Who is Good Life? Good Life is comprehensive provider of world-class service, in-depth risk management and forward thinking solutions for independent advisors. Built to support the distinct needs of advisors, Good Life provides the oversight and services needed to be compliant in a heavily regulated industry. Good Life formed in 2012 by current financial advisors, Conor Delaney and Courtnie Nein. From the beginning, Conor and Courtnie saw the need for greater support for independent advisors. Recognizing that compliance can be a true burden, they sought to assist financial advisors with outsourcing services so they could focus on their businesses. The group quickly gained momentum as well as a reputation for being a resource to advisors. Soon after the formation of the group, Good Life began attracting other successful advisors who aimed to outsource functions that did not add value to their practices, such as compliance, supervision, and operational responsibilities regarding office space and technology. Who is LPL? LPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation*. For more than four decades, the firm has served as an enabling partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. A chief objective of LPL Financial is to reduce the complexity of running a financial services practice so advisors can focus on what they do best help their clients attain their financial goals and fulfill their dreams. With headquarters on both coasts, LPL Financial supports financial advisors in helping their clients by offering a robust mix of services and tools such as: • Enabling technology • Comprehensive clearing and compliance services • Practice management programs and training • Independent research * As reported in Financial Planning magazine 1996-2018, based on total revenues. Securities offered through LPL Financial, member FINRA/SIPC. Good Life Companies is a separate entity from LPL Financial. www.goodlifeco.com | (610) 898-6927
Good Life Companies Good Life Companies is a network of independent advisors throughout the United States working collaboratively to enhance our clients’ lives, as well as our own. Dictionary.com defines independence as “not being influenced by the thought or action of others”. That has fueled the passion behind our organization. Good Life does not dictate products or services to their advisors. Instead, we encourage an entrepreneurial approach and support them witih leading edge technology, state of the art facilities and leadership from a firm that was built by Financial Advisors, for Financial Advisors. The tradeoff for the advisor-entrepreneur? The advisor makes more money, enjoys more time, and has more control over the result. TOP 10 REASONS TO GO INDEPENDENT & JOIN GOOD LIFE • Transition Support • Real Estate & Technology • Marketing & Social Media Management • Business Coaching • Investment Research & Management • Insurance Services • Payroll Support • Group Benefits Package • Virtual Practice Management • Financial Planning www.goodlifeco.com | (610) 898-6927
Who’s Who? Good Life is here to support you in any way we can. Below you will find a list of individuals and how they will assist you during and after your transition to independence. FOUNDERS Conor Delaney | CEO & OSJ PRINCIPAL Recruiting & business structure questions. 610-628-2082 | [email protected] Courtnie Nein | PRESIDENT Internal processes, Sales Force help, and operational questions. 610) 628-2047 | [email protected] HR & ACCOUNTING Aelish Brooks | CONTROLLER & HUMAN RESOURCES Payroll, letters of instruction, reimbursements & HR related questions. (610) 628-2084 | [email protected] Barbara Jean Heckman | EXECUTIVE ASSISTANT Scheduling a meeting with Conor & Courtnie. (610) 628-2029 | [email protected] www.goodlifeco.com | (610) 898-6927
BUSINESS DEVELOPMENT & MARKETING Kayla Gettle | MARKETING MANAGER Marketing collateral, branding and questions regarding the advisor portal. (610) 674-0337 | [email protected] Christine Ferreira | DIRECTOR OF COACHING SOLUTIONS Strategic planning & goal setting. (860) 357-5444 | [email protected] Caitlin Degler | DIRECTOR OF ADVISOR RELATIONS Advisor liason for home office support and Good Life offering questions. (610) 628-4284 | [email protected] Becky Angelo | MARKETING COORDINATOR Marketing collateral, branding and questions regarding the advisor portal. (610) 628-2201 | [email protected] INVESTMENT RESEARCH Noah Brooks | DIRECTOR OF INVESTMENTS Investments and portfolio management. (610) 572-4330 | [email protected] Rachel Sheeler | INVESTMENT ASSISTANT Enhanced trading questions, model proposals and comparisons. (610) 628-2054 | [email protected] Kanon Ream | RESEARCH ANALYST Fund investment research for WAM portfolios. (610) 628-4187 | [email protected] www.goodlifeco.com | (610) 898-6927
COMPLIANCE Denise Brochu | CHIEF COMPLIANCE OFFICER & PRINCIPAL DELEGATE Compliance and OSJ related questions, office audit preparation and regulatory information. (610) 628-2080 | [email protected] Richard Gromis | DIRECTOR OF COMPLIANCE Business continuity planning. (610) 301-2206 | [email protected] Dan Rome | COMPLIANCE CONSULTANT Offers legal support to ensure advisors are compliant with FINRA/SEC standards. (980) 213-5481 | [email protected] Janelle Youse | COMPLIANCE ASSISTANT & TRANSITION SPECIALIST Questions with Weekly Compliance Memo and processing of financial plans. (484) 509-1119 | [email protected] TRANSITIONS Nikki Gromis | DIRECTOR OF TRANSITIONS Transition related questions and new advisor training. (610) 766-7512 | [email protected] Pam Boguslowski | TRANSITION SPECIALIST Account opening and paperwork, client contribution and distribution questions. (610) 994-4695 | [email protected] Alicia Himmelberger | TRANSITION SPECIALIST Account opening and paperwork, client contribution and distribution questions. (610) 273-8020 | [email protected] www.goodlifeco.com | (610) 898-6927
REAL ESTATE & TECHNOLOGY Norm Heilenman | REAL ESTATE MANAGER Real Estate discovery and contracting for full-service advisors. (484) 772-6019 | [email protected] Tim Gromis | IT & HOME OFFICE FACILITIES MANAGER Email, phone, hardware and software support. (610) 628-3761 | [email protected] VIRTUAL PRACTICE Denise Schnader | VIRTUAL PRACTICE MANAGER Questions regarding daily practice operations for VPM affialiated advisors. (610) 628-3992 | [email protected] Arianna Perez | VIRTUAL PRACTICE MANAGER Questions regarding daily practice operations for VPM affialiated advisors. (610) 628-3992 | [email protected] Terri Dowling | VIRTUAL PRACTICE MANAGER Questions regarding daily practice operations for VPM affialiated advisors. (484) 509-0925 | [email protected] www.goodlifeco.com | (610) 898-6927
