BCC Brochure (Industrial)

TELL SWEELLLTLOAn integrated approach to B2B Industrial Branding, Marketing & Safety Communication www.b2bindustrialbranding.com INDIA U.A.E. SRI LANKA



CONTENTS CORPORATE BRANDING BRAND IDENTITY MOCKUP EMPLOYER BRANDING 8 INTERNAL BRANDING SUGGESTIONS MUSEUM SAFETY COMMUNICATIONS WEBSITE & MOBILE DIGITAL MARKETING INDUSTRIAL PHOTOGRAPHY & FILM INTERNATIONAL MARKETING DIGITAL SIGNAGE MODULAR SIGNAGE SOME OF OUR CLIENTS

“To Rule the World,“ Define a Rule.

Corporate BrandingThe philosophy and the strong value system of a brand isconveyed through branding which builds trust and confidencewith its employees, business partners and customers.

CORPORATEBRANDINGTHE IMPORTANCE OF CORPORATE BRANDINGStanding out in a crowded marketplace is a business requirement for increased sales,profits and success. A basic tenant of marketing is the establishment of a brand identityfor products and services. Branding needs are not limited solely to the marketing ofproducts. Corporate branding helps customers relate to a business and identify a widerange of product offers over time. Effective branding minimizes the need for largemarketing initiates for every new product as the consumer has a pre-set understanding ofthe product’s quality, reliability and purpose. COMPANY PERSONALITY Effective corporate branding defines a business’s personality. The identity dictates types of employees, the look and feel of products, product packaging and physical store characteristics. These attributes allow customers to identify and relate to a company by giving it recognizable, even human-like, qualities. Companies can be energizing, compassionate or reliable. Customers who can relate to a company make an emotional attachment. Strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising. LONG-TERM PLANNING Establishing a corporate brand requires a commitment to a long-term plan for marketing and product consistency. Focusing on the future, while managing day-to-day operations, helps focus on quality, orient employee energy and drive the company toward a shared vision. The corporate brand influences both the core of the company as much as the customers.

IDENTIFICATION A color scheme, logo and consistent imagery allow customers, partners and employees to immediately recognize products or company information. The images help maintain consistency between product lines, version changes and different markets. The physical identification and characteristics allow customers to easily pick out a company’s product in a crowded marketplace for purchase. Effective corporate branding helps the “image” of the company stick in the mind of the consumer.TARGETINGCorporate branding allows marketing efforts to easily target the mostappropriate segments for product offers. The branding distinguishes acompany by lifestyle, geography and socio-economic factors. Brandinghelps consumers select products appropriate for their needs, desires orwants. The branding also supports the pricing strategy for the targetmarket. For example, a luxury brand presents a refined, high-class image tojustify a high price point.MARKET SHAREExpanding into new geographic markets or consumer segments ischallenging, especially if competition is already high. Corporate brandinghelps pave the way for a company to increase its market share throughexpanding its product footprint. An established, known brand requires lessmarketing effort to sell the company, products and services to a newmarket. A strong brand image coupled with a desired, quality product mayinfiltrate an established market and quickly take market share and increasethe company’s profits.CULTIVATES LOYALTYEverything from a product’s performance to a retail environment helps acorporate brand build customer commitment and the chance that yourclient will return again and again, consciously or unconsciously with thenotion: “This brand is the one that I want.” The higher his level of brandloyalty, the greater the likelihood your customer will choose your service orproduct over your competitors.

To Rule the World,Define a Rule.Branding your organisation helps you define yourvalue system you practise and the value you can deliver. Brand Identity / Logo is the visual representation of your brand personality it tells a lot about your brand with the right combination of visual symbolisms, typography, colours and composition.Brand Identity Manual Snippets Logo Rationale Red is the color of energy, passion and action. Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. It is energizing, excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities which is what the brand stands for. The bold typography very vividly communicates boldness, transparency and confidence in the business. The fire represents the burning passion for excellence. The font is tilted to the right to denote speed and action Taking “X” as the height of the character ‘S’ in the logo type, the exclusion zone would be the area defined by leaving a uniform margin “X” units on all four sides.

Implementing the brand colors across mediaC 100 R 62 C0 R 237M 100 G 64 M 100 G 41Y0 B 149 Y 020 B 134K0 K0Logo Versions 1. Standard Horizontal stacked arrangement 2. Vertical LockupLogo in Reverse Premitted reverse version of the logoScaling the logo The logo can be reversed out of either Black of 90% Gray or White on Gray (Original color of Logo). It should not be reversed out of an any other color. The sequence of colors should not be modified in any manner. Typical Applications External signage, environmental graphics, advertisements etc.

BRAND IDENTITYMOCKUP



CORPORATE A corporate brochure and presentation will represent the brand in entirity with the brand vision and mission and will help you win the confidence of financial institutions and investorsPRESENTATION

EMPLOYER ““Employer Branding is very essential in today’s market to attractBRANDING and retain the talent which will move the brand forward.Just as a customer brand proposition isused to define a product or service offer, Brand Culture is the lifebloodan Employee value proposition or EVP isused to define an organisation's Companies with consistent, distinctiveemployment offer. and deeply held values which becomes a culture later on tend to outperformLikewise the marketing disciplines those companies with a less clear andassociated with branding and brand articulated ethos.management have been increasinglyapplied by the human resources andtalent management community to attract,engage and retain talented candidatesand employees, in the same way thatmarketing applies such tools to attractingand retaining clients, customers andconsumers.EMPLOYER BRAND - KEY COMPONENTS

EMPLOYEEKIT Employee Kit contains the essential ingredients necessary to welcome a new employee. The objective of this kit is to make the new employee familiar with the organisation’s philosophy, Value system, vision and its expectation from him/her. The employee kit is composed of a welcome letter from the MD / HR- Head, Corporate Brochure, Company Rule Book, Detailed Employment Form, Biz card, Id card with Multicoloured Branded Tag and Stationery like Branded Notebook, Pen, Files..etc

HRPRESENTATION Sufficient care has to be taken to explain the policy matters which will help in building strong work ethos. This presentation is quite vital as it helps in creating the right picture about the organisation in the minds of new employees. It has to be in detail, clearly illustrative so that time can be saved in explaining again, it has to be motivating and help them visualise their growth in the company.

