Today, MATTA boasts a membership of over 2,800 members, comprising local tour and travel organizations as well as numerous overseas affiliations. It is also the national umbrella representative body for the entire travel industry in the country. With a full time secretariat in Kuala Lumpur, its headquarters, MATTA has state chapters in Kedah, Penang, Perak, Melaka, Negeri Sembilan, Pahang, Terengganu, Kelantan, Selangor, Johor, Sabah and Sarawak. 51
MATTA's objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Tourism (Motour) as well as Malaysia Tourism Promotion Board (MTPB), help organise fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members. 52
Vision• MATTA provides the travel agents and tour operators with the platform to be a significant economic sector of industry of Malaysia and the region. 53
Objectives To unite, supervise and coordinate the activities of the members. To publicise, encourage, promote and extend the tourist and travel trade. To adjudicate and settle any differences which may arise between members whenever its arbitration is requested by both parties concerned. To develop friendship and common purpose among the members of the tourist and travel industry. 54
To make representations on behalf of members to Government and all organisations with which the Association has common interest. To encourage the highest ethical standards of business conduct within the trade. To study and promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents. To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading. 55
MALAYSIAN TOURIST GUIDE COUNCIL (MTGC) Presiden :Mr. Jimmy LieongWie kong 56
Definisi Orang yang memberikan perkhidmatan kepada pelancong atau mana-mana orang lain dengan memandu mereka demi bayaran apabila melancong di bawah subseksyen 24 (1), Akta Industri Pelancongan 1992 57
CHEF ASSOCIATION OF MALAYSIA (CAM) 58
• Name: Chefs Association of Malaysia Category: Organizations - Professional Organizations• Description: Chefs Association of Malaysia is a member of The World Association of Chefs Societies History Of The Chefs Association Of Malaysia Started and formed in the name of Toques Blanches in 1977 ( White Hat ) and duly it’s name to The Chefs Association of Malaysia in 1986 The Chefs Association Of Malaysia (CAM), formed in 1977, is a non-profit organization representing the voice and image of the Malaysian chefs as professionals to the public and government. We represent members in the industry between restaurants, public institutions and hotels. Our objective is to bring together the culinary professionals, create links of friendship and professional co-operation, and to promote and improve the art of cooking as well as to uphold and enhance the image of the chefs in Malaysia, both locally and internationally , on promoting the heritage of Malaysia and food products of it Chefs Association of Malaysia is a member of The World Association of Chefs Societies History Of The Chefs Association Of Malaysia Started and formed in the name of Toques Blanches in 1977 ( White Hat ) and duly it’s name to The Chefs Association of Malaysia in 1986pmm/jph/zuraida/dis2010 59
NATIONAL CONCIERGE ASSOCIATION (NCA) 60
The National Concierge Association (NCA) defines the title of Concierge as an individual whose principal responsibility is to assist in fulfilling any request providing that the request is legal, ethical and appropriate for the Concierge to do. The NCA was established in Dallas Texas in 1998 out of a need to create a format for networking on a local, national and international basis with other Concierges and venues of all types. Today, the NCA has members worldwide representing the coporate, hotel, retail, entertainment, academic, civic, medical, residential and privately owned sectors of the hospitality industry. Our founding principle is to provide unlimited and unparalleled networking and educational opportunities to its members both Concierges and affiliated businesses as well as to promote the concierge profession worldwide. 61
Describe the role and functions of national organization in tourism and hospitality industry• Malaysian Nature Society (MNS)• Chef Association of Malaysia (CAM)• World Wildlife Fund (WWF)• Pacific Asia Travel Association (PATA)• Asia Pacific Economic Conference (APEC)• Ministry of Culture, Arts and Tourism (MOCAT)• The Malaysian Nature Society (MNS)• Persatuan Agensi-agensi Pelancongan & Pengembaraan Bumiputera Malaysia (BUMITRA)• Sahabat Alam Malaysia (SAM)• International Civil Aviation Organization (ICAO) 62
THANK YOUpmm/jph/zuraida/dis2010 63
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