DLX CPG audiences TargetingBakery buyers General Mills Honey Nut Cheerios® DLX CPGNature’s Own® General Mills Lucky Charms® Deli food buyers Deli bulk meatPepperidge Farm® Hot cereals Deli condiments Nabisco® Deli dessertsSara Lee® Quaker® Deli dips/spreads/toppings Deli entreesThomas’® Kellogg’s Froot Loops® Deli prepared/pre-packaged Deli pre-sliced meatsBaking & cooking supplies buyers Kellogg’s Frosted Flakes® Deli salads Frozen food buyersBaking Kellogg’s Frosted Mini-Wheats® Frozen appetizers & snacksBetty Crocker® Frozen bread & doughDuncan Hines® Kellogg’s Raisin Bran® Frozen breakfastNestle® Toll House® Frozen dessertsPillsbury® Kellogg’s Rice Krispies® Frozen entrées Healthy Choice®Spices & extracts Kellogg’s Special K® Perdue®McCormick® Stouffer’s®Morton® Post Honey Bunches of Oats® Tyson® Frozen ethnic foodsBeverage buyers Children’s food & product buyers Frozen fruit Frozen meats & seafoodBottled water Baby food & products Frozen pasta Huggies® Frozen pizzaCoffee Pampers® Frozen vegetablesFolger’s® Birds Eye®Maxwell House® Children’s food Green Giant®Starbucks® Ore-Ida® Condiments & sauces buyers Ice cream & noveltiesCoffee–K-Cup® Ben & Jerry’s® Ketchup & mustard Breyers®Diet carbonated French’s® Dreyer’s®/Edy’s®Diet Coca-Cola® Heinz® Häagen-Dazs®Diet Pepsi® Hunt’s® Gift & party supplies buyers Grocery spending behaviorEnergy drinks Marinades & sauces Top grocery spenders McCormick® Health & beauty buyersHot tea Sweet Baby Ray’s® Allergy relief Antiperspirants & deodorantsIced tea/lemonade Mayonnaise & spreads Axe® Hellmann’s®/Best Foods® Degree®Juice Aveeno®Capri Sun® Pasta sauce CosmeticsMinute Maid® Cough & cold reliefOcean Spray® Pickles & olives Halls®Simply Orange® Mucinex®Tropicana® Salad dressings Vicks® Hidden Valley Ranch®Non-dairy milk Kraft® Oracle Data Cloud | @OracleDataCloud | 51 Wish-Bone®Regular carbonatedCanada Dry® Dairy & egg buyersCoca-Cola®Dr Pepper® CheeseMountain Dew® Kraft®Pepsi® Philadelphia®Sprite® Sargento®Sports drinks Cottage cheese & sour creamGatorade® Daisy®Vitaminwater® EggsCereal buyers MilkChildren’s cereals Reddi-Wip® Fiber cereals YogurtGeneral Mills Cheerios® Chobani® Dannon®General Mills Cinnamon Toast Crunch® Yoplait®
DLX CPG audiences (continued)Dental floss & accessories Facial tissue Chocolate candy Kleenex® Hershey’s Kit Kat®Eye care Puffs® Hershey’s Milk Chocolate® Hershey’s Reese’sFeminine care Food storage Peanut Butter Cup® M&M’s®First aid Green/natural Snickers®Gastrointestinal Laundry supplies Cookies Bounce® Keebler®Hair care Downy® Nabisco Chips Ahoy!® Gain® Nabisco Oreo®Men’s grooming Tide® Nabisco Teddy Grahams®Dove® Men+Care Pepperidge Farm®Old Spice® Paper towelsSuave® Men Bounty® CrackersNeutrogena® Lance® Trash bags Nabisco Premium®Oral care Nabisco Ritz® Meat & seafood buyers Nabisco Triscuit®Pain relief Nabisco Wheat Thins®Advil® Meat Pepperidge Farm® Goldfish®Aleve® Ball Park® Sunshine Cheez-It®Bayer® Hillshire Farm®Tylenol® Hormel® Granola bars Jimmy Dean®Shaving care & hair removal Johnsonville® Non-chocolate candy Oscar Mayer®Skin care Peanut butter & jelly St. Ives® Seafood Jif®Suave® Bumble Bee® Skippy® Chicken of the Sea® Smucker’s®Sun care StarKist® Welch’s®Vitamins Packaged meals, grains & pastas Salty snacksNature Made® Cheetos®Nature’s Bounty® Dry pasta Doritos® Fritos®Health food buyers Mac & cheese Lay’s® Pringles®Diet foods Packaged noodle & rice dishes Rold Gold® Ruffles®Fresh produce Rice Snyder’s of Hanover® Tostitos®Low-fat foods Pet care buyers BuyStylesNatural & organics Arm & Hammer® Dairy freeHousehold supplies buyers Cat food Fresh & healthyAir deodorizers & fresheners Cat litterAir Wick® Gluten freeArm & Hammer® Cat treats Home cooking & grillingBath tissue Dog foodCharmin® International cuisine Dog treatsBatteries KosherDuracell® Iams®Energizer® Mexican food Natural pet food & productsCleaning supplies Natural livingClorox® Pet accessoriesComet® Premium brandsLysol® Purina®Mr. Clean® Quick & easySwiffer® Soup buyers Sugar freeDish & dishwasher detergent Campbell’s®Cascade® Value consciousDawn® Progresso®Palmolive® Vegetarian Swanson®Disposable serveware Weight conscious Sweets & snack buyers Breakfast bars 52 | Quick answers & the audiences you need to win [email protected]
Smart data deliversthe understanding tomake marketing workGet started. Email [email protected] Oracle Data Cloud | @OracleDataCloud | 53
DLX DemoTrust best-in-industry demographic Audiences built from:data to hit your mark • The most accurate, consistently top-Power your demographic data targeting with quality and accuracy. ranked AGI (age/gender/income) dataDLX Demo delivers precise, anonymous online audiences, based from leading verification companieson best-in-industry and multi-sourced offline sources.Now you’re guaranteed the most accurate, robust online audience. • Known offline data of 110MM+ U.S.And you’re on track to get the right impressions to meet and HHs includingbeat your goals. - U.S. Census - R egistration - DMV information - Warranty cards - Public records - Survey dataHow to use DLX Demo Source a range of audiences Inform the content of your including age, family status, campaigns based on specificStudy purchasing trends of specific occupation, homeowner status demographic categories.demographic audiences and make and geography.future projections. Putting DLX Demo to work A travel agency wants to promote a new cruise group offer to families of three or more 1. First, select Number of adults and Number of children 2. Then, select additional categories including Cruises and Family vacations 3. To target relevant locations, select DMA (Designated Market Areas) Now you’re set up to reach prospects who qualify and are interested in your offer.54 | Quick answers & the audiences you need to win [email protected]
Targeting DLX DemoDLX Demo audiencesFamily status Geographic Personal status AgeFamily position DMA 18-20Female HOH 21-24Grandfather Homeowner status 25-29Grandmother Dwelling type 30-34Male HOH Condominium 35-39Other Multifamily dwelling/apartment 40-44Wife Single family 45-49 50-54Grandchildren ≤12 years old Homeowner 55-59 Length of residence 60-64Married <1 year 65-69 1-3 years 70-74Number of adults in household 4-6 years 75+1 7+ years2 College graduate3+ Renter GenderPresence of children Occupation FemaleChildren ages 11 categories & Male 300+ specific occupations 0-2 Generation 3-5 Other interests 6-10 Heritage 11-15 Cat owner 16-17 Dog owner Spanish speaking Likes to readNumber of children Lotteries & sweepstakes Travel 1 Motorcycle owner 2 Veterans in household Business travel 3+ International USAPresence of family memberAge Frequent flyers <18 Personal travel 18-19 Casino vacations 20-29 Cruises 30-39 Family vacations 40-49 International 50-59 RV owner 60-64 Timeshare 65+ USA Oracle Data Cloud | @OracleDataCloud | 55
DLX FinanceMoney talks. Listen to the data. Audiences built from:Understanding your audience’s financial behavior is crucial to planning • Known offline data of 110MM+ U.S. HHsany campaign, but the quality of that data is paramount to its success.We’ve combined DLX Finance data from best-in-industry offline sources • Data verified by at least twoand vetted it for quality and accuracy at scale. Now you can more third-party sources & collected fromeffectively tie the financial indicators that matter to your audience. - U.S. Census - Public record housing & deeds - Summarized credit source permissible for marketing use - DMV & registration informationHow to use DLX Finance Select specific income brackets Inform your content strategy relevant to your product or brand. based on household incomeBuild custom audiences or or spending patterns.leverage 60+ pre-built audiencesto reach your online customers. Putting DLX Finance to work You need to market a luxury auto brand for a regional dealer 1. Begin with DLX Auto data and select Luxury vehicle makes 2. Select high Estimated household income brackets 3. Then, select the geographic areas that the dealer serves Now you have a highly targeted audience database of potential luxury auto buyers.56 | Quick answers & the audiences you need to win [email protected]
