Company Profile 2017
1. ABOUT US2. OUR CULTURE3. WHY WORK WITH US4. OUR PROCESS5. OUR SERVICES6. OUR CLIENTS7. CONTACT USTable of Contents
ABOUT USCloverads is a local Vietnamese integrated-marketingagency, located at Hochiminh city, and offeringservices in the field of Digital, Public Relations andBranding since 2014.We have a skilled dependable team consisted of clientservices, marketers and creative designers, developedand managed by highly experienced professionals.We focus on the targets and passions of our clients todrive their brands forward. We understand theimportance of budgets, added value and generation ofreturn-on-investment (ROI).
OURPEOPLEAmazing things happen when you bringpeople together. CLOVER ADS seeks forand gathers marketing talents in our fourexpertises.WORKINGENVIRONMENTWork hard.Play hard is our maxim.You can feel the heat of focus and attentionwhen we debate for a creative plan and thelaugh out loud when we be back ourselves.INNOVATION& LEADERSHIPLove to create trends and hunt for innovativeideas in each single task, we hold weeklyround table talk among teams to discuss andupdate marketing news.
We excel at providing our client We work as an extension of your teamwith integrated marketing programs rather than a service provider. that resonate with We cover the full spectrum of marketing plan Vietnamese consumers from start-up ideas to develop and promote your services/products in all marketing fields in consistency and cost-efficiency. We strive to develop a sound understanding of your brand and your business objectives. We have a thorough understandings of how to develop effective campaign mechanics and leverage social media channels. We track performance against objectives and provide analytics and reporting to measure success and optimize channels. We are easy to work with and strive to deliver the best possible results for our clients.
1 work RESEARCH flow & EVALUATIONWe follow a discipline process Conduct a professional meetingto consult our customers with you to learn about yourbest performance for their products needs & goals.OPTIMIZEKeep improving based onyour feedback & our measurementto deliver the committed KPIs. 5
2PLANCreate strategic plans,in strict adherence to yourobjectives, budget and timeline.MONITOR EXECUTIONManage each stage of the Implemented of selected tactics,campaign thoroughly and creative strategy andhandle any troubles properly. business growth plans. 4 3
QUALITYCONTROL PROCESS CRITERIA + STANDARD + EFFICIENCY + RELIABILITY ASSESSMENT CRITERIA + SATISFACTION + CHECK + GUARANTEE
ADVERTISING
GOODADVERTISINGdoes not just circulate information IT PENETRATES THE PUBLIC MIND WITH DESIRES AND BELIEF.
+ PRINT ADVERTISING+ WEB ADVERTISING+ E-MARKETING CAMPAIGN+ POS+ MEDIA BUYING+ MARKETING MATERIALSWhat does it take to create a successful advertising campaign?From identifying your advertising goals to monitoring the success of your campaign,we'll help you sort things out and make your advertising work for you.
BRANDING
A BRAND CONNECT WITH THE RIGHT AUDIENCES IN A RELEVANT WAY.IS WORTHLESS IF IT DOESN'T
+ INTEGRATED MARKETING PLAN+ POSITION & ANALYSIS+ MONITOR & REPORT+ CONSULTINGWe combine extensive internal and external analysis with a proven concept developmentprocess in order to capitalize on your identified strengths and weaknesses and position yourbrand uniquely in the mind of the consumer.We’ll also help you develop internal and external brand communications and experientialextension strategies that bring your brand to life.
DIGITAL
VIRALHAPPENSis a thing that,not a thing that is.
+ DISPLAY CAMPAIGN+ SOCIAL MEDIA+ SEO & ADWORD+ WEB DEVELOPMENT+ LANDING PAGE+ COMMUNITY MANAGEMENTWe know where to play and what to say.From daily chatter and management to full-scale audits and strategies, our analyticalapproach to digital tools and channels will key in on your goals and build, engage, andconvert your business goals.Insightful reporting and timely optimizations along the way will ensure your social contentalways sticks its landing.
PR & EVENT
EITHER WRITE SOMETHINGWORTHREADINGOR DO SOMETHINGWORTHWRITINGABOUT
+ CORPORATE PR+ CONSUMER PR+ CRISIS COMMUNICATIONS+ CSR+ MEDIA RELATIONS+ EVENT MANAGEMENTWe’re often asked what makes our PR campaigns stand out.We think it’s because they all share the same ingredients: great storytelling, passionate andknowledgeable media relations team, years of experience in honing best practices with excitingbrands that pushed us to our limits, and an innovative approach that fuses SEO and digitalcontent with consumer and tech PR.
Here are some of our clientswe are honored to work with over past years,and we look fowardto having an opportunity to work with you.
PACKAGING BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: New packaging for Orange drinkTask: Revise Packaging
PACKAGING BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: New packaging for Orange drinkTask: Revise Packaging
POSM BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: Lauching ODanceTask: Design Poster
POSM BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: Lauching ODanceTask: Poster Outdoor
POSM BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: Lauching ODanceTask: Sales promotion material
POSM BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 9/2015Objective: Lauching ODanceTask: Sales promotion material
POSTER BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 4/2016Objective: Promoting new packaging of TriCoolTask: Design Key Visual
POSTER BRANDINGClient: Tribeco Binh Duong Co., LtdPeriod: 4/2016Objective: Promoting new packaging of TriCoolTask: Design Key Visual
CATALOGUE BRANDINGClient: Bohemia SaigonCategory: Luxury GlasswareWhere: Nation-wideWhen: 09/2016 – 12/2016What: Copywrite and design a brand catalogue for sales material includingphotoshoot all the product category and design according to brand awarenesscompulsory, both to ensure a high-standard luxury brand image.
BRANDING BRANDINGClient: Vietnam Food Industry Co., Ltd.Period: 6/2015 – 7/2015Objective: BrandingTask: Design Logo, Packaging, Stationery,Leaflet, Poster, Brochure
PACKAGING BRANDINGClient: Vietnam Food Industry Co., Ltd.Period: 6/2015 – 7/2015Objective: BrandingTask: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure
POSTER + LEAFLET BRANDINGClient: Vietnam Food Industry Co., Ltd.Period: 6/2015 – 7/2015Objective: BrandingTask: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure
STATIONERY BRANDINGClient: Thanh Van Cosmetic HospitalCategory: Plastic SurgeryWhere: Hochiminh cityWhen: 09/2016 – present
BROCHURE + LEAFLET BRANDINGClient: Thanh Van Cosmetic HospitalCategory: Plastic SurgeryWhere: Hochiminh cityWhen: 09/2016 – presentWhat: Hospital brochure to introduce about the hospital services and 4 leafletsof eye, nose, breast, lifting surgery
UNIFORM BRANDINGClient: Thanh Van Cosmetic HospitalCategory: Plastic SurgeryWhere: Hochiminh cityWhen: 09/2016 – presentWhat: To renew brand image to targeted customers, we deliver full-package of branddesign including the staff uniforms to ensure the high-level and professional look.
POSM BRANDINGClient: Thanh Van HospitalPeriod: 09/2016 - present
SOCIAL PRClient: VUS (Vietnam USA Society English Centers)Category: EducationWhere: Nation-wideWhen: 11/2016 – presentWhat: Build content strategy to enhance brand awareness and promote 4new courses of VUS (Smartkids – Superkids – Young Leaders – iTalk) bothonline and print paper
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