RecruitingBrandBrochure_JH_VIEW

Dear Prospective Agent, In your hands you have the definitive guide as to why no other real estate company can compare to JohnHart! The following list details the reasons we created JohnHart: 1. To help agents make good on their promises to clients. 2. To provide each agent with a powerful marketing team to maximize exposure. 3. To free up time for agents by doing the little things, so they can be available 24/7 to clients. 4. Provide agents with a team that will ensure every single document is correct. 5. To give my agents confidence to build their business beyond their own expectations with a dedicated staff to support them. We work hard to keep agents focused on the client and their own business. Our experienced staff makes this possible by removing every responsibility we can from an agent’s plate. 6. To anticipate our agents’ needs before they do. If you told us to do it, we’re not doing our job right. 7. To give agents the proper tools to help their clients, because our clients are making one of the biggest decisions and purchases of their lives. Doctors have nurses, attorneys have paralegals -- real estate agents should be backed by their own army of professionals. 8. To provide agents with the proper tools to handle growth and regularly deliver the top-notch customer service clients deserve. The level of service should not change because the volume changes. The 12th customer this month should be treated the same as the first. 9. This firm is designed to fully support our agents. Ultimately, the only way we succeed is by making you succeed. Your success is something we obsess over. Call me anytime directly on my cell (818-500-7793) if you have any questions regarding this or anything else that’s on your mind. Sincerely Harout Keuroghlian Proud Broker of JohnHart



Never complacent, we seek out new opportunities and pursue them with fervor. We create our own success by being intensely focused on delivering results because we understand the world is ruled by results. FOCUSED

One foot in front of the other, we advance into the PROGRESSIVE future, pushing the envelope at every turn. Progressive in our thoughts and actions, we stay ahead of the pack by steadily innovating and always executing.





Chance is a board game for children – we leave nothing to chance. We are calculated and meticulous in our implementation. We are strategic. STRATEGIC

A lion without determination isn’t great, it’s hungry. DETERMINED An athlete with determination is a champion. We are determined to be champions, we will not go hungry.





CONSISTENT Consistency is more than just a word, it’s a state of being. We are consistent people, who consistently put in more effort and energy than our peers. Our work is consistently of higher quality than our competition, and we consistently surpass expectations. We refuse to be anything less, and that’s why we’re consistently the best.

We don’t throw spaghetti at the wall and see what DELIBERATE sticks, we throw darts at a board and hit the bullseye. Every move we make and every action we take is deliberate and planned in detail. This allows us to control our outcomes and guarantee results.





RELENTLESS We eat obstacles for breakfast and overcome adversity for lunch. When we set our sights on a goal nothing can stand in our way. We are relentless in achieving our desired outcome, and we won’t be satisfied with anything less.

Staying current is at our core, changing with the times and the tides. We were designed to be adaptable and dynamic, allowing us to always be relevant. RELEVANT





Exclusive in our offerings and our selection. We are not for everyone, and we don’t want to be. We are the elite, the few who will do what is necessary to achieve success. EXCLUSIVE

Our people, our pieces, our projects, and our efforts are all inspired. We aim to create something greater by drawing inspiration from everything around us. We are excited by the possibilities before us every single day. INSPIRED





Knowing what’s right instills confidence, but taking action and actually doing what’s right requires one to be assertive. We seek the truth, we are only interested in the best option, and we are assertive in delivering it to our clients – anything less is a disservice. ASSERTIVE

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Impactful. Memorable. Clean. Your external branding begins with a well-designed, thought-out logo that speaks to who you are as a real estate professional. Your JohnHart Marketing Manager will work with you to design something that defines you and elevates your brand above the visual noise and clutter in real estate advertising. LOGO





Your past, present, and future contacts are online every day. Maintaining a consistent presence and engaging with potential clients on social media is a crucial component of the modern agent’s business. We have a dedicated team to help you craft meaningful marketing campaigns that will elevate your brand and increase exposure. SOCIAL

Print material isn’t just used to sell real estate. It’s used COLLATERAL to sell you. That’s why your collateral should be both useful and visually stunning. Your Marketing Manager will create engaging and memorable content to ensure your marketing pieces stand out among the crowd. Your designer will craft a style that is both eye-catching and consistent with your new brand.





