BCC Marcom Brochure 2021-22

ATL 'ATL Marketing' stands for 'Above The Line Marketing'. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. This kind of marketing is mostly used for building brand awareness and goodwill. PRINT MEDIUM PRINT AD DESIGN FOR NEWSPAPER

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ATL CRAZY MARKET. CRAZY BUDGETS. MAKING SENSE OF IT ALL PRINT

RADIO TV

Character Creation Inflatable IOCL Boy This brand mascot is tailor- made specifically for IOCL to strike a happy chord with the customers. The IOCL boy is warm, cheerful and a great crowd puller.

High Mast Signage & Totem Signage & LED Lighting

Pit Stop This is the first of a kind Car-Care facility adapted exclusively in Chennai. The Pit-Stop offers Car customers in Petrol Bunks faster service and facilities. This idea became very successful and is now in proposal for implementation throughout India. Type 1 - Bigger Outlets Type 2 - Medium Outlets Type 3 - Smaller Outlets



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