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Kusaga Athletic Group Profile 2015

Published by mjj.ashcroft, 2015-04-06 02:15:50

Description: Kusaga Athletic Group Profile 2015

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KUSAGA ATHLETIC GROUPOur story begins at the Great Wall marathon in China, a friendship and a dreamforged over 42km and more than 5000 ancient steps. That new athlete’s beliefis still with us and now drives us towards a greater challenge, one that affects orwill affect every person on this planet - climate change.We wanted to do something but didn’t know where to start. Realistically, howcan a single person make a difference to something so big?The opportunity lies in the clothes we wear everyday.Like most people, we didn’t know that it can take 3000 litres of water to makejust one cotton t-shirt, that the average American throws away 30kg of textileseach year and that 350,000 tonnes of clothing plies up as landfill annually inthe UK.We know there are other people concerned about the planet and we believethat if more people knew of the alternatives - and that if one person made achoice and then another and another…We imagined creating a clothing brand that causes minimal impact to theplanet. We did it. Graham and Matt

KUSAGAFABRICSWe have developed a range of four unique fabrics that throughouttheir entire lifecycle contribute minimal impact to the environment.Our fabrics deliver a wide range of functionality, from performancesports and casual wear to corporate uniforms and school wear.These fabrics match or outperform existing materials but withinherent qualities such as stain and wrinkle resistance, anti-staticproperties and fibre strength.Kusaga Fabrics works with Corporations, Government andEducation departments, Global and local brands, Events andcharity-sports events to meet their needs and sustainability targets.PIONEERING SUSTAINABLE SPORTSWEARThe world is getting smarter, information We started at sustainable; by creating What began as a field test of new fibreis shared in nanoseconds, cars drive products that can be reused or returned blends grew into an idea to create a rangethemselves and we land probes on to the earth is the most responsible way of high quality, high performance sportscomets…and yet the main material in any company can behave, now and for the clothing made from sustainable fabrics.most of our clothing has been the same future. Athletes are powerful influencers, whofor over 70 years. We want to change that. have the ability to drive change. AfterWe are committed to changing the way all, if there’s no planet left, where are weclothes are manufactured to have a morepositive impact on the planet. going to run?

OUR FABRICSECOLITE™ ECOSOFT™THE GREENEST FABRIC ON THE PLANET THE FUTURE FABRICECOLITE™ is our environmental warrior – natural, ECOSOFT™ is our environmental trailblazer– renewablesustainable and 100% planet friendly. and progressive.The story of this revolutionary fabric blend begins Nature and technology unite to produce a highwith renewable plant materials, grown with minimal performance textile that is ideal for everyday use andintervention before undergoing a manufacturing importantly, better for the planet. This unique fabricprocess that ensures the least impact to the takes the best features of traditional materials to theenvironment. The end product is a high performance next level, delivering outstanding softness, excellentmaterial that has the versatility of cotton with the stretch and optimum moisture management.technical capabilities of polyester. Our garments are light, breathable and superior toOur garments are comfortable to wear all year round. cotton in feel, versatility and environmental impact.The natural fibres provide a soft and supple feel on theskin with many inherent properties; hypo-allergenic, Current designs for men and women includeanti-bacterial and with zero odour retention. Current performance run tees and casual tees - ideal fordesigns for men and women include base layers, exercise, travel or hanging out at your favourite café orperformance run tees and casual tees. relaxing at home.High breathability | Outstanding moisture transfer | Zero Extraordinary hand feel | Outstanding moisture transfer | Highodour retention | Excellent stretch | Colour fastness | Anti static breathability | Excellent stretch | Colour fastness | Fast drying

OUR FABRICS ECODRY™ECOMESH™THE PERFORMANCE FABRIC THE DEPENDABLE FABRICECOMESH™ is made using lightweight, high performance ECODRY™ is race focused and nature’s companion.fibres. Maximising athletic performance and minimising impact on the environment is at the heart of the developmentIndustry leading technology combined with annually of this fabric. For the athlete, this is a high-stretch,renewable resources has created a soft, lightweight breathable and hard wearing material.performance material for the serious athlete. The journeybegins with an innovative manufacturing system that This no fuss fabric has been developed to perform inuses a fermentation process to achieve a significant all environments especially where performance andreduction in energy use and most importantly, decreased durability is needed.greenhouse gas emissions. For the planet, ECODRY™ is made to leave no trace,The end result is a proprietary fabric that produces a is 100% biodegradable and recyclable which gives yousuperior hydrophilic surface to most other synthetics, peace of mind that at end of life the garment can beallowing it to wick away perspiration faster. This naturally reused to make another product or returned to the earth.versatile fabric has a soft hand feel and combined witha weave construction, delivers superior ventilation and ECODRY™ is available in these current designs - cycleelasticity to the garment, giving the athlete total comfort jerseys and performance run tees for Men and Women.and freedom of movement.Fast Drying | Hypo Allergenic | Very low odour retention | High Excellent moisture wicking | High-stretch performance | StainBreathability | Wrinkle Free resistant | Anti-static | UV30 protection