How can you convey who you are to potential clients you haven’t met? By creating a “Why Me” video. JohnHart’s professional videographers, in collaboration with your Marketing Manager and social media team, work with you to create a captivating, informative video. This is an opportunity to discuss not only your real estate career but who you are as a person. Building trust and likability before the first handshake provides a solid foundation to win business. VIDEO

Your brand is launched as soon as you join JohnHart. Your Marketing Manager will work with you to find a common vision for your design and marketing strategy. You then hit the ground running with all the tools you need to execute your marketing plan. At JohnHart it is all about promoting you! EXECUTE



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JohnHart offers agents the unprecedented opportunity to enjoy the benefits of having a team of industry professionals handling their business while still receiving the attention and care of a boutique brokerage. The mission is simple. We do more so you can be more.

What Support Means to Us WE DEVELOP YOU Staying relevant in this industry requires not only access to cutting edge tech, but also the coaching to leverage it properly. WE DON’T TRAIN, WE COACH We provide world-class coaching on a daily basis. • Daily tips to keep you on track • Weekly virtual/physical roundtables to sharpen your tools • Monthly training sessions to help you maintain focus • Quarterly contests to keep you motivated • Yearly events to kickstart your goals

You're Not Alone - Meet Your Team MLS Coordinator Transaction Manager Agent Liaison & Assistant Scheduling Coordinator Field Coordinator Marketing Manager Graphic Designer Copywriter Social Media Manager Photographer/Videographer Web Developer In-House Attorney

MLS COORDINATOR Handles your input, set up, and submission of your listing on the MLS. • Oversees the MLS department & provides support • Preps, submits and maintains changes & updates on all MLS listings and company website • Maintains LoopNet and BizBuySell accounts • Coordinates open house schedules • Works with Zillow & MLS department to update listings as needed TRANSACTION MANAGER Oversees everything related to your transaction to ensure perfect execution and compliance. • Manages process to ensure smooth flow throughout the transaction process • Prepares and tracks all paperwork pertaining to a transaction • Process to ensure smooth flow throughout the transaction with multiple parties; including, clients, escrow, title, and lender • Liaisons with multiple parties associated with the transaction, including clients, escrow, title, and lender • Coordinates all closing tasks to completion • Regularly updates & maintains communication with clients

AGENT LIAISON & AGENT LIAISON ASSISTANT Your “Right Hand” will do everything they can to support you. • Manages all offer and listing requests • Status updates and follow-through on listings, from coming soon to escrow, to close • Prepares & completes disclosures • Prepares offers, counter offers, request for repairs, addendums, contingency removals, etc. • Schedules retrofit & termite inspections • Manages orders for home warranty • Offers support and guidance 7 days a week SCHEDULING COORDINATOR Schedules the little details pertaining to your listing so you don't have to. • Schedules listing photos & video productions • Processes orders for lock boxes and installations FIELD COORDINATOR Collaborates with scheduling coordinator to ensure your listings reflect you in the best way possible. • Photo editing and retouching when necessary • Uploads and updates photography to your custom property website • Coordinates property photo options for selection

MARKETING MANAGER Composes exclusive marketing pieces to promote you, your brand, and your properties. • Develops a custom marketing plan for you to target and grow clientele • Manages all marketing projects • Coordinates with multiple designers to produce powerful and effective pieces • Manages internal marketing collateral and company branding GRAPHIC DESIGNER Collaborates with Marketing Manager to create unique and custom pieces that represent you. • Updates and maintains marketing materials regularly to keep your branding fresh and relevant • Designs one-of-a-kind pieces to make you stand out COPYWRITER Manages and creates content to keep your audience engaged. • Creates property descriptions for your listings • Writes copy and content for personalized letters, posts, and e-blasts • Creates creative content for social media, blogs, and newsletters