DLX Finance audiences TargetingCredit cards Estimated home value DLX FinanceAmerican Express® cardholdersDiscover® cardholders <$100K Estimated net worth $100K–$199KPremium credit cardholder $200K–$299K $0 or lessPremium American Express® $300K–$499K $1–$4,999Premium Discover® $500K+ $5,000–$24,999Premium MasterCard or Visa® $25,000–$49,999 Estimated household income $50,000–$74,999Regular credit cardholder <$15,000 $75,000–$99,999Regular American Express® $15,000–$19,999 $100,000–$149,999Regular Discover® $20,000–$29,999 $150,000–$249,999Regular MasterCard or Visa® $30,000–$39,999 $250,000–$374,999 $40,000–$49,999 $375,000–$499,999Estimated credit status $50,000–$59,999 $500,000–$749,999Credit active $60,000–$74,999 $750,000–$999,999Buying power $75,000–$99,999 $1,000,000+Very high $100,000–$124,999High $125,000–$149,999 Financial servicesModerate $150,000–$199,999 BankingLow $200,000–$249,999 InsuranceVery low $250,000–$399,999 $400,000–$499,999 Investments $500,000+ Life insurance Mutual funds Other investments Real estate Stocks or bonds Oracle Data Cloud | @OracleDataCloud | 57
DLX LifestylesWe are what we buy Audiences built from:We’re all consumers and we’re all different. We’re not defined by our • Retail purchases acrossdemographic or financial profiles—or what we do online. It’s what we buy 1,500+ leading retailersthat reveals what matters to us. And that’s the power of the purchase.DLX Lifestyles brings together UPC-level purchase data across all product • Offline, multi-sourced & cross-verifiedcategories. Then, we overlay traditional demographic and financial profiles. demographic & financial dataUltimately, you get a 360-degree view of your perfect target audience. • Coverage on 110MM+ U.S. HHsHow to use DLX Lifestyles Add purchase data to your Build a custom Lifestyles demo and financial view of audience for any need—justComplement product-specific the consumer. ask The Data Hotline.audiences with the scale ofcross-category purchasing. Putting DLX Lifestyles to work You need to promote a new green cleaning product 1. Choose product and brand audiences related to the product 2. Add DLX Lifestyles Green Consumers who are environmentally focused Now you have a broader audience without sacrificing quality.58 | Quick answers & the audiences you need to win [email protected]
Targeting DLX LifestylesDLX Lifestyles audiencesAffluent baby boomers Gamers Online buyersVacations, home renovations, wine & Video consoles, video games, accessories Electronics, books, music & movies,cooking, health research, financial services, Gender: M Age: 24-35 travel, appareloutdoor activities HH income: $50M - $100M Gender: F/M Age: 25-55 Gender: F/M Age: 52-72 Green consumers HH income: $60M+HH income: $100M+ Organic food, energy-efficient appliances,Auto enthusiasts environmentally responsible brands Outdoor enthusiasts Gender: F/M Age: 25-50 Outdoor apparel, SUVs, wagons & trucks,Auto publications, motorcycles, car HH income: $75M - $150M outdoor gear & products, fishing & gamingstereos, after-market auto parts, ATVs, suppliessnowmobiles, motor boats Healthy & fit Gender: F/M Age: 24-40 Gender: M Age: 24-45 Health research, vitamins & supplements, HH income: $50M+HH income: $40M - $80M cooking & recipes, exercise programsBusiness travelers & equipment, athletic apparel, fitness Seniors publications Health information, senior products &Carry-on luggage, business attire, Gender: F/M Age: 25-55 services, hobbies such as gardening & golf,smartphones, travel services HH income: $60M+ financial servicesGender: F/M Age: 30-55 Gender: F/M Age: 65+ HH income: $75M - $200M High spenders HH income: $40M - $100MCorporate execs Designer clothing, fine jewelry, financial Shopping enthusiasts services, fine dining & foodsBusiness attire, luxury automobiles, Gender: F/M Age: 32-55 Women’s clothing, health & beautybusiness travel, politics, financial news HH income: $125M+ products, home furnishings, coupons &Gender: F/M Age: 30-60 promotional newslettersHH income: $100M - $250M Indie women Gender: F Age: 25-49 Women’s fashion, entertainment, dining, HH income: $60M+DIYers home decor, new cars Spa mavensHome improvement supplies, auto repair Gender: F Age: 26-37 supplies, tools & landscaping materials HH income: $40M - $95M Cosmeceuticals, skin care, luxury linens,Gender: Skews M Age: 35-65HH income: $50M+ spa retreats, beauty products Leisure travelers Gender: F Age: 33-55 Vacation information, travel promotions, HH income: $85M+Fashionistas travel products & services, world news Sports fansDesigner jeans & accessories, jewelry,luxury brands & retailers, upscale Gender: F/M Age: 35-65 restaurants & clubsGender: Skews F Age: 27-45 HH income: $70M+ Sports apparel, action movies, videoHH income: $80M - $150M games, collectibles, sporting events Luxury sports Gender: M Age: 20-45 Latest golfing/skiing/boating equipment, HH income: $50M+Foodies personal & business travel, luxury Sportsmen automobiles, fine watchesCooking & entertainment, cookware, Gender: M Age: 32-60 Trucks & SUVs, outdoor gear & apparel,specialty meats & cheeses, wine, HH income: $125M+ motorboats, hunting & fishing publications,gourmet recipes land conservationGender: F/M Age: 35-50 New movers Gender: M Age: 28-60 HH income: $100M+ Home accessories, home improvements, HH income: $50M - $100MGadget geeks insurance, furniture Trendy homemakers Gender: F/M Age: 20-65 Mobile devices, home audio & video, HH income: $65M+ Home accessories, design & decoratingcomputers, consumer electronics publications, cooking & recipesblogs & media New parents Gender: F Age: 28-45 Gender: M Age: 25-45 Baby products & clothing, parenting HH income: $60M+HH income: $60M - $125M publications, nursery furnishings Gender: F/M Age: 24-36 HH income: $50M+ Oracle Data Cloud | @OracleDataCloud | 59
DLX Lifestyles audiences (continued)Working-class families Green moms Soccer momsValue gifts, family clothing, one-stop-shop Organic clothing, cloth/biodegradable Family media & entertainment, children’sretailers diapers, toys made of sustainable materials, sports gear, SUV accessories, backyard toysGender: F/M Age: 25-45 HH income: $30M-$75M reusable shopping bags Gender: F Age: 30-45 Gender: F Age: 25-45 HH income: $50M-$125M HH income: $85M-$200MYoung & hip Stay-at-home momsFashion & trend media, boutiqueclothing, consumer electronics & Moms of preschool kids Domestics & housewares, home-storagegadgets,contemporary furnitureGender: F/M Age: 25-34 Child care, learning toys, play sets, solutions, children’s toys, booksHH income: $40M-$80M children’s books & games, character- & apparel themed domestics Gender: F Age: 23-45 Gender: F Age: 26-38 HH income: $40M-$100K HH income: $40M+Moms Trendy momsBig-city moms Moms of grade-school kids Children’s boutique clothing, contemporaryUpscale baby strollers, restaurants/take- Backpacks, board games, portable children’s furniture, parenting/cooking/homeout food, children’s entertainment, stylish electronics, grab-and-go foods décor publicationsclothing, technology solutions Gender: F Age: 30-45 Gender: F Age: 26-45 Gender: F Age: 28-50 HH income: $50M+ HH income: $80M+HH income: $75M-$150M Moms of high-school kids Working-class momsCorporate moms Teen clothing, trendy brands, video Value buyers of domestics, apparel,Career apparel & accessories, technology games, laptops children’s toys & gamessolutions, smartphones & tablets, family Gender: F Age: 38-52 Gender: F Age: 25-45 vacations HH income: $60M+ HH income: $30M-$75MGender: F Age: 30-50 HH income: $90M-$250M New moms Car seats, baby clothes, safetyFit moms products, crib bedding, toysAthletic apparel, sports equipment & Gender: F Age: 24-36 accessories for the entire family HH income: $40M+Gender: F Age: 25-48 HH income: $75M+60 | Quick answers & the audiences you need to win [email protected]