CAMPUSRECRUITMENT KITThis helps the HR team to create afavourable impression about the brandbefore an educational institution -it has all the information necessaryabout the organisation to buildconfidence with the institution.It contains corporate brochure, request letter tothe principal / chairman for the recruitment,posters for placing inside the college noticeboard & banners for placing it inside the campusto inform the students about the recruitment.

EMPLOYEE “To keep up the motivation levels very high it is necessaryCONTEST to have games. This not only increases productivity but also increases energy levels “ within in the organisationDBAIGY DBAIGY DBAIGY On 30th April, 2015 On 30th April, 2015 On 30th April, 2015WIN MORE WIN MORE WIN MORE E-Voucher Gift E-Voucher Gift E-Voucher Gift2000 3000 1000 2000 3000 1000 2000 3000 1000 2 1 3 2 1 3 2 1 3 Prize Prize Prize Prize Prize Prize Prize Prize Prize*Applicable only for : Category 1. Commodities (MCX), *Applicable only for : Category 1. Commodities (MCX),Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS)A game can be within a department there will be score board whereor interdepartmental. Special scores will be added lively as perrecognition given to the best sales the performance and the winnerrepresentative or a top performer gets a special award andin any department is one recognition.aspect.Under proper game plan

8 INTERNAL BRANDINGSUGGESTIONS 12Legacy / Brand Story Employee Motivation87Product Displays Service Design

A good branding adds value life to your workspace andmakes the walls speak on behalf of your brand. It can be selfmotivational messages, attitude changing visuals, companyphilosophy, values - which needs to be repeated told to helpthe employees become one with the brand. 34Work Culture International Appeal 6 5Safety Messages Collaboration Comm

FACTORY MUSEUM /EXHIBITS Technology / R&D Displays Product / Parts Displays

Milestones /Company Legacy Factory Miniature

SAFETY COMMUNICATIONSLabour Safety Messages & Road Safety Messages & Video Messages Direction BoardsEnergy Conservation Policy Site Safety Messages

Fire Safety Emergency Messages & SignboardsFactory Informations Working Principles

WEBSITE & MOBILE



DIGITAL MARKETINGSEO Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.SEM SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

SMM / Search engine optimization is a methodology of strategies, techniques and tacticsSMO used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.ORM Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Reputation Reviews Monitoring Managements ORM Damage Branding on Repair Social Media

INDUSTRIAL PHOTOGRAPHY& FILM

Corporate FilmsHR / Workforce Training VideosProcess Implementation VideosProduct Demo Videos Industrial Photography Product Photography Profile Photography Process Photography

INTERNATIONAL MARKETINGTHEME BASED EXPOS TRADE MAGAZINE / DIRECTORY AD SEAL THE DEAL WITH THE TRENDSETTERS IN SEALING TECHNOLOGYPRE EXPO MARKETING ON EXPO MARKETING Invitation Stall CollateralVideo Invite ( Trailer ) Sales Pitch Expo Landing Page( SEO / SEM / SMO )

COUNTRY SPECIFIC WEB PAGES / LANGUAGE SPECIFIC EXPOS / COLLATERALPOST EXPO MARKETING Local is International sa kar CASE STUDIES gaskets Expo Success Product Story (360 Degree view / Industrial Photography) Thank you Mailer Follow Up / Manufacturing Story (Corporate Film)( Online Marketing & Services)

DIGITALSIGNAGECHANGEFASTERMORESHARPERREACTBETTER STANDING DISPLAY DIGITAL DISPLAY

INTERACTIVE KIOSKVIDEO WALL

MODULAR SIGNAGEEXQUISITE RANGE OF ARCHITECTURAL SIGNAGE SYSTEMSWidest Range. Excellent Finish. Elegant Look.Service Sign CurvedLite Display Clip FramePylon Totem Directory3 Step Process : 1 Consultation 2 Design 3 Implementation

Way Finding SignagesSOME OF OUR CLIENTS SAKTHI GROUP OF COMPANIES ATPS PVT. LTD. AUTOMATIC TRANSMISSION PARTS & SERVICES Pvt. Ltd.R S Enterprises WIRES n CABLES & more

INDIACorporate Office:No.G135C, Ground Floor, Phase 3, Spencer Plaza, Anna Salai, Chennai - 600 002, Tamil Nadu.Brand Line : 044 4858 1311, E : [email protected]. O. Box: 25218, S7, Cluttons Ware House, Industrial Area 15, Sharjah, United Arab Emirates.Brand Line : +971-6-5348 640, E : [email protected] LANKA29F, Udaya Mawatha Templers Road, Mt.Lavinia, Colombo.Brand Line : +94 727716839, E : [email protected] : +91 74 49 27 47 47W : www.b2bindustrialbranding.com