Pigeon Preemie Care Soothers Professionals Oct21

PIGEON PREEMIE CARE SOOTHERS Premature & LBW Babies Product Information Guide for Professionals

Premature and Low Birth Weight Babies Challenges with Premature and Low Birth Weight Babies in the NICU setting: - Crying creates enormous stress - Will these babies be able to successfully transition to oral feeding - They are limited in their ability to be able to be breastfed To address these concerns it has been found that Soothers provide the following benefits: - Soothers are calming for the baby - Stimulates oral development - Provides pain relief Pigeon have done extensive research, and found that while soothers provide definite benefits, the soothers available were not an ideal fit, and easily fall out the babies mouths. ©PSiegleiaonnACgoernpcoireastiCon.CA. lAl Rll irgighhtstsRReesseervrveedd. .│ ISStritcritclytlyCConofnidfiednetniatilal 2

Pigeon Preemie Care Soothers 3 To solve this, and provide the best soother, Pigeon have developed the Pigeon Preemie Care Soother for Premature and Low Birth Weight babies. - Lightweight - Soft - Unique shape The Pigeon Preemie Care Soother: - Allows baby to suck even when side-lying with tubes - Assists in calming and soothing NICU babies ©PSiegleiaonnACgoernpcoireastiCon.CA. lAl Rll irgighhtstsRReesseervrveedd. .│ ISStritcritclytlyCConofnidfiednetniatilal

Pigeon Preemie Care Soothers • Can also be used for stimulating the sucking reflex inside baby’s mouth which is necessary for oral feeding. • Fits well into the sucking fossa of baby’s small mouth enabling baby to close its mouth when sucking. • Can be used with the side-lying position due to the unique asymmetrical shape of the shield. • The hollow shape of the soother head makes it possible to check the baby’s tongue movement. • The handle is designed for Hygienic handling, ensuring that the soother head is not touched. • Made from Silicone Rubber, as such autoclave sterilization is possible. ©PSiegleiaonnACgoernpcoireastiCon.CA. lAl Rll irgighhtstsRReesseervrveedd. .│ ISStritcritclytlyCConofnidfiednetniatilal 4

Pigeon Preemie Care Soothers – Design Features ❶ Shape ᬛ Weight Oval shape base allows baby to close its mouth Lightweight – ensuring that babies can keep sucking without extra stress Suitable size for sucking fossa (Lighter than Competitor Brand Soothers) ᬜ Elasticity ❹ Shield Ideal elasticity for NICU baby Designed so that it will not interfere with (Research based on Pigeon’s Weak Suction Nipple WS-1 & 2) babies in side-lying position ©PSiegleiaonnACgoernpcoireastiCon.CA. lAl Rll irgighhtstsRReesseervrveedd. .│ ISStritcritclytlyCConofnidfiednetniatilal 5

Pigeon Preemie Care Soothers Pigeon Preemie Care Soother Competitor No pressure on the pacifier. Shield is in contact with the surface No stress on the baby. creating pressure on babies head. Pigeon Preemie Care Soothers do not interfere or disturb baby, even when baby’s face is in side-lying position Comparison using side-lying position with LBW baby dolls ©Pigeon Corporation All Rights Reserved. │ Strictly Confidential 7 ©Selian Agencies C.C. All rights Reserved. I Strictly Confidential

Pigeon Preemie Care Soothers – Lightweight Product Weight (g) Competitor 1 Pigeon NICU Soother S size 4.86 Competitor 2 Pigeon NICU Soother M size 5.49 Competitor 1 6.60 Competitor 2 10.54 Lighter than other brands = less stress to baby Reference: WS series weigh about 10g SofTouch direct attach nipple weigh about 15g ©PSiegleiaonnACgoernpcoireastiCon.CA. lAl Rll irgighhtstsRReesseervrveedd. .│ ISStritcritclytlyCConofnidfiednetniatilal 6

Pigeon Preemie Care Soothers Transition to Oral Feeding The soother head and softness are designed based on Pigeon’s Weak Suction Nipple for use in Hospitals Pigeon Preemie Care Soothers assist the baby to transition from the Soother to Pigeon silicone nipples without any confusion ©Pigeon Corporation All Rights Reserved. │ Strictly Confidential 8 ©Selian Agencies C.C. All rights Reserved. I Strictly Confidential

Pigeon Preemie Care Soothers - Products Approximately 2,000g or less Less than 3,000g Pigeon Preemie Care Soothers should only be used based on a Doctors recommendation, even if the baby’s weight fits the criteria. ©Pigeon Corporation All Rights Reserved. │ Strictly Confidential 9 ©Selian Agencies C.C. All rights Reserved. I Strictly Confidential

Pigeon Preemie Care Soothers - Feedback Feedback from hospitals:  “The Doctor and I were very surprised to find that the baby who rejected a Soother was able to accept the Pigeon Preemie Care Soother.  “The baby who couldn’t suck properly was now able to suck with the Pigeon Preemie Care Soother. Usage simulation with LBW baby doll Face-up position Side-lying position Feedback shows that: - Pigeon Preemie Care Soothers can be used by babies that have rejected other soothers. - Medical professionals are very positive about results using Pigeon Preemie Care Soothers. ©Pigeon Corporation All Rights Reserved. │ Strictly Confidential 10 ©Selian Agencies C.C. All rights Reserved. I Strictly Confidential

Selian Agencies c.c. Tel : 011 393 1328 E.Mail : [email protected] or [email protected] Website : www.sp-africa.com