DLX Measurement & Insights Measurement DLX Measurement & InsightsDon’t settle for less than the metrics that matter mostData-driven marketing has introduced a level of transparency and accountability to digital media providingmarketers and publishers with better metrics, insights and performance.With 90% of sales still taking place offline, understanding your campaign performance both online and offlineis key. Our suite of measurement and insights tools and reports gives you access to metrics that matter mostto your clients or brand—sales.How to use DLX Measurement & InsightsTrack the effectiveness of your Understand the offline sales lift Get a detailed profile of customercampaign at reaching buyers. of your campaign. segments, such as site visitors, brand switchers and more.Putting DLX Measurement & Insights to workPre-campaign During campaign Post-campaign• Get actionable insights • Make sales-based • Receive Buy-Through Rate on buyers optimization decisions reporting• Identify new audience • Get buyer-reach validation • Understand ROI/ROAS opportunities Oracle Data Cloud | @OracleDataCloud | 61
DLX PhilanthropyReach people with a history of giving Audiences built from:Sometimes, the way to your wallet is through your heart. This is • Built from 110MM+ consumersomething we can all relate to. Did you know advertisers spend an gift recordsestimated $1.8 billion annually on cause-related marketing?That’s money well spent. We know that consumer loyalty can be driven • Data on 75MM U.S. HHsby a shared affinity or passion. DLX Philanthropy provides these powerful • Demographic & financial donationaudiences, built entirely from household charitable donations data. data matched 1:1 to online audiencesHow to use DLX PhilanthropyHelp non-profit organizations Enable brands to promote and Drive acquisition reaching newreach like-minded donors. support cause-based initiatives. audiences based on their passions. Putting DLX Philanthropy to work A brand with strong links to health and well-being wants to grow its customer base 1. Build an audience whose spending mirrors their current customers 2. Add an audience of consumers who share a passion for health and wellness Now it has the ability to reach and relate to a new audience.62 | Quick answers & the audiences you need to win [email protected]
Targeting DLX PhilanthropyDLX Philanthropy audiencesAnimal welfare Health & well-being Medical researchThese are donors to animal protection, Supporters of healthcare and hospital They’re donating to organizations doingwelfare, training, research and sanctuary providers, healthcare systems and research to find cures for diseases.organizations. treatment centers. ReligionEnvironment Human rights Supporters of organizations that provideDonors support organizations that These individuals get behind organizations spiritual development and faith-relatedwork toward the beautification, that advocate for civil rights, political public policy.preservation and conservation of our freedoms and prisoners of conscience.environment and natural resources. International reliefFamily & human services Donors to organizations providingThese individuals back organizations that emergency relief and rehabilitationprovide assistance and support for those and development assistance toin need. victims of natural disasters. Oracle Data Cloud | @OracleDataCloud | 63
DLX PoliticsAn audience you can count on Audiences built from:because every vote counts • Verified data on 110MM+ U.S. HHs fromWant to reach voters in time for election season? DLX Politics gives 3,100 counties & collected from multipleyou access to accurate political audiences built from leading sources leading sources includingof voter registration data. - Voter registration & polling dataIt’s your personal ballot box of real voters based on their party - Political donor & survey dataaffiliation, voting county/state, political views, financial donor history - U.S. Census data & public recordsand voting behavior. - Geographic dataHow to use DLX Politics Reach households that do Combine with DLX not watch network TV and Philanthropy to reach evenAccess 435 congressional do not have landlines. more like-minded donors.districts that cross county,city and ZIP Code boundaries. Putting DLX Politics to work You need to drive votes for the Democratic ticket of the presidential election 1. Select all registered Democrat voters 2. Then add Independent households 3. Finally, overlay cause-related data to segment your message based on those voters’ affiliations and affinities Now you have a curated voting audience who can relate to the goals of your campaign.64 | Quick answers & the audiences you need to win [email protected]
DLX Politics audiences TargetingGeography Financial donors DLX PoliticsCongressional districts Conservative causes Registered votersGet the most accurate data available Reach U.S. households donating to Democratswith segments that tie home addresses social causes aligned with Target U.S. households with registeredto the 435 congressional districts conservative values Democratic Party voters RepublicansSenate districts Progressive causes Target U.S. households with registeredFine-tune your targeting within this Reach U.S. households donating to social Republican Party voters50-state dataset by overlaying additional causes aligned with progressive values Voter indicatorDLX Politics audiences Target U.S. households with an Political views individual that has registered to vote Independent Reach U.S. households with no indicated political preference that show tendencies in both liberal and conservative directions Oracle Data Cloud | @OracleDataCloud | 65
DLX ProximityBecause you shop where you live Audiences built from:As consumers, we prefer to shop close to home, which is why by 2017 • Known offline address data onlocation-based marketing will account for over $8 billion growing to 110MM+ HHs$11 billion in 2018 of marketing spend¹.Built from highly accurate, offline-sourced data, DLX Proximity allows you to • Retail location data built fromreach audiences based on household distance to surrounding retail locations. latitude/longitude coordinates for each store1US Location-Based Service Users and Marketing Spending, 2013-2018 eMarketer 2014 • Households within a 5-mile radius for grocery, mass, drug, convenience and club storesHow to use DLX ProximityCreate a targeted shopper Eliminate waste by targeting only the Choose from over 40 syndicatedmarketing program to drive households that matter; reach consumers segments or build a customtraffic to specific retailers. who live within five miles of key retailers. audience to meet your exact needs. Putting DLX Proximity to work You need to launch an energy drink through a specific convenience chain 1. Start with building an audience of caffeinated beverage buyers 2. Use DLX Proximity to build a custom audience of caffeinated beverage buyers who live within a five-mile radius of the chain Now you can hypertarget your campaign to those who live within a five-mile radius of the chain.66 | Quick answers & the audiences you need to win [email protected]