INSURANCE Fred Claghorn | EXECUTIVE VICE PRESIDENT Recruiting, agency/principal relations, FMO relations and contract negotiations, due diligence (843) 970-2166 | [email protected] Jackie Malloy | DIRECTOR OF LICENSING & CONTRACTING Contracting, On-boarding and carrier appointments, writing number confirmation & questions. (610) 674-0350 | [email protected] Andy Hoffman | DIRECTOR OF ADVISOR RELATIONS Case management, comp grid clarification, and GLIA portal training. (843) 970-1036 | [email protected] Neelma Pyfrom | DIRECTOR OF PAYROLL & PENDING BUSINESS Payroll and compensation questions, pending business follow-up and execution. 843-970-2168 | [email protected] Brandon Woods | DIRECTOR OF P&C INSURANCE Questions regarding Good Life offering & support. (610) 301-9037 | [email protected] Bridget Grossman | NATIONAL SUPPORT SPECIALIST General inquiries and advisor/agent relationship management. (610) 628-2098 | [email protected] www.goodlifeco.com | (610) 898-6927
Transition Services Our main objective at Good Life is to provide top-tier services and resources to our affiliated advisors. Good Life boasts an eight-person transitions team that focuses on one thing: moving your business. The team has transitioned advisors from all types of firms including bank channels, independent firms, wirehouses, mutual fund broker-dealers, and insurance companies. Our existing advisor base consists of a mix of prior firms including protocol and non-protocol. The variety of backgrounds within our team has provided a solid foundation for our experienced staff. The team delivers personal service during the most critical time of an advisor’s career, your transition to independence. Our team walks the journey with our advisors from start to finish with their main goal of restoring the advisors’ revenue as quickly as possible, all the while creating a pleasant experience for the advisor, their staff, and clients. TRANSITION PROCESS • Pre-transition training for advisors and their staff on the basics of running their practice • In-depth analysis and mapping of current book of business to Good Life • Preparation of client paperwork to move accounts • Establishment of contributions and distributions • All forms are pre-filled to protocol standards and tabbed where signatures are needed • Overnight shipping of paperwork directly to clients • Review of all completed paperwork • Opening of all accounts • Tracking all transfers through the process from start to finish • Trading for all advisors enrolled in WAM - (Our in-house portfolio management service) • Post-transition training • 6-week virtual class on all facets of running a business • On-going support post-transition www.goodlifeco.com | (610) 898-6927
Real Estate & Technology Services At Good Life, we have a multitude of services and personnel to assist in the most basic of office needs. From simply consulting on lease negotiations and technology setup, to the full design of office layouts and furnishings for a turn-key solution, we provide a service to aid in the difficult and detailed process of building an office and being an independent business owner. REAL ESTATE • Discovery/consultation of office locations • Lease negotiation • Oversight of office remodel for full-service advisors • Office furnishing design TECHNOLOGY • In-depth analysis of your technology needs prior to the transition • One-on-one support to ensure all your technology needs are met • Your technology will be 100% compliant according to broker-dealer’s specifications • Access to Good Life’s network during and after your transition • Ongoing software, hardware, and network support • Printing and scanning technology provided for streamlined document handling • Ring Central VOIP phone call routing, voicemail, faxing, and softphone capabilities • Disaster recovery services provided with minimal disruption to your business www.goodlifeco.com | (610) 898-6927
Marketing Services Whether it’s helping to rejuvenate your current brand, or giving you something fresh and new, the Marketing Services provided by Good Life is your resource for marketing support. BRAND DEVELOPMENT The Brand Development Package provided by Good Life is a service to aid in the development of your independent financial practice. If you are an advisor leaving a firm where you used their name and logo, if you’re an advisor that has a brand that you don’t believe is developed properly, or you’re simply looking for something new, Good Life can help. Each Brand Development process is unique and tailored to the individual advisor and their practice. The following general process will be used to successfully develop your brand: • Discovery Call • Establish DBA • Develop Color Scheme & Logo • Design Stationery/Announcement Letter/Press Release SOCIAL MEDIA & ONLINE PRESENCE In the online business world today, having a strong social media and web presence is just as important as having a business card. Good Life will get you set up with social media platforms designed to tell consumers your story, your brand, who you are, and what you offer, as well as build a modern, mobile-friendly website for you and your company. www.goodlifeco.com | (610) 898-6927
Post-Transition Marketing Services GRAPHIC DESIGN | Refresh $1,000 or Full Development $1500 • Logo ($200-$300) • Brochure/Presentation Folder ($100-$200) • Stationery ($150) • Social Media/Website ($500-$1,000) WEBSITE MANAGEMENT | Monthly Maintenance $100/month • Update website and fix technical issues • Add provided/approved content to event calendar/blog • Create small visual/content changes as needed SOCIAL MEDIA MANAGEMENT | Growth & Engagement Package $125/month • Daily & Weekly Market Updates to Facebook/LinkedIn/Twitter • Website and Facebook Page Promotions once per month ($25 boosted ad included) • Facebook Giveaway per quarter (Advisor handles giveaway cost and distribution) • Month-end analytics for Facebook/LinkedIn/Twitter Traffic BUSINESS COACHING SOLUTIONS | $300-500/month • FREE Consultation • Coaching solutions and price varies depending on advisor SEO LEAD GENERATION | $/month is determined by scope of engagement • Initial setup including SEO and content strategy • Ongoing SEO and content reporting www.goodlifeco.com | (610) 898-6927
Website Maintenance A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Having a visually appealing website is important because it is often the first impression you give prospects, you want that first impression to be a good one. Good Life will take care of setting up the website as part of your transition, but can also handle the technical side of it moving forward so that you can concentrate on what’s most important, building your business. WEBSITE MANAGEMENT | Monthly Maintenance $100/month • Website theme/plugin updates • Add provided/approved content to event calendar/blog • Add/remove staff/contact information • Diagnose any website issues as they arrise • Create small visual/content changes as needed www.goodlifeco.com | (610) 898-6927
