READYARE YOU BOOMFOR THE REAL ESTATE ? www.bccrealestatebranding.com
THE RISE OF REAL ESTATE (AGAIN) BUYERS ARE CONFUSED. REACH THEM AND SELL. As the Real Estate market is maturing, it is undergoing major twists and turns which has affected the sales so badly off late. Buyers are facing the problems of excess choices which they never witnessed before and are unable to quickly decide which property to buy. The good news is genuine buyers are still out there making every effort possible to find the right property which suits them and they are waiting for you to help them make their dream come true if you can. What is required is a communication which stands out from the clutter and hits bull’s eye. This exclusive guide on real estate branding and promotion will throw more light on the subject of effective communication for sales. Thanks & Regards Scan the QR code Md Ilias to check our works Brand Strategist
CONTENTS Corporate Branding 01 CORPORATE BRANDING HR PRESENTATION BRAND IDENTITY MANUAL SNIPPETS CAMPUS RECRUITMENT KIT BRAND MOCKUP EMPLOYEE CONTEST OFFICE BRANDING CORPORATE EMPLOYEE KIT INVESTOR / JOINT VENTURE 02 Project Promotion BRANDING & MARKETING COLLATERAL ATL BTL BCC MARCOM 03 EXCLUSIVE REAL ESTATE BRANDING & PROMOTION AGENCY LIST OF SERVICES CAMPAIGNS & CLIENTS
EVERY BRAND HAS A STORY TO BE TOLD, TO GET SOLD WE LOVE TAKING CHALLENGES Brand on anything is a branding and advertising agency based in Chennai, founded in 2002. We work with ambitious leaders and companies who are eager to build magnetic brands. Each year, we serve to communicate your brand story for your brand's brighter future. Our diverse group of clients from established tycoons to innovative entrepreneurs has made us push mountains in marketing field. We have an integrated approach to fulfill our clients requirements more effectively.
Mohammed Ilias BE UNIQUE. BE YOU. Co-Founder & Director Mr.Mohammed Ilias is a genius in the field of branding and marketing, he never runs out of Brand on Anything passion to make his ideas reach the mass. He has been a prolific part of the branding fraternity by not just establishing and leading Brand on anything but also through his Raja Ranganathan insightful communication skills and deep understanding of consumer psychology .His passion for branding in various disciplines ooze out through his exemplary writing and Co-Founder & Director public speaking skills. He is a great orator and has delivered many seminars to voice out Brand on Anything his innovative ideas and reach out to other marketing enthusiasts. Being a visionary leader, his motto is to bring Brand on anything as one of the top ten advertising agencies in the country. BOLDNESS AND SPIRIT IN ALL WE DO Raja Ranganathan is a doyen in the field of advertising. With decades of experience he has understood the pulse of customer in every aspect. Brand on anything is his brain child born out of innovative itch and now serves as an outlet to his new jaw dropping ideas. He has worked in close vicinity with companies such as ITC. He has grown stronger with producing 40+ ad films and 100+ campaigns still he is constantly curious to improve Brand on anything's reach and efficiency. His motto is to bring brand on anything as an “ofcourse” element when top ten branding agencies are listed out.
“To Rule the World,“ Define a Rule.
Corporate Branding 01 The philosophy and the strong value system of a brand is conveyed through branding which builds trust and confidence with its employees, business partners and customers.
CORPORATE BRANDING THE IMPORTANCE OF CORPORATE BRANDING Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and services. Branding needs are not limited solely to the marketing of products. Corporate branding helps customers relate to a business and identify a wide range of product offers over time. Effective branding minimizes the need for large marketing initiates for every new product as the consumer has a pre-set understanding of the product’s quality, reliability and purpose. COMPANY PERSONALITY Effective corporate branding defines a business’s personality. The identity dictates types of employees, the look and feel of products, product packaging and physical store characteristics. These attributes allow customers to identify and relate to a company by giving it recognizable, even human-like, qualities. Companies can be energizing, compassionate or reliable. Customers who can relate to a company make an emotional attachment. Strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising. LONG-TERM PLANNING Establishing a corporate brand requires a commitment to a long-term plan for marketing and product consistency. Focusing on the future, while managing day-to-day operations, helps focus on quality, orient employee energy and drive the company toward a shared vision. The corporate brand influences both the core of the company as much as the customers.
