LynnUnderwear_Brandbook

BRAND BOOK





TABLE OF CONTENTS

table of contents lynn underwear brand book 5

INTRODUCTION

about us our vision lynn underwear brand book We are LYNN Underwear an underwear store since 2019. OUR VISION Is that all women can find underwear that are comfort to them and that looks good on their bodies. No matter what are their size and body shape. 7

our values lynn underwear brand book OUR VALUES 8 Sexy Beauty Comfort Aesthetics Personal Accepnace

8

LOGOS

primary logo lynn underwear brand book PRIMARY LOGO 11

secondary logo logo mark lynn underwear brand book SECONDARY LOGO MARK LOGO Our logo was created from the letters of our brand name - LYNN. We were looking for some aestetic looks which goes with our brand values. LY N 12

logo clearspace lynn underwear brand book LOGO CLEARSPACE Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logo. Maesure the clearspace for the logo by the height of the letter L. 2 13

logo variations lynn underwear brand book INVERTED 14 WHITE BLACK

logo minimum size lynn underwear brand book LOGO MINIMUN SIZE This is the minimum size that you can use with this logo. Make sure not to use it with smaller size because the logo details will disappear. 4 15

do not lynn underwear brand book DO NOT resize or change the position LYNN LYNN of the logo mark. Underwear Underwear DO NOT use any other font, no matter LYNN how close it might look like proxima LYNN nova. LYNN Underwear Underwear lynn DO NOT use squish or squash the logo. any resize must be in proportion. LYNN Underwear DO NOT change any words arrangement. 16 DO NOT put the logo on top of a photo. DO NOT change the font caps. DO NOT change the color of the logo.



COLORS

color palette lynn underwear brand book COLOR PALETTE BROWN SUGAR black bean APRICOT HEX: #A86245 hex: #401C12 HEX: #F2C4B3 CMYK: 26-64-71-20 cmyk: 46-81-78-74 CMYK: 4-29-28-0 RGB: 168-98-69 rgb: 64-28-18 RGB: 242-196-179 FAWN MELLOW APRICOT PEACH CRAYOLA HEX: #DAA372 HEX: #F3BE7E HEX: #F2C69F CMYK: 14-40-58-3 CMYK: 4-30-56-0 CMYK: 5-27-40-0 RGB: 218-163-114 RGB: 246-190-126 RGB: 242-198-159 19

TYPOGRAPHY

typography lynn underwear brand book TYPOGRAPHY Inter Light- ABC Proxima nova Regular- ABC Thin Medium- ABC Bold- ABC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Black- ABC Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 0123456789 !@#$%^&* Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&* Proxima nova Regular 21 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*



mockups MOCKUPS

lynn underwear brand book 24

bussiness card lynn underwear brand book 4 25

l able tag lynn underwear brand book 26

shopping bag lynn underwear brand book 6 27

pa c k a g e lynn underwear brand book 28

flyer lynn underwear brand book 8 29

flyer lynn underwear brand book 30

billboard lynn underwear brand book 31

facebook banner lynn underwear brand book 32

facebook post lynn underwear brand book 2 33







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