Voice and Identity Guides for Youth Programs

547H-EN—(315) VISUAL IDENTITY GUIDELINES: ROTARY’S PROGRAMS FOR YOUNG LEADERS

Visual Identity Guidelines: 18 March 2015 2 Rotary’s Programs for Young Leaders Aligning our visual guidelines to bring our programs for young leaders closer to Rotary.

Logos Visual Identity Guidelines: 18 March 2015 3 Interact Rotary’s Programs for Young Leaders Interact is a club for youth ages Interact Signature Interact Simplified Signature 12-18 sponsored by Rotary clubs that promotes leadership and service. Interact Wordmark Rotary Wheel One Color Sky Blue 100% white (reversed) The Interact signature consists of the Rotary Endorsement Line Interact wordmark (Interact name 100% black above Rotary endorsement line) + Full Color Rotary endorsement line + the Mark Positive (for light or white backgrounds) of Excellence (Rotary wheel) in Sky Blue. Sky Blue Always use the Rotary endorsement line to link the Interact identity back to Rotary. Sky Blue - color formulas: PMS 2202C C96 M0 Y6 K0 PMS 2202U C94 M0 Y6 K0 Hex #01b4e7 R1 G180 B231 What logo format do I use for: Print .eps spot or cmyk Embroidery .eps spot or cmyk Silkscreen .eps spot or cmyk Word Doc (Print) .png rgb PowerPoint .png rgb Digital: .png rgb Web/Email Tablet/Mobile

Signature System Visual Identity Guidelines: 18 March 2015 4 Interact Rotary’s Programs for Young Leaders The signature system allows you to INTERACT CLUBS identify your school or club name on all your communications materials. In the Preferred 0.5\" / 13mm Acceptable alternates 0.5\" / 13mm coming months, we’ll provide a tool for every club to create its own signature. 0.25\" / 6.4mm [Location] Welsh High School [Name] Rotary licensees will also be able to feature these signatures on merchandise. 0R.2o2\"ta/ 5r.y6mSmponsored Club Club Rotary Sponsored Club 0.25\" / 6.4mm [Name] Copy above or below: The preferred configuration is Interact 0.16\" / 4.0mm signature followed by [School Name] or Welsh High School Copy above and below: 0.20\" / 5.0mm Frutiger LT STD 45 Light,12pt, [Club Name]. Rotary Sky Blue We’ve provided an alternative to cover Frutiger LT STD 45 Light,12pt, right aligned to Interact wordmark variations of club names. The positioning and size relationship Rotary Royal Blue between the Interact wordmark + Rotary endorsement line + the wheel are fixed right aligned to Rotary wordmark and should not be altered. Rotary Sponsored Club Examples

Logos Visual Identity Guidelines: 18 March 2015 5 Rotaract Rotary’s Programs for Young Leaders Rotaract is a Rotary club partner Rotaract Signature Rotaract Simplified Signature for young leaders ages 18-30 that promotes leadership and service. Rotaract Wordmark Rotary Wheel One Color Cranberry 100% white (reversed) The Rotaract signature consists of Rotary Endorsement Line the Rotaract wordmark (Rotaract 100% black name above Rotary endorsement Full Color line) + Rotary endorsement line + Positive (for light or white backgrounds) the Mark of Excellence (Rotary wheel) in Cranberry. Cranberry Always use the Rotary endorsement line to link the Rotaract identity back to Rotary. Cranberry - color formulas: PMS 214C C0 M100 Y22 K0 Rubine RedU C0 M100 Y22 K0 Hex #d91b5c R217 G27 B92 What logo format do I use for: Print .eps spot or cmyk Embroidery .eps spot or cmyk Silkscreen .eps spot or cmyk Word Doc (Print) .png rgb PowerPoint .png rgb Digital: .png rgb Web/Email Tablet/Mobile

Signature System Visual Identity Guidelines: 18 March 2015 6 Rotaract Rotary’s Programs for Young Leaders The signature system allows you to ROTARACT CLUBS identify your club or university name on all your communications materials. In the Preferred Acceptable alternates coming months, we’ll provide a tool for every club to create its own signature. 0.5\" / 13mm Westminster 0.5\" / 13mm Rotary licensees will also be able to feature these signatures on merchandise. [Location] 0.25\" / 6.4mm [Name] The preferred configuration is 0.16\" / 4.0mm Rotaract signature followed by [Club 0.25\" / 6.4mm 0.20\" / 5.0mm [Name] Copy above or below: Name] or [University Name]. We’ve provided an alternative to cover U0n.2i2v\" e/ 5r.6RsmoimttyaryofClCubhPicaartgneCorlub Rotary Club Partner Club of Frutiger LT STD 45 Light,12pt, variations of club names. Chicago Rotary Cranberry The positioning and size relationship Copy above and below: right aligned to Rotaract wordmark between the Rotaract wordmark + Rotary endorsement line + the wheel Frutiger LT STD 45 Light,12pt, are fixed and should not be altered. Rotary Royal Blue right aligned to Rotary wordmark Rotary Club Partner Examples

