RSVP-Franchise Kit

AN INTRODUCTION TO THE RSVP Franchise Opportunity STRONG INCOME OPPORTUNITY PRIME MARKETS AVAILABLE HOME-BASED POTENTIAL

The Power of the Network IN A WORLD OF MORE THAN 3,000 They are our Franchise Members who bring the RSVP GLOBAL FRANCHISORS, you may be brand to life. Honest, hardworking professionals who asking yourself, “What makes Alliance are dedicated to their clients and the communities Franchise Brands and the RSVP concept where they live and work. They are confident in their success; flexible and resilient when eyeing and adjusting different from the rest?” It’s an easy to inevitable curveballs that all businesses with any answer for us: the people. longevity face at one time or another. They are our Home Office support team of subject- matter experts who have internalized our Core Values that guide how we do business: ethical, passionate, respectful, results-driven and above all, Franchise Members first. While we think our concept that has been proving its value since 1985 speaks for itself, it’s always nice when others recognize it as among the “best of the best” franchise opportunities. The Franchise 500 is considered the world’s first, best and most comprehensive franchise ranking. This is RSVP’s 10th consecutive year being included in the Franchise 500. We were named No. 1 in the advertising services category and included among the Top Franchises for Less Than $100,000. RSVP reaches more than six million, single-family, owner-occupied homes across 60+ markets, delivering over 28 million luxury postcard packs.

Why RSVP and Direct Marketing Solutions? WHAT YOU WILL OFFER DIRECT MAIL + DIGITAL MAXIMIZES RESPONSE We are lead generation and direct marketing experts. Direct mail lifts the response rate of other Our business model is simple: RSVP attracts affluent channels by buyers to local businesses that advertise through us. Our direct marketing solutions deliver advertisers’ offers 450% to the top third of households based on demographics, home value, lifestyle, expenditures, income and more. Direct mail + digital = How We Do It + The RSVP model drives qualified leads to businesses. 28% We target homeowners who are most likely to purchase the following types of services: interior and exterior higher conversion rates home improvement, health and medical, legal and financial, and dining and entertainment. RSVP is a + proven direct marketing solution. Direct mail + digital ads = Using your home or office as a base, you’ll sell RSVP direct marketing solutions to local businesses, 118% outsourcing the design, production and mailing to vetted partners to produce your portfolio of services. higher response rates than direct mail alone You’ll become a member of Alliance Franchise Brands, Sources: DMA | NonProfit PRO | Merkle a world leader in marketing and visual communications franchise systems providing solutions to small and medium-sized businesses across North America. “If you want the freedom to create your own business with unlimited potential, RSVP will help you make it a reality. The network of owners across the U.S. and the great team at corporate will give you confidence in knowing that you are supported as part of a family of eclectic personalities all striving to do what we do … but better.” – Ron Raybourne, RSVP Orlando, FL

Steps to Your Success: A Solid Foundation OUR RSVP FRANCHISE MEMBERS come to us from a wide range of professional backgrounds. All have common traits: a drive to stretch themselves and a desire to thrive by leaving their comfort zone for new experiences. Lifelong learners are never disappointed by our ever-changing, dynamic industry. It all begins with firm footing. You’ll be guided through a three-year training program where you’ll learn the ins and outs of how to run your new business. With a team committed to your success, you’ll hit the ground running with established best practices, key milestone check-ins and a proven review-refine-repeat strategy. We’re always just a phone call or email away, so any questions or concerns are resolved quickly. Prior to your business launch, you can expect: Online Pre-Training • 20 hours • Topics: direct mail, products and services, target customers Virtual/ In-person Training • Up to five days (40 hours) • T opics: business and marketing planning, print production partner introduction, sales planning and sales training, time management, financials After you’re officially “open for business,” you’ll receive: Ongoing Training Opportunities • A n Accountability Coach for your first mailing, invoicing and collection, follow-up tips and techniques • N etwork-wide webinars on topics ranging from sales skills, developing effective ad copy, selecting the target audience and much more • Success-sharing sessions and online community for Franchise Member-to-Franchise Member support • One-on-one skills and refresher training • A nnual in-person meeting with all Members to review, analyze and plan for growth opportunities “Enjoy the flexibility of owning your own business and the lifestyle freedom of running an RSVP franchise. Make lots of calls and quality business connections! Enjoy the opportunity to work with top notch people and earn from it!” – Lysbeth Hamlin, RSVP Atlanta, GA

Pricing Your Dream of Business Ownership • Estimated initial investment starting at under $100,000 • Initial franchise fee of $15,000 • Territory fee 60¢ per qualified household. Minimum $30,000. (Fee not applicable on resales.) • Initial marketing fee of $7,500 Investment range depends on size of territory desired and awarded. The range of $97,632 to $324,881, includes working capital. For a detailed summary of the investment required, please ask for our Franchise Disclosure Document. 25% Veterans and First Responders: Save 25% on our Initial Franchise Fee DISCOUNT “My RSVP franchise has provided my family a very nice income and lifestyle. It also has been a great sense of pride owning a unique, high-profile business. RSVP is viewed among the business community and homeowners as the Rolls Royce of direct mail marketing solutions in my market.” – G reg Kilgore, RSVP Columbia and Greenville, SC and Asheville, NC

Why do RSVP Franchise Members love our proven business model? Here are a few of the advantages our Franchise Members cite when they were considering the options of business ownership: • Low cost-of-entry with an excellent earning opportunity • Great lifestyle; enjoy an appointment-based business, making your own schedule • Home-based operation with minimal overhead; no inventory or equipment required • Motivated customers; we deliver our advertisers’ offers to the top third of households • Proven franchise model for over 35 years • Sales-focused operation; attract advertisers while outsourcing design, production and mailing • Steady sales potential; many franchise owners renew 70-80% of clients annually • National Accounts Program to supplement local efforts “In RSVP, we work with business owners who have the same intention that we do, and that is to grow. We’re helping small business owners grow their business. RSVP enhances your family situation and allows you to be an integral part of the community you live in.” – Tony Sucato, RSVP Ohio/Kentucky/Tennessee Are you ready to get started? For more information, contact us at [email protected] Alliance Franchise Brands LLC (MN F-4115) (MN F-8962) 47585 Galleon Drive, Plymouth, MI 48170, 800-726-9050 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of one of those states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. ©2022 Alliance Franchise Brands LLC. All rights reserved.