Chapter 5 and incorporating Na Dao Music to particularly create music contents; • Sawasdee Taweesuk Company Taking care of making key art pieces; • Siang Dee Thaweesuk Company taking care of sound mixing; • Ngan Dee Taweesuk taking care of PR events; • Nam Dee Mai Ngam Company taking care of formulating communication tactics, and creating contents for promoting work of the GDH Group, as well as offering the services to outside customers. In 2020, GDH drove its business to a period of “Diversify” and “Collaboration”, because, apart from producing contents, it extended cooperation to so many allies and partners in platforms of video streaming, and jointly invested with foreign entities, such as WeTV, Viu, and world-class applications, such as Netflix, who focuses on purchasing Thai film contents and heavily promoting them. Apart from what have been mentioned above, it also collaborated with LINE TV, Hooq, AIS PLAY, and others. Moreover, in 2020, new applications, such as iQiYi from China, would open their hubs in Thailand. As a result, the audiences will have a broader range of options to view GDH's contents, and GDH is attempting to present its contents to every platform available. 3. Nadao Bangkok Co., Ltd. 92/14 Thawi Suk (Sawatdi) Alley, Sukhumvit 31, Klong Ton Nuea Subdistrict, Wattana District, Bangkok 10110 Tel.: 08 0167 5601 Nadao Bangkok Co., Ltd., is a company producing television programs, films and procuring actors, presently being an affiliated company of GDB 559. As GDH has been growing on the roots of a film content producers, whereas Nadao began from working as an artist/actor management company, using a model of “series” production to develop the artists/actors in parallel, starting from production for hire, until it is currently investing in its own projects, the first phase of “Nadao Bangkok”, was being a content producer for hire, and its first series was “Hormones”, which was produced for a Cable TV station under GMM's affiliation. Several new actors were debuted in the said series, thus it was deemed to give proof of success of the model of production to develop the artists/actors. At the same time, it produced contents for video streaming platforms, and the first one, who became its partner, was “LINE TV”, becoming open to producing original contents, as to be different from other television channels. later on in 2018, Nadao Bangkok moved towards investing in production of its own contents, inaugurating with the series \"In Family We Trust\" 44 Chapter 5
(เลือื ดข้น้ คนจาง), aired on One Channel and rerun on LINE TV. In 2019, it produced the series Chapter 5 “My Ambulance” (รัักฉุดุ ใจนายฉุกุ เฉินิ ), which hyped up popularity of both the series and the song, and also produced the other series “GREATMEN ACADEMY”. 4. Kantana Group Public Co., Ltd. 333/3 Ratchada Niwet Village, 19 Alley, Pracha Uthit Road, Samsen Nok Subdistrict, Huai Khwang District, Bangkok 10310 Tel.: 0 2275 0046 Fax: 0 2274 2054 E-mail: [email protected] Kantana Group Public Co., Ltd., operates all-inclusive business, including sale of ad- vertisement time, marketing, program production, services of renting out apparatus and equipment rental, and production location, consultancy in the management of television stations in foreign countries, management of satellite and cable television stations, and broadcasting in digital system throughout all media or All Media Platform. Apart from this, it is the country's major leader in television program production and creation business, covering all categories of programs, such as dramas, documentaries, programs for kids and youths, reality shows, and produces advertisements for various program production companies and television channels in the digital system, up to quality standards completely compatible with full High Definition (HD) system. Affiliated business of Kantana Group Public Co., Ltd. consist of the following: 1. Content Business Line 1.1 Kantana Media and Marketing Co., Ltd. Managing sale of advertisement time and marketing promotion, organizing sales promotional and public relations activities through the Top Rating programs on popular Digital TV channels and Satellite TV Channels, and on-line outlets, on various platforms and through social media on-line communication; 1.2 Kantana Evolution Company Limited Purchasing licenses of the highest rating programs from foreign countries to adapt into Thai versions, coupled with the producing television dramas from excellent writings, as well as television programs in various forms, which emphasize novelty, modernity and creativity in style of the new generations; 1.3 Kantana Movie Town Having been famous for producing more than 240 hours of TV dramas per year, which are constantly gaining popularity among the audiences. With great recognition and 45Sukhothai Thammathirat Open University
