Image360 High Impact Programs and Support

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Image360’s parent company, Alliance Franchise Brands LLC, is one of the world’s largest business-to-business franchises, serving the multi-billion-dollar market for marketing, print, sign and graphics communications services. Alliance Franchise Brands is considered a leader in franchise training, technology and implementation. Alliance Franchise Brands LLC is the parent company of KK Printing ULC.

Welcome to an Image360 Franchise As an Image360® franchise owner, you will provide a wide range of businesses and organizations with indoor and outdoor signage, banners, window and floor graphics, displays, vehicle graphics, digital and electric signs, and more. Enjoy the autonomy of being your own boss with the backing of 45+ years of proven success and unparalleled support.

45+ The Image360 franchise model is an established concept and trusted brand name. You’ll ease Years of your way to successful business ownership with Success pre-opening training and ongoing IT, marketing, product development and sales support from experienced professionals. Plus, you’ll tap into a network of like-minded franchise owners who know your challenges and opportunities and are there to share best practices and lessons learned. This guide is intended to 2 Marketing Programs & Support give you a look inside the 6 Business Development & Sales Support comprehensive programs and 8 Operational Support & Supplier Resources support you will receive as an 12 Member Communications Programs & Support Image360 Franchise Member. It 14 Networking Opportunities & Engagement omits specific information and additional proprietary programs and services that are revealed upon franchise ownership.

Image360 Marketing Fund Contributions Each Image360 franchise contributes a percentage of sales to a Marketing Fund that is earmarked for marketing and sales programs and support to: • Give you a strong, consistent brand identity. • Keep you top-of-mind with existing customers to identify additional sales opportunities. • Generate qualified leads or requests for information from prospects. • P rovide the steps for a sales follow-up plan. By pooling dollars, the collective buying power gives Image360 Franchise Members greater access to strategic partnerships and resources that otherwise would be cost-prohibitive to a single business. It’s just one of the many ways you capitalize on the power of the network. 2 | MARKETING PROGRAMS & SUPPORT

Programs to Find & Retain Customers MARKETING PROGRAMS & SUPPORT Lead Generation Initiatives For Image360 franchises, SEM programs Public Relations/Community are sponsored by the Home Office Involvement Programs Image360 Franchise Member Websites Marketing Team as national campaigns. Image360 Franchise Members benefit from Local campaigns can be executed at no public relations programs and guidance to Your Image360 website is just one element charge for individual Image360 Franchise generate goodwill in the local communities of a multi-channel marketing strategy. Members by the Home Office-appointed they serve. Strategies managed by the The site content is localized to your market digital marketing firm—Members just Home Office Marketing Team include press opportunities and customer targets. It is have to pay their media fees. releases, media relations, bylined guest optimized for digital performance, and the articles and networking support. design is complementary to the Image360 Social Media brand identity depicted across all online MARKETING PROGRAMS & SUPPORT | 3 and offline promotional channels and The Home Office Marketing Team posts materials to help you drive awareness. content on local Center social sites to supplement the content Members post Search Engine Marketing (SEM) Program themselves. And, we create graphics, videos and marketing guides to help Search engine marketing involves placing our Members build their local brand. paid advertisements that run above or beside (and occasionally below) the free search engine listings on Google, Yahoo! and Bing. Typically, to get the highest position among these ads, website owners place a pay-per-click (PPC) bid. PPC advertising is a great way to promote special offers as well as products and services, in turn boosting website visibility and traffic.

Customer Analysis Service On-demand Marketing Consultation Through a strategic partner, Image360 The Image360 Marketing Team is your Franchise Members gain access to an resource for support and consultation automated, easy-to-use service that with any self-promotional marketing statistically profiles best customers. House efforts across media channels. We’re here files are matched against a comprehensive to help Image360 Franchise Members database of U.S. businesses to create a plan and strategize, optimize your digital customized market penetration analysis. marketing, provide list recommendations for This enables Image360 Franchise Members direct mail campaigns, identify new market to segment existing clients to develop opportunities, review your Center-developed effective cross-sell campaigns, up-sell creative executions and more. promotions, loyalty programs and other customer-focused strategies. On-demand Customer Communications Image360 Marketing Materials Online (MMO) is a user-friendly portal for Members to download branded promotional collateral for self-promotion. You’ll find brochures, mailers, flyers, videos, wall posters, identity materials and more, all conveniently housed online to give you 24/7 access. Catch their eye Capture the attention and imagination of audiences. DISPLAY GRAPHICS 4 | MARKETING PROGRAMS & SUPPORT

