DTM1013 Topic 3 - tourism n hospitlitycareer opportnities

TOURISM & HOSPITALITYCAREER OPPORTUNITIES Topic 3

3/23/2010 khaairuddin khalil - BPPK 2





TOURISM &HOSPITALITY INDUSTRY CLUSTER MAP

STUDY OF TOURISM AND CHOICE OF DISCIPLINE & APPROACH : Source: Jafari and Ritchie, 1981: McIntosh and Goeldner, 1990 : Jafari, 2005 SOCIOLO TRANSPO URBAN & GY RTATION REGIONAL PLANNING RELIGI AIRLINE / CRUISE / AGRICULTU ON GROUND TRANSPORT REPSYC OPERATION ANTHRHOLO OPOLO GY GYPOLITICA CENTER OF BUSINES L TOURISM S STUDIESSCIENCE ECOLOG YMARKETING LEISURE ECONOMIC AND SRECREATI ONDEPARTMENT OF LAW HISTO GEO EDUC DISCIPLINE RY GRAP ATIO HOSPI TOURISM COURSES TALITY HY N

PROGRAM & 7 DISIPLIN DALAM PENDIDIKAN PELANCONGAN (STUDY OF TOURISM & CHOICE OF DISCIPLINE) Sumber: Jafari & Ritchie (1981), McIntosh & Goeldner (1990) dan Jafari (2005)3/23/2010

THE FOURDOMAINS MODEL OF TOURISM EDUCATION (& TRAINING)



Interpreterhttp://www.tourismtraining.com.au/Careers/careers.html

http://www.tourismtraining.com.au/Careers/careers.html

ACCOMMODATION Front Office

FOOD AND BEVERAGE SERVICES

TRAVEL TRADE

MEETINGS, CONFERENCE,EXHIBITION AND EVENT

ADVENTURE TOURISM AND RECREATION

TOURISM SERVICES

TRANSPORTATION (ground)

ATTRACTIONS

PhD Senior Masters Graduate Management s Manager Bachelor Graduates Diploma Supervisor GraduatesSTPM Vocational Front OfficeSPM House KeepingSPM KitchenPMR F&B Entrepreneur Education & Industry Pathway Industry Hierarchy

General ManagerDirector of Engineering Front Office Controller Sales and HR Food &Customer Manager Manager Catering Director Manager Beverage Assistant Director Service Assistant Assistant Controller Banquet Engineering Front Office Manager Sales Catering Executive Restauran Manager Manager Manager Manager Chef t Superviso r Purchasing Night Sales and Sous Agent Auditor Catering Chef Event SupportHousekeeping Security Front Desk Reservation Banquet Banquet Line Host / Bartender Manager Supervisor Supervisor Supervisor Setup Captain Cook Hostes Supervisor sHousekeeping Concierge Office Banquet Banquet Prep Restauran Inspector Clerk Setup Server Cook t Server Security Front Desk Reservation HOTEL Stewar Room Bus Agent Agent Agent d Service Person CAREER Server PATHWAYLaundry Bell Captain PABXWorker Operator MAP Source : Career Pathways & Room House Bell Crosswalks in the Hotel, RetailAttendant person Service and Restaurant Industries, 2008, Schrock and Kossy, The Joyce Foundation, USA

RESTAURANT CAREER PATHWAY MAPINDUSTRY FULL QUICK INSTITUTIONASEGMENT SERVICE SERVICE L General District General Manager Manager Manager Assistant Unit Unit General Manager Manager ManagerDining Room Executive Assistant Unit Frontline ExecutiveManagement Chef Manager Supervisor Chef Kitchen Sous Kitchen Manager Chef Manager Host/ Bartender Cook Front-line Server CookHostess Supervisor Server Food Cashier / Food prep Prep Counter Worker Worker Server DishwasherBusses Dishwasher Cashier Kitchen Counter Food Server Prep

PROJECTED DISTRIBUTION OF JOBS IN THE TOURISM SECTOR - 2010Sumber : MOTOUR



JOB POSITIONS SALARY ( 3 TO 5 STAR HOTELS )GENERAL MANAGERS ( LOCALS) RM15,000 – RM25,000 P.MGENERAL MANAGERS (EXPATRIATES, RM20,000 – RM40,000 P.MINTERNATIONAL CHAIN)DIRECTOR OF SALES RM6,000 – RM8,000 P.MFRONT OFFICE MANAGER RM3,000 – RM4,500 P.MF&B MANAGER RM5,200 – RM7,300 P.MEXECUTIVE CHEFS RM5,500 – RM8,700 P.MManpower / Human Resource Remuneration in Hospitality Industry Highest Cost of Operation : 35% - 45% Source : NPC Survey 2003

