EXE FRANCHISEE PHOTO STYLE QUIDE_STORE

PHOTOGRAPHIC STYLE GUIDE Store exterior + interior



STOREFRONT The face for your store, the first impression a customer has before walking in. Things to remember: Wide angle, try to get as much of the store in the frame as possible. Take the photo when there are less people walking past If possible clear the area of any unsightly obstructions, simplisity is key. Make sure all display lights are on, this will aid in the overall appeal.

STOREFRONT Things to remember: Entire logo in the frame Doors open if possible, aids to the welcoming atmosphere Straight angle towards the open doors, takes the viewers eyes into your store.

STOREFRONT Things to remember: Try straight on and angled shots This helps to create diversity and areas of interest. Lighting is always important, correct lighting will enhance the ambiance of your store.

STORE INTERIOR Things to remember: Find areas of interest Light fitting, tables, textures etc. Use correct lighting

Entire logo in frame, not cut off Different angle Entire logo in frame, not cut off Open doors if possible As much of the store front in frame

Best Cell phones to use when taking store photos Some phones allow you to choose what resolution you want to take photos at. It almost goes without saying that the higher your resolution the clearer your shot will be. This is especially true for camera phones which often have sensors of under 1 megapixel in them. Phones, such as the Apple iPhone, Huawei’s P10 or Samsung Galaxy S9s have the highest megapixel resolution and will be able to snap the best photos. Try to use a cell phone with the highest resolution possible. Some tips Look for good light for a great image. Never use the flash. Never zoom in, rather move in. Be steady. Don’t forget to focus. Adjust the exposure manually. Clean that lens!

Lighting Light Your Subject Well The better lit your subject is the clearer your image is likely to be. Turn on lights when shooting inside. If you’re turning on lights in a room to add extra light to your shot be aware that artificial light impacts the color cast in your shots. Some cameras come with a built in flight – this can really lift a shot and add clarity to it. incorrect correct incorrect correct to bright/harsh poor lighting/grey