Logos Visual Identity Guidelines: 18 March 2015 7 Clear Space Rotary’s Programs for and Minimum Young Leaders Sizes for Print LOGO MINIMUM SIZE FOR PRINT Interact signature 13mm Minimum size is 0.5\" 13 mm / 0.5\" No restriction 13mm on maximum height 0.5\" Rotaract signature Minimum size is 13 mm / 0.5\" No restriction on maximum height What logo format do I use for: CLEAR SPACE Clear space — that is, the space surrounding the logo — is equal Print .eps spot or cmyk to the height of the capital “I” for Interact and “R” for Rotaract in the Embroidery .eps spot or cmyk wordmark. Silkscreen .eps spot or cmyk Word Doc (Print) .png rgb PowerPoint .png rgb Digital: .png rgb Web/Email Tablet/Mobile

Logos Visual Identity Guidelines: 18 March 2015 8 Clear Space Rotary’s Programs for and Minimum Young Leaders Sizes for Digital LOGO MINIMUM SIZE FOR DESKTOP/LAPTOP MINIMUM SIZE FOR MOBILE/TABLET Interact signature 60px 80px Minimum size is 60px 60px 80px No restriction on maximum height 30px 40px 30px Rotaract signature 40px Minimum size is CLEAR SPACE 60px Clear space for logos is equal No restriction to the height of the lowercase “c” on maximum height in the Interact and Rotaract wordmarks. Simplified signature For digital small use and confined spaces Maximum height is under 60px for desktop/laptop 80px for mobile/tablet Minimum size is 30px for desktop/laptop 40px for mobile/tablet

Signature System Visual Identity Guidelines: 18 March 2015 9 Rotary Youth Rotary’s Programs for Exchange Young Leaders Lockups may be used in smaller Rotary Youth Exchange — Signature system lockups applications, such as digital, confined spaces, or embroidery, Signature system lockup Signature system lockup to show a relationship between y x y y variable Rotary and Youth Exchange. This consists of the district or club rotary x min rotary x min signature in conjunction with the youth youth program text, which can be styled exchange 1.5x max exchange 1.5x max in any of our official fonts. For more details, see our complete Divider rule: Divider rule: guidelines in the Brand Center at 0.5pt, 50% black 0.5pt, 100% white rotary.org/brandcenter. height equal to first logo. height equal to first logo. Club or district signature Program name Examples Rotary district signature Frutiger font Rotary district signature rotary youth Use the simplified Rotary club or rotary exchange district signature when creating youth embroidery. exchange Sentinel font rotary youth exchange Simplified Rotary district signature Arial Narrow font Simplified Rotary district signature Georgia font

Signature System Visual Identity Guidelines: 18 March 2015 10 Rotary Youth Rotary’s Programs for Exchange Young Leaders You can create a unique look for your Rotary Youth Exchange district/club use examples club, district, or multidistrict Rotary Youth Exchange program. This consists Club or district signature of the club or district signature along Text treatment with a graphic or text treatment as seen in the examples to the right. Club or district signature In applications such as T-shirts, pins, Graphic treatment brochures, and other promotional materials, the graphic or text treatment of the program name should be big and bold and close to the district or club signature. Create your club or district signature in the Brand Center at rotary.org/brandcenter. Example District or Club Club or district signature Text treatment

Signature System Visual Identity Guidelines: 18 March 2015 11 Rotary Youth Rotary’s Programs for Leadership Awards Young Leaders (RYLA) Lockups may be used in smaller Rotary Youth Leadership Awards — Signature system lockups applications, such as digital, confined spaces, or embroidery, Signature system lockup Signature system lockup to show a relationship between y x y y variable Rotary and RYLA. This consists of the district or club signature rotary youth x min rotary youth x min in conjunction with the program leadership leadership text, which can be styled in any of awards 1.5x max awards 1.5x max our official fonts. For more details, see our complete Divider rule: Divider rule: guidelines in the Brand Center at 0.5pt, 50% black 0.5pt, 100% white rotary.org/brandcenter. height equal to first logo. height equal to first logo. Club or district signature Program name Examples Rotary district signature Frutiger font Rotary district signature rotary youth Rotary district signature Rotary district signature leadership rotary youth awards leadership awards Sentinel font Arial Narrow font rotary youth leadership Use the simplified Rotary club or awards district signature when creating embroidery. Georgia font RYLA Simplified Rotary district signature Frutiger font Simplified Rotary district signature Sentinel font

Signature System Visual Identity Guidelines: 18 March 2015 12 Rotary Youth Rotary’s Programs for Leadership Awards Young Leaders (RYLA) You can create a unique look for RYLA - Rotary Youth Leadership Awards district/club use examples your club or district RYLA program. This consists of the club or district Club or district signature signature along with a graphic or text Text treatment treatment as seen in the examples to the right. Both the full name of the Club or district signature program (Rotary Youth Leadership Graphic treatment Awards) and the acronym (RYLA) are acceptable for use in graphics and text treatments. In applications such as T-shirts, pins, brochures, and other promotional materials, the graphic or text treatment of the program name should be big and bold and close to the district or club signature. Create your club or district signature in the Brand Center at rotary.org/brandcenter. Example District or Club Club or district signature Text treatment

Visual Identity Guidelines: 18 March 2015 13 Rotary’s Programs for Young Leaders ICNOFNOTRAMCTATION Inquiries For general questions or questions about purchasing/downloading PantoneTM color swatches or recommended typefaces: [email protected] Licensing inquiries For manufacturers/distributors interested in selling or distributing Rotary emblem merchandise and Rotary clubs wishing to sell Rotary emblem merchandise for fundraising purposes: [email protected] 547H-EN—(315)