IDENTIFICATION A color scheme, logo and consistent imagery allow customers, partners and employees to immediately recognize products or company information. The images help maintain consistency between product lines, version changes and different markets. The physical identification and characteristics allow customers to easily pick out a company’s product in a crowded marketplace for purchase. Effective corporate branding helps the “image” of the company stick in the mind of the consumer. TARGETING Corporate branding allows marketing efforts to easily target the most appropriate segments for product offers. The branding distinguishes a company by lifestyle, geography and socio- economic factors. Branding helps consumers select products appropriate for their needs, desires or wants. The branding also supports the pricing strategy for the target market. For example, a luxury brand presents a refined, high-class image to justify a high price point. MARKET SHARE Expanding into new geographic markets or consumer segments is challenging, especially if competition is already high. Corporate branding helps pave the way for a company to increase its market share through expanding its product footprint. An established, known brand requires less marketing effort to sell the company, products and services to a new market. A strong brand image coupled with a desired, quality product may infiltrate an established market and quickly take market share and increase the company’s profits. CULTIVATES LOYALTY Everything from a product’s performance to a retail environment helps a corporate brand build customer commitment and the chance that your client will return again and again, consciously or unconsciously with the notion: “This brand is the one that I want.” The higher his level of brand loyalty, the greater the likelihood your customer will choose your service or product over your competitors.
To Rule the World, Define a Rule. Branding your organisation helps you define your value system you practise and the value you can deliver. Brand Identity / Logo is the visual representation of your brand personality it tells a lot about your brand with the right combination of visual symbolisms, typography, colours and composition. Brand Identity Manual Snippets Logo Rationale Red is the color of energy, passion and action. Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. It is energizing, excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities which is what the brand stands for. The bold typography very vividly communicates boldness, transparency and confidence in the business. The fire represents the burning passion for excellence. The font is tilted to the right to denote speed and action Taking “X” as the height of the character ‘S’ in the logo type, the exclusion zone would be the area defined by leaving a uniform margin “X” units on all four sides.
Implementing the brand colors across media C 13 R 201 C0 R 237 M 100 G 52 M 100 G 50 Y 100 B 56 Y 100 B 55 K7 K0 Logo Versions 1. Standard Horizontal stacked arrangement 2. Vertical Lockup Logo in Reverse Premitted reverse version of the logo Scaling the logo The logo can be reversed out of either Black of 90% Gray or White on Gray (Original color of Logo). It should not be reversed out of an any other color. The sequence of colors should not be modified in any manner. Typical Applications External signage, environmental graphics, advertisements etc.
BRAND IDENTITY MOCKUP
EMPLOYER ““Employer Branding is very essential in today’s market to attract BRANDING and retain the talent which will move the brand forward. Just as a customer brand proposition is used to define a product or service offer, an Employee Brand Culture is the lifeblood value proposition or EVP is used to define an organisation's employment offer. Companies with consistent, distinctive and deeply held values which becomes a culture Likewise the marketing disciplines associated later on tend to outperform those with branding and brand management have been companies with a less clear and articulated increasingly applied by the human resources and ethos. talent management community to attract, engage and retain talented candidates and employees, in the same way that marketing applies such tools to attracting and retaining clients, customers and consumers. EMPLOYER BRAND - KEY COMPONENTS
OFFICE A good office branding adds life to your workspace and makes the walls speak on behalf of your brand. It can be self motivational messages, attitude BRANDING changing visuals, company philosophy, values - which needs to be repeated told to help the employees become one with the brand. #Motivation #Motivation #Motivation #Motivation I PUSH MAKE THE BE EVER READY TE AM KNOW WHAT MIRACLE YOU CAN DO. CUSTOMER THE Why do you sharpen your horns everyday when there is no potential HERO threat in the jungle OF YOUR STORY ‘I’THERE IS NO IN TEAM When there SinHoAneRiPwEilNl haITve no time to #Motivation #Motivation #Motivation #HR YES,SSTTOAPRTTHDINOKIINNGG AS YOU KEEP CALM Pursue a skyrocketing career & ALF in the world of gadgets. YOU CAN! SO YOU ARE (ALWAYS LISTEN FIRST)
EMPLOYEE KIT Employee Kit contains the essential ingredients necessary to welcome a new employee. The objective of this kit is to make the new employee familiar with the organisation’s philosophy, Value system, vision and its expectation from him/her. The employee kit is composed of a welcome letter from the MD / HR- Head, Corporate Brochure, Company Rule Book, Detailed Employment Form, Biz card, Id card with Multicoloured Branded Tag and Stationery like Branded Notebook, Pen, Files..etc
HR PRESENTATION Sufficient care has to be taken to explain the policy matters which will help in building strong work ethos. This presentation is quite vital as it helps in creating the right picture about the organisation in the minds of new employees. It has to be in detail, clearly illustrative so that time can be saved in explaining again, it has to be motivating and help them visualise their growth in the company.