DLX Proximity audiences TargetingClub locations Grocery locations DLX ProximityBJ’s Wholesale Club® Ahold USA (all banners)Costco® Giant Food® Safeway® (all banners)Sam’s Club® Martin’s Food Markets® Safeway® Stop & Shop® Carrs-Safeway®Convenience stores Pavilions®7-Eleven® Albertsons® (all banners) Randalls Food Markets™Circle K® Albertsons® Tom Thumb™ ACME® Vons™Discount store locations Jewel-Osco®Dollar General® Shaw’s™ ShopRite® SuperValu® (all banners)Drugstore locations BI-LO® Shoppers Food & Pharmacy®CVS Pharmacy® Cub Foods®Rite Aid® Food Lion® Farm Fresh Food & Pharmacy®Walgreens® Save-A-Lot® Giant Eagle® Shop ‘n Save® Hannaford Supermarkets® Weis Markets Winn-Dixie® H-E-B Grocery Company® Mass merchandiser locations Price Chopper Supermarkets® Meijer® Target® Publix® Walmart® Roundy’s Supermarkets® (all banners) Copps™ Mariano’s™ Pick ‘n Save® Rainbow Foods® Oracle Data Cloud | @OracleDataCloud | 67
DLX RetailTarget shoppers based on their Audiences built from:past purchases • 110MM+ U.S. HHsWith DLX Retail audiences, marketers can target potential customers based • 10B+ SKU-level transactionson their actual retail purchases. These audiences have been created by • $2T in consumer spendinganalyzing purchases across all major retail channels. • 1,500+ leading brands across allBuild custom audiences or leverage 125+ pre-built audiences within thelargest and most accurate digital targeting solution available. Audiences retail categoriesinclude some of the hottest retail brands like Apple®, and categories, suchas toys and apparel, to ensure you target the right customers and maximizecampaign reach.How to use DLX Retail Build a custom spend-alike Utilize DLX past-purchase audience using SKU-level data to data to increase responseUse branded audiences to drive new high-value customers. of campaigns.reach active buyers ofcompetitive brands.Putting DLX Retail to workA high-end women’s accessories retailerwants to acquire new customers1. First, pull all relevant categories like High fashion & luxury brand apparel and Women’s accessories buyers2. Then add buyers of competitive, luxury brand productsNow you’re communicating to all the right potentialprospects at an even greater scale.68 | Quick answers & the audiences you need to win [email protected]
Targeting DLX RetailDLX Retail audiences DLX Retail branded audiencesAutomotive product Men’s fashion & Children’s products K-Swiss® buyers apparel buyers Fisher-Price® Lee® Big & Tall apparel buyers Sesame Street® Levi’s® Children’s product buyers Men’s clothing–jeans The Walt Disney Company® Liz Claiborne® Baby products Warner Bros.® Lucky Brand® Children’s apparel Outdoor sports buyers Merrell® Toys Fishing Clothing, shoes & Naturalizer® Golf & tennis accessories Nautica® Consumer electronics Hiking & camping Acorn® New Balance® buyers Hunting Adidas® Nike® Corporate attire buyers Winter sports Aerosoles® Nine West® Corporate women Anne Klein® Patagonia® Corporate men Pet supply buyers Armani® Playtex® Cat product buyers ASICS® Polo Ralph Lauren® Fitness buyers Dog product buyers Avia® Puma® Cyclists Bali® Reebok® Runners Senior’s products Birkenstock® Skechers® buyers Børn® Steve Madden® Gift & flower buyers Geriatric supplies Brooks® TAG Heuer® Flowers Senior fashions Bruno Magli® Teva® Gifts & cards Burberry® The North Face® Small & home office Calvin Klein® Timberland® Health & wellness buyers products buyers Carhartt® Tommy Bahama® Natural wellness Coach® Tommy Hilfiger® Weight loss & supplements Women’s accessories Cole Haan® UGG® buyers Coleman® Under Armour® Home & garden Beauty & fragrance Columbia® Vans® Furniture & home accessories Fine jewelry Converse® Wrangler®Gardening Jewelry Crocs® Home entertaining Dansko® Consumer electronicsHome organization Women’s fashion DKNY® Apple® & apparel buyers Dockers® Bose® Home improvement Apparel DVF - Diane von Furstenberg® Canon® buyers High fashion & luxury Gucci® LG® Home renovation brands Guess® Nikon® Tools Plus-size apparel JanSport® Panasonic® Shoes Jockey® Philips® Jones New York® Samsung® Jordan® Sony® Keen® Toshiba® Kenneth Cole® Oracle Data Cloud | @OracleDataCloud | 69
DLX SeasonalsReach each season’s biggest spenders Audiences built from:Every season, across the calendar year, you know when it’s time to • Consumers 3x more likely to buy intake out your wallet. DLX Seasonals were created to capture all the sample categories*big spending occasions.From spring cleaning to Father’s Day, football Sundays to big holidays, • 110MM+ U.S. HHsDLX Seasonals reach consumers “in the spending zone” delivering • Retail, CPG & Lifestyles dataaudience integrity and accuracy—at scale. *As compared with the national averageHow to use DLX SeasonalsAdd to any brand, product Increase campaign scale while Align to any promotional theme,or category audience. maintaining relevance. such as holidays or events. Putting DLX Seasonals to work You need to launch a football sponsorship for an automotive brand 1. Begin with Auto data—both Owners and In-market audiences. Add TV to reach football viewers 2. Complete the mix with Football fans from DLX Seasonals Now you’re reaching current car owners who are proven purchasers of football merchandise.70 | Quick answers & the audiences you need to win [email protected]
Targeting DLX SeasonalsDLX Seasonals audiencesSpring seasonals Patriotic Americans Winter seasonals They’re shopping for Independence DayAllergy sufferers party gear, Americana home décor and Big bakersThey’re buying OTC allergy remedies, gear representing the U.S. Armed Forces. They stock up on items like bakingantihistamines, tissues and hypoallergenic ingredients, cookie sheets, bread pansproducts. Road trip families and cake stands. Coolers, camping equipment, GPSEaster candy buyers systems and RV accessories are on their Cold & flu sufferersEaster candies, greeting cards, collectibles shopping list. They keep OTC cold medicine, throatand religious items are spring sellers. lozenges and cough syrup at hand. Summer home improvementsMarch madness basketball fans Workshop accessories, power tools, Holiday entertainersNCAA gear and college basketball games ceiling fans and landscaping tools are They’re buying cheeses and crackers,are sought after. all sought after. dips, prepared hors d’oeuvres and cocktail napkins.Mother’s day shoppers Summer Olympics followersThey’re buying greeting cards, candy, People who watch, attend or follow New Year’s resolutions–organizationflowers and jewelry. Summer Olympics. They’re after closet organizers, storage bins, drawer separators and personalSpring cleaners Fall seasonals organization tools.Stocking up on cleaning supplies, specialtycleaners, furniture polish and paper towels. Back-to-school shoppers–kids under 12 New Year’s resolutions–weight loss They’re buying school supplies, children’s Weight-loss supplements, exerciseSpring gardeners apparel and backpacks. equipment and exercise DVDs areSales of gardening tools, bulbs and seeds, sought out.planters, soil products and gardening Back-to-school shoppers–teenspublications grow as winter retreats. They’re buying electronics, young men’s Post-holiday bargain shoppers and juniors apparel and messenger bags. They’re buying up tree ornaments,Spring apparel buyers wrapping paper, greeting cards andThey’re picking out shorts, sunglasses, Black Friday/Cyber Monday shoppers string lights.swimwear and sun-protective clothing. They’re big on toys, electronics, designer apparel and popular gift items. Price-conscious holiday shoppersSummer seasonals They’re