SOCIAL MEDIA MANAGER Maintains your social media presence and latest trends to promote your online presence. • Manages and creates content to keep your audience engaged • Project manages & schedules all social media advertisements • Schedules, directs & oversees property video production • Manages social media platforms for JohnHart and affiliates • Manages all digital marketing PHOTOGRAPHER/VIDEOGRAPHER Captures your property photos & videos to create a story for each listing. • Captures photographs utilizing the best angles and lighting possible • Retouches property photos & video footage using top-notch editing software • Photographs and retouches property photos in the best light and angle • Produces quality promotional videos to capture the essence of you and your brand • Shoots and edits engaging, high-end virtual tours and drone videos of your property

WEB DEVELOPER Creates your website, landing page and lead capture sites to help you capitalize on your prospecting efforts. • Integrates data from various back-end services and databases to ensure all of your sales, listings, and activity is syndicated to multiple platforms • Stays ahead of the search engine optimization process so you can be easily found by any and all prospective clients IN-HOUSE ATTORNEY Provides legal advice and guidance for your transaction related issues. • Oversees all transactions and conducts quality control to ensure compliance • Interprets regulations and renders legal advice related to properties › Commercial › Residential › Development › Leasing › Financing • Provides legal counseling regarding trusts, title, escrow, land, and various real estate disputes and litigations

Tools for Your Success PITCH PERFECT CUSTOMER RELATIONSHIP MANAGEMENT The launch of our new proprietary web coaching CRM (Swarm) is a cloud-based database for our agents to application, Pitch Perfect, is available only to store and access emails, client information, and marketing JohnHart agents. collateral at their fingertips. • This exclusive application not only gives you CRM Highlights daily coaching tips directly from our broker, • Cloud based access from anywhere but also functions as a personal trainer • All of your contact information in one spot and leads you to achieve your goals. • A web portal for email access • Simply enter in your earnings goal for the year • Marketing templates and Pitch Perfect will determine what you • The ability to send mass email campaigns need to do on a monthly, weekly, and daily • Automated drip marketing campaigns basis to reach it. • Ability to easily request print campaigns • MLS prospecting directly through the CRM • Ability to see what prospects are doing • Mobile application for on-the-go access • A lead generation website • Ability to receive JohnHart leads in CRM

Will Your Current Structure Double Your Business? Ours Will! WHAT YOUR 20% GETS YOU JOHNHART OTHER BROKERAGES Your Transaction Manager √ □ Your Photos √ □ Your For Sale Signs √ □ Your Post and Sign Installation Fees √ □ Your Coaching √ □ Your Website √ □ Your Designer √ □ Your Marketing Expert √ □ Your CRM Software √ □ Your Desk & Office √ □ Your Computer √ □ Listing Presentations √ □ Your Call Lists √ □ Your E & O Insurance √ □ Your Agent Liaison √ □ AND SO MUCH MORE √ □ √ □ √ □ We have a standard commission split. This is the biggest obstacle you have to overcome. The type of agents that we pursue are generally on 90/10, 95/5, or capped splits, because they are performers. We don't budge on our 80/20 split because we never charge any fees, we go above and beyond for our agents, and provide support in areas that agents only dream about.

We Are Growing! With 10 locations and counting, JohnHart offices are available in various cities to provide our agents access to convenient and supportive workspaces to succeed in all aspects of their business. For up-to-date locations near you visit our website at JohnHartLocations.com. 2025 N Glenoaks Blvd. Suite 100 5360 Wilshire Blvd. Burbank, CA 91504 Los Angeles, CA 90036 1544 Cañada Blvd. 19524 Nordhoff St. Suite 4 Glendale, CA 91208 Northridge, CA 91324 330 N. Brand Blvd. Suite 130 3115-B Rancho Vista Blvd. Glendale, CA 91203 Palmdale, CA 93551 1420 Foothill Blvd. 15125 Ventura Blvd. Suite 100 La Cañada, CA 91011 Sherman Oaks, CA 91403 1 World Trade Center Suite 215 24200 Magic Mountain Pkwy. Suite 100 Long Beach, CA 90802 Valencia, CA 91355 JoinJohnHart.com Your next chapter starts now. Join us as we grow with you to reach the next level. At JohnHart, when you thrive, we thrive.

LUXURY LIVING REDEFINED SERVING 86+ CITIES IN CA | VIEW OFFICES @ JOHNHARTLOCATIONS.COM | DRE 01873088