Chapter 5 lots of achievement awards, Kantana Movie Town is one of the largest outdoor studios, on an area of over 600 Rai (approximately 240 acres), which supports work at all levels under the concept of \"Green Entertainment\", with various scenes being outstanding architectures in many forms, which have received a world-class architecture award, as well as the location and equipment for filming reality shows, surrounded by natural environments suitable for scenes of the filming, and props and costumes of various periods, equipment for filming in HD (High Definition), including the support team at every step, from preproduction stage, production stage, to post-production stage, in comprehensive manners; 1.4 Kantana Motion Pictures Producing films by Kantana's next generations, outstanding for contents and presentation techniques, and also being famous for other types of work, such as short films, advertisements, music videos, dramas, series, documentaries and television programs in a new and modernistic styles, comprehensively supporting work for customers both domestically and abroad, from preproduction to post-production; 1.5 Major Kantana Broadcasting Co., Ltd. Cooperation between Major Cineplex Group Co., Ltd. - a leader in the film industry, and Katana Group Public Co., Ltd. - a leader in the television industry, Cooperation between Major Cineplex Group Co., Ltd. - a leader in the film industry, and Katana Group Public Co., Ltd. - a leader in the television industry, begetting M Channel - a television station, which offers entertainment in the form of movies 24 hours a day, with varieties of movies from both Thai and international camps, complemented by various programs and activities with the viewers on a regular basis. Major Kantana Broadcasting Co., Ltd., has collaborated with Turner International Asia Pacific Co., Ltd., in operating the Boomerang Thailand Channel - a Thailand's cartoon television channel, broadcasting fully in Thai language, to jointly create entertainment for the family viewers. 1.6 Saradee Co., Ltd. Being hired for producing television programs, thereby focusing on news documentaries to expose the truth in society. 2. Production Service Business Line Managing film business, producing and distributing films and animations in the country's top tier, and being a leader in providing the most modern and comprehensive film and advertisement production services of the region. It covers the entire business production preparation, from preproduction, production and hi-end post-production, for films and 46 Chapter 5
advertisement films, in both domestic and international levels, as well as renting out appa- Chapter 5 ratus, equipment, studios of world-class standards, and coordinating the production of films, which support work both in the country and abroad, under subsidiaries, being Kantana Japan, Kantana Sound Studio Co., Ltd., Kantana Animation Studio Co., Ltd., Kantana Production Service Co., Ltd., Kantana Post Pro. Duction (Vietnam) Co., Ltd. and Kantana Post Production (Thailand) Co., Ltd. 3. Educational Business Line Kantana Edutainment (International) Co., Ltd., operates educational business man- agement with Kantana Institute, which is a specialized institute, offering degrees in bachelor of fine and applied arts, and master of arts in the field of entertainment media management, as well as providing academic services and organizing training courses on entertainment media production for government and private agencies. 4. New Business Line Carrying out other business-related tasks with respect to organizing activities and government relations activities with government and private agencies, including business of marketing activities, sales promotion and public relations for related business, with its subsidiaries being Kantana Sport & Entertainment Co., Ltd., and K. Precast Construction Co., Ltd. 5. TV Burabha Co., Ltd. 246/8 Yotin Pattana Alley, Klongjan Subdistrict, Bangkapi District, Bangkok 10240 Tel.: 0 2158 6122 Fax: 0 2158 6141 TV Burabha is a television program production company, which aims to create quality work with the intent to join in building a good society. The format of TV Burapha's each program has a primary purpos, being that its contents must be through the process of creativity, thinking and production for maximum benefit to the audiences, whether it is an extension of knowledge, ideas, society, morals and ethics. In addition, TV Burapha continuously organizes social activities, to promote, elevate and honor those who do public good and be an inspiration to others, as well as other activities that will be beneficial to the society. Apart from producing the programs, TV Burapha also offers services of renting out apparatus and equipment, filming and recording for hire on and off site, advertising, events, concerts and live broadcast. 47Sukhothai Thammathirat Open University