CAMPUS RECRUITMENT KIT This helps the HR team to create a favourable impression about the brand before an educational institution - it has all the information necessary about the organisation to build confidence with the institution. It contains corporate brochure, request letter to the principal / chairman for the recruitment, posters for placing inside the college notice board & banners for placing it inside the campus to inform the students about the recruitment.
EMPLOYEE “To keep up the motivation levels very high it is necessary CONTEST to have games. This not only increases productivity but also increases energy levels within “ in the organisation DBAIGY DBAIGY DBAIGY On 30th April, 2015 On 30th April, 2015 On 30th April, 2015 WIN MORE WIN MORE WIN MORE E-Voucher Gift E-Voucher Gift E-Voucher Gift 2000 3000 1000 2000 3000 1000 2000 3000 1000 2 1 3 2 1 3 2 1 3 Prize Prize Prize Prize Prize Prize Prize Prize Prize *Applicable only for : Category 1. Commodities (MCX), *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) A game can be within a department or aspect.Under proper game plan there will be interdepartmental. Special recognition given score board where scores will be added to the best sales representative or a top lively as per the performance and the winner performer in any department is one gets a special award and recognition.
CORPORATE A corporate brochure and presentation will represent the brand in entirity with the brand vision and mission and will help you win the confidence of financial institutions and investors PRESENTATION
INVESTOR / An effective investor / joint venture communication is all JOINT VENTURE the more required to build trust and win their confidence. BROCHURE STANDEE PRESENTATION
“Every Brand“ has a Story to be Told to get Sold
Project Promotion 02 With many new real estate projects being launched each day it becomes all more necessary for the real estate players to identify a sticky positioning for their projects which gives more mileage for the spend.
BRANDING & The marketing practice of creating a name, symbol or design that identifies MARKETING and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. COLLATERALS LEAFLET / FLYER EMAILER
DIRECT MAILERS ONLINE PRESENTATIONS STANDEE TENT PROMOTION TABLE UMBRELLA
ATL CRAZY MARKET. CRAZY BUDGETS. MAKING SENSE OF IT ALL PRINT
RADIO TV
ATL 'ATL Marketing' stands for 'Above The Line Marketing'. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. This kind of marketing is mostly used for building brand awareness and goodwill. PRINT MEDIUM PRINT AD DESIGN FOR NEWSPAPER PRINT AD DESIGN FOR MAGAZINES TV / THEATRE VIDEO VIDEO AD SHOOT ANIMATIONS VIDEOS
OUTDOOR MEDIUM BUS SHELTER DIRECTION BOARDS BUS PANELS CUT OUTS HOARDINGS VEHICLE BRANDING
BTL BELOW THE LINE. THE LIFELINE OF MARKETING.
MINI HOARDINGS LEAFLET DISTRIBUTION
BTL 'BTL Marketing' stands for 'Below The Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. EXPO STALL MALL ACTIVITY
EVENTS LEAFLET DISTRIBUTION CUT OUT TRAFFIC BOOTH HUMAN BILLBOARD
“ If you can’t advertise “yourself, what hope do you have of advertising anything else?
BCC MARCOM 03 BCC is one of its kind fully Integrated Brand Management Agency which specializes in all aspects of planning, designing and execution of Brand Communication consistently across Print, TV, Outdoor and Digital Media.
SPECIALIZED BRERALAENSDATIENG & PROMOTION
HOW BCC CAN HELP YOU IN REAL ESTATE PROMOTION AN EXCLUSIVE REAL ESTATE TEAM BCC consists of an exclusive team of real estate advertising professionals with 2 decades of experience who know precisely how to position any real estate product in the market. EXTENSIVE PROJECT STUDY We arrive at the perfect positioning only after studying the project in detail which includes competition analysis, site visits, sales team interaction, reviewing sales pitch, management’s vision and consumer voice. AN INTEGRATED APPROACH BCC is one of its kind integrated brand management agency with specialisation in creating advertising campaigns which can be carried across with same intensity in print, tv, radio, digital, and outdoor media. WE UNDERSTAND We precisely understand what it takes to arrive at the catchy / sticky communication which can register well in your target segment and how it can stand out well with limited budget against heavy advertising brands in real estate. RIGHT PLANNING With expert media planning you save a lot in your promotion budget and get the required mileage for the brand and the project. INHOUSE APPROACH We are a self reliant organisation when it comes to executing all your creative requirements, tv ads, web development, online promotion, expo stall till erecting signboards at your sites - we take care all of it. One agency which can save a lot of time in coordination and exceed your expectation every single time.
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