Recycle and Rebuild - Brand Book Updated 260422-1228am

Studential project \\ Startup presentation by Meitar Elazary BRAND BOOK

TABLE OF CONTENTS 1. About Us 4. Do's and Don'ts i. Who we are i. Incorrect Usage ii. Our Mission ii. Right Usage iii. What We Do iii. Logo Colors iv. How we do it and why we do it 5. Color Pallete 2. Company Values 6. Typography 3. Logo i. Behing the logo ii. Logo Variations iii. Logo Stracture iv. Logo Guidelines

ABOUT US Who we are What we do Recycly and Rebuild is a recycle Recycle and Rebuild takes any compound from company that put people trash, a final solution to help the environment any kind of waste and make from it a brand new and woldwide toxic polution. item that people can reuse. Wood will be turned into new decorative. Our mission Plastic will be turnet to blocks, walls, lego, chairs. Is to put a stop to garbage dumps Metal will be turned to new decoration, blocks, around the world and take control the etc items. recycling industry from crime famillies Glass will be turnet into new items and to the world population by paying decratives money for any kind of trash and waste. Food will be added with soil to make compost. By that, the whole world economy is Any other kind of waste will be taken into the about to change for good decoratives as an art, such as epoxy table for example.

HOW we do it and WHY we do it? These days there are alot of waste in The idea is to make recycleing more The money is the DRIVE element we the world. accecable to the people around the want to make in people and open these waste is colected by garbage world and offer money for every their eyes. trucks and go over to dumps where piece of garbge you gonna bring. crime famillies control the recycling The money will be collected in a industry under our nose and making a The money is the DRIVE element we credit card from our brand. lot of cash by selling materials to their want to make in people and open You'll be able to use it for corporated friends in the industry. their eyes. shopping, transfering to crypto currency, Most of this garbage and wastes We calculate the payment by scaning withdrawal to your are dumped into the ground and in x-ray the materials and put it on visa credit card or whithin time it's making soil polution, a scale. our computer is designed to cashout. groundwater pollution, biological collect the data from the x-ray and polution, nature pollution. automaticly to know how much each We wanna change Most people don't know enough about compound scales and by material type the way you look recycling industry and do not have the and salary. about trash \"drive\" to recycle. and make it as a way toearn extra profit of liquid cashfor everyone who choose to recycle.



Company Values Creativity We work our of creativity since It's what we love most and believe. Heal the world by Creativity. Professionality We are all professionalists in here. We create useable products for your home and indistry use. We will deliver the product to your place and install it where ever you want. And Lifetime Bio Warranty. Justify We are here to eliminate crime famillies from this kind of industry. They making a lot of cash which is belong to us and to you. Loyalty We are loyal to our mission, to our workers for being part of it, to our custumers which are the ones who decide to use bio products and make this all happen.



LOGO

Behind the logo The logo represents professionalism by the font and it's objects inside The idea was to use a font that looks like material such as wood board, hammer to represent work and axis wheel as another kind of material that can be used in our products and work. The arrows represent the recycling and and repeatness in the process Logo Variations Icon Logo Mark \\ Respinsive Original Logo Logo Type

Logo Structure Logo Guidelines 25.483 mm Exclusion zone, proportions and sizes Avarage logo size Use the complete logo. The only time you should use the symbol alone is on the 56 mm website or social media channels Minimum logo size where there are other elements to help the user recognise the brand. 15.3mm An exclusion zone around the logo has been created to protect its integrity and make sure the logo is easy to read. The height of the “a” of the logo is taken as a guide to define the exclusion zone. 6.9mm



Do's and Don'ts Do not set your own type Do not manipulate proportions Incorrect Usages: Do not change the location of the icon Do not use the logo in non-approved colors Do not set over busy image Be mindful of legibility at small sizes

Right Usages: Always try to use the full logo Use the logo type only if there's not Can be used for sponsorship, social enough space for the full logo media, credits Use the icon in social media, Keep the logo at his original diamentions sponsorships and credits, products



Logo Colors: * Always use a color that will be contrasted from the backround * On busy image put white \\ black frame in 45% opacity * You shall make sure the logo will always be known and bolted over the backround * Use colors from your pallet and be creative with it - do not use colors that are not in your pallet * Always use solid color unless you found a really cool gradient that works (be creative)

Color Pallete Web: #ffffff Web: #000000 Web: #133444 RGB: R-255, G-255, B-255 RGB: R-0, G-0, B-0 RGB: R-19, G-52, B-68 CMYK: C-0, M-0, Y-0, K-0 CMYK: C-0, M-0, Y-0, K-100 CMYK: C-92, M-70, Y-51, K-48 PANTONE: 663 C - is the losest PANTONE: Black 6 C PANTONE: 7546 C Web: #19563d Web: #17713b Web: #91c24c RGB: R-26, G-86, B-61 RGB: R-19, G-113, B-59 RGB: R-146, G-194, B-75 CMYK: C-86, M-41, Y-80, K-38 CMYK: C-88, M-31, Y-98, K-21 CMYK: C-48, M-3, Y-92, K-0 PANTONE: 553 C PANTONE: 7727 C PANTONE: 360 C Web: #d2d438 Web: #5a261c Web: #b8833a RGB: R-211, G-212, B-57 RGB: R-39, G-38, B-29 RGB: R-184, G-131, B-58 CMYK: C-21, M-5, Y-93, K-0 CMYK: C-39, M-82, Y-81, K-56 CMYK: C-25, M-49, Y-90, K-6 PANTONE: 584 C PANTONE: 497 C PANTONE: 722 C Web: #695f91 RGB: R-105, G-95, B-146 CMYK: C-68, M-69, Y-18, K-2 PANTONE: 7669 C

TYPOGRAPHY abc Aa Bb Cc Aa Bb Cc USE FOR EXPORT USE FOR Rogue Sans Cond USE FOR Rogue Sans Cond SUBJECTS STENCIL Bolt 55.67 pt SUB-SUBJECTS 20 pt INNER TITLES Bolt & CREDITS 13 pt Aa Bb Cc Aa Bb Cc USE FOR Rogue Sans Cond USE FOR Cabria IMPORTANT Light RUNNING Regular DETAILS 13\\10\\7 pt TEXT 10 pt

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