after candles, kitchen gifts, Fall fashionistas collectibles and personalized gifts.Big grillers They’re shopping for luxury clothingThey’re buying grilling equipment like grill brands, designer jeans, jewelry and Top holiday spendersbaskets, barbeque tools and utensils. accessories. Fine jewelry, watches, electronics and upscale brand clothing are in this group’sFather’s day shoppers Football fans shopping bags.Greeting cards, outdoor gear, electronics, This group buys football apparel andapparel and sports tickets are sought after. accessories, fan gear and tailgating Valentine’s Day necessities. They shop for flowers, chocolates, jewelryGolf lovers and greeting cards.They shop for golf equipment and apparel, Halloween candy buyersalong with tournament tickets. They’re after bags of Halloween Winter activity enthusiasts chocolates and candies. They’re buying ski apparel, snowshoes,Graduation gift buyers sleds, ice skates, gloves and handWatches, jewelry, flowers and computers Halloween costume buyers warmers.are popular with these buyers. Costumes and makeup are sought after.Major league baseball fans Kid’s lunchbox packersThey’re buying team apparel and Buyers of single-serving pudding packs,merchandise, as well as MLB media yogurt tubes, string cheese, cracker packsand games. and combination lunches.NASCAR super fans Thanksgiving holiday cooksThey’re big on NASCAR gear, hats, car They fill their carts with turkeys, stuffing,accessories and memorabilia. ham, roasts, cranberries, pumpkin-pie fillings and more.Outdoor entertainersThey’re buying patio furniture andaccessories, outdoor décor and lighting,along with lawn games. Oracle Data Cloud | @OracleDataCloud | 71
DLX Subscription ServicesTake a shortcut to acquiring Audiences built from:long-term subscribers • Demographic, geographic, financial &DLX Subscription Services helps marketers target consumers based on known consumer purchase-behavior variablessubscription data so they’re more likely to respond to similar long-term offers.These consumers are in-market and ready to take action. • Millions of consumer purchasesOracle Data Cloud offers these powerful and predictive DLX audiences to help • Customers who are likely to responddrive your acquisition strategy and power up your sales. to similar subscription service offersHow to use DLX Subscription ServicesReach known subscribers Use purchase-based data of long- Inform your content strategyincluding wireless providers, term service offerings to acquire based on subscriber behavior.cable providers and more. new customers at key moments. Putting DLX Subscription Services to work You want to promote a new, low rate for your auto insurance 1. Begin by targeting vehicle owners 2. Next, layer on the DLX Subscription Services Auto insurance online audience 3. For added efficiency, add your first-party CRM data using DLX OnRamp to suppress existing customers Now you’re able to raise awareness among new—and more importantly—relevant customers more likely to convert.72 | Quick answers & the audiences you need to win [email protected]
Targeting DLX Subscription ServicesDLX Subscription Services audiencesAndroid deviceSmartphoneTabletAuto insurance onlineiOS deviceSmartphoneTabletMobile carrierAT&TSprintT-MobileVerizonMortgage onlineOnline higher educationPrepaid debit cardsSatellite TV Oracle Data Cloud | @OracleDataCloud | 73
VisaVue Audiences & Measurement powered by DLXThe power of the purchase Audiences built from:The world’s largest retail electronic payments network is now at your • $1.2T in annual U.S. credit card spend2fingertips. VisaVue Audiences & Measurement, powered by DLX, builds • 14B transactions captured2audiences based on your selections and measures back to in-store and • 110MM+ HHs known demographiconline sales. All based on $1.2 trillion of annual U.S. credit card spend. It’suniquely built from Visa purchase data, combined with Oracle Data Cloud & offline attributesknown demographic, financial, psychographic and purchase dataon more than 110 million U.S. households.1How to use VisaVue Audiences & MeasurementReach customers and prospects Choose pre-built or opt to have a Measure the impact ofbased on actual retail spending custom audience built with new your campaigns back topatterns. purchase-based categories, such Visa transactions. as QSR and Entertainment. Putting VisaVue Audiences & Measurement to work A quick-service restaurant wants an efficient way to promote new, health-focused items to their customers and prospects, but they don’t capture much data on their customers 1. First, select an audience of customers and competitive customers built from Visa’s transactional data 2. Then, opt to have the audience fine-tuned with consumers that are frequent purchasers of healthy foods and quick meals Now you’ve selected a custom audience to reinforce your message to existing customers and attract a new group of prospects.74 | Quick answers & the audiences you need to win [email protected]
Targeting & Measurement VisaVue Audiences & MeasurementVisaVue audiences powered by DLXReach high spenders and/or frequent buyers across 100+ audiencesAutomotive Retail Holiday shoppersAuto parts & accessories Apparel ApparelAuto service & repair shops Budget Big box & club storesCar washes Children’s Children’s storesDealer service Family Consumer electronicsTire sales & repair Footwear Department stores Mid-budget Luxury department storesEntertainment TeenBox office Upscale New Year’s diet & fitness resolutionsCord cutters Women’sMovie DVD rentals Women’s activewear/yoga Valentine’s DayMovie theatersOnline/mobile gaming Arts & crafts Spend profileSporting events Baby products Affluent shoppersStreaming media Consumer electronicsStreaming video Cameras & photography Technology/telecomTheme parksVideo gaming Cosmetics & beauty Cable TV/internet Luxury cosmetics Computers/software Satellite TV/internet Children’s stores Tech enthusiasts High end High spenders Frequent spendersGrocery Furniture & home décor Wireless service Gift shoppers ContractConvenience stores Hardware stores No contract Kitchen equipment & accessoriesFood subscription services Outdoor enthusiasts Travel Pet specialty stores Air travelOnline grocery services Sporting goods Budget travel Store type Car rentalOrganic/natural grocery stores Big box, club & superstores Cruises Discount Destination theme parksRestaurant Department Hotels Luxury department EconomyCasual dining Online retailers Midscale Retail subscription services UpscaleFast casual dining Luxury SeasonalFine dining Online travel agencies Back-to-school TravelersOnline ordering Apparel Frequent School supplies LuxuryQuick-serve restaurants (QSR)All QSR Black Friday/Cyber Monday WellnessAsian Big box & club stores Gyms & fitness clubsBurgers Online shoppers Salon & spaChickenCoffee/breakfastIce cream/frozen yogurtMexicanPizzaSandwiches/subsQSR daypartsBreakfastDinnerLate nightLunch1 Visa aggregates and de-identifies all transactional data output for VisaVue Audiences & Measurement to protect cardholder and merchant privacy2 2014 Visa U.S. Credit Card Dollar Volume Spend based on The Nilson Report Issue 1057 (February 2015) Oracle Data Cloud | @OracleDataCloud | 75
Oracle Data CloudaudiencesA combination of the best pre-built andcustom online and offline data solutions
