QR Codes By L. Sackaney Q is for quick. R is for response. QR codes, regardless a QR code of what we’re doing, are (almost like everywhere. Riding the taking a photo). subway we see them on The barcode posters, billboards or reader app does magazines and while at its thing. From here, a invitations and holiday home we see them on call to action appears greetings are likely fun television, online and onscreen. It's up to you features that can be books. The way in to click on 'cancel' or attached to QR codes. which we see our world is 'browse'. It's important to have a rapidly changing as it goal & plan. looks as though QR codes Some call to actions might are here to stay. consist of anything from QR codes can enhance viewing videos & various tasks such as These 2D barcodes slideshows, taking a viewing or listening to provide easy access to survey, receiving direct original works from new information & images access to contact info to artists to reading new within seconds of downloading a PDF or an books from five authors. scanning them with a app. Many fun & unique Smartphone. applications to accompany This might sound cut & your buying experience It's a simple process dry, however in the world while shopping is yet provided that your of QR codes, the another example of how Smartphone has a barcode possibilities really are QR codes can add a reader app, which you can endless. different technological download for free online, Coupons, reminders for flavor to the way people to interpret the upcoming sales or events, conduct their affairs at information. pick up/delivery notices, home, work and play. Point your Smartphone at
SAMPLES OF QR CODE CAMPAIGNS I need a Price/Unit QR Code Per Each for my: QR CODE URL $10 SCAN Website/Social Media $10/$10 ME! Email $10 Phone $10 SMS (text msge) $10 25 words max vCard/Me Card $15/$15 QR codes, you either love them or Location $15 you hate them. They Google Places $10 have been for Business pronounced dead by Facebook/Twitter $10/$10 experts over and over again, but they YouTube $10 seem to have more Video $10 lives than a cat. But Photo $10 if experts claim the QR code is dead, why GIF $10 are people still using Text: 25 words max/300 $10/$20 or recommending words max them? Because the main problem for QR codes is not in the technique, but in way they are used. Here are four examples of QR codes that where successful: 1. Verizon achieves 200% sales increase Verizon used QR codes in-store, to promote a campaign in which visitors could win a smartphone. After scanning the QR code you were asked to share an Verizon add on Facebook. If that ad sold a smartphone to one of your friends, you would get a mobile for free. The campaign run for one week, in which Verizon received an additional $ 35,000 in sales. Given that it had only had cost $ 1,000 to run the campaign, this was nothing short of a success!
2. Buying Lego on MyToy.de I need a QR Price per German retailer MyToy.de built QR codes Code Unit/QR Code: using Lego bricks to promote their webshop. for my: If you scanned the QR code, you got the a page where you could buy the lego that was used to create the QR code. A big fault in the URL $10 campaign was that the QR code referred to a Website $10 desktop site, but that did not stop the success of the campaign (surprisingly Social Media $10 enough). During the campaign 49% of the visitors of the webshop of MyToy.de Email $10 found the webshop by scanning the QR code. As a result, the sales increased by a 100% Phone $10 for the promoted lego parts. SMS(text msge) 3. Getting all environmental 25 words max $10 with Heinz Last year Heinz put QR codes on the ketchup bottles US restaurants served. The QR code was part of an promotion of their new vCard $15 environmentally friendly packaging. After Me Card $15 scanning the QR code you could win a prize by answering a question on green Location $15 knowledge. During the time the bottles with Google Places $10 the QR codes where served in restaurants, for Business Heinz saw over 1.000.000 visitors started the quiz after scanning the code. 4. Getting just a little bit more out of the Home-front game Facebook $10 Another case study dating back to 2011, video game developer THQ hid ten QR codes Twitter $10 within its Homefront game that allowed YouTube $10 players to unlock exclusive videos and Video $10 wallpapers. The codes were scanned 30,000 times within Photo $10 the first two days, and it soon clocked up GIF $10 30,000 wallpaper downloads and 18,000 video views. ANY Text 25 words max $10 300 words max $20
