Bett Meta Presentation

Immersive Learning Road Show & Bett Global EdTech Events Prepared by: John Baldwin, Key Account Director, Hyve Group December 16, 2022 Sao Paulo Bangkok London



The opportunity Event Deliverables: Meta and Bett Shows have a unique opportunity to partner on a global scale in order to help Meta achieve their 2022 goal of promoting their Meta Immersive Learning Road Activation spaces Show. Digital advertising Meta Goals: around events Thought leadership A global awareness campaign about the use of the Metaverse for Immersive Learning opportunities To spark curiosity & learning around the world Onsite immersive experiences that include Augmented Reality & Virtual Reality Thought leadership opportunities on large stages Immersive presentations to showcase learning in the Metaverse ·General brand awareness

Explore our events Bett Global Series It’s important for us to bring you, our community, together to spark ideas, create connections and accelerate trade. We hold annual events across the globe, take a look below to join the nearest event. Bett portfolio Bett Brasil 2022 Bett Asia 2022 Bett UK 2023 – The home of Bett Bett Brazil annually brings together over Bett Asia is the region’s leading education London is the home of Bett. Our flagship 270+ national and international leading technology conference and expo, and from event welcomes over 35,000 delegates companies, 30 exciting EdTech start-ups and 2022 we are excited to bring Bett Asia to annually with visitors attending from more 30,000+ participants from the education Thailand. Bett Asia gathers senior education than 120 countries. Over the course of the community. Educators, learners, and leaders, educators, and innovators to share three day event these international visitors innovators come to Bett Brazil to seek intelligence on how to improve learning in gather to meet with hundreds of global inspiration, discuss the future of education the 21st century. EdTech providers, join CPD content and discover EdTech products and solutions essions, and network with their peers. to improve teaching and learning outcomes. Fall 2022 10-13 May 2022 The Athenee Hotel, Bangkok, Thailand March 2023 Transamerica Expo Centre, Sao Paulo, Brasil ExCeL London, UK

Bett Brasil 2022

Bett Brasil 2022 Event highlights Attendee demographics South America’s largest EdTech event Minister of Education Date: 10-13 May 2022 Principals/ Head Teachers Location: Transamerica Expo Centre, Sao Paulo Head of Faculty Expected audience: 30,000+ ICT Directors Event type: Large scale trade show + conference Governors Website: https://www.bettbrasileducar.com/ Trade and Investment Officer School Business Managers IT Director Vice Chancellor Chief Operating Officer Finance Directors Heads of Curriculum

Opportunities Category Item Comments Est Price USD Speaking Main Stage Presentation Theatre set up for 700 delegates $10,000.00 VIP Immersive Presentation Special presentation in private room. 50 hand picked attendees. Hyve $15,000.00 team to work with Meta to select target audience Activation Activation Space - Tradeshow Floor $475/sq m - 800 sq ft = 75 sq metres Digital Marketing Pre-event Marketing Email Newsletter with sponsor interview or article (template provided) $35,625.00 Digital External Panel See your brand's video on massive screen in the entrance (3 available) Digital Main Entrance Archway Visitors can't miss this large digital advert - 8m x 3m (1 available) Push Notification App 3 push notifications in the event app $1,650.00 Banner on Event Newsletter Get your brand's advert on Bett Brasil $8,312.00 App Banner 1 rotating banner at the footer $17,647.00 $580.00 Non-digital Logo in Floorplan Logo placed in event guide on floorpan $875.00 Marketing Showguide Advertisement Double page spread in official event guide $1,120.00 Floor Decals Used around the event to direct traffic to your booth ($350.00 each) Other Insurance $249.00 $1,144.00 $3,500.00 $300.00 NOTE: All prices are estimates for discussion and subject to slight adjustments. Final costs will be presented in formal proposal.

Bett Asia 2022

Bett Asia 2022 Event highlights Attendee demographics Asia’s largest EdTech Leadership conference Directors Date: 24-25 May 2022 Vice Presidents Location: The Athenee Hotel, Bangkok, Thailand Directors of Educational Technology Expected audience: 2,400+ CEOs Event type: Higher end boutique event for leaders Chief Managers – Curriculum Designer Website: www.asia.bettshow.com Ministers of Education Head of Global Competencies, Research Regional Heads of Education, South-East Asia First Deputy Minsters Ministers

Opportunities Category Item Comments Est Price USD Speaking Main Stage Presentation Large theatre presentation for up for 700 people (must be headline sponsor) $15,000.00 VIP Immersive Presentation Special presentation in private room. 50 hand picked attendees. Hyve team to $15,000.00 Activation work with Meta to select target audience Digital Marketing Small Stage Presentation Located in Expo Hall (seating for up to 50 people) Focused Stream Presentation Afternoon seccion to either HE or K-12 audience - 350 people approx $3,375.00 Other $10,000.00 Activation Space - Tradeshow Floor 36 sq m space (387 sq ft) price = $780 per sq m Splash Page Included with sponsorship / event participation Banner Advertising $28,080.00 Email Marketing Minimum spend on various items Headline Sponsorship $0.00 Insurance $0.00 $0.00 $50,000.00 $300.00 NOTE: All prices are estimates for discussion and subject to slight adjustments. Final costs will be presented in formal proposal.

Bett UK 2022

Bett UK 2022 Attendee demographics Event highlights Minister of Education Principals/ Head Teachers Europe’s largest EdTech event Head of Faculty Date: 18-20 January 2023 ICT Directors Location: ExCel London, UK Governors Expected audience: 35,000+ Trade and Investment Officer Event type: Large scale trade show + conference School Business Managers IT Director 3 co-located events: Bett, Ahead by Bett, LearnIt Vice Chancellor Website: www.uk.bettshow.com Chief Operating Officer Finance Directors Heads of Curriculum

Opportunities Category Item Comments Est Price GBP Speaking Main Stage Presentation Approved by Bell / LearnIt content team (capacity TBD) £0.00 VIP Immersive Presentation Main show hall in Bett. 50 hand picked VIP attendees. Hyve team to work with £20,000.00 Meta to select target audience Higher Education Stage Ahead by Bett - Higher Education Zone (400 people) Higher Education Sandbox Stage Ahead by Bett - Higher Education Zone (100 people) £16,000.00 Activation 72 sq metre Activation Space Main show hall in Bett - General audience (651 per sq m before Jan 18) £5,000.00 90 sq metre Activation Space Main show hall in Bett - General audience (651 per sq m before Jan 18) 24 sq metre Activation Space Ahead by Bett - Higher Education audience only Hanging Banner Priced at 50% per sq m of floor space £46,872.00 Digital Marketing Pre-event Marketing Email Sent to database of 90,000 subscriber emails £58,590.00 On-site Digital Marketing Approximate value. Various digital screens around London ExCeL £16,882.00 App Sponsor Package Branding, push notifications etc. £6,510.00 Other Insurance Standard Promotional Package £12,500.00 £30,000.00 £7,500.00 £195.00 £498.00 NOTE: All prices are estimates for discussion and subject to slight adjustments. Final costs will be presented in formal proposal.

Benefits of being a Global Bett Event Partner Additional branding as “Global Event partner” across portfolio Additional social media promotion via Bett Show event promotions Special invitations to VIP events at various Bett show events All speakers get access to Speaker & VIP lounges at Bett show events Extra customer support from Bett show staff Quarterly steering group meetings to have input into show strategy Professional post-show reports across all events And much more

Thank you for considering the www.bettshow.com Bett Global Series of Education Technology Events For any questions or assistance please contact: John Baldwin Key Account Director E: [email protected]