Social Media Management The Social Media Management program at Good Life is a service to aid in the development of your independent financial practice. The financial services landscape is changing drastically as more consumers head to the web to find what they are looking for. Having active, informational, engaging, and well-developed social media platforms have become staples in everyday business. Social media is now more than sharing and liking pictures. Social media tells consumers your story, your brand, who you are, and what you offer. With Good Life’s Social Media packages we can expand your network, sharpen your image, and boost your web traffic. The cost of our Social Media Growth & Engagement package includes the setup and approval process for all social media profiles when necessary. Growth & Engagement Package Monthly Cost WHAT YOU’LL GET $125 • 1 Daily & Weekly Market Update to Facebook/LinkedIn/Twitter • 1 Website Promotion OR Article Share per month to Facebook/LinkedIn/Twitter • 1 Facebook Page Promotion per month ($25 boosted ad sponsorship included) • 1 Facebook Giveaway per quarter (Advisor handles giveaway cost and distribution) • Month-end analytics for Facebook/LinkedIn/Twitter Traffic • Boost posts more often by providing monthly budget and credit card details • Pay for Social Media Management on an annual-basis to receive one month FREE ADDITIONAL OPTIONS • Boost posts more often/for longer by providing monthly budget and credit card details • Pay for Social Media Management on an annual-basis to receive one month FREE www.goodlifeco.com | (610) 898-6927
Coaching Solutions Coaching allows entrepreneurs and business leaders the ability to work with a highly-trained coach on their individual goals. Each program is tailored to match the advisors’ objectives, through a wide variety of services including team & individual coaching. What makes this coaching program unique is the link between coaching and marketing. Often, many of the coaching efforts rely on the execution of marketing activities. Good Life has tailored a program that bridges the gap between the two, giving you a huge advantage in the marketplace. We all have the common goal in mind of growing our business and providing exceptional service to our existing clients while increasing income with more high-quality clients. WHAT YOU’LL GET • Strategic planning & goal setting with accountability • Lead generation programs • Customized marketing plans & solutions • New client onboarding processes • Service models • Activity tracking (cookbook solutions) • Technology reviews (CRM) • Analysis of having the right staff in the right seats • Client segmentation models • 30-second commercials • Time management system (analysis of revenue vs non-revenue producing activities) • Centers of influence and creating the right sourcing wheel & network of professionals • Social Media/website review and implementation programs • Webinar access • Building client advocates & generating referrals • Turn-key event ideas with occasional live events • Practice acquisition/succession • Comprehensive materials • Access to coach for special projects www.goodlifeco.com | (610) 898-6927
SEO Lead Generation The number of daily searches on Google is over 4 billion, and the top five results get 65% of the clicks. Online content is a powerful tool that can connect potential customers or clients with your brand. When the content is unique, has actual value to the reader, has been optimized correctly and makes it clear what the reader should do next, you have a winning combination. Great content if ranked well will increase traffic to your site, engage visitors, keep them there longer and help convert them to new clients or immediate sales. Google loves websites with good traffic and low bounce rates. It lets them know that you are popular, well-liked and should be ranked high for keywords on your site. Quality traffic begets even more traffic! How do we know when our content strategy is working? Once a piece of content is ranking well it will appear in your SEO dashboard and we will be able to see how much traffic it delivers each month. We will also be able to see what actions are taken after they have engaged with it. The price per month is determined by scope of engagement . INITIAL SEO/CONTENT/TECHNICAL SETUP • Fix Technical Issues on your website • On-Page SEO • Content Strategy • Review Builder Setup • Live Ranking Dash Setup • Analytics & Webmaster Tools ONGOING SEO/CONTENT REPORTS • Monthly SEO- Meta Updates • Content- 2-3 Blogs per month • Review Monitoring • Live Ranking Dashboard • SEO & Lead Conversion Reporting www.goodlifeco.com | (610) 898-6927
Investment Research & Management Wealth Allocation Models (WAM) The Wealth Allocation Models, or “WAM”, is a model overlay service comprised of mutual funds and ETF’s with all trading done in-house. With WAM, advisors have a powerful resource to aid in the management of client assets through diversified asset allocation models. WAM is comprised of risk tolerance-based models that are easy to set up and centrally managed by the internal research team at Good Life. This compliant, cost-effective solution allows advisors to deliver innovative strategies while increasing service capacity and expanding the range of clients served profitably. BENEFITS OF USING WAM • Opening & closing of trades on your behalf • Includes all rebalancing & model changes • Access to branded proposal generation and risk tolerance software • Appropriate for taxable and non-taxable accounts • No additional client signature(s) needed • 3 or 6 month DCA by request • Access to marketing materials on each model • Cash maintenance for client distributions & contributions • Ability to lock positions Choose your level of equity: 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 www.goodlifeco.com | (610) 898-6927
Insurance Services At Good Life Insurance Associates, our primary commitment and responsibility is to provide advisors and agents an ultra-competitive platform to meet their clients’ needs. With top tier companies, compensation, and case design, your clients will be furnished with unbiased advice through a needs-based process. An in-house agency for all fixed lines of insurance including: • Fixed Annuities • All Lines of Fixed Life Insurance • Disability Insurance • Medicare Supplements • Final Expense Insurance • Simplified Issue Good Life IA is constantly adding and enhancing the agency’s offering based on new interest rates, company ratings, and new products that are available in the marketplace. THE BENEFITS • Access to a suite of online quoting tools at www.goodlifeia.com • Access to experienced case design managers offering unbiased ideas • Access to case managers for every case in underwriting • Proven client-lead generation systems • Competitive payouts • A wide variety of insurance carriers offering competitive quotes • Access to proprietary real-time insurance quoting system • Concierge service provided by dedicated insurance professionals www.goodlifeco.com | (610) 898-6927
P & C Insurance Services At Good Life Property and Casualty, our primary commitment and responsibility is to provide advisors with an insurance platform capable of meeting and exceeding their clients’ needs. Our current relationships provide us with access to a plethora of carriers and specialized programs covering both personal and commercial coverage risks. We have the ability to write business in the following states: FL, NC, PA and SC. Our goal is to supply your clients with exceptional coverage, services, and reduce their total cost of risk. An in-house agency for all P&C lines of insurance including: • Personal • Commercial • Auto • Property • Homeowners/Renters • General Liability • Boat/RV/Motorcycle • Business Auto • Personal Articles • Professional Liability • Umbrella, and more! • Workers’ Compensation, and more! Good Life Property and Casualty is constantly adding and enhancing the agency’s offering based on new interest rates, company ratings, and new products that are available in the marketplace. THE BENEFITS • Access to the online quoting tool suite at www.goodlifeia.com • 150+ carriers for personal and commercial lines of coverage • Access to in-house experts in the property and casualty field • Value-added service to use as a retention tool for your clients • Advisor referral bonuses and commission opportunities available! www.goodlifeco.com | (610) 898-6927
Compensation & Benefits PAYROLL EXECUTION In order to minimize the cost of administering payroll to your support staff, Good Life offers a payroll service where the organization bears the burden of administering the payroll for your staff, you only cover taxes and salary. HEALTH INSURANCE & 401(k) With all that is going on with private health insurance plans, most Americans are experiencing a tremendous rise in premiums no matter what carrier, plan type or coverage they have. These rate hikes are impacting nearly everyone no matter what your income is to the tune of 10-75% in increased cost. Good Life has the opportunity to extend group health insurance through a national carrier for all of our 1099 independent advisor-entrepreneurs. Additionally, for their staff, not only is health insurance through us an option, but we will also execute payroll and offer the staff access to our 401(k) plan. Enhancing employee benefits in your practice drives retention and morale. Instead of figuring it out on your own, tap into our existing successful benefit plan. Let us take care of you. www.goodlifeco.com | (610) 898-6927
Virtual Practice Management The Virtual Practice Management service offered through Good Life is a way for financial advisors to leverage support through an outsourced office assistant. This program is offered to all affiliated financial advisors and can be utilized on a temporary or permanent basis. With the use of modern technology, all phone calls, e-mails, and physical mail can be forwarded to your virtual practice manager. Weekly meetings will be arranged to lay out tasks for the upcoming week. Calendars will be synced and assistants will communicate messages periodically throughout the day as needed to keep you abreast of all happenings within your office. PHONE ASSISTANCE | $100/week or $250/month FULL BACK OFFICE SUPPORT | $75/day, $300/week or $1,000/month ADMINISTRATIVE SUPPORT • Answer phones 9AM-5PM EST. • Prepare applications for client appointments, scan and upload documents • Process account opening documents and handle notifications • Track account transfers through CRM system, notify advisor when accounts are funded • On call to contact the service desk • Submit items to compliance and track progress CLIENT RELATIONSHIP MANAGEMENT • Run reports and monitor client database • Track and monitor client events and associated tasks • Run and monitor mass communication campaigns through your CRM system EVENT PLANNING • Schedule date, time and location with all vendors and facilitate reimbursement • Create invitation and submit to compliance for approval • Mail invitation to clients and handle all RSVPs www.goodlifeco.com | (610) 898-6927
Financial Planning Financial Planning is a service provided by Good Life that can be utilized for your clientele, and if leveraged properly, can be a new revenue stream within your current business. If you do not have a background or expertise in the area of financial planning, or you would simply like to outsource financial planning, you can utilize the team at Good Life to put together complicated and comprehensive financial plans that may lead to additional lines of business based on the overall plan. The financial planning team is headed up by Julie M. Kemp, a CERTIFIED FINANCIAL PLANNER™ with over 15 years of expertise in this area. Our expert team acts as an extension of our advisors’ back office, there to help with any financial planning related needs. BENEFITS OF FINANCIAL PLANNING • Almost 80% of advisors reported 10-40% growth in profits from financial planning • Using a financial plan builds trust • Clients are more likely to implement recommendations with backing of a financial plan • It is easier for clients to refer you to family, friends, and colleagues • Clients are less likely to evaluate an advisor based on investment performance alone • Potential to create multiple revenue streams such as: advisory revenues, life insurance sales, long-term care sales, disability insurance sales, etc. Why should an advisor outsource financial planning to Good Life? • Time savings! The typical time to create a comprehensive financial plan is about 5 hours The advisor will spend more time with their best clients, prospects, or doing their revenue generating activity • Cost savings! eMoney/WealthVision licensing fees are currently $3,600 annually. Training is extensive and required to take full advantage of the software • Expertise! An advisor that is not familiar with the software can take longer to complete a plan and can produce a plan that is not user friendly • Product solutions to provide objective recommendations in all areas of the client’s needs. www.goodlifeco.com | (610) 898-6927
THE POWER OF AFFILIATION Plan Sponsor and Employer Guide Your Logo Here
The Future of Your Company’s Retirement Plan As an employer, you share the responsibility for guiding your employees toward making decisions that will afford them greater financial freedom in retirement. But here’s the quandary: Just as your workers look to you for financial guidance and advice, you must seek out an expert to help you 2 navigate plan regulation and administration. Do the following issues look familiar to your retirement plan committee? New regulations that add to the complexity of administration Fiduciary pressures to provide prudent investment options Timely (and potentially complex) fee disclosures to your participants Outside advisors whose allegiances are split between plan providers and investment managers Watershed regulations that require greater transparency about disclosing relationships between plan sponsors and their advisors Employees who feel they cannot afford to save, but are being courted by your competitors through their benefits programs Concerns over your employees’ retirement readiness
3 Your need for professional retirement plan and investment advice—from an advisor you can trust —has never been greater. That’s why your plan should work with an independent retirement plan advisor affiliated with LPL Financial. LPL FINANCIAL
Focused Retirement Plan Solutions from an Independent Plan Advisor Today, LPL is a leading choice to consider when your retirement plan matters. Until recently, it was possible for many plan sponsors and The advisor: A powerful extension of your retirement employers to work with advisors on nearly any brokerage plan committee 4 platform and fulfill their fiduciary obligations. That’s no Four key tenets for running an effective retirement plan longer the case. With the retirement industry becoming drive the partnership between your retirement plan advisor more complex and regulated, today’s plan sponsors need and LPL: more specialized services, including: Profess advice: Your retirement plan advisor can act as Professional advice that will allow them to offer a co-fiduciary of your plan under ERISA section 3(21) competitive employee benefits at a reasonable cost for ongoing investment advice. Our advisors are paid by Access to robust data to use in benchmarking plans you—and not by any product sponsor. and investment managers Meaningful, timely information and research: An More effective financial education programs for LPL retirement plan advisor can offer you deep industry their employees insights and knowledge of the regulatory landscape that In these areas and more, your LPL retirement plan advisor help enable you to make the best choices for your plan’s consistently sets the standard. individual needs. Why? Our single-minded focus on improving retirement Easy access to value-added investments and readiness for American workers seeks to ensure the services: An LPL retirement plan advisor can deliver continued positive retirement experience of our plan proprietary research that’s designed to help you tap the sponsor clients and employees alike. world’s most talented investment management teams. Unparalleled service: An LPL retirement plan advisor firm is committed to providing what you and your employees deserve and expect—great financial education at enrollment and one-on-one meetings.
Today, LPL is the top independent 5 broker/dealer in the country.1 The firm was formed in 1989 through the merger of two small but successful brokerage firms: Linsco and Private Ledger. In 2010, LPL acquired certain assets of National Retirement Partners to form its retirement-plan focused division, LPL Retirement Partners Combining boutique focus with the strength and resources of a national brokerage firm, LPL boasts an elite corps of top- ranked advisors coast-to-coast.2 LPL FINANCIAL 1 A s reported by Financial Planning magazine, June 1996–2016, based on total revenue. 2 L PL advisors and advisor teams made up a quarter of the PLANADVISER 2017 Top 100 Retirement Plan Advisers List. Selected solely on quantitative factors, including plan assets and number of plans, as reported directly by nominees.
6 LPL FINANCIAL
What makes an LPL retirement plan advisor different? The one and only focus of LPL retirement plan advisors is to provide your plan 7 with the tools, training, and dedicated support needed to build high-quality solutions for your organization and its employees. Independent: An LPL retirement plan advisor Plan sponsors and employers can expect precise is an autonomous professional, focused on implementation of plan features and benefits on the addressing the unique needs of your plan. He or fully integrated LPL technology platform. she has access to turnkey reporting capabilities for plan features’ comparability and fee Committed to Plan Sponsor’s Success: An LPL transparency under ERISA section 408(b)(2). retirement plan advisor seeks to help you make better decisions and optimize your plan design and Highly Trained: Regular LPL conferences, investment options. Services designed specifically webinars, and education help ensure that your for the needs of plan sponsors include fiduciary-level advisor is well-versed in the intricacies of plan investment monitoring, expedited investment policy regulation and administration, along with having statement (IPS) preparation assistance, education specialized knowledge of ERISA and Department services geared toward plan committees, and of Labor rules. management of vendor relationships. Knowledgeable and Effective: An LPL retirement Committed to Your Employees’ Success: An LPL plan advisor is able to deliver to your plan retirement plan advisor is fully dedicated to improving committee institutional quality due diligence on retirement readiness for your employees while they well-known investment managers, as well as are in-plan, preparing to retire, and after they have left in-depth research on leading plan providers— the plan. virtually in real time.
Value-Added Investment Research, Critical Financial Education, and Fiduciary Support Market insights and due diligence help give Education services designed with the employee you the pulse of the market in mind Your LPL retirement plan advisor has access We’re pleased to offer comprehensive retirement 8 to market insights and institutional-quality plan services that seek to assist employees by portfolio manager due diligence through the LPL improving their retirement readiness—and helps Research team. This dedicated business unit your organization attract and retain better workers. analyzes hundreds of investment managers and Available to plan sponsors exclusively through more than 40,000 mutual funds and distributes our retirement plan-focused financial advisors, regular commentaries on the most widely held our single solution offers financial education and retirement investments. Our experienced team guidance tools for your workers while in-plan, of 26 strategists, research analysts, and analytics when they become eligible to leave the plan, specialists cover our macroeconomic outlook and and after they leave the plan. We create highly the expanding universe of investment managers effective participant outreach and enrollment and products. programs that are designed to increase financial literacy, participation rates, and employee deferrals.
