AMADA

About Madi International the head group owner of Amada Cosmetics Concept In 1991, with Madi Brothers, the very first business has been established in Kuwait to cater for passionate beauty admirers. Perseverance and dedication with positive thinking had helped Madi International to evolve, progress and spread across the region with steady steps forward. Currently Madi International operates successfully in 6 countries under multiple concepts and leads its markets by being the trendsetter in the professional beauty industry. Responsiveness to the latest business evolvements marks Madi International’s history in modernizing the beauty business understandings in the Levant and the GCC countries from traditional specialized establishments to full service beauty concepts.

Vision, Mission & Values

Our Vision: To be the preferred choice in the Pro-Cosmetics retail industry Our Mission: Capitalize on our proficient know-how to provide our valued customers with an excellent shopping experience and ultimate satisfaction INTEGRITY PASSION RESPECT TEAMWORK We are honest Hungry for knowledge We respect others Unity is our strength, and loyal Thirsty for excellence through humbleness Together we thrive

Attributes and Characteristics Described as a very beautiful female (from her adolescence, young adult, adult to senior), AMADA has a breathtaking personality described by others as a remarkable and trustworthy lady. AMADA is creative with a deep inner desire to create and express herself, often in public speaking, acting, writing or singing. She also yearns to surround herself with beauty, be it at home or at work. AMADA is idealistic, highly imaginative, intuitive, and spiritual. She is a visionary and an inspiration to others. She is aware of her own potential, and is born to be a dreamer.



Products and Services

AMADA will offer a diversified line of professional beauty products and cosmetics that are popular amongst our targeted audience. These products will be presented throughout a team of expert beauty advisors, and coupled with a consultancy examination in our dedicated consultancy room HAIR CARE NAIL CARE SKIN CARE & MU ACCESSORIES Nashi LCN Thalgo Hair Extensions Kevin Murphy Orly Skyendor Lashes Goldwell Mavala Make up Brushes Kemon Entity MU Accessories Electrical appliances VIZO Spa ritual Amazonliss



Price Positioning High Price Afordable Price Low Price Low Quality Premium Quality

Business Objectives Our business objective include: To be one of the market leaders in the professional cosmetics retail. To develop and grow our B2C market share serving an unmet need of premium and exclusive product range trough an outstanding service excellence To develop a start-up business that thrives and maintains its own cash flow sufficiently. To expand regionaly in UAE, KSA, Qatar, Oman and Bahrain, Lebanbon as well as the Middle East

Market Segmentation AMADA  is targeting adolescents, young and senior adult ladies and gentlemen through a range of exclusive goods with an affordable, yet qualitative products. We aim to provide professional quality products directly to the end users as well as beauty professionals. End users: Consumers who will regularly buy and consume different brands at stores or online to enhance their beauty and appeal Professionals: They are working full-time as cosmetic professionals or freelance makeup artists and usually purchase makeup and cosmetics for their professional as well as personal use.

AMADA will be located in an attractive, eye-catching storefront in high traffic shopping malls. Most ladies and some men within the target market purchase cosmetic products at these malls. Store These shopping malls allow them to visit many different stores within the same vicinity. location By having an impressive exclusive storefront in a busy mall, AMADA will easily attract customers to visit our store and enjoy an excellent shopping experience.  Ideal store size: High traffic Annualized Headcount: 60-100 sqm locations sales/sqm 6-8 employees USD10,200



Brand Identity Design Concept & Rationale Design Inspiration Design Construction Design for AMADA

LOGO The AMADA’s visual identity revolves around the idea, that beaty care products, more than the industry and Identity business it creates, is a powerful and significant art. It does not only transform one’s physical or visual impression, but it is also uplifting and empowering in a person’s social and emotional well-being. For The AMADA , these are what makes a person BEAUTIFUL. It is important that this kind of POWER and BEAUTY is shared to a greater number of women and men, thus AMADA aims to provide not just professional beauty care products, but share the professional know-how and skilful consultancy in your day-to-day beauty care routine.

Design BEAUTY REGIMEN Rationale This concept took inspiration from a shape that takes the form of certain parts of a woman’s body for which AMADA’s quality products and professional services cater for: HAIR, FACE, FINGER & TOE NAILS. The colors of IRIS and FUSCHIA flowers are used for the full colour options. The IRIS flower symbolizes eloquence and graceful beauty. Purple Iris represents wisdom and compliments, while the Blue Iris symbolizes faith and hope. The Fuschia flower on the other hand symbolizes intoxicating beauty.



PACKAGING SHOPPING BAG GIFT BOX

LIVERY UNIFORM

SIGNAGE EXTERIOR MALL LOCATION 10 FT 7 1/2 FT 5 FT 2 1/2 FT

DIGITAL WEBSITE

RETAIL DESIGN LOOK & FEEL