Customer Retention Milestone Marketing Support Image360 Franchise Members’ business Email Marketing Program anniversaries, relocations, acquisitions and more are supported with a variety of branded The Email Marketing Program helps marketing materials to enhance your business Image360 Franchise Members remain relationships. top-of-mind with customers through consistent brand messages. Participating We’re having an Image360 Franchise Members supply customer email data for opt-in outreach with OHPEONUSE! fully drafted and designed communications. AAnd you’re invited! Client Follow-up Surveys Through a strategic partnership, Image360 Franchise Members gain access to a full-service customer satisfaction surveying tool that provides timely feedback on completed jobs, generates sales leads, gains approval to use testimonials on Member websites and social media, and alerts you to at-risk clients. Email Marketing MARKETING PROGRAMS & SUPPORT | 5

SIX STEPS OF THE SALE Sales-Driven Solutions Provider STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 PRE-CALL FACT-FINDING PRESENTATION & OVERCOMING MAKE THE SALE FOLLOW-UP PREPARATION MEETING RECOMMENDATION OBJECTIONS (Close) (<10 minutes) (Qualification) (ROI from the Customer’s • Company information Point of View) • Industry trends • History as a customer • BE CURIOUS • Provide • Ask questions • Gain commitment to • FOLLOW-UP! • SEEK TO UNDERSTAND recommendations • Objections are move forward FOLLOW-UP! • Get the meeting with • “Yes” six times to and solutions that FOLLOW-UP! a qualified prospect/ address goals/ BUYING SIGNALS • Agree upon client qualify prospect objectives by recommendations • Do what you say you • Determine key metrics connecting the and budget are going to do • Primary business information • Implement tactics • Ask for a referral objectives: • Do the customer with project timelines, • You’re not closing a – Brand Consistency math deliverables and – Protect/Grow outcomes sale; you’re opening a relationship Existing Customers • Measure response – Target & Acquire New Customers – Internal Communications DESIRED OUTCOME(S) • Find out about • Give good advice • Be bulletproof • Make the sale • Build to the next sale customer’s primary business goals REMEMBER: EACH STEP OF THE SALE HAS A PURPOSE. DO NOT SHORT-CUT THE PROCESS. • Understand the “why” before recommending the “what” Our “why-before-the-what” sales philosophy drives our sales process and programs to assist you in developing impactful client recommendations and positioning yourself as a sales-driven solutions provider. From planning and leadership to management, recognition and coaching, the Sales Support team is committed to providing the tools you need to succeed. 6 | BUSINESS DEVELOPMENT & SALES SUPPORT

Programs to Build Your Expertise & Drive Growth BUSINESS DEVELOPMENT & SALES SUPPORT Sales Planning & Sales Management & Recognition Through these sessions and resources, Leadership we provide support and best practices Whether adding a customer service to introduce or reinforce effective sales Building a successful representative, account manager or outside techniques, capture new business and sales culture salesperson, our Sales Support Team grow existing accounts. begins with strong provides tools to help recruit the right fit leadership and for your Center and create an onboarding • Sales Huddles vision. Our Sales training program. Designed to familiarize Support Team new employees to the Image360 Six Step • Interactive, Small Group Coaching works closely with Sales Process and develop effective customer Image360 Franchise communications and time management • One-on-one Coaching Members to help them establish sales goals practices, each training plan is individually in alignment with company objectives, tailored based on the background and needs • S ales Conference & Bootcamp Training provide measurements and accountability of the new hire. Rely on us for support in the Sessions towards achieving sales results, as well as following areas: ways to engage all Team Members in the • The Pipeline Newsletter Center’s sales efforts. Key areas of support • Hiring & Onboarding include: Account Reviews • Managing & Coaching Salespeople • Sales Planning & Goal Setting Conducting Account Reviews with your key • Customer Relationship Management accounts is essential to protect and grow your • Six Step Sales Process Solution business with your existing clients. Done on an annual basis, the Account Review process • 5-Star Customer Experience • Honors Sales Club Recognition Program allows you to gain a better understanding of the future direction of your clients’ businesses • Account Growth & Prospecting Strategies Sales Training & Coaching and how you may be able to partner with them to achieve their business goals. The following hands-on, interactive training A step-by-step process, training materials, and coaching opportunities are available for tracking reports and tools are available to you selling owners and sales professionals. on the member intranet, the Hub. BUSINESS DEVELOPMENT & SALES SUPPORT | 7