Did We Mention that our QR CODE PRICE COST ONLY = $10.00? Conclusion In order to use a QR code successfully you need to keep the following things in mind: 1. Incentive: give people something for free (Homefront) or something to win (others) 2. Location: show the QR code in a environment where people have the time to scan the code. Either when waiting in the store (Verizon) or in a restaurant (Heinz) 3. Direct link between QR code and the resulting page: after scanning the code, you should end up on the promotion or quiz page. When promoting your webshop, link directly to one product (MyToy.de) instead of the complete catalogue. PUT SOME SPIN ADVERTISING INTO YOUR BUSINESS! Q: What does SPIN mean? SPIN is an acronym thought up by Leona and it stands for Story-Telling, Promotions, Information & Networking. She thought it up so that no matter what your experience with marketing and advertising, you’d be able to figure out our products & services and how they can help you directly. Q: What if I don't have a web presence or any online advertising content to link to with a QR CODE? A: No worries, we can do this for you! Print, Electronic (digital out of home ads, online web ads, web video’s, webinars etc) & People driven Advertising, Print. Put some PEP into Your Businesses Sales! Just let us know which types of PEP advertising You prefer! …Just Ask for LENNS to attach my existing Web-Site, and-or Mobile Web-Site, YouTube Channel, Text Message-SMS, Google Places For Business Landing Page, YELP Landing Page, TO BLOG listing, Yellow Pages Landing Page, Linked-In Landing Page, and any more of my additional content to one or more QR CODE CAMPAIGNS! YEP, Remember what LENNS stands for is Local Eyes Neighbourhood Networking Strategies which includes every imaginable Media Advertising Platform or Medium such as Print, Electronic & People driven media ads. They work great separately but even better together!
Local Family Local Local QR Local Small Biz Professional Artists Charities, Affairs, SO YOU NEED Proprietors ADDITIONAL Home & Self employed & Not-For-Profit Personal ADVERTISING CODES Web-based -DIY persons, Performers, Org’s, Clubs Projects PRODUCTS & (special are Great for Entrepreneurs Hobbyists & Artisans, projects) SERVICES & Vendors Enthusiasts Crafts ADVERTISING persons Vehicles such as: Sale coupons, Resume, bio, Bio, Brochures, Garage/yard Text menu, CV, portfolio, discography bulletins, sales, product & brochure, , resume, newsletters, b-day/weddi service posters, biz CV, posters, ads ng/thank catalogues, ads cards portfolio, you/special & more! holiday cards & invitations, fun & games URL social media, social media, Websites & social media Websites & Websites & Websites & Websites, social social media, media Photos product/service Share your Professional Organization albums, Photo Show off your conferences, portfolio, work via menus, experience in you at workshops gifts, catalogues, photo work: in holiday & newsletters slideshows studio, special showcase occasions, events vacations, sporting events, Videos Customer's Your Performanc Presentations, Special comments, back-story, e venues, workshops, occasions, mini-docs such show your gallery year-end & holidays, as your biz skills & exhibitions, other events, trips story expertise at arts & crafts seasonal & vacations work, fairs events SMS-Text Contact info, Contact info, Contact Contact info, Contact mission vcards, Messages reminder for pre & after info, vcards, statement invitations, info, a thumbnail mtng & sales or interview of how reminders directions to product ready thank you projects are a yard sale for pick up & msge or fun going. delivery facts & notices highlights about work history GIF Feature your Highlight Highlight Highlight Highlight small biz Animations activity: show your skills & your best workshops & special, special work funny, expertise at happy work, ie, you samples, events, show important
customers, serving rates, happy moments...b sales & performanc clientele... -days, signature es... weddings, services, menu first haircut, specials first tooth etc You’ve just perused our QR CODE “ON THE GO CONSUMER PROCESS MAP” by Leona Sackaney with support by Gordon King Welke Contact us anytime through – [email protected] or visit one of our many web sites http://www.fingershoppinggood.webs.com/ http://www.pedestrianbroadcastingsystem.webs.com/
Search
Read the Text Version
- 1 - 8
Pages: