LinkedIn Employee Handbook

LINKEDIN FOR EMPLOYEES

TABLE OF CONTENTS Why LinkedIn? 1 How to Create a Profile 2 Profile Examples 4 Post Examples 7 LinkedIn Statistics 9



WHY LINKEDIN? TURNING EMPLOYEES INTO BRAND ADVOCATES We are now asking all Frandsen employees to create a LinkedIn profile. LinkedIn is a platform that can help leverage Frandsen’s brand awareness, engagement, and company image. We encourage employees to engage with Frandsen’s posts and tag us in posts. It’s important that our employees don’t just have a profile but have a strong profile that includes all of the aspects listed below. If you don’t already have a LinkedIn account this guide will show you step-by-step how to create one. If you already have a LinkedIn account, please read this guide and ensure you have all the critical components included on your profile. 90% OF BUSINESS LEADERS SEE A DIRECT CONNECTION BETWEEN EMPLOYEE ENGAGEMENT AND BUSINESS SUCCESS. 1

HOW TO CREATE A LINKEDIN PROFILE IN A FEW EASY STEPS Step 1. Visit www.linkedin.com/signup and enter your email and create a password. Step 2. Upload a professional photo for your profile picture. Step 3. Next, click the edit icon in the top right-hand corner to upload the Frandsen branded background image. Step 4. Click \"add profile section\" and complete every part of the \"core\" section. Feel free to fill out the other sections as well. 2

Step 5. Next, click the edit icon that is below the background photo and fill out all of the sections. Make sure your headline stands out and includes keywords. Step 6. Search for Frandsen Bank & Trust and follow the company LinkedIn page. Step 7. On the company page, click on \"people\" and connect with other Frandsen employees. Step 8. Engage with Frandsen content and mention us in your posts. You can mention us by typing \"@frandsen\" in a post and the company page will pop up. For more details on how to setup a LinkedIn account click here. 3

PROFILE EXAMPLES STRONG HEADLINES 4

PROFILE EXAMPLES STRONG ABOUT SECTION & HEADLINE 5

PROFILE EXAMPLES STRONG ABOUT SECTION 6

POST EXAMPLES POSTING & MENTONING When you're posting on LinkedIn about anything Frandsen related make sure to mention us by typing \"@frandsen\" until our company page appears. Also, be sure to use 1-3 relevant hashtags in every post to gain more reach on your posts. As you can see in some of the examples, hashtags can be used in sentences or at the end of your caption. Some good content ideas include; volunteering with Frandsen, Frandsen blog articles, and new position announcements. If you run out of content ideas to post, sharing and liking Frandsen's posts is an easy fix and will appear in your follower's feeds. For those in the C-suite, I encourage you to post to LinkedIn frequently because potential employees and customers love to see what the higher-ups have to say when they're researching a company. 7

POST EXAMPLES POSTING & MENTIONING 8

LINKEDIN STATISTICS COMPANIES WITH HIGH NUMBERS OF EMPLOYEES SHARING QUALITY CONTENT ON LINKEDIN ARE 58% MORE LIKELY TO ATTRACT TALENT CONTENT HAS 2X HIGHER ENGAGEMENT WHEN SHARED BY EMPLOYEES ON AVERAGE, EMPLOYEES HAVE A NETWORK THAT IS 10 TIMES LARGER THAN A COMPANY’S FOLLOWER BASE 9