CONTACT CONSUMERTRADE Graham RossMatthew Ashcroft London | SydneySingapore | Londonm: +65 9188 0144 m: +61 423 638 811e: [email protected] m: +44 771 254 1667 e: [email protected] London Sydney9 Newton Road, 05-06 The Trilight, 60 Windsor Avenue, PO Box 1100Newton Singapore 307997 London SW19 2RR Dee Why NSW 2099



RIDE.CLIMB.STRETCH.RUN CYCLE JERSEYSOur Cycle jerseys are created to ensure outstandingcomfort all year round. Fit, performance and durabilityare key to any cyclist’s needs and our proprietary fabricECODRY™ delivers with high breathability, excellentstretch and a stain resistant outer layer. To make life easyon the road, the jersey has a full length front zipper and three large rear pockets with security zip.Available for men and women in ECODRY™ and ECOMESH™ Features: High wicking | 3 large storage pockets Zipped valuables pocket | High stretch performance Quick drying | SPF 50+ fabric Styles: Regular and slim fit Sizes: XS, S, M, L, XL Colours: Black, White, Red, Navy, Pink, Yellow

RIDE.CLIMB.STRETCH.RUNBASE LAYERSThe Base Layers are naturally odour resistant, lightweightand itch free, delivering outstanding moisture transfer forultimate comfort. Designed with performance in mind,the neckline is cut low and the style is body hugging.The short sleeve top features high cut sleeves toaccommodate arm warmers without bunching.Available for men and women in our sustainable naturalfabrics ECOLITE™ and ECOSOFT™Features:High breathability | Outstanding moisture transfer |Zero odour retention | Excellent stretch | Colour fastness |Anti-staticStyles:Regular and slim fitSizes:XS, S, M, L, XLColours:Black, White, Red, Navy, Pink, Yellow

RIDE.CLIMB.STRETCH.RUN CASUAL TEE Our Casual Tee was created to bridge between sportswear and activewear. The design breathes a stylish relaxed look without compromising technical performance. This multi purpose tee is made for a range of activities from working out to hanging out.The Women’s Casual Tee is designed for an active lifestyle,perfectly at home in the yoga studio, your favourite cafeor enjoying the outdoors. The tee features a comfortableneckline, capped sleeves and fitted waist making it both easy to wear and ready to workout.Available for men and women in our sustainable natural fabrics ECOLITE™ and ECOSOFT™ Styles: Regular and slim fit Sizes: XS, S, M, L, XL Colours: Black, White, Red, Navy, Pink, Yellow

RIDE.CLIMB.STRETCH.RUNPERFORMANCE RUN TEEThe Performance Run Tee is an evolution in technicalrunning apparel.The unique anatomical design delivers unrestrictedmovement and stretch across the shoulders and back.The form-fitted stitching hugs the body to maximiseperformance.The Run Tee is available in our planet friendly fabrics -ECOLITE™, ECOSOFT™, ECOMESH™, ECODRY™ tosuit a variety of sports and environments for men andwomen.Features:Anatomical design | Chafe-free stitching |High stretch and breathability | Form-fittedStyles:Regular and slim fitSizes:XS, S, M, L, XLColours:Black, White, Red, Navy, Pink, Yellow

RUN FOR YOUR LIFE provides the ‘how’... we want Run For Your Life to be a rallying cryfor the entire sports community to be pro-active in the climate change debate.  ride.climb.stretch.run FORYOURLIFE runforyourlifeapparel.com

The destructive effect of clothing production on the environment is invisible to the vast majority of the population - it’s just not something we think much about. But the type of clothing we choose tobuy is entirely within our control and a direct way to make a difference, if only we knew how.

STORY 1 Sustainability makes sense in the abstract, but for most of us it’s hard to fully understand the issues and how we can make a difference. As a notion, we think to switch off the lights, re-cycle where we can, not use too many plastic bags and buy organic. But that’s just a fraction of the story.




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