Identity at a Glance

IDENTITY AT A GLANCE Overview What logo format do I use for: Our identity at a glance contains the basic elements in our visual system: our logos, color palette, typography, Print .eps spot or cmyk iconography, and information graphic styles, along with photography style and suggested subject matter and Embroidery .eps spot or cmyk merchandise ideas. Each element is designed to work in harmony with the others, while providing flexibility Silkscreen .eps spot or cmyk within a framework. When combined, they clearly convey our active leadership, our persevering spirit, and Word Doc (Print) .png our compassion. Please use this condensed guide in conjunction with the full guidelines available at rgb www.rotary.org. PowerPoint .png rgb Digital: .png rgb Web/Email Tablet/Mobile Logos Mark of Excellence Single Page Logo Usage Example Typography Masterbrand Signature RotaryMOE-R_PMS-C.eps Multipage Example (front/back) Licensed Option — RotaryMOE-R_Rev.eps fonts for purchase RotaryMBS-R_PMS-C.eps Signature System for Clubs, Districts, RotaryMBS-R_Rev-Gold-PMS-C.eps RotaryMOE-R_Azure-PMS-C.eps Zones, and Projects Primary FRUTIGER BLACK CONDENSED  RotaryMBS-R_Rev.eps Club [of/at] [Location] ALL CAPS FOR H EADLINES District 1239 Frutigerfor subheads, RotaryMBS-R_Azure-PMS-C.eps secondary nav, info graphics,and lockups Secondary Sentinelfor body text, secondary heads, captions,and callouts Free Option — when Frutiger and Sentinel are not available or are cost-prohibitive Primary OPEN SANS CONDENSED OR ARIAL NARROW FOR HEADLINES Arial for subheads, secondary nav, etc. Secondary 0.25\" / 6.4mm [LoGceaotirogni]aCfolurbb[oodf/yatt]ext, 0.22\" / 5.6mm secondary heads, etc. Imagery Zon Rotarians Taking Action for CommZuonniety33 District 1239 Zone 33 Zones 24 & 32 RotaryMBS-R_Black.eps RotaryMOE-R_Black.eps Club of Evanston Rotarians Uniting and Exchanging Ideas Member Pin Colors Royal Blue Gold Metaphorical PMS 286C PMS 130C Recognized Azure C100 M80 Y9 K2 C0 M41 Y100 K0 547B-EN—(114) by Rotarians PMS 2175C PMS 286U PMS 129U the world over, C99 M47 Y0 K0 C100 M92 Y9 K2 C0 M35 Y100 K0 your Rotary PMS 2175U Hex #17458f Hex #f7a81b pin remains unchanged as a C99 M53 Y0 K0 R23 G69 B143 R247 G168 B27 proud symbol of membership. Hex #005daa R0 G93 B170