Chapter 5 TV Burapha has many famous products, such as \"Khon Khon Khon\", \"Frog outside the Coconut Shell\", and are currently broadcasting many programs on Digital TV channels. Over-the-Top TV (OTT TV) Service Providers 1. Tencent (Thailand) Co., Ltd. 8 T One Building, 10th, 11th and 12th Floors, Sukhumvit 40 Alley, Sukhumvit Road, Phra Khanong Subdistrict, Khlong Toei District, Bangkok 10110 Tel.: 0 2833 3000 Fax: 0 2833 3113 Tencent (Thailand) Co., Ltd., develops services on the Internet, which are versatile and all-inclusive, and creates an ecosystem of information and entertainment, ready to be an important cog for trade allies for maximizing business growth together, as well as sup- porting the transition of the Thai society to a digital society, whereas its business groups are as follows: 1. News & Portal 1.1 Sanook.com a leading website presenting news, which is both informative and entertaining, covering all lifestyles of the Thai society. Sanook.com has more than 20 channels to present its contents, including Sanook! Application to be conveniently downloaded and used, both on iOS and Android systems, in order to increase access, and it also provides with 24-hour updates via all social media channels. 1.2 NoozUp an application offering varieties of interesting news, information, entertainment, updated in real time, notifying of breaking news, important issues, easy to use with a beautiful design. 2. Entertainment & Media 2.1 JOOX a music streaming application, being a platform, which connects the users to their favorite artists, hit songs, popular albums and can also create personal playlists. Apart from this, the users can also search for new songs from selection recommended by the team, including JOOX radio stations, that suit the users' taste and emotions in each moment. 48 Chapter 5
2.2 Tencent Games Chapter 5 a game developer, a world-class gaming service provider, and is the provider of the largest community of on-line gams in China, offering a large number of quality on-line gaming products, varieties of platforms, the online games provided by Tencent Games are all carefully selected in terms of contents and quality, both in forms of development with the Company's internal game studio and cooperation with partners, to launch games in various formats around the world. 2.3 WeTV WeTV is a video streaming application, a center of Asian entertainment, Chinese series, Korean series, rerun Thai dramas, focusing on entertainment in various forms, such as series, anime and leading variety shows, displaying leading Chinese series from Tencent Video, also reruning Thai dramas from Channel One31 throughout the year, and collaborating with Thai producers to create WeTV Original Series, including \"Bad Genius the Series\", \"Deceitful Love\" (ร้อ้ ยเล่่ห์์มารยา), etc. 3. Service 3.1 Media & Advertising Tencent's Media & Advertising business uses the Sanook. com platform and is the number 1 website in Thailand, and Tencent is also a service provider of advertisements in all forms. 3.2 Top Space Providing website development services that support all kinds of devices. to social media management, by a well experienced team. 4. Tencent Cloud Provide cloud service that users can choose to use software and computer resources of service providers to use. The service provider is the network administrator for users to be open, stable and efficient. safe and reliable Guaranteed service with more than one billion monthly active users. 49Sukhothai Thammathirat Open University
Chapter 5 2. Netflix Netflix is a transnational company, providing services of subscription streaming media on an OTT (Over-the-top) platform, which are pervasively popular around the world, including in Thailand. The subscribers can watch TV programs and movies on any Internet- connected device without advertisement intermission. Apart from this, you can also download TV shows and movies to your iOS, Android or Windows 10 device, and watch them without an Internet connection. 3. Viu Viu is a top-tier OTT video streaming service provider, by PCCW Media Group - a regional giant from Hong Kong. Viu provides contents of the largest collection of copy- righted series, variety shows, hit movies from Korea, Thailand, Japan, Hong Kong, with Thai subtitles available, operating in 16 countries, including Hong Kong, Singapore, Malaysia, Indonesia, Philippines, Thailand, Myanmar, and the Middle East, including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates, as well as South Africa, under management of PCCW Media Group, with more than 41 million users. In addition to importing series and variety shows from all over Asia for the Thai audiences to follow, Viu is also committed to producing Viu's original series relating to social issues and local cultures. The latest is collaboration with partners like AIS PLAY - a Streaming Service Provider, to jointly develop original content series for the region. It is the first time AIS Play joins with a regional OTT video streaming service provider to develop contents to reach more audiences, beginning with 2 series: \"My Bubble Tea หวานน้้อยรักั 100%\"; and Voice in the Rain, according to a model called Viu Original 50 Chapter 5