Oracle B2BSpeak to the business buyers that matter Audiences built from:to your brand • 200MM+ business buyersYour campaign success often relies on reaching people in the right industry, at • Online behaviors & offlinethe right types of companies in roles that influence purchase decisions. business recordsWe partner with leading B2B marketing data providers to deliver an audience • Leading B2B data providers vettedof more than 200 million business professionals. No matter what you sell fromsoftware to schwag, our In-Market B2B data solutions can help you identify for data qualityand engage the universe of buyers that matter most to your business with700+ targeting options.How to use Oracle B2B Drive awareness within your Drive relevance by engaging vertical with industry-specific the right roles within targetReach decision makers at critical targeting. departments.moments of consideration. Putting Oracle B2B to work You want to incorporate targeted branding efforts into your overall account-based marketing strategy 1. Start by securing a list of target accounts from your sales team 2. Construct an audience that mirrors your sales team’s target accounts Now you are efficiently driving brand awareness and creating tight alignment with sales.78 | Quick answers & the audiences you need to win [email protected]
Targeting Oracle B2BOracle B2B audiencesOur B2B data covers over 200 million professionals with powerful targeting options across major verticals.Examples include:Company age Groups Roles< 2 years Financial decision makers Business owners2-5 years IT decision makers Executives & managers6-10 years Sales & marketing decision makers Front-line managersMore than 10 years Small business decision makers Middle managers PartnersCompany size Industries & occupations Presidents & vice presidentsUnder 50 employees50-100 employees Agriculture & natural resources Sales volume100-500 employees Arts, entertainment & media500-1,000 employees Business & finance $500,000-$1,000,0001,000-5,000 employees Computer & mathematical $1,000,000-$5,000,0005,000+ employees Construction & architecture $5,000,000-$10,000,000 Education $10,000,000-$25,000,000Employment status Government $25,000,000-$50,000,000Employed full-time & part-time Health care $50,000,000Home maker Hospitality & food service $100,000,000Job seeker Legal $100,000,000Retired Production & manufacturing $500,000,000Self-employed Sports & recreation $500,000,000+Work from home Telecommunications Transportation & logistics Oracle Data Cloud | @OracleDataCloud | 79
Oracle Custom Targeting Oracle CustomOur data, your way Our comprehensive dataset provides a full view of yourHave a unique audience request that a standard segment target audience:just won’t satisfy? Create custom audiences to reachyour specific target for any campaign objective.Use Oracle Data Cloud data, your own first-party data,or a combination of the two to create your one-of-a-kindaudience with accuracy and scale.Use Custom Audiences to: • Auto • Lifestyles • PhilanthropyIncrease Focus on a specific known online or • B2B • Retailaccuracy offline behavior • SeasonalsAchieve Provide a sample of your best customers • CPG • Servicesgreater scale and we’ll build a spend-alike or look-alike • Subscription audience of your top prospects • DemoDrive trial Create custom audiences of heavy Services category buyers • Dining • TVGrow share Build a competitive audience • TravelBuild loyalty Reach existing customers using first-party • Education • Technology data or Oracle Data Cloud dataExtend reach Use demographic, geographic, TV, credit • Finance card data and more to broaden your prospect pool • Financial Products & Services • 110MM+ HHs • $3T in consumer spending • 3B global consumer profiles • 10B transactions • 1,500+ data sourcesTo create a custom audience or to get audience answers fast,email [email protected] | Quick answers & the audiences you need to win [email protected]
Actionable, insightfuldata plugged into yourmarketing drivesoptimal solutions. Get started. Email [email protected] | Quick answers & the audiences you need to win [email protected]
Oracle EntertainmentGet your backstage pass to reach old and Audiences built from:new fans when it matters most • Offline transaction data (e.g., Movie Tickets,Finding existing and potential fans is easy when you understand more Video Games, Sporting Events, etc.)about their interests, passions and current viewing behavior. Fueled byonline and offline data at scale, Oracle Data Cloud gets you VIP access • TV viewership data via set-top boxesto the right customers. • Online interest-based signals like reading an article, watching a video or searching for topics specifically related to entertainmentHow to use Oracle Data Cloud Entertainment audiencesIncrease awareness of new Leverage unparalleled third-party Drive engagement for a newtheatrical or home entertainment data assets for programming and game release among frequentreleases based on genre interest content decisioning gamers who have bought similar titles in the pastPutting Entertainment audiences to workA large venue owner is looking to promotedifferent types of events1. Segment offers based on event type (e.g., concerts, sports)2. Narrow your audience based on genre or sports interest3. Filter to customers within two-hour travel time to venueNow you’re targeting the right fans and entertainmentjunkies for your events.82 | Quick answers & the audiences you need to win [email protected]
Oracle Entertainment audiences TargetingInterest In-Market Oracle Entertainment AudiencesArts & entertainment RetailFilm & television Entertainment AddThisMusic Activity & event tickets PremiumReading Theme & amusement parks EntertainmentComedy Music concerts Celebrity newsEvents & attractions Movies MoviesPop culture Sporting events TelevisionVisual arts & galleries MusicPerforming arts & live theater Museums & galleries Movies, television & video SocialFood & Drink Books & magazines Social influencersRestaurants Music Social networksRecipes & cooking Online streaming & downloads (MP3) Social followersFoodie & gourmet VideoEating styles Hobbies, games & toysCuisines Arts & crafts SportsCoffee & tea Toys Outdoors Musical instruments Team sportsStreaming media & downloads Individual sportsSocial networking Video games Sports intendersOnline dating PlatformsBlogs Game consoles Validated DemosPhoto sharing Games Age GenderNews & currentevents Past Purchases IncomeFormats Retail Children in householdWorld news EntertainmentWeather Activity & event tickets Geographic Sporting events CountryVideo games Concerts StatePlatforms Live theater DMAGamers Theme & amusement parksGenres Movies, television & videoLifestyles StreamingThe Academy Awards DVDsNBA PlayoffsNCAA March Madness Books & magazinesNew Year’s resolution MusicNFL enthusiast StreamingSports FansSpring break planners Hobbies, games & toysSummer Olympics enthusiast Video gamesSuper Bowl OnlineValentine’s Day Computer (PC)Winter Olympics enthusiastWorld Cup enthusiast Oracle Data Cloud | @OracleDataCloud | 83
Oracle FinancialTarget people when they are making Audiences built from:important financial decisions • Behavior including search/browseIt’s crucial to reach consumers at the right time when it comes to financial • Financial product/services comparisonproducts. Leverage Oracle Data Cloud audiences to find people who haveperformed actions such as search queries, using financial calculators, and & analysis sites vetted for data qualitycomparing credit-card offers, mortgage rates, insurance products and • Offline transaction history of pastretirement plans. purchasesAlso, our Life Stages segments can be layered on to increase scale for • Over 70 audiences focused on specificcampaigns related to decisions associated with life’s inflection points (e.g.,retirement planning - brokerage services, moving - insurance offers). financial products & services • Most audiences Fair Lending compliantHow to use Oracle Data Cloud Financial audiencesIdentify people most likely to be Create offers based on the financial Reach consumers making keyin-market for a specific financial products consumers use today purchase decisions relatedproduct to life stage (e.g. new mover, retirement)Putting Financial audiences to workA financial institution is looking to promotecollege savings plans1. Select users who are in-market or have shown interest in education savings accounts2. Expand the audience to include all new parentsNow you’re targeting users who are interested in collegesavings plans.84 | Quick answers & the audiences you need to win [email protected]
