What’s Inside? 1 Our Story 15 Our Colors Who are we? Primary colors Our vision Secondary colors Our mission Target Audience 17 Brand Elements Personality Pattern 7 Our logo UI kit logo 20 Digital logo variations logo proportionL Web website logo do's mobile website logo don'ts Instagram posts/story logo on background logo dont's on photgrasphs 25 Print logo do's on photgrasphs Poster 13 Our Typography Flyer Stationery Primary font Packaging Secondary font Shopping bag Business card Stickers Gift bag
1. Our Story
1 Who Are We? We are a shop for natural stone products located in the dead sea. The passion for opening our crystal shop began from our belief that crystals have an ability to heal phyisically and mentally. Our shop is the suitable place for anyone who believes in the power of crystals in healing and maintaining a positive enviornment. Everything we provide for you is selected with love and care to match your spirtuial journey. We believe that reconnecting with the earth and with ourselves is all we need to create magic.
2 Our Vision Our vision can be put as \"reconecting with the earth to create magic\". We believe in the power of crystals to heal and we want people to experience the relief and magic crystals can bring. We value Integrity in the sourcing of our products, and Honesty in the guidance that we provide.
3 Our mission Our mission is to provide natural crystals not man made. As we believe such crystals will bring the sense of connecting with nature. Thus, help people feel at peace, less anxious, more confident and present.i In addition, The beautifual crystal that we choose will make you fall in love with new details each time. As each stone is a mystery. Our stones can be a great addition to your home and will help you create and enjoy your very own special and sacred place.
Our Values 4 Integrity passion Quality Team work
5 Target Audience The target Audience of serenity is mainly spirtiual mature people who are intersted in the world of crystals and believe in the powers of crystal to heal. People who work in the field of healing, yoga, etc. Or anyone who is in love with the beauty of crystals and aim to purchase it to decorate their space.
6 Peronality Serenity shop is considered to be a spiritual, magical, friendly and loving brand. What defines Serenity is the staff that is consisted of passionate and energetic people who work with love and are spicialized to offer our clients the best guidance possible.
7. Our Logo
7 Logo variations Colorful Black and white
8 Logo Proportion 2x amount of space from each side of our logo should excluded from using. As the logo needs to breathe and there should be enough clear space around it. Minimum size for web should be no smaller than 155 pix and for print should be no smaller than 44mm. 80 mm 40 mm 155 pix
9 Logo Do's
10 Logo Dont's
11 Logo on backgrounds
12 Logo Dont's On Photograph Do not place the logo Do not use the logo on in busy areas of any photographs darck backgrounds
13 Logo Do's On Photograph Clear logo not disturbed Readable logo by the backgrounds
13. Our Typography
13 Primary font Contralto Small ABC12 ABC12 ABC12 ABC12 Aa Bb Cc Dd Aa Bb Cc Dd Aa Bb Cc Dd Aa Bb Cc Dd 1234567 1234567 1234567 1234567 @#%&<~ @#%&<~ @#%&<~ @#%&<~
14 Secondary font Acme Gothic Compressed ABC12 ABC12 ABC12 ABC12 Aa Bb Cc Dd Aa Bb Cc Dd Aa Bb Cc Dd Aa Bb Cc Dd 1234567 1234567 1234567 1234567 @#%&<~ @#%&<~ @#%&<~ @#%&<~
15. Our Colors
15 Primary Colors 54387d 98c4cf bbaccc 81 84 92 56 18 5 125 3cb2b0 70 59 7 178 35 176 0
SecoandryColors 16 241f21 dac5e0 392051 6e5081 ffffff 77
17. Brand Elements
17 Pattern
18 UI kit The following are examples of the shop now buttons in the website.
19 UI kit
20. Digital
20 Website
21 Web Website
22 Mobile Website
23 Posts
24 Instagram Story
25. Print
25 Posters
26
27 Flyer
Stationery 28
29 Packaging
30 Shopping bag
31 Business card
32
33
34 Gift bag
35
Search