• The weakness of communication skills.• Weak in the English language.• Lack of understanding of their roles in the industry• Less understand needs and career path in the field of industry.• Lack of appreciation of the values of hospitalitySumber : Dialog Industri, Lawatan latihan industri, Mesyuarat Panel Penasihat, Mesyuarat Ketua Jabatan dan Mesyuarat Kurikulum

Tourism/Hospitality Education & Training GENERIC SKILLS : VIEWS FROM INDUSTRIES Communication Skills Creativity & Resourcefulness Interpersonal Skills Technical Skills Analytical Skills Goal Oriented Team Player Flexibility Decision-Making Skills Leadership Skills

ARAH ALIRAN INDUSTRI PELANCONGAN Sumber: RMK9 (2005-2010), , laporan Mega-trends of Tourism in Asia Pacific United Nation World Tourism Organisation (UNWTO) – June 2006; David L Edgell Sr (2006); Donald Hawkins (1996); MIDA 20091. Perubahan pelancongan berasaskan destinasi -> berasaskan aktiviti (activity-interest based).2. Negara China dan India penggerak utama industri pelancongan dan sumber pelancong utama. + Negara Timur Tengah3. Penerbangan tambang murah (low-cost carriers) tingkat perjalanan kapalterbang - perubahan corak perjalanan – syarikat penerbangan menjadi industri yang murah dan mampu pengguna.4. Peningkatan e-tiket/online ticketing - Transformasi agensi pelancongan - pembangunan pakej pelancongan (travel package development) dan perundingan pengembaraan (travel consultants) - pertumbuhan transaksi secara talian (online) - penekanan kepada kepantasan komunikasi dan ketepatan maklumat (e-tourism dan tourism technology)

ARAH ALIRAN INDUSTRI PELANCONGAN Sumber: RMK9 (2005-2010), , laporan Mega-trends of Tourism in Asia Pacific United Nation World Tourism Organisation (UNWTO) – June 2006; David L Edgell Sr (2006); Donald Hawkins (1996); MIDA 20095. Keprihatinan persekitaran-sosial, pelancongan mampan, teknologi hijau, isu keselamatan dan kesihatan.6 Asia menjadi hab persidangan – perkembangan MICE , acara bertema, sukan7 Permintaan program yang memberi pengalaman berkualiti dan pembinaan pengetahuan - edutainment/ infotainment. (Interpretasi)8 Peningkatan pelancong warga emas dan lebih terpelajar - permintaan aktiviti pelancongan berasaskan pengalaman sebenar - budaya masyarakat setempat - Pelancongan kesihatan - pelancongan sukarela (volunteer tourism)

ARAH ALIRAN INDUSTRI PELANCONGAN Sumber: RMK9 (2005-2010), , laporan Mega-trends of Tourism in Asia Pacific United Nation World Tourism Organisation (UNWTO) – June 2006; David L Edgell Sr (2006); Donald Hawkins (1996); MIDA 20099. Perkembangan pesat pelancongan pendidikan (edutourism)10. Pertumbuhan aktiviti keusahawanan berasaskan pelancongan.11. Keprihatinan masyarakat global terhadap produk dan perkhidmatan halal.12. Lebihan tenaga kerja di dalam negara dan keperluan tenaga kerja di peringkat antarabangsa menjelang 2020.

POTENTIAL SURPLUS WORKING AGE POPULATION 2020 (million) FRANCE -3 GERMANY -3 RUSIA -6 JAPAN -9USA -17 TURKEY +2 BANGLADESH +7 UK -2 IRAN +3 CHINA -10 PHILIPPINE +5 SPAIN -3 INDONESIA +5 ITALY -3 EGYPT +4 PAKISTAN +14 INDIA +47 MALAYSIA +1 BRAZIL +3 AUSTRALIA -0.5 Source : U.S. Census Bureau, Boston Consulting Group Analysis



• Liberalisasi perkhidmatan pelancongan oleh kerajaan Malaysia (April 2009) selaras dengan tumpuan terhadap sektor perkhidmatan sebagai sektor pertumbuhan baru dalam ekonomi yang melibatkan taman tema, pusat persidangan dan pameran, agensi pelancongan & pengembaraan, perkhidmatan hotel dan restoran, perkhidmatan makanan dan minuman di hotel 4 dan 5 bintang.