Oracle Financial audiences TargetingIn-Market Interest Oracle Financial AudiencesBanking Credit products & servicesCredit cards Credit cards Past PurchasesFinancial services Credit reporting Credit cardsBrokerages BrandsTax preparation Financial planning Types InsuranceInsurance Auto insurance Financial servicesAuto insurance Health insurance InsuranceHealth & health-related insurance Home & property insurance Auto insuranceHome insurance Life insurance Health insuranceLife insurance Life insurance LoansLoans Auto loans LoansAuto loans Mortgages Auto loansMortgages MortgagesRefinancing Mobile banking Student loansStudent loans Online banking Personal savings & investments Retirement & investingRetirement & investing Beginning investing Mutual fundsEducation savings accounts Retirement savings Real estateReal estate Stocks & bonds Stocks & bondsStocks & bonds Real estate DLX Finance Tax planning Credit card holders by brand & type AddThis DLX Lifestyles Finance Corporate execs Banking New movers Credit – lending New parents Financial enthusiasts Seniors Insurance Personal finance Social Oracle Data Cloud | @OracleDataCloud | 85
Oracle OnRamp Targeting Oracle OnRampReach your customers anywhere Audiences built from:You provide the data, we do the rest. It’s really that simple to convert • Any CRM or first-party data fileyour offline customer data into an anonymous online audience with • 100% 1:1 deterministic matchingOracle OnRamp.Whether you want to reach existing or new customers online or within methodologyyour DMP, Oracle OnRamp will maximize your cross-channel reach. • PII data including name, email &How to use Oracle OnRamp postal addressEngage your best customers and Expand retargeting audiences Cross-sell or up-sell productswin back lapsed customers. and activate new customers. and services. Putting Oracle OnRamp to work A large home improvement retailer uploads its CRM file to promote a one-day seasonal flash sale 1. We analyze the CRM file to identify customers who shop discount 2. Then, a spend-alike audience is created of new prospects whose buying behaviors, demographics and financial attributes mirror your top spenders 3. We then fulfil the audience to the media source or data platform of choice Now you are increasing your brand’s market share by communicating to consumers who spend like your best customers.86 | Quick answers & the audiences you need to win [email protected]
Make consumerconnections that willdrive outstandingbusiness results.Get started. Email [email protected] Oracle Data Cloud | @OracleDataCloud | 87
Oracle TechnologyReach consumer tech enthusiasts with Audiences built from:cutting-edge targeting • Offline transaction historyStay ahead of your competition with Oracle Data Cloud’s interest and purchased- • Intent signals based on users searchingbased audiences. Be confident targeting high-value prospects based on their“early adopter” or “gadget geek” behavior across the web, and craft the most for consumer technology products onrelevant offers informed by the products and brands they already have and love. e-commerce sites or conducting product reviews • Online behavior including search browseHow to use Oracle Data Cloud Technology audiencesReach users who are actively Sell complementary products/ Reach decision makers at high-shopping for certain products accessories based on what devices value accounts using B2B data consumers already own such as company size and title Putting Technology audiences to work A manufacturer is looking to drive sales of next-generation TVs during key sales seasons 1. Identify consumers who are actively shopping for TVs 2. Layer on Home Entertaining lifestyle 3. Add seasonal segments like Black Friday or Back to School Shoppers Now you’ve identified an audience that is most likely to convert to sales.88 | Quick answers & the audiences you need to win [email protected]
Oracle Technology audiences TargetingIn-Market Video Games Oracle Technology AudiencesCell phones & plans GamersDevices Genres DLX RetailTypes Platforms Consumer electronicsPlans AppleAccessories Lifestyles Bose Back-to-school shoppers CanonComputers Black Friday & Cyber Monday shoppers LGPrinters & scanners Comparison shoppers NikonSoftware Graduation gift buyers SamsungHandheld Father’s Day shoppersAccessories & peripherals Holiday shoppers DLX Subscription ServicesLaptops, notebooks & netbooks Home entertaining Android smartphoneInternet & networking equipment NBA Playoffs Android tabletComponents NCAA March Madness iOS smartphoneDesktops NFL enthusiast iOS tabletElectronics B2B AddThisAudio & video Company name PremiumCameras & photography Company size TechnologyAccessories Industries & occupations Audio Roles Audio intendersVideo Games Audio brandsPlatforms Past PurchaseGame consoles Cell phones & plans CameraGames Smartphones Enthusiasts Camera brandsInterest ComputersTechnology & computers Desktops & laptops ComputersAudio & visual Tablets & eReaders LaptopsMusic players Software Business technologyHome audio Tech blogsTelevisions Electronics Business developmentHome theater Audio & video Software Cameras & photography PrintersBrands Computer brandsTop consumer tech brands Video Games Computer intenders Online Tablets & netbooksCell phones & plans Computer (PC)Smartphones ElectronicsPrepaid DLX Lifestyles Electronics brandsApps Gadget geeks Online buyers Validated DemosComputers High spenders AgeSoftware Frequent travelers GenderHandheld devices Healthy & fit IncomePrinters & scanners New movers Children in the householdLaptops, notebooks & netbooks Green consumers Shopping enthusiast GeographicEnthusiasts CountryTechnology news StateProgramming languages DMAGadgets & tech toys Oracle Data Cloud | @OracleDataCloud | 89
Oracle TelecomMake the right call to reach your target Audiences built from:audience with the Oracle Data Cloud • Offline telecom transaction history aroundLeverage Oracle Data Cloud’s unparalleled data assets to expand your reach mobile carriersand accuracy when reaching new customers and potential switchers. • Online past-purchase history aroundMake your first-party data more valuable by gaining context about current and Internet Service Providerspotential customers’ buying habits, media usage, interests, location and more. • Network & device usageHow to use Oracle Data Cloud Telecom audiencesExpand the reach of your first-party Target and reach consumers that Enhance the relevance of yourdata using third-party data without are using or are interested in using targeting by including parameterssacrificing relevance or quality your competitor such as location or connection type to only reach consumers who qualify for an offerPutting Telecom audiences to workA telco provider is looking to conquest a newdevice and service they’re offering1. Select known competitors’ customers2. OnRamp current customers and exclude them3. Limit campaign to consumers with older devicesNow you’re conquesting the right audience for youracquisition campaign.90 | Quick answers & the audiences you need to win [email protected]