4. LINE TV Chapter 5 LINE TV is a website and application providing video on demand services, without any monthly or annual subscription fees, developed by LINE Corporation, Japan, and launched in Thailand for the first time on the 28th of October 2014. The users can watch various contents free of charge. LINE TV earns revenue from selling advertisement. LINE TV gives regards to content production in 3 main parts: rerun contents, original contents; and music contents. In collaboration with 161 content production partners, LINE TV has been the number one content rerun platform among Thai people for so many years in a row. LINE TV aims to reach all Thai people and plans to expand into a “Trading Platform” or Commerce Platform in 2020 and achieve the goal of “No. 1 Online TV” in 2021. Even though LINE TV has a multitude of allies produce contents to supply it, one of the key element contributing to LINE TV's viewership growth is LINE TV Original Contents, whereas the statistics are found that the number of the viewers of LINE TV Original Contents per story increased up to 32% from 2018-2019, and it continuously produces original to meet the needs of the viewers.13 13 The Standard. Summarizing 7 Stories of LINE Today and LINE TV, with the Goal to Be Available from Waking Up 51to Going Bed. 26/02/2020. browsed on the 5th of January 2021S, aut khhttpost:h//athiesTtahnadmardm.cao/tlhinier-aetxpOlospioenn-20U20n/iversity
Questions and Answers Questions 1. What issue should be developed by Thai producers for benefits of co-production in the future? Answers 1. Developing Proposal - As producers in Thailand are familiar with working with TV stations in Thailand and conducting the marketing only in Thailand, and accustomed to being supervised by executives from the television stations, who understand only their own mar- ket, therefore, a real problem of Thai producers is that is: How can they create a Proposal, which can make international companies see strengths and distinctive points of the Propos- al? This is a paramount important issue, because Production Houses in Thailand do not have expertise in this field. 2. Building a Network or Connection - Dealing business with foreigners, an important issue is to know which companies have potential and are sincere in collaboration, invest in quality, not just for profits. Questions 2. How does the current situation of the Corona Virus pandemic affect the distribution of program contents? Answers Each content has a clear target group of audiences, such as some movies that were originally planned to be released in theaters, but due to COVID situations, it was changed to be premiered on OTT Platform, which is a change of plans in the middle of the road. However, it was highly successful with respect to dissemination through OTT as premier. Observing the current situations, entrepreneurs must be resourceful and following the situations and conditions of the economy and consumers, must be able to make flexible decisions, and should not attach to traditional patterns of window strategy - a process of disseminating program contents to choose which outlet to premier the contents, whereas, currently, there have been so many changes. Following Social Media, trends of viewing contents through OTT Platform result in opening to foreign markets, because the foreign markets also follow trends of of the Social Media as a basis for choosing which contents to view. Thus, it reveals that the foreign markets are fixing their gaze on Thailand's program contents, and the emerging trends increase the value of the program contents and become a new phenomenon.
Questions 3. What are the strengths, if countries in Asia co-produce program contents? Answers 1. Asian countries are similar in culture and program content preferences; 2. Use of social media is growing in Asian countries; 3. Asian countries have mutual acceptance; 4. Asian countries can work together to boost tourism among themselves; 5. If Asian countries co-produce programs together, they will be advantageous in terms of prices; 6. Traveling between Asian countries doesn't take longer than 6 hours; 7. Asian countries have a population of more than 4 billion people. Questions 4. What are examples of factors that entrepreneurs should contemplate in selecting elements of program contents for co-production? Answers Casting Actors for Production 1. Casting the Leading Actors Casting actors is a key element in capturing the audiences' attention. It can build a trend of marketing contents. There are 2 principles in casting the leading actors in a story. The first is the selection of famous actors or influencers, who are considered influ- ential actors, making it easy to create a trend in marketing contents. The second is to casting non-famous actors, but the actors who have charming personality, great skills, un- derstand how to convey their roles well, can express emotions of the characters to be able to reach the audiences. 2. Directors and Crews Directors and crews, who are proficient in and capable of creativity, can produce contents that catches the people's eyes. 3. Production Companies Production companies are like brands that can build trust in the eyes of the audiences. The ability to work on CGI scenes or special effects can also attract attention of the public.