Fiduciary and Consulting support helps 9 manage risk in your plan Unlike other traditional broker/dealers, an LPL retirement plan advisor can assist employers in addressing ERISA fiduciary requirements, education on plan design options, and regulatory issues. Our fiduciary support services include: Providing you with comprehensive plan provider review and benchmarking, including in-depth comparisons of plan features and fee transparency Expediting the preparation of Investment Policy Statements (IPS) and assistance in adhering to it Monitoring of fund performance and managing the watch list and replacement process Participating in your investment committee meetings Helping you prepare for annual audits LPL FINANCIAL
LPL FINANCIAL ACROSS AMERICA • Independent Advisors • Banks and Credit Unions 10
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About LPL Financial LPL Financial LLC, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), is a leader in the retail financial advice market and served approximately $535 billion in brokerage and advisory assets as of April 30, 2017. LPL is one of the fastest growing RIA custodians and the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2016), and the firm and its financial advisors were ranked No. 1 in net customer loyalty in a 2016 Cogent Reports™ study. The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 14,000 financial advisors and over 700 financial institutions, enabling them to provide a range of financial services including wealth management, retirement planning, financial planning and other investment services to help their clients turn life’s aspirations into financial realities. Financial advisors associated with LPL also serviced an estimated 46,000 retirement plans with an estimated $135 billion in retirement plan assets, as of March 31, 2017. Additionally, LPL supports approximately 3,900 financial advisors licensed and affiliated with insurance companies with customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have more than 3,300 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com. DBA Name Your Logo Here Located at Institution Name Agent Name, desig, desig, desig, desig Title 1 Title 2 or Insurance # Address line 1 Address line 2 City, State XXXXX (000) 000-0000 xExt or Description (000) 000-0000 xExt or Description (000) 000-0000 xExt or Description [email protected] www.webaddress.com [Firstname Testlast] is a registered representative with, and securities are offered through, LPL Financial, member FINRA/SIPC. Investment advice is offered through [Approved RIA Name], a registered investment advisor and a separate entity from LPL Financial. RP-0118-0617 Tracking #1-377164 (Exp. 06/19)
ADVISORY PLATFORMS
LPL Financial offers six advisory platforms, each with different features and benefits, providing a wide range of advisory options. The diverse selection allows you to choose which will work best for your clients and business model. When deciding which platform to use, review the options against your clients’ financial goals, objectives, and current asset holdings, as well as your service model. You can also elect to use more than one platform and mix and match strategies if it makes sense for the client. Advisor-Driven or Centrally Managed? Your first consideration is whether you’d like to use an advisor-driven or centrally managed platform. Advisor-driven platforms offer you more control, as you take an active role in portfolio management and asset allocation and potentially make trading and rebalancing decisions. Centrally managed platforms provide a great deal of efficiency, as you can outsource asset allocation, portfolio construction, monitoring, and trading and rebalancing. Outsourcing certain investment management activities through a centrally managed platform can free up your time and allow you to focus on activities that drive revenue in your business. High Centrally Managed Personal Account Advisor-Driven Wealth Minimum Portfolios Model (PWP) Manager Strategic Low Wealth Access Select / Wealth Portfolios $250,000+ Manager Access Management (MWP) (SWM) Optimum Network None Market $10,000+ $50,000+/Mgr Portfolios High (OMP) ADVISORY PLATFORMS 1 Guided $10,000 Wealth Portfolios (GWP) $5,000 Low Level of Customization
CENTRALLY MANAGED PLATFORMS LPL offers four centrally managed platforms that allow you to outsource certain investment management activities. All of the platforms are turnkey solutions that provide asset management, account administration, portfolio monitoring, and rebalancing. In addition, LPL’s Overlay Portfolio Management Group works in conjunction with the managers and strategists to mitigate tax consequences, provide institutional trading capabilities, and ensure your accounts are invested appropriately. All four platforms offer both flexibility and efficiency with a range of customization options, but each has unique features. 2 ADVISORY PLATFORMS
Our Centrally Managed Platforms at a Glance Use the charts below to compare and contrast the investments available within each platform and the administrative tasks you can allocate to a money manager. Investments GWP MWP OMP PWP Exchange-traded funds (ETFs) Mutual funds Separately managed accounts (SMAs) Outsourced GWP MWP OMP PWP Portfolio management: asset allocation, fund/manager due diligence, trading Rebalancing Tax harvesting Service and operations ADVISORY PLATFORMS 3
CENTRALLY MANAGED PLATFORMS Guided Wealth Portfolios (GWP) Designed for clients who: Are interested in a digital GWP is an advisor-enhanced robo solution that couples a digital investment platform with your investing experience oversight, review, and advice. Don’t require a higher-touch Powered by FutureAdvisor’s technology and service model algorithms, GWP is customized for LPL and your Have less to invest, but desire practice. GWP’s investment models use up to nine low- cost ETFs (no mutual funds) selected by LPL Research access to a financial advisor and spread them across three major ETF sponsors to Want a lower-cost investing solution create a diversified portfolio. The investment models are strategically managed by LPL Research using Benefits their asset allocation recommendations and economic Improve service offering for outlook for the next 12 to 18 months. FutureAdvisor’s algorithms run nightly and provide rebalancing and tax- smaller accounts loss harvesting as needed. Gain efficiency Reduce your servicing costs GWP’s intuitive, intelligent technology can help you Retain assets across generations manage accounts efficiently and profitably. You’re Serve new client segments able to serve more clients in less time due to GWP’s streamlined account opening, investment management, Pricing and annual review processes. Minimum account size: $5,000 Platform fee: 0.35% GWP can help you attract and support new client Advisor fee: 0.00%–1.00% relationships, including those who would traditionally Small-account fee: $20/year for fall outside your standard account minimums. The platform offers clients with less to invest an access accounts under $10,000 point to financial advice and may provide an avenue for a future transition to your full-service management model. However, you can also use the platform as a diversification strategy for existing clients, as GWP is an efficient way to handle accounts of all sizes, allowing you to scale your business. 4 ADVISORY PLATFORMS
Optimum Market Portfolios (OMP) Designed for clients who: OMP is a mutual fund wrap program that May have less-sophisticated offers portfolios composed of a suite of six investment needs, but still multi-manager mutual funds featuring more want institutional management than 10 industry-leading subadvisors. and diversification LPL Research constructs the portfolios using Optimum Have modest amounts to invest, Funds from Delaware Investments. Each Optimum yet are seeking a diverse strategy Fund represents an asset class and uses at least two within a specific risk profile institutional subadvisors for optimal diversification. In addition, LPL Research handles the ongoing monitoring Need a core strategy that will of the funds, allocates the changes of subadvisors be supplemented with other within the funds, and hires and fires managers investments as necessary. Benefits OMP is a simple, turnkey platform your clients will easily grasp, yet it offers a lot of depth through the Access to institutional-level money combination of subadvisors. The platform is designed managers at minimal cost to help meet your clients’ financial goals while staying within a risk profile, and it provides a diverse Low program fee, administrative strategy for the full spectrum of investors, investment fee, or strategist fee objectives, and asset allocation models. You select the investment objective (from among five), a dynamic or Turnkey asset management solution strategic management style, how often the account should be rebalanced, and the tilt—toward domestic or Ability to deliver sound investment international and toward growth or value. advice to clients with modest amounts to invest and maintain a All Optimum Funds are offered by prospectus only. high-functioning, proficient Investors should consider the investment objectives, risks, business process charges, and expenses of the investment company carefully before investing. Prospectuses contain this and other Pricing information about the investment company and should be read carefully before investing. Minimum account size: $10,000 Advisor fee: 0.15%–2.50% Platform fees: Range from 0.025%–0.15% depending on account size Ticket charges: None ADVISORY PLATFORMS 5
CENTRALLY MANAGED PLATFORMS Model Wealth Portfolios (MWP) Designed for clients who: Require investment strategies that MWP offers fully diversified mutual fund and/or exchange-traded product (ETP) models guided address specific needs by 10 institutional portfolio strategists, including May seek a range of solutions LPL Research. from more aggressive to Using a well-defined approach, strategists manage core very conservative portfolios designed to target specific client goals, such as capital appreciation, income generation, downside Benefits protection, and tax efficiency. You can combine up Wide variety of institutional-level to three models in a single account, selecting from a number of strategic and tactical asset models designed money managers to align with any investment objective. Ability to combine different models in MWP also provides a series of portfolio diversifiers, a single account to accomplish which are models that tend to exhibit lower correlation different risk/return objectives with the core models. You can use the diversifier Strategic or tactical asset allocation models in combination with the core offerings to help management styles smooth out portfolio returns over time or on a stand- alone basis. The MWP construction tool, which can be Pricing found in LPL’s free Investor Presentation & Proposal Minimum account size: Varies, with Tool, provides a simple process to help you identify the best strategists for your clients. models starting at $10,000 Advisor fee: 0.00%–2.00% Although MWP is a turnkey solution and offers many of the same benefits as OMP, it also gives you more See page 7 for program and customization options and increased sophistication. The strategist fees. platform provides a variety of investment strategies designed to align with a broad range of client goals. 6 ADVISORY PLATFORMS
Program fees: Program Fee A Program Fee B 0.35% 0.45% Model Allocation Value 0.25% 0.35% $25,000– $99,999 0.20% 0.30% $100,000– $749,999 0.18% 0.28% $750,000– $1,249,999 0.13% 0.23% $1,250,000– $4,999,999 0.08% 0.18% $5,000,000– $24,999,999 $25,000,000+ Strategist fees: Fee Rate 0.00% Portfolio Strategist 0.15% LPL Research 0.00% AB (AllianceBernstein) 0.00% for all strategies except the Tactical ETF at 0.15% AlphaSimplex Group 0.20% BlackRock 0.20% Cougar Global Investments 0.00% Innealta Capital 0.15%– 0.20% J.P. Morgan Asset Management 0.00% Morningstar Investment Services 0.16% Russell Investments S&P ADVISORY PLATFORMS 7
CENTRALLY MANAGED PLATFORMS Personal Wealth Portfolios (PWP) Designed for clients who: PWP is a unified managed account (UMA) that Are high net worth and/or have a provides the framework to deliver sophisticated significant amount to invest investment strategies to your high-net-worth clients in an efficient way. Are interested in diversifying assets by style and asset class It offers separately managed accounts, mutual funds, and ETPs in a single, easy-to-implement account Require sophisticated portfolio that can be customized depending on the client’s risk management capabilities tolerance. LPL Research constructs asset allocation models, selects quality managers, and provides Benefits ongoing due diligence and monitoring for the platform. Complete customization You have the flexibility to customize portfolios with a unique combination of conservative, moderate, Investors can own individual stocks/ and aggressive investments to address client needs. bonds, rather than the mutual funds Investment models include diversified, large cap core, all core with mid caps, and diversified plus, which Additional tax benefits for high-net- includes standard, alpha-focused, and downside risk- worth clients aware tactical tilts. Pricing PWP is a complex, in-depth platform that offers a turnkey way to manage portfolios for affluent clients. Minimum account size: $250,000 Because it’s a one-account solution, you can offer clients diversification with one account number, Advisor fee: Minimum: varies by one set of paperwork, one statement, one quarterly account; maximum: 2.50% performance report, and one 1099. Platform fees: •• Range from 0.400%–0.775% depending on account size •• Separate account manager fee: Ranges from 0.15%–0.50% depending on manager 8 ADVISORY PLATFORMS
ADVISOR-DRIVEN PLATFORMS LPL has three advisor-driven platforms: Strategic Wealth Management, Manager Access Select, and Manager Access Network. Strategic Wealth Management is a true open-architecture option, while Manager Access Select and Manager Access Network provide access to a wide variety of separately managed account strategies. Strategic Wealth Management can be effective for most client types, whereas Manager Access Select and Manager Access Network are typically high-net-worth solutions. ADVISORY PLATFORMS 9