Performance Groups Image360 Performance Groups consist of five to seven Franchise Members with similar Center sales who meet twice a year to discuss all areas of their business. Each group follows a format and rules of conduct to have effective meetings. Prior to meeting, each Image360 Franchise Member submits their financial statement. Operating ratios are then created and made available to discuss at the meeting. Note: Performance Groups are consistently rated by Image360 Franchise Members as one of the most valuable support programs offered. 8 | OPERATIONAL SUPPORT & SUPPLIER RESOURCES

Programs to Improve Efficiencies & Profitability OPERATIONAL SUPPORT & SUPPLIER RESOURCES Promotional Products Imprint National Contracts Program almost Contract pricing and other discounts or Through our strategic alliances with the anything. special services are available to Image360 Advertising Specialty Institute (ASI) and Franchise Members through more than SAGE, Image360 Franchise Members can 500 selected supplier partners. Strategic gain access to the industry’s best research partnerships are evaluated regularly, and new and marketing tools as well as direct supplier partners are added as Image360 access to suppliers. Each supplier offers Franchise Members’ needs evolve. easy access to over 700,000 types of promotional products for businesses, OPERATIONAL SUPPORT & SUPPLIER RESOURCES | 9 and provides sales and marketing tools that enable your customers to browse product lines. Operating Ratio Study (ORS) This annual system-wide survey compiles the financial performance of all contributing Image360 Franchise Members. The ORS summary report details results in terms of profitability, sales volume and region. Image360 Franchise Members also receive an individual report that summarizes their financial information and compares it to the results for all Centers, high-profit Franchise Members and those in the same sales volume group.

Franchise Business Consultants Alliance Resource Center Education: Alliance University Your Image360 Franchise Business Train. Support. Grow. Consultant (FBC) is your first point of contact, providing a broad range of support including Alliance University’s mission assistance in key personnel challenges, sales is to advance the expertise approaches, diversification training, financial and knowledge of our Image360 Franchise analysis and marketing. Members to better serve their clients. Alliance University offers you and your Team If you are buying an existing business, your Members a variety of learning opportunities FBC will help you review financial statements and formats: live sessions, live and recorded and profitability reports to identify areas of webinars and self-paced online lessons. improvement, budgeting, forecasting and All are designed to provide you with cash flow management. convenient ways to learn and grow. Our Alliance Resource Center (ARC) is IN-PERSON staffed with highly experienced marketing communications professionals who can WEBINAR TRAINING ONLINE provide you with a wide range of consulting and tactical services, depending on your customers’ needs. Project managers and graphic design specialists are poised to help you fulfill overflow graphic design work assist with sales presentations or oversee complex project management work—all on a fee-for-service basis. 10 | MARKETING PROGRAMS & SUPPORT

Right Start Program WorkStreamTM eCommerce RightStart is a three-year onboarding WorkStream™ eCommerce enables process for new Members that brings businesses and organizations to manage together Business Development, Marketing printed materials, marketing collateral and Operations to ensure success and and promotional products easily and profitability. The goal is to help new more effectively with the convenience Franchise Members achieve success of 24/7 access. quickly using a review-refine-repeat approach. The RightStart program uses Offered as a monthly subscription and fully several tested methods, setting clear supported by the Technology Team, the expectations and remaining consistent. platform allows you to easily set up custom stores that are branded for your clients and The program is the most intensive in its first customized for their business goals. Your year with regular check-ins from the Franchise customers’ marketing materials and business Business Consultant (FBC) and the RightStart forms will be created in their branded site for lead. RightStart utilizes Smartsheets to them to access pricing, quickly personalize coordinate activities between Business and order at their convenience. Development, Marketing and the FBC to ensure key milestones are hit or practices And perhaps best of all, WorkStream are changed to achieve future goals. eCommerce can be integrated with many Management Information Systems Once you are fully operating your (MIS) and includes automation options Center, scorecards are used to compile to fully streamline your workflow for Key Performance Indicators (KPIs) designed maximum efficiency. to track progress and ensure financial goals are met or exceeded. Regular meetings are held with all supporting teams to review the KPIs, marketing and sales plans, and check in on operational support. MARKETING PROGRAMS & SUPPORT | 11

