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EXPERIENTIAL DESIGN Are you ready for Training & Certification?
EXPERIENTIAL XGD ikˌspirēˈen(t)SH(ə)l Experiential graphic design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.
WHY YOU SHOULD BE DOING EXPERIENTIAL DESIGN
“XGD is a blue ocean strategy that yields a higher margin, typically larger projects that involve the entire space.” - Scott Kozaruk
Experiential graphic design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.
IxD XGD ARCHITECTURE LANDSCAPING INTERACTIVE Consists of URBAN DESIGN two disciplines… ED DIGITAL INTERACTIVE ENVIRONMENTAL TECHNOLOGY DESIGN
3 TOP SKILLS LEARNED IN CERTIFICATION TRAINING Able to recognize XGD-type designs. Have a goal of securing sales from XGD projects. Developed a plan for accomplishing that goal.
Live vs. Virtual Training LIVE VIRTUAL 3 eight-hour days at Alliance University, 4 four-hour Team meetings Middle River, MD (plus, homework) No cost for training/certification No cost for training/certification Pre and Post training requirements Pre and Post training requirements Approved application and brand Approved application and brand compliant compliant Center required Center required Maximum of 2 attendees per Center Maximum of 2 attendees per Center Travel and expenses are at center owner's expense
4 STEPS TO GET STARTED COMMITMENT CLIENT LIST KNOWLEDGE RESEARCH Complete and submit Create a list of 5 possible Your thoughts on Research pictures you XGD application clients for an XGD project. What XGD is. believe are XGD.
CERTIFICATION REQUIREMENTS ACTION PLAN FOLLOW-UP STRATEGY Create detailed action Confirm dates for 2 Strategy to make time plan for 5 clients follow-up meetings available to pursue - Discuss & review - Review progress XGD business.
GOALS AND NEXT STEPS Design and create a Center-produced XGD project for your Center DUE DATE: 3 weeks after completion of Certification Training
XGD TRAINING OUTLINE & APPLICATION XGD Training and Certification Outline 1.0 hour z 1.0 hour Day 1 3.0 hour 1.5 hour • Welcome and expectations o Review pre-assessment requirements 1.5 hour • What is XGD design 2.5 hour o Discussion 1.5 hour o XGD tour 1.0 hour o Non-examples • Characteristics of XGD design o Tour discussion o Pairs activities examples vs. non examples § Evaluation of individual examples • Marketing to receptive clients o Marketing asset presentation (Burkes group) o Lecture o Hands on research o Strategy o Pairs activity • Presenting and selling to receptive clients o Ideation Library demo (Amanda Halfmann) o Sales and sales toll kit o Approach o Technology lecture (James Smackum) o Application of technology o Presentation activity DAY 2 • XGD Design specifics o Lecture discussion o Project management (Cheryl Clowes) • XGD Production o Best practice o Skillsets o Capabilities • XGD installation o Best practices o Optics o Capabilities o Skillsets
XGD NETWORK STATISTICS Since 2018, when the XGD Beta Group initiated 17 32 Centers are Centers have gone Certified through training Completing the requirements is the greatest challenge
XGD CERTIFIED CENTER PROJECTS
XGD • Branded environments • Exhibitions and public art KEY • Multimedia installations • Wayfinding systems INFLUENCERS
BRANDED ENVIRONMENTS Creating Spaces that Communicate
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS
BRANDED ENVIRONMENTS–Glass Dry Erase Boards
HEALTHCARE Creating the Healing Environment
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
HEALTHCARE INSTALLATIONS
IDEATION Through Implementation
IDEATION THROUGH IMPLEMENTATION
IDEATION THROUGH IMPLEMENTATION
IDEATION THROUGH IMPLEMENTATION
IDEATION THROUGH IMPLEMENTATION
DONOR RECOGNITION & DISPLAYS
DONOR RECOGