2017 SIGNATURE SONOMA VALLEY RECAP-REPORT

INAUGURAL YEAR APRIL 7 -8, 20172017 RECAP REPORT

A LEGENDARY WINE EXPERIENCEFrom the heights of Moon Mountain to the windswepthills of Carneros, the inaugural Signature Sonoma Valley was an intimate and exclusive gathering of wineenthusiasts offering unprecedented access to acclaimed wines and the celebrated vintners and growers whocrafted them. The sold out event was truly a legendary wine experience, that won’t soon be forgotten.

TWO DAYS, THREE MARQUEE EVENTS ONE LEGENDARY WINE EXPERIENCE PRELUDE IMMERSION ECHELON Friday, April 7 Saturday, April 8 Saturday, April 8Buena Vista Winery Durell Vineyard Ram’s Gate Winery Kamen Estate VineyardThe weekend began in the Beltane Ranch Guests took their places atrefined elegance of one of elegantly adorned tablesSonoma Valley’s most Immersion took guests within one of California’shistoric settings: the behind-the-vines at two of most captivating wineries,spectacularly restored Sonoma Valley’s most each personally hosted byBuena Vista Winery. iconic vineyards. There a Sonoma Valley wineGuests enjoyed an they learned the nuances luminary with a veryincomparable range of of each location while special bottle of wine towines, hand-selected by a enjoying an intimate share. The stories flowedpanel of sommeliers, winemaker hosted tasting freely, with wine aplenty—accompanying an exquisite of wines produced from and food thoughtfullydinner prepared by a that site. An exquisite crafted to complement thepreeminent chef. farm-to-table lunch evening’s wines. followed paired with wine from other iconic Sonoma Valley vineyards.

PROMOTION INAUGURAL YEAR|APRIL 7-8, 2017 THE INVITEThe inaugural year of Signature Sonoma Valley was purposefully kept intimate in scale to ensure the highest-level of guest satisfaction. Promotion was therefore limited with most tickets sold by invitation. These included both an intricate and elegantly designed mailed invitation as well as a digital version.Mailed Invitations: 600Digital Recipients: 11,000

PROMOTION INAUGURAL YEAR|APRIL 7-8, 2017 BAY AREA PROMOTIONIn addition to SVVGA communications, promotional efforts were undertaken inconjunction with several Bay Area partners. The Sonoma Valley Visitors Bureaupromoted it both as a featured event on its website and in a dedicated consumeremail. Likewise San Francisco Magazine issued a dedicated email to its Bay Areasubscribers, featuring Signature Sonoma Valley. The event was also promoted to500 VIP attendees at the invite only Best of Silicon Valley Magazine party followedby a dedicated email from the publication.Best of Silicon Valley EventPromotional Card: 500Targeted Emails:Sonoma Valley Visitors Bureau: 57,547Best of Silicon Valley Participants: 333San Francisco Magazine: 31,600

PROMOTIONINAUGURAL YEAR|APRIL 7-8, 2017 WEBSITE From dedicated pages for each of the marquee events to profiles of participating Vintners & Growers the inaugural Signature Sonoma Valley came to life in an series of elegantly designed pages hosted on the Sonoma Valley Wine website. SIGNATURE RELATED WEB TRAFFIC: TOTAL SESSIONS: 5,146 UNIQUE USERS: 3,791

MEDIA COVERAGE INAUGURAL YEAR|APRIL 7-8, 2017 MEDIA COVERAGEJournalists from the Robb Report and Haute Livingto Sonoma Magazine and the Huffington Post, are all talking about this intimate and uniquely immersive wine experience. “Take a Peek Into the Private World of Sonoma Winemaking” Huffington Post—April 9, 2017 “Sonoma Valley Inaugurates a Grand New Event for Serious Wine Collectors” Robb Report—March 30, 2017 “Sonoma Valley Launches Luxe Wine Tasting Event” Haute Living—March 31, 2017 “New ‘Immersive’ Wine Experience Comes to Sonoma Valley” Sonoma Magazine—March 2017

SOCIAL MEDIAINAUGURAL YEAR|APRIL 7-8, 2017 The Sonoma Valley social universe was abuzz with posts about the inaugural Signature Sonoma Valley event as word of the spectacular wines, amazing dinners, welcoming hosts, and stunning venues spread.Twitter#SignatureSonomaValley Sample Tweets: What a party! 160th birthday for @BuenaVistaWines and Prelude dinner for Signature Sonoma Valley. #sonomavalleywine Fascinating panel on top of a @kamenwines mountain went from pouring rain to blue skies - what a talk, what a view. #sonomavalleywine \"One from the cellar\" last night yielded some staggering collections at @RamsGateWinery Now that's a grande finale! #sonomavalleywine Durell Vineyard #Chardonnay...perfect way to start the day #SignatureSonomaValley @ Durell… Bravo #SignatureSonomaValley for a great weekend!������ Cheers! @ Sonoma Valley

SOCIAL MEDIA INAUGURAL YEAR|APRIL 7-8, 2017 Instagram 116 Posts | #SignatureSonomaValleyPost Examples:

SOCIAL MEDIA INAUGURAL YEAR|APRIL 7-8, 2017 Facebook #SignatureSonomaValleyPost Examples:

THE GUESTSINAUGURAL YEAR|APRIL 7-8, 2017Guests came from near and far to attendSignature Sonoma Valley’s inaugural year.Some were old friends of Sonoma Valley,while others were experiencing its delightsfor the first time.All three marquee events SOLD OUT, withmany guests opting to attend more than oneevent over the two-day window.ATTENDENCE BY EVENT 115 62ECHELON 28PRELUDE 29IMMERSION DURELL 59IMMERSION KAMENIMMERSION BELTANEATTENDEES BY GEOGRAPHY 68%SONOMA COUNTY 18%BAY AREA 7%SOUTHERN CALIFORNIA 3%TEXAS 1%OKLAHOMA 1%MINNESOTA 1%ILLINOIS 1%WISCONSIN

THE WINES INAUGURAL YEAR|APRIL 7-8, 2017Wines selected for Signature Sonoma Valley were blind-tasted by a panel ofsommeiliers organized by GuildSomm President, Geoff Kruth MS. Guestsreceived an elegant linen journal with compressive listings of all the 2017wine selections to aid them in reviewing and recalling the many wines theyenjoyed at the events.

THE WINESINAUGURAL YEAR|APRIL 7-8, 2017TWO DAYS—63 WINESFEATURED WINES BY EVENT 11PRELUDE 17IMMERSION 35ECHELON AVERAGE AVERAGEBOTTLE PRICE: PRODUCTION: $55.00 659 CASESBY VARIETAL BY VINTAGEChardonnayCabernet Sauvignon 18 2015 11Pinot Noir 16Red Blends 8 2014 20Zinfandel 6Sauvignon Blanc 5 2013 23Sparkling 3Syrah 3 2012 4Grenache 3 1 2008 1 2007 1 2006 1 2005 2BY SONOMA VALLEY REGION: 16Sonoma Valley 15Sonoma Coast 14Los Carneros 14Moon Mountain District 4Sonoma Mountain

VINTNERS & GROWERS INAUGURAL YEAR|APRIL 7-8, 2017Vintner & Grower support for the inaugural event was overwhelmingwith over 44 principles or winemakers in attendance at the variousevents. Guests enjoyed unprecedented access to a veritable “who’swho” of Sonoma Valley winemaking talent.

2017 FEATURED VINTNERS & GROWERSAMAPOLA CREEK GLENLYON PRICE FAMILYVINEYARDS & WINERY BY VINEYARDS & WINERY VINEYARDS & ESTATESRICHARD ARROWOOD GLORIA FERRER CAVES & VINEYARDS RAM’S GATE WINERYANABA WINES IDELL FAMILY VINEYARDSAUTEUR WINES KAMEN ESTATE WINES RAVENSWOOD WINERYB. WISE VINEYARDS KISTLER VINEYARDSBELDEN BARNS KORBIN KAMERON SANGIACOMOBELTANE RANCH LANDMARK VINEYARDS FAMILY VINEYARDSBUENA VISTA WINERY LA ROCHELLE WINESCANIHAN FAMILY WINES LAUREL GLEN VINEYARD SCHUG CARNEROSCHATEAU ST. JEAN PANGLOSS CELLARS ESTATE WINERYDANE CELLARS PETRONI VINEYARDSDUNSTAN WINES SOJOURN CELLARS STONE EDGE FARM ESTATE VINEYARDS & WINERY THE DONUM ESTATE THREE STICKS WINES WINERY SIXTEEN 600

SPONSORS INAUGURAL YEAR|APRIL 7-8, 2017 Signature Sonoma Valley could not have been realized without the support of the inaugural sponsors. Their support is greatly appreciated. MAJOR HOST HOTELTRANSPORTATION MEDIA SUPPORTING

FOUNDER’S CIRCLE INAUGURAL YEAR|APRIL 7-8, 2017We are profoundly grateful to the Founder’s Circle members for their generous contributions to the inaugural event. PLATINUM B. WISE VINEYARDS BELTANE RANCH LANDMARK VINEYARDS PRICE FAMILY VINEYARDS & ESTATES RAVENSWOOD WINERY GOLD AMAPOLA CREEK VINEYARDS & WINERY BY RICHARD ARROWOOD AMERICAN AGCREDIT BUENA VISTA WINERY GLORIA FERRER CAVES & VINEYARDS KAMEN ESTATE WINES MUSCARDINI CELLARS RAM’S GATE WINERY SANGIACOMO FAMILY VINEYARDS

PRELUDE BUENA VISTA WINERY|APRIL 7, 2017It was fitting that Signature Sonoma Valley’s very first gathering was held at the birthplace of California’s wine industry, the beautifully restored Buena Vista Winery. Buena Vista’s charismatic proprietor, the legendary Jean- Charles Boisset, personally welcomed Prelude guests to this very special property, which is celebrating its 160th year anniversary.

PRELUDE BUENA VISTA WINERY|APRIL 7, 2017The opening reception afforded an opportunity for guests to mingle with the many vintners on hand, while enjoying their first tastes of wines specially selected just for that evening by a panel of sommeliers. The exceptional dinner that followed included an inspiring keynote from Sonoma Valleylegend Richard Arrowood. Guests finished this memorable first night with an after party held in the infamous Buena Vista Bubble Lounge.

IMMERSION DURELL VINEYARD|APRIL 8, 2017 Nestled in the Southwestern foothills of Sonoma Valley, DurellVineyard enjoys a passionate following among many of the region’s most influential winemakers. Guests learned first hand about the unique confluence of climatic conditions that make this site so special, while savoring some of the very best wines it produces.

IMMERSION KAMEN ESTATE |APRIL 8, 2017 At Kamen Estate Vineyard, deep in the Moon Mountain District, guests enjoyed stunning views and an animated discussion withKamen’s talented team accompanying an incredible library vertical of world-class Cabernet Sauvignon produced from this site.

IMMERSION BELTANE RANCH|APRIL 8, 2017Fresh from from their vineyard experiences, guests reunited at theidyllic Beltane Ranch for an exquisite farm-to-table lunch featuring more vineyard designate wines from iconic Sonoma Valley sites. Hosted by the fifth-generation Beltane Ranch family and their estate chef, this was a meal that not soon forgotten.

ECHELON RAM’S GATE WINERY|APRIL 8, 2017 Ram’s Gate Winery provided a fittingly dramatic backdrop for the highly-anticipated Echelon dinner. Guests enjoyed spectacular views of Carneros as they mingled with vintners during the pre-dinner reception. Guests werealso afforded the chance to view the full line-up of incredibly rare ‘One from the Cellar’ offerings each Vintner had brought to share that evening, whetting their appetite for the incredible dinner to follow.

ECHELON RAM’S GATE WINERY|APRIL 8, 2017 The dinner itself delighted guests with an incredible array of wine andculinary delights. Each table was personally hosted by a Sonoma Valley wine luminary providing the opportunity to hear first-hand the nuances behind the many exceptional wines they were tasting. With anticipation building, an experienced team of sommeliers enthusiastically readied the ‘one from the cellar’ offerings as hosts shared the personal stories behind their selections. In all it was a perfect and fittingly legendary finish to the inaugural Signature Sonoma Valley.

‘One From the Cellar’RAM’S GATE WINERY|APRIL 8, 2017 AMAPOLA CREEK VINEYARDS & WINERY BY RICHARD ARROWOOD 1997 Arrowood ‘Hoot Owl Creek-Special Select Late Harvest’ White Riesling, Alexander Valley AUTEUR WINES 2002 Louis Jadot Batard-Montrachet Grand Cru Cote de Beaune, France B.WISE VINEYARDS 1992 Harlan Estate Bordeaux Blend, Napa Valley BUENA VISTA WINERY 2005 Domaine de la Vougeraie Vougeot 1er Cru “Le Clos Blanc de Vougeot” Monopole, Vougeot Premier Cru, France DANE CELLARS 2009 Dane Cellars Los Chamizal Vineyard Zinfandel, Sonoma Valley THE DONUM ESTATE 1996 Domaine Marquis d’Angerville Clos des Ducs, Volnay Premier Cru, France GLENLYON VINEYARDS & WINERY 1978 Chateau Mouton Rothschild Pauillac, France GLORIA FERRER CAVES & VINEYARDS 1996 Gloria Ferrer Royal Cuvée, Los Carneros

‘One From the Cellar’RAM’S GATE WINERY|APRIL 8, 2017 LANDMARK VINEYARDS 2011 Landmark Vineyards Damaris Reserve Chardonnay, Los Carneros PANGLOSS CELLARS 1990 Arrowood Cabernet Sauvignon, Sonoma County RAVENSWOOD WINERY 1933 Larkmead Burgundy, Napa Valley SANGIACOMO FAMILY VINEYARDS 1977 Hanzell Pinot Noir, Sonoma Valley STONE EDGE FARM ESTATE VINEYARDS & WINERY 1997 Carmenet Cabernet Sauvignon Reserve, Moon Mountain District SOJOURN CELLARS 2014 Sojourn Cellars Gap’s Crown Vineyard Pinot Noir, Sonoma Coast RAM’S GATE WINERY 1933 California Growers Arpaxat Setrakian Vineyard Tawny Port, California THREE STICKS WINES 2002 Domaine Dujac Clos de la Roche Grand Cru Cote de Nuits, France WINERY SIXTEEN 600 2008 Winery Sixteen 600 Estate Zinfandel, Moon Mountain District

ONE FOR THE AGES!INAUGURAL YEAR|APRIL 7-8, 2017

SAVE THE DATE APRIL 6-8, 2018