ADVISOR-DRIVEN PLATFORMS Strategic Wealth Management (SWM) SWM is a comprehensive, Designed for clients who: open-architecture, fee-based investment platform that offers you the ability to create Seek a comprehensive, advisor-driven customized portfolios while wrapping investment solution multiple investments into one account with one consolidated statement. Have special needs or circumstances requiring a customized portfolio The platform provides access to more than 5,500 no-load and load-waived mutual funds, individual Own highly appreciated stock and need stocks, bonds, ETPs, unit investment trusts (UITs), to systematically diversify to reduce alternative investments, and fee-based variable portfolio risk annuities with access to over 200 subaccounts. You drive the asset allocation and manager Seek protection features and lifetime income due diligence process, as well as trading and rebalancing decisions. Want to incorporate a variety of assets into a single, consolidated investment strategy LPL Research provides in-depth market and with aggregate reporting for the account economic thought leadership as well as due diligence and recommendations on asset allocation Benefits models, open-end mutual funds, and variable annuity subaccounts to help you select funds and Customizable portfolios to address clients’ build portfolios. unique financial situations Ability to create flexible strategies Ability to wrap multiple types of investments, including fee-based variable annuities and alternative investments, into one account Pricing Minimum account size: None Advisor fee: 0.00%–3.00% Platform fees: None Alternative investment administration fee: $35 per position, per year ($100 max annually) Ticket charges: Charges are paid by client or advisor at time of trade, as specified in the account agreement •• Equities and ETFs: $9.00 •• Mutual Funds—Fully Participating: $0.00 •• Mutual Funds—Non-Participating: $26.50 •• Bonds: $0.00 •• UITs: $35.00 •• Options: $25.00 10 ADVISORY PLATFORMS
Manager Access Select (MAS) and Manager Access Network (MAN) MAS and MAN are separate account Designed for clients who: platforms that offer access to a variety of institutional managers at significantly lower Seek advantages associated with separate account minimums. accounts, including customized portfolios and tax-management capabilities While you set the overall models and select the portfolio managers, the managers are responsible for trading Want to diversify their assets into individual decisions and rebalancing within each asset class or securities and ETFs rather than mutual funds account. However, if necessary, you can rebalance across multiple accounts at once. Require high levels of specialization and customization MAS and MAN provide access to a wide variety of individual stocks, bonds, real estate investment trusts Benefits (REITs), mutual funds, American depositary receipts Access to unique strategies, such (ADRs), and ETFs, selected by portfolio managers through separately managed accounts. To help you with as options strategies selection, LPL Research has a list of recommended Potential for security-level customization money managers. Automated performance reporting regularly Each separately managed account can target an prepared and distributed to clients individual asset class, and you can choose from various investment styles, including traditional equity, fixed MAS Pricing income asset classes, mutual funds, ETFs, and specialty Minimum account size: Varies, with strategies. MAS and MAN provide the most options of any of LPL’s advisory platforms, offering a great deal of models starting at $50,000 sophistication and complexity for clients who need it. Advisor fee: Minimum varies; maximum 2.5% Platform fees: Range from 0.035%–0.35% Separate account manager fee: Varies by manager; average of 0.30% MAN Pricing Minimum account size: Varies, with models starting at $100,000 Advisor fee: Minimum varies; maximum 3.00% Platform fees: •• Equities: Ranges from 0.150%–0.425% based on account size •• Fixed income: Ranges from 0.125%– 0.350% based on account size •• Separate account manager fee: Varies by manager; typically 30 bps for fixed income strategies and 50 bps for equity strategies ADVISORY PLATFORMS 11
At a Glance For more information, review each platform’s overview brochure. You can also contact Advisory Consulting Services at (877) 318-6400 or [email protected]. Increased automation for greater scalability Guided Optimum Model Personal Manager Strategic Wealth Market Wealth Wealth Access Wealth Portfolios Portfolios Portfolios Portfolios Select (MAS) / Management (GWP) (OMP) (MWP) (PWP) Manager (SWM) Access Network (MAN) Advisor- Subadvised Theme-based Unified Individual Rep as enhanced mutual fund mutual fund managed equity and platform robo solution models and ETP account fixed income manager models solution management through separately managed accounts $5,000 $10,000 $10,000+ $250,000+ $50,000+/Mgr $25,000 Increased capabilities for customizing portfolios Risks & Considerations Advisors should recommend an advisory account only if it is suitable for the client. Advisory accounts may not be appropriate for every client. Advisors need to understand that advisory relationships involve a higher standard of care than brokerage and typically require an ongoing duty to provide advice and monitoring. There is no assurance that the advisory platforms discussed are suitable for all investors or will yield positive outcomes. The purchase of certain securities will be required to effect some of the strategies. Investing involves risks including possible loss of principal. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a nondiversified portfolio. Diversification does not protect against market risk. Investing in mutual funds involves risk, including possible loss of principal. An investment in exchange-traded products (ETPs), structured as a mutual fund, note, or unit investment trust involves risks such as: market, nondiversification, price volatility, liquidity, competitive industry pressure, international, political, and economic developments, possible trading halts, and index tracking error. Variable annuities are suitable for long-term investing, such as retirement investing. Withdrawals prior to age 59 may be subject to tax penalties, and surrender charges may apply. Variable annuities are subject to market risk. The investment returns and principal value of the available subaccount portfolios will fluctuate so that the value of an investor’s unit, when redeemed, may be worth more or less than their original value. 12 ADVISORY PLATFORMS
CONTACT INFORMATION Advisory Operations Service Center (800) 877-7210 x6392 Advisory Consulting [email protected] (877) 318-6400 [email protected] Member FINRA/SIPC. For advisor use only. Not for distribution to the public. IPS-30478-0318 Tracking #1-705100 (Exp. 03/19)
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