The Hub: Resources at Your Fingertips Image360 Franchise Members have convenient, 24/7 access to business training and development, education, Supplier Partner resources and a support management tool—all via one comprehensive portal called the Hub. 12 | MEMBER COMMUNICATIONS PROGRAMS & SUPPORT

Programs to Keep You Informed & Engaged MEMBER COMMUNICATIONS PROGRAMS & SUPPORT The Hub • Member Management Tools: e-Communications As your gateway to a network of service • e Pay – View and submit payments As an Image360 Franchise Member, you platforms, like Marketing Materials Online electronically will receive regularly scheduled newsletters and Alliance University, the Hub pulls via email that keep you informed about together a wide range of tools and resources • Submit Royalty Sales – Provides programs, services, learning opportunities, all designed with one goal in mind: to help immediate royalty information success stories around the network and you operate a successful franchise. Here’s more. You’ll find relevant content that often how the content breaks down: • Profit Mastery Dashboard – Visually links to the Hub for easy, convenient access represents key metric percentages to business-building tip sheets, guides, • F ranchise network news, announcements comparing My Center, Sales Groups proven processes and templates for a range and updates and All Centers of activities. • S upplier, Member and Home Office Online Meetings Team directories Live web meetings are presented regularly to give Image360 Franchise Members real-time • A rich resource Library including Business information in an interactive forum. Administration, Business Planning, Center All sessions are recorded and available Operations, Marketing, Products and on-demand, 24/7, so that they can be Services, Sales and more viewed when it’s most convenient for you. • Discussion Boards for knowledge transfer and assistance from fellow Members • H elp “case” management system for reporting errors, issues and requesting assistance MEMBER COMMUNICATIONS PROGRAMS & SUPPORT | 13

Programs for the Life Cycle of Your Business Acquisition Program The Acquisition Program assists CHANGES ARE Image360 Franchise Members in HAPPENING! identifying suitable independent sign businesses to purchase. Image360 Franchise Members receive assistance in the entire process through targeted mailing and telemarketing, as well as research such as business and financial INDEPENDENT analysis and equipment evaluations. LOGO The Development Team collaborates with you and your professional business advisors (accountant and attorney) to negotiate the purchase price and terms, write an Intent to Purchase and Purchase Agreement, and help facilitate closing and transition of ownership. Resale Program Having a plan to exit your business is just as important as having one to enter it. The support you receive as a Franchise Member is full cycle. Through the Image360 Resale Program, the Development Team helps you find and qualify potential buyers through comprehensive advertising, referrals and third parties to ensure a smooth transfer of ownership when the time is right for you to move on to the next chapter in your life. 14 | NETWORKING OPPORTUNITIES AND ENGAGEMENT

NETWORKING OPPORTUNITIES Convention & AND ENGAGEMENT Sales Conference Franchise Advisory Board (FAB) To keep pace in a rapidly evolving industry, Image360 Franchise Members The Franchise Advisory Board (FAB) is a panel of elected Members who participate participate in network-wide live and in initial program development for the purpose of exchanging ideas and problem- virtual events. The programming solving methods; advising us on expenditures for system-wide marketing, training features educational sessions for and advertising support; and coordinating the efforts of all Image360 Franchise Franchise Owners and their Team Members. Such a program is designed to foster communication between us as Members that is delivered by internal the Franchisor and all Franchise Members, as well as among Franchise Members. and guest subject-matter experts. The events also provide one-to-one access to key Partner Suppliers who showcase new services and technologies, many with preferred pricing negotiated for Image360 Members. NETWORKING OPPORTUNITIES AND ENGAGEMENT | 15

Take the next step! Call us today to learn more at (800) 445.5172. Alliance Franchise Brands LLC 47585 Galleon Drive | Plymouth, MI 48170 11685 Crossroads Circle, Suite E Middle River, MD 21220 www.Image360franchise.com www.Image360.com Alliance Franchise Brands LLC (MN F-9176) (MN F-9175) 47585 Galleon Drive, Plymouth, MI 48170, 800-726-9050 This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.