Promoting Relationships With the Public

Title:Promoting Relationships With the PublicWord Count:426Summary:Public Relations or \"PR\" is one of the mostimportant factors in how you are perceived by thepublic at large. It is the relationship betweenyour business and your customers, past customers,community and potential customers.Keywords:

promoting, relationships, customer, customerservice, publicArticle Body:Public Relations or \"PR\" is one of the mostimportant factors in how you are perceived by thepublic at large. It is the relationship betweenyour business and your customers, past customers,community and potential customers.There are two ways of obtaining PR. One way isthrough press releases, in which you share newsabout events or accomplishments within yourcompany or organization. This form of PR gives youfull control over how your company looks to thepublic. Your public, is anyone who has an interestof one type or another in your business such asyour employees, customers, suppliers,competition and the press. How you are percievedby the public has a huge impact on the future ofyour business.

When issuing a press release make sure that theinformation provided is of interest to thereaders or viewers of that particular publication.The heading of the press release should grab thereaders attention and prompt them to continuereading. Make sure you are targeting publicationswhich would be interested in your information.You wont have much success submitting a pressrelease about christmas ornaments to apublication which targets outdoor life.Testimonials and case histories are useful whenovercoming objections, building credibility, anddemonstrating customer satisfaction with yourcompany and products. Generally, testimonials donot make up the bulk of a press release. Althoughit helps to add in a positive quote from asatisfied customer, make sure the comment is indirect relation to the focus of your pressrelease.

Good PR from satisfied customers can bring you awhopping customer base, yet at the same time oneshred of negative PR from an unhappy customer cancause your business considerable damage. When ina one-on-one meeting your customer should do mostof the talking. Your customers are worthlistening to and their feedback is valuableinformation! Take the time to listen to theirquestions and comments as it will help you tounderstand their needs and make sure they aresatisfied with your service. If you are doing mostof the talking, chances are, your customers aregoing to feel pressured or turned off and you runthe risk of losing a sale as well as a customer.Building a relationship with the public is animportant aspect of promoting your business andbuilding a solid customer base. Staying in touchwith your customers will not only improve yourcustomer relations, but will keep your nameforemost in the minds of your customers andprospects and keep them coming back.