4. Prizes Awarded Prizes awarded can guarantee caliber of the actors, quality of the directors and crews, and the production companies. 5. Short Preview Clips Watching short preview clips such as Promos, Teasers, Trailers are taken into consideration. 6. Screenplays and Story-lines Writing a story has to contemplate the audiences that you want to be the target group, as about what their cultures, tastes and preferences are. Then, the story should be written with contents that are familiar to such audiences. Apart from this, it is necessary to consider elements of the screenplay of the story chapter, as about what are the essen- tial subject matters, consisting of: 6.1 The storyline is the core of the contents for the audiences to understand the essence of the story (Keyword), by telling the story using a sequence of events, and place the contents to look consistent and logical, including a climax, which reveals the answer and the conclusion of the story to the audiences. 6.2 Characters consist of 3 characters, namely: 1) the person who acts or the person who is affected by the action in the play; 2) the protagonist or main character in the storytelling 3) the side character or the supporting character in the narrative to enhance the contents. 6.3 Conceptual essence is a mirror that makes the audience realize the actions, which will result in the consequences, and it is a conceptual essence of philosophy, which is the moral to follow in living a life. 6.4 Music is part of the storytelling, by using music and songs in communicating with the audiences, whereas the contents of the song will be useful in telling the synopsis, and convey the emotions of the actors in each scene.
Questions 5. China is a big market, whereas entrepreneurs in many countries are interested in investing in co-production of program contents or exporting the program contents to sell in China. What is initial advices for co-producing with China or distributing program contents to China? Answers China also has a control mechanism, which is called \"International Quota\" of contents that will be viewed by the audiences in China, which will consider all origins, whether they are Hollywood itself or Thailand or other countries. They will be included in this quota In addition to the quota, there will be another part, being a matter of China's censorship. China is pretty strict about scrutinizing what types of content are inappropriate, and WeTV, as the main platform, follows these strict rules, for example, ghost story contents, which are well liked by the Thai audiences, but forbidden in China, and probably disallowed by the censorship, or violent contents. Therefore, extreme caution must be exercised.
Bibliography กรมทรัพั ย์ส์ ินิ ทางปัญั ญา. หน้า้ ที่ค�่ วามรับั ผิดิ ชอบของกรมทรัพั ย์ส์ ินิ ทางปัญั ญา [ออนไลน์]์ . เมษายน 2563. แหล่่งที่่�มา: https://www.ipthailand.go.th/th/duty2.html [เข้้าถึึงเมื่่�อ 24 เมษายน 2563] กระทรวงการท่อ่ งเที่่ย� วและกีีฬา. ภารกิิจหน้า้ ที่่ต� ามกฎหมาย [ออนไลน์์]. แหล่ง่ ที่่ม� า: https:// mots.go.th/News-view.php?nid=232 [เข้้าถึงึ เมื่่อ� 30 เมษายน 2563] กระทรวงวััฒนธรรม. วิิสััยทััศน์์ พัันธกิิจและยุุทธศาสตร์์ สำำ�นัักงานปลััดกระทรวงวััฒนธรรม [ออนไลน์]์ . แหล่ง่ ที่ม�่ า: https://www.m-culture.go.th/th/article_view.php?nid=1548 [เข้้าถึึงเมื่่อ� 1 พฤษภาคม 2563] กระทรวงวััฒนธรรม. ยุุทธศาตร์์การส่่งเสริิมอุุตสาหกรรมภาพยนตร์์และวีีดิิทััศนระยะที่�่ 3 (พ.ศ. 2560 - 2564) [ออนไลน์]์ . 2559. แหล่่งที่่�มา: https://www.m-culture.go. th/mculture_th60/down20161130090947.pdf [เข้้าถึงึ เมื่่�อ 1 พฤษภาคม 2563] กองทุุนพััฒนาสื่่�อปลอดภััยและสร้้างสรรค์์, \"รายงานผลการดำำ�เนิินงานรอบ 6 เดืือน ประจำ�ำ ปีงี บประมาณ 2563\" [ออนไลน์]์ เข้า้ ถึงึ เมื่่�อ 13 พฤศจิิกายน 2563. แหล่่งที่ม�่ า: http:// www.thaimediafund.or.th/page/view/57/?p=1 กองทุุนพัฒั นาสื่่�อปลอดภััยและสร้้างสรรค์์. ภารกิจิ และหน้้าที่ร�่ ัับผิิดชอบ [ออนไลน์]์ . แหล่่งที่�ม่ า: http://www.thaimediafund.or.th/page/ view/2/mission [เข้้าถึงึ เมื่่�อ 1 พฤษภาคม 2563] กองทุุนวิิจััยและพััฒนากิิจการกระจายเสีียง กิิจการโทรทััศน์์ และกิิจการโทรคมนาคม เพื่่�อประโยชน์์สาธารณะ. แผนปฏิิบััติิการกองทุุนวิิจััยและพััฒนาฯ ระยะ 4 ปีี (พ.ศ. 2563 - 2566) [ออนไลน์์]. 2563. แหล่่งที่่�มา: https://btfp.nbtc.go.th/Laws/rules. aspx [เข้้าถึงึ เมื่่อ� 12 พฤศจิิกายน 2563] บุญุ รักั ษ์์ บุญุ ญะเขตมาลา. ความรู้�เบื้้อ� งต้น้ ของการผลิติ รายการโทรทัศั น์์ [ออนไลน์]์ . 2564. แหล่ง่ ที่�่มา: http://oknation.nationtv.tv/blog/print.php?id=874752 [เข้้าถึึงเมื่่�อ 10 มกราคม 2564] ประกาศกรมการท่่องเที่�ย่ ว เรื่�องหลัักเกณฑ์์ วิิธีีการ เงื่�อนไข สำำ�หรับั การขอรับั สิิทธิิประโยชน์ต์ าม มาตรการส่่งเสริิมการถ่า่ ยทำ�ำ ภาพยนตร์์ต่่างประเทศในประเทศไทย พ.ศ. 2560 ประกาศคณะกรรมการบริิหารกองทุุนวิิจััยและพััฒนากิิจการกระจายเสีียง กิิจการ โทรทััศน์์ และกิิจการโทรคมนาคม เพื่่อ� ประโยชน์์สาธารณะ เรื่�อง หลักั เกณฑ์์ วิธิ ีีการ และเงื่อ� นไขการใช้จ้ ่า่ ยเงินิ กองทุนุ วิจิ ัยั และพัฒั นากิจิ การกระจายเสียี ง กิจิ การโทรทัศั น์์ และกิจิ การโทรคมนาคม เพื่่�อประโยชน์ส์ าธารณะ.\" สิงิ หาคม 2560. 57
