Getting Started White Paper

Preparing for Digital Publishing Your guide to creating optimized PDFs from any source

To design is to communicate clearly by whatever means you can“ control or master. ”Milton Glaser

Contents 2 Introduction 4 Designing 5 Page size 6 Page layout 8 Creating a PDF 9 Microsoft Office 10 Apple iWork 12 Optimizing a PDFCheck back - we’ll be adding to this white paper over the next few months!

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IntroductionYou’ve decided to take the leap into digital publishing. Congrats!Whether you are a marketer, consultant, publisher or somethingentirely different, we’re glad you’re taking the time to learn thebest practices in optimizing a PDF for the digital world. Becauselet’s face it - there are some pretty bad PDFs out there. Noamount of page flipping or rich media can save them.eMagCreator offers page flip digital publishing via a simple dragand drop interface, as well as an advanced editing software forcustomizing every element of your publication.In a nutshell, we take your PDF, upload it page by page into ourpublishing system, and then present your newly SEO-friendlydocument in both a Flash and HTML5 environment for readerson any device to view.We work with PDFs because they are a universal documentformat. Over the years, we have worked long and hard to finetune the upload to ensure that your PDF is imported as close tothe original as possible - and we’ve even added some features toimprove the reading experience of lower-quality PDFs. But thosefeatures should be thought of as a fail-safe. It’s always betterto start with an optimized PDF. And of course, there are somethings that eMagCreator just can’t fix for you.With all of the processing we do, the best results always comefrom the best PDFs. It’s easier than you might think to optimizeyour documents for use with eMagCreator. In the next few pages,we’ll walk you through all the steps - from the most basic downto advanced design considerations. Let’s get started!

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DesigningDocuments come in all shapes and sizes, and we thinkthat’s awesome! Here are a few tips to make sure thatyour document creation process results in a ready-to-use PDF.

Page SizeYour pages can be any size or orientation. All we ask isthat they are all exactly the same size.Many times, the cover of a magazine or other publicationis created separately from the main document andadded later. If the pages are not exactly the same size,your published eMag will look a little something like this:Avoid this by• Creating your entire document in one program and inone file and/or• Ensuring that any pages you add to your document fromother sources are, at a pixel level, the same dimensions.

Page Layout Your document can have amazing double spreads, but eMagCreator sees them as a single page even if you upload spreads. Please save your PDF as single pages. eMagCreator will put your spreads back together. Not following this rule will result in something a little like this:into PDF files. No matter if you are a Mac or aKeep this in mind - the cover is a single page, so your first spread is actually pages 2 and 3.

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Creating a PDFEveryone already has the ability to make their documentsinto PDF files. No matter if you are a Mac or a PC, it’s freeand easy to make the conversion.

Microsoft Office™1 Navigate to File and choose Save As2 Enter a file name and location (in Office 2013 you will have already chosen a location in step 1)3 Choose PDF (*.pdf) in the Save as type list4 Choose Minimum size (publishing online) in the Optimize for list5 If you have additional criteria, such as a page range, click Options and OK when you are Choose a name that will easily identify the document - it will be part of the URL.

Apple iWork™ 1 Navigate to File and choose Export to > PDF... 2 Click Next 3 Choose file name and location 4 Click Export You can change your PDF settings by opening the File menu, choosing Print, and adjusting the settings as-needed. When you are ready to save your PDF, just select PDF in the lower left corner and Print from this screen.Apple has a Reduce File Size option that helps to optimize image-heavy documents for web.

Size-Saving TipsSet dpi to between 125-150Use vector-based imagesChoose “Save As” every timeUse standard fonts

Optimizing a PDFYou’ve got a PDF - but is it optimized for digital? Screenversus print optimization is a very real struggle, and thistutorial will help. So open up your PDF in Acrobat Proand start the video. Don’t have Acrobat Pro? You can stilluse the basic web optimization points we reference tooptimize your PDF in your design tool of choice. http://youtu.be/QFqNdtamsmU