Oracle Telecom audiences TargetingPast Purchases Interest Oracle Telecom Audiences Cell phones & plans providersServices AT&T AddThis Sprint PremiumTelecommunications T-Mobile Telecommunications Verizon BrandInternet service provider (ISP) Internet service providers Charter Communications ComcastBrand DLX Subscription Services Cox CommunicationsFios Mobile carrier DirecTVHSD1 AT&T Dish NetworkU-verse Sprint Sprint –Nextel T-Mobile Time WarnerConnection type Verizon T-MobileCable VerizonDial-up Validated DemosDSL Age Industry insidersFiber Gender Internet service intendersWireless Income Mobile & wireless Children in household Android phonesNetwork Phone enthusiastsAT&T Geographic Wireless on-the-goAT&T Wireless CountryCharter State Phone PlansComcast DMA Business plansCox Family plansSprint Phone service intendersTime Warner VOIP & internet telephoneT-MobileVerizonVerizon Wireless Oracle Data Cloud | @OracleDataCloud | 91
Oracle TravelAttract the best travelers with targeted Audiences built from:offers at just the right time • 35MM+ in-market travel customersWhether you’re looking to promote a travel destination or attract specific travel • Behavior including search/browsepersonas, we’ve got you covered. Our targeting options cover more than 35 • Offline transaction & pastmillion in-market travel customers, reachable via more than 1,900 segments. purchase historyOur audiences contain users searching/browsing for flights, hotels and • Travel sites vetted for data qualitycar rentals sourced from leading Online Travel Agents (OTAs) and travelcomparison sites.How to use Oracle Data Cloud Travel audiencesCustomize campaign content Create offers based on type of Maximize the impact of yourbased on destination and other travel (e.g., airlines, hotels, car first-party data and use third-known traveler details (e.g., rentals, cruises) party data to increase reachdemos, past purchases) Putting Travel audiences to work A hotel chain is launching a new brand focused on luxury travelers 1. Select known luxury travelers 2. Add hotel brands that appeal to the same target audience 3. Add purchase-based audiences based on overall spend levels 4. Filter to the destinations where new hotels are launching Now you’ve identified the right luxury travelers most likely to convert.92 | Quick answers & the audiences you need to win [email protected]
Oracle Travel audiences TargetingIn-Market Hotels and lodging Oracle Travel Audiences Advanced bookingAir travel Brands TypesAdvanced booking By number of adults BudgetAirlines Length of stay BusinessClasses Locations Frequent travelersDays of departure Lodging types Leisure & vacationDeparture locations Number of rooms LuxuryDestination locations Saturday staysInternational flyers Star ratings DLX LifestylesLength of trip Business travelersNumber of adults Vacation packages Leisure travelersSaturday stays Advanced booking High spendersTrip type Length of trip Spa mavensU.S. domestic flyers Locations Saturday stays AddThisCar rentalsAdvanced booking Interest TravelCar class ActivitiesLength of rental Air travel Air travelLocations Departure locations Car rentalsRental car companies Destination locations CruiseSaturday stays Destinations Products Hotel & lodgingCruises Car rentals SocialCruise lines Cruises Travel enthusiastDestinations Guided tours Vacation packageLength of trip Hotel & lodging Travel packages Oracle Data Cloud | @OracleDataCloud | 93
Oracle Validated DemographicsUp to twice as accurate, Audiences built from:when accuracy is everything • The best online and offline demographicDemographic data is still one of the industry’s most commonly used data from BlueKai, Datalogix &data types for digital targeting. However, on average only 45% of age third-party data partnersand gender data is accurate, resulting in inaccurate audiences andwasted media impressions. • 350MM unique IDs • Audiences verified by bothValidated Demographics combines the best online and offline demographic-sourced data providing high accuracy with scale and minimizing waste. comScore vCE and NielsenThese audiences achieve up to 85% accuracy against comScore vCE and DAR (Digital Ad Ratings)Nielsen DAR (Digital Ad Ratings) and up to two times the accuracy of otherdemographic data solutions, so you can be confident you are talking tothe right customers, the right way.“We’ve been testing various sources of demographic data, and in our head-to-head testing we’ve found Oracle Data Cloud’s Validated Demographics to yield the highest on-target percentage for our clients.”– Dave Pickles, CTO The Trade DeskHow to use Oracle Validated DemographicsBoost penetration and ROI with Improve accuracy of video Achieve high scores on campaignthe highest quality sources of targeting as 87%+ of digital verification reporting for comScoredemographic data. video impressions use vCE and Nielsen DAR. demographic targeting.94 | Quick answers & the audiences you need to win [email protected]
Targeting Oracle Validated DemographicsPutting Validated Demographicsto workYou are launching a digital videocampaign to raise awareness fora new feminine-care brand1. Target females and age ranges 18-49Now you are scoring as high as 85%+ in-targetdigital impressions against comScore vCEand Nielsen DAR.Validated Demographics audiencesGet direct access through the BlueKai Marketplace or from 200+ integrated partners.Age narrow Age broad18-20 18-2021-24 21-2925-29 30-3930-34 40-4935-39 50-6440-44 65 & older45-4950-54 Gender55-64 Female65-69 Male70-75 Oracle Data Cloud | @OracleDataCloud | 95
The Data HotlineThe Data HotlineGet audience answers — fast!What are the right How does it work? What can we do for you?audiences for my A lotmarketing objective? Email your questions or We’re a one-stop shop for: RFPs to The Data HotlineHow do I get to and we’ll provide you • Product informationgreater scale? with tailored insights and • Audience recommendations recommendations from • Targeting & measurement plansWho has the type of over 50+ data providers. • Audience sizingdata I need? • Creating custom audiences Best of all, this service is • RFP supportYou have questions—we have fast and free! • Collateral & case studiesanswers. The Data Hotline is • Measurement feasibility reportsa team of data experts who • Ordering measurement studiesprovide recommendations forany campaign objective with ourbest-in-class data solutions.Curious? Give us a try!E-mail [email protected] and let us do the work for you!96 | Quick answers & the audiences you need to win [email protected]
The Data HotlineActionable, insightful dataplugged into your marketingdrives optimal solutions.“The Data Hotline has “The Data Hotline is like asignificantly improved our Magic 8-Ball–I ask a questiondata-request process by and in no time I have theenabling us to deliver speedy answers I need and more!responses back to RFPs.” This allows me to bring valuable, data-driven– D aniela Filbrandt, solutions to my clients fast!“ Senior Project Manager, Audience Targeting, Yahoo! – Daryn Schwartz, Regional VP, TurnReady to get started?Contact The Data Hotline today [email protected] | Quick answers & the audiences you need to win [email protected]
The Data Hotline | Quick answers & the audiences you need to win [email protected] Data Cloud | @OracleDataCloudOracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what98 |they buy eQnaubilcinkg alenadsiwngebrrasnd&s ttohpeersaounadliizeenacndemseyasouureneveeerydcutsotomweirninTtehraecDtioantaanHd moatlxiinmeiz@e toheravaclluee.ocfothmeir digital marketing.Copyright © 2016, Oracle Corporation and/or its affiliates.
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