Website Development • Custom Websites • eCommerce (Retail) Websites • General Landing Pages (GURLs) • Personalized Landing Pages (PURLs) • GoRESPONSIVE Site Updates • WebON™ Web Development Packages • Website Maintenance & Updates MRC Products & Services Guide 45
WEBSITE DEVELOPMENT What’s Included Custom Websites • Create a custom website built on the WordPress content management system that is fully Without exception, every client today needs to responsive and mobile-friendly; inclusive of a “be where customers go.” And overwhelmingly, home page and one secondary page layout, audiences are heading to the internet to shop coding, two contact forms, on-page SEO for goods and services, locate brick-and-mortar optimization, and tracking via Google Analytics. sites and communicate with other web users. How important is a website to their marketing efforts? • C lient to provide copy, photos, logos and other In the U.S., 97% of internet users research shopping required assets. information on the web, according to Google. A custom website is a necessity for marketers of all sizes and in every industry. It can be as simple as a few pages for a local carpenter, or as complex as dozens of pages showcasing a manufacturer’s product line. 46 MRC Produc t s & Ser vices Guide
WEBSITE DEVELOPMENT eCommerce (Retail) Websites What’s Included A major step up in capability and complexity over • C reate a custom eCommerce website built on custom websites, an eCommerce or retail website a content management system (CMS) inclusive enables clients to sell goods or services online of a home page and product page design to shoppers nationwide or even globally. Beyond layout, site map, coding and contact form presenting information, a retail website usually for lead capture/management. features a virtual shopping cart enabling buyers to order multiple items. Retail sites typically also accept • A lso includes on-page SEO, tracking via Google payments, determine shipping options, fulfill orders, Analytics, shipping integration, inventory track deliveries and monitor inventory, among a management and payment gateway integration. myriad of other functions. • C lient to provide copy, photos, logos and other required art, and will be responsible for entering product data into the CMS or providing a spreadsheet for upload based on a provided template. MRC Products & Services Guide 47
WEBSITE DEVELOPMENT What’s Included General Landing Pages (GURLs) • B ased on existing art/design and campaign creative theme, create a custom general When conducting pay-per-click, email or direct mail landing page inclusive of concept, copy and marketing campaigns, clients can greatly increase design; also includes one form such as for conversions by directing prospects to a specially- online inquiries or viewer registrations. designed landing page, known as a general landing page, GURL or generic URL. Why? If responders are sent to the company’s standard website, they may have a hard time finding what they’re looking for. In contrast, a specially-designed landing page can greet them with a campaign-related message and steer them in exactly the desired direction, which is usually an online registration form. 48 MRC Produc t s & Ser vices Guide
WEBSITE DEVELOPMENT Personalized Landing Pages (PURLs) Also known as PURLs or personalized URLs, What’s Included personalized landing pages add an extra measure of individualization (and often superior results) to • Based on existing art/design and campaign GURLs (as described on page 48). By appending creative theme, create a landing page that’s a web address with a target’s name (e.g., capable of pre-populating with customer data acmemotorspecialoffer.com/johnsmith) in direct mail and personalization, inclusive of concept, copy pieces or email communications, clients can direct and design. prospects to a landing page where they are greeted by name, personalized message and possibly • Includes one form to capture online inquiries graphics. A general message can readily become, or visitor registrations. “Welcome John Smith. Here’s a special offer for your 50,000-mile scheduled auto service.” And, form data can be pre-filled. MRC Products & Services Guide 49
WEBSITE DEVELOPMENT What’s Included GoRESPONSIVE Site Updates • U pdate an existing website to the WordPress CMS platform and integrate it with a responsive Recently, Google has started penalizing websites template that’s optimized for viewing on that are not mobile friendly (e.g., non-responsive). smartphones and tablets as well as desktops. But many early generation websites were not built to be optimized for mobile devices. Through • The site’s current design will be carried over, GoRESPONSIVE, we convert existing client websites and its URL (i.e., website address) will remain to a more advanced CMS platform – WordPress – the same. and optimize it for viewing on mobile devices with a responsive design. GoRESPONSIVE also provides more secure operation and enables easier content updates – which may be conducted by most clients, if desired. 50 MRC Produc t s & Ser vices Guide
WEBSITE DEVELOPMENT WebON™ Web Development Packages Many client websites were originally built as online What’s Included brochures, much to their detriment today. While they may look fine, they often fail to rank high on • Create a five to 10-page website built on the search engines pages, are not responsive and are WordPress content management system that frequently difficult for visitors to navigate. WebON is fully responsive and mobile-friendly. offers clients an affordable option to update their • Includes one home page and one secondary Websitesite with a more advanced content management page layout, portfolio functionality, Google Analytics integration and on-page SEO options. system (CMS) – WordPress. Layout and content • T he monthly fee includes secure, reliable Packages:are tailored for desktop, tablet and smartphone hosting. screen dimensions, which is a must in today’s mobile • C lient provides copy, photos, logos and any other required art. marke✔t. WPaeckbaOgNesBaAlsSo IiCncorporate best practices in sea✔rchWeenbgOinNe oApDtiVmAizNaCtioEnD. Boost your online presence with one of Allegra’s two WebON packages! Package Features WebON BASIC WebON ADVANCED Site ✔ ✔ Custom design concept 1 2 Hours of concept revisions ✔ ✔ Home page slideshow with five elements 5 10 Number of static pages, plus a portfolio 1 3 Number of site contact forms ✔ ✔ Mobile optimized, responsive design ✔ ✔ WordPress Content Management System Enhancements ✔ ✔ PLUS on-page SEO (all pages) Search Engine Optimization ready ✔ ✔ PLUS submission Google XML Sitemap ✔ ✔ PLUS report set up Google Analytics integration Ongoing Hosting, Updates & Training ✔ ✔ Secure, reliable site hosting ✔ ✔ Regular WordPress CMS updates 1 1 Hours of monthly content/image updates Not quite what you need? Please contact us for a custom quote. Our web experts are standing by to plan and develop a site that meets your organization’s unique requirements. Contact Allegra today to get started! MRC Products & Services Guide 51
WEBSITE DEVELOPMENT Website Maintenance & Updates What’s Included On occasion, clients may call for website updates, • Address all client requirements for website maintenance or repairs beyond the capabilities of updates, maintenance or repairs. their internal information technology (IT) staff or usual web services provider. In these instances, we’re • Make suggestions for targeting audiences prepared to refresh the look, update the content, based on industry best practices. and enhance the navigation of an outdated site. 52 MRC Produc t s & Ser vices Guide
For more information, please contact the MRC at 800-726-9050 or [email protected]. Alliance Franchise Brands LLC is the parent company of Allegra Network LLC, Sign & Graphics Operations LLC and KK Printing Canada ULC. V4 | 2019 © 2019 All Rights Reserved. Allegra Network LLC.
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