• Pelan Pembangunan Pelancongan Kuala Lumpur memberi fokus kepada membeli-belah, MICE, kebudayaan, hiburan, makan, kesihatan dan pendidikan. Kawasan-kawasan utama di dalam zon-zon strategik akan memfokuskan kepada aktiviti pelancongan yang lebih spesifik. – Bukit Jalil-Seputeh akan memfokuskan kepada sukan dan MICE; – Wangsa Maju-Maluri untuk pelancongan industri; – Damansara - Penchala untuk pendidikan dan agropelancongan, – Bandar Tun Razak-Sungai Besi untuk eko-pelancongan.• Perhotelan, Bakery & Pastri, Kulinari, Katering, Restaurant, MICE, Interpretasi Pelawat, Sukan dan Rekreasi

Pelan pembangunan pelancongan memberi tumpuan kepadaPelancongan pesisiran pantai (Coastal tourism), Pelanconganbandar Cherating (Cherating tourism town), Pelancongan eko &lombong bersejarah (Ecotourism & heritage mines),Pelanconganwarisan budaya ( Cultural Heritage tourism), Pelancongansempadan (Cross-border tourism), Pelancongan pulau lestari(sustainable island tourism). – Resort Management, Catering, Restoran, Kulinari, Interpretasi Pelawat, Rekreasi Marin dan Terresterial, Adventure

Pelan pembangunan pelancongan memberi tumpuankepada Pelancongan sempadan (Cross-bordertourism) – pintu masuk 60% pelancong asing kenegara ini , pelancongan bandar (urban tourism),pelancongan pendidikan (edutourism), pelanconganpulau (marine parks), pelancongan tapak warisan(Taman Negara Tanjong Piai. (RAMSAR) dan Ekopelancongan (Taman negara Endau Rompin). – Hotel/Resort Management, Catering, Restoran, Kulinari, Interpretasi Pelawat, Rekreasi Marin dan Terresterial, Adventure

One of the key messages of the NEM framework is to:-• leverage on our core strengths, one of which is our rich heritage of natural resources.• The largest contribution to Malaysia’s GDP is the services sector, of which the largest component is tourism.• The tourism sector relies heavily on our natural resources such as tropical rainforests and marine life as key attractions.• About 5% of the labour force earns their income from domestic and international tourism.• In addition, 12% of the population derive their income and livelihood from agriculture, forestry and fisheries which together generate 7.5% of GDP.

• 2/8 Inisiatif Pembaharuan Strategik• membangun tenaga kerja yang berkualiti dan mengurangkan kebergantungan kepada pekerja asing• Mengeksploitasi sektor pelancongan – Menarik pasaran baru dari Eropah dan Amerika – Ekopelancongan yang lestari – hutan, flora & fauna dan dasar laut yang menarik. – Perkhidmatan menarik, eksklusif dan bernilai tinggi untuk high-end tourists / pelancong pasaran mewah. – Pelancongan kesihatan – Malaysia sebagai hub pendidikan serantau• Visi dan kreatif menyediakan bidang baru dalam industri pelancongan



• Demand is high: competencies in ICT and creative technologies such as e-tourism; Tourism technology, Global Distribution System (GDS), internet marketing, social network.• Product/package based interpretation and education-giving experience and new knowledge to travellers such as visitor interpretation and tour guiding. Interpretation sold the Museum, Gallery, Garden animals, Garden State and all visitors centre.• Homestay product , education is based on community-based tourism, event management, performing arts and interpretation.

4. Coaching in the field of recreation land and marine-recreation management, recreational tourism, adventure tourism, marine recreation. Coaching Program professionally has not offered everywhere IPTA/s. Recreational Activities popular – snorkel, scuba, golf, swimming and lifesaving.5. Opportunities in the sector of event management, event management, conference planner, party/wedding planner, catering services, event facilities & management. Potential to MICE Management, Event Mgmts./& Conference planning/operation, Catering services, Wedding Management.6. Civil servants are health and wellness, traditional and complementary medicine – expertise in civil servants are spa, sequence, reflexology, acupuncture, Ayurveda and naturaphy/homeopathy and human services. Be offered at Diploma course as well as & within another program.

The program will continue to have a place: Hotel Management Restaurant Management Food Services The Culinary Artistry Travel and Tourism Tourism Management

Travel-based education products are in demand in the future:- – Event and Conference Management – Recreation and Adventure Tourism – Visitor Interpretation – Community-based Tourism – E-Tourism / Tourism Technology – Health and Wellness Services – Edu tourism – Complementary and Traditional Medicine – Performing Arts

TOURISM : THE WORLD’S LARGEST INDUSTRY