สยามรัฐั . แนวโน้้มอุตุ สาหกรรมดิิจิทิ ััลไทยปีี 63 ธุรุ กิิจ E-commerce มาแรง มููลค่า่ 7.4 แสนล้า้ น [ออนไลน์์]. มกราคม 2563. แหล่่งที่ม�่ า: https://siamrath.co.th/n/125898 [เข้า้ ถึึง เมื่่อ� 2 พฤษภาคม 2563] สหพร ยี่�่ตันั สีี กุลุ ทิิพย์์ ศาสตระรุุจิิ และชนัญั สรา อรนพ ณ อยุุธยา. การสร้้างสรรค์เ์ นื้้�อหา รายการโทรทััศน์ร์ ะหว่่างประเทศ. วารสารนิเิ ทศศาสตร์์และนวััตกรรม นิิด้า้ 7, 1 (ม.ค. - มิ.ิ ย. 2563): 26 - 46. สำำ�นัักงาน กสทช. รายงานสภาพการแข่่งขัันและพฤติิกรรมในอุุตสาหกรรมกิิจการโทรทััศน์์ ประจำ�ำ ปีี 2562 - 2563. สำำ�นักั งาน กสทช. รายงานสภาพการแข่ง่ ขันั และพฤติกิ รรมในอุตุ สาหกรรมกิจิ การโทรทัศั น์์ ประจำำ� ปีี 2563. สุดุ ถนอม รอดสว่่าง. การค้า้ รายการโทรทัศั น์์ข้้ามชาติิในไทยยุุคเทคโนโลยีีก่อ่ กวน (Disruptive Technology) [ออนไลน์์]. มีีนาคม 2561. แหล่ง่ ที่่�มา: https://www.isranews.org/ isranews-article/64564-tv.html [เข้้าถึงึ เมื่่อ� 24 เมษายน 2563] อรััณย์์ หนองพล. ยลโปสเตอร์แ์ รกของ อินิ จันั ออริจิ ิินัลั ซีีรีีส์์ไทยบน Disney+ Hotstar บ็อ็ บ- เบ็็น-มารีีญา นำำ�แสดง. สืืบค้น้ จาก https://thestandard.co/extraordinary-siamese- story-eng-and-chang- on-disney-plus-hotstar. วัันที่�่ 17 มิถิ ุุนายน 2564. RYT9. บอร์ด์ ภาพยนตร์์ฯเผยขัับเคลื่�อนยุุทธศาสตร์ใ์ นช่ว่ ง 2 ปีี สร้า้ งรายได้เ้ ข้า้ ประเทศปีลี ะกว่า่ 2 แสนล้้านบาท ไทยเป็็นผู้้�นำำ�ด้้านภาพยนตร์แ์ ละวีีดิิทััศน์อ์ ัันดัับ 5 ในเอเชีีย [ออนไลน์]์ . มิิถุุนายน 2562. แหล่ง่ ที่ม่� า: https://www.ryt9.com/s/prg/3001290 [เข้้าถึึงเมื่่อ� 28 เมษายน 2563] Statista. OTT Video [Online]. 2020. Available from: https://www.statista.com/out look/21120/100/ott-video/worldwide#market-revenue. [1 November 2020] The Standard. สรุปุ 7 เรื่�องราวของ LINE Today และ LINE TV กัับเป้า้ หมายการอยู่่�กับั ผู้�ใช้้ ตั้้ง� แต่ต่ ื่่น� ถึึงนอน. 26/02/2020. สืืบค้้นเมื่่อ� วันั ที่�่ 5 มกราคม 2564 จาก https://the standard.co/line-explosion-2020/ Thompson Reuters Practical Law. Glossary National Radio and Television Administration (NRTA) [Online]. Available from: https://uk.practicallaw.thomsonreuters.com/ w-015-1516?originationContext=document&transitionType=DocumentItem& contextData=(sc.Default)&firstPage=true [10 November 2020.] TIME Consulting. รายงานผลการศึึกษาวิิจััยฉบัับสมบููรณ์์ โครงการกำำ�หนดแนวทางส่่งเสริิม โอกาสในการทำำ�การค้า้ บริกิ ารที่�่เกี่ย�่ วข้้องกัับกิจิ การโทรทัศั น์์ในภููมิิภาคอาเซีียน. 2561. 58
List of Researchers Role and Expertise Name Research Consultant Deputy Secretary General Asst.Prof.Dr.Pakdee Manaves Head of Researchers Media and Communication Expert Prof.Dr.Thawatchai Suvanpanich Legal Expert Assoc. Prof. Dr. Siriwan Anantho Economic Expert Business Management Expert Asst.Prof.Dr.Sathita Wimonkunarak Researchers’ Assistants Asst.Prof.Dr.Theradej Manoleehagul Asst. Prof. Dr. Wanwipa Muangtham Assoc. Prof. Dr. Pithak Srisuksai Dr. Praphan Wongbangpo Mr. Peerapong Jongpaisalsakul Mr. Warut Wimonkunarak 59
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