estate like you truly belong — which is why at Compass, we agents continue to inspire me and guide our vision for know that the key to selling your home is to help its next an industry reimagined at Compass. owner fall in love with it, the same way you did. We invite only the most talented, highest-integrity The agents of Compass inspire me daily, but the professionals in the country to join Compass and then community we’ve built together is wholly inspired by we give them what my mother never had: the same you. I want to thank you for providing this opportunity incredibly high level of support, care, and expertise that to the agent in front of you, and by extension, to all they provide to sellers like you. of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing Partnering with top technology, business, and marketing every resource at our disposal to achieve your goals. leaders, we’ve developed a fleet of these world-class Our mission is to help everyone find their place in the entrepreneurs to ensure every step of your experience world and we’re honored to help you embark on your is seamless. As you’ll find in the pages that follow, we’ve next chapter, wherever it may lead. made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first Sincerely, look at your home to empowering you with interest-free loans to make improvements to your property for Robert Refkin a faster, more lucrative sale. Founder & CEO

Marketing Your Home

Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels — all to elevate the style and story of your home. Staging Imagery Listing Launch Floorplan Appliance upgrades Daytime photography Compass.com Traditional floorplan Furnishings Twilight photography MLS Virtual walkthrough Virtual staging Aerial footage Syndication Lifestyle video Digital Campaign Signage Print Campaign Email Campaign Paid social media Townhouse sign Postcards promotion Window decal Property announcement Brochures Feature on Compass Open house sign Open house invitations Advertising channels Company email inclusions Public relations Advertising Events Brokers' open house Open house Special events

These Are the Costs That We Invest Into the Sale of Your Home; Our Expense Not Yours! Custom Property Website $350.00 Luxury Home Magazine $1,495.00 Neighborhood Update Flyer (Circulation 1,500 homes) 1000 Profession al “Just Listed” Post Cards $1,200.00 1/2 Page in Local Paper $900.00 $800.00 $2,500.00 $550.00 $250.00 $250.00

Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal. before after

Compass Concierge Program Compass covers the upfront cost of select services that can increase your home's selling price. From deep-cleaning to cosmetic renovations, we'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market. Services may include: Staging Deep-cleaning Organizing Cosmetic renovations Decluttering Landscaping Painting

Want to sell your home for more? Take a look at Elena Licari’s redesigns. 17203 Deer Park Road BEFORE A F T E R

Elena was able to get these sellers up to 15k at 0% to renovate their homes to prep for sale— see the outstanding results BEFORE A F T E R 213 Chalet woods Listed for 985K 213chaletwoods.com Sold for 1.322M | 337K over list price Managed and re-designed by Elena Licari 171K over last highest comp BEFORE A F T E R 1139 Trevino Terrace Listed for 995K 1139trevinoterrace.com Sold for 1,075,000 | 80K over list price Managed and re-designed by Elena Licari 10K over last highest comp

Re-designed by Elena Licari 49 Showers Drive, Suite J318 BEFORE A F T E R

Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points. Our photographers' work has appeared in such publications as:

Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market. Create Early Drive Buyer and Seller Excitement Listing your property first on Compass Coming Soon can build By creating visibility for your anticipation among potential home early on, you can start buyers, drive up its value, and engaging your network. 2.4x shorten the sales timeline. more potential buyers will attend the open house of a Get More Compass Coming Soon listing. Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they're searching to help maximize traffic. Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.

Want to buy a new home but need to sell yours first? Elena Licari | Compass can bridge the gap. BEFORE AFTER | Better Home Same Family Does a bridge loan make sense for you? Is your money tied up in Do you need to move within Does your home require your current home? a specific timeframe? renovations or other work? If you need to move but your money is tied up in the If you’re relocating for a new job or other reason, Whether you’re using Compass Concierge to increase equity of your current house, a bridge loan can help a bridge loan can afford you the freedom to move your home’s value, or are making improvements on you secure funding to facilitate the transition to a on your own terms and secure a new house when your own, it may be easier to have construction work new home — like for a down payment or mortgage you need to, without having to wait for your old done when you’re out of the house. A bridge loan payments. Once your current home sells, you’ll use home to sell. can help you move faster so you’re out of the house the proceeds to pay the bridge loan back. while those improvements are being completed.

Want to sell your home for more? Let’s increase your property’s market value with home improvement services & sell your home for more! We will finance the cost the cost with the cost with 0 % interest and no payments due until the sale of you home Leave No Money on the Table: Unlock your home’s hidden potential to increase its market value. Considering a move? Your home deserves to look its best. What is the secret to selling your home faster and for a higher price? A great first impression. Together, let’s unlock the potential of your home. Don’t leave any money on the table. We’ll evaluate your home’s potential and create a tailored plan to get you the highest possible price. Need Help envisioning how Elena Licari | Compass Concierge can work for you, see our before and after pictures below. BEFORE AFTER Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.

Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.  51% Buyers who found their home online 30% Buyers who found their home by working with a dedicated buyer's agent 19% Buyers who found their home via signage, networking, print ads, or other method Source: National Association of Realtors, 2018

Networking Capabilities Aided by state-of-the-art Compass technology, I’m strategically connected to the market’s entire brokerage community. Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

Open House Events There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. 45% The percentage of buyers who attend open houses over the course of their search process

Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status. Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds

Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property. 1.9M+ 15K 800+ Average monthly page views Luxury agents worldwide who Partner websites to which on Compass.com, where your receive our monthly Compass your listing is automatically property's critical selling points Connect newsletter featuring syndicated for maximum are presented via an intuitive, our highest-end exclusives digital coverage searchable platform

Email Marketing On the Market Communication plays a critical role in the swift and successful View Listing sale of your home. Compass pairs well-designed email design Property Address with data-driven targeting to ensure your listing arrives 4 Bed | 3.5 Bath | $3,350,000 in precisely the right hands. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Eye-catching design eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Our crisp, clean aesthetic laboris nisi ut aliquip ex ea commodo consequat. Duis aute beautifully frames your irure dolor in reprehenderit in voluptate velit esse cillum dolore images and listing details. eu fugiat nulla pariatur. Excepteur sint Intelligent targeting View Listing A variety of layouts lends itself to both consumer-facing and broker-facing messaging. Mobile optimization With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home can be spotlighted in a real-time, relatable, and quantifiable way. Unmatched Resources Strategic Audiences Supported by a dedicated, I have access to an exclusive in-house social media team, I'm list of social media stars, able to stay on the leading edge putting your home in front of of social media strategy. their influential followers. Dynamic Storytelling 7M+ 2M+ 160K+ With listing promotion Instagram Views on Compass Our following across accounting for 75% of our impressions in 2018 YouTube channel all social media company's social content, we platforms highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.

Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing. Leverage Follower base to showcase your property. Create Custom and Tailored Content Calendar to advertise your listing across all social platforms. Develop property specific video and content to be shared cross-functionally across all social platforms. Develop tailored open house “Experiences” to showcase your property at its highest potential. Create custom content to showcase @elenalicari

Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing.

National Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing. Digital Print Facebook Instagram Architectural Digest Vogue 1.4B 77.6M 4.5M+ 11.9M+ Daily active users US users Unique readers worldwide Print readership worldwide 1B $46B+ 1.2M+ $4.3B Monthly active users Total audience spend on home Circulation Average quarterly advertising revenue $106K+ 6.7M (US & Canada) Median HHI HHI $100K+ The New York Times Mansion Global Elle Decor GQ 119M 2.3M 559K+ 7M Unique readers worldwide Unique monthly users Circulation Circulation 97M $418K $100K+ 18M US readers Median HHI Median HHI Total Reach $95K 50% 44% 6M Monthly HHI Visitors who plan to buy/build $200K+ Median HHI $100K+ HHI a home in the next year

Global Presence 3.8B 51 Owing to a considered geo-targeting strategy, Compass listings Our international Countries to which have a digital presence in over 50 nations around the world. impressions per year Compass syndicates listings 78 1.8M International real estate syndication Potential international portals social impressions each year 1.7M Unique international users on compass.com per year

Seller Communication

How Will I Monitor the Market Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space. Collections Together, we can keep a close eye on homes similar to yours, tracking the competition in order to make strategic decisions based on price and status updates.

How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process. Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new lead-generation opportunities.

Analyzing the Market

Pricing Your Property 80% Intelligent pricing is among the most crucial determinants of a The percentage of buyers successful sale. By considering both timing and value, I’m able to who purchase their home strategically assess your home and price it for maximum impact. at its fair market value 7 days The period of time during which your home receives peak attention once it's been listed 9% The average percentage below market value that homes sell for after 24+ weeks on the market

What is the Value of Your Property? Our team of industry-leading software engineers and data scientists have created competitive analytical tools thatempower me to confidently answer this key question. Valuation The Compass Valuation tool, complete with advanced, in-building view and rich search capabilities, allows me to instantly compare your home with similar properties to accurately determine its value.

Compass Cares

We Believe in Giving Back As a company committed to helping everyone find their place in the world, giving back to our communities is central to our mission. “100% of transactions result in Compass making a donation back to the community.” Over the next year, we anticipate contributing more than $10 million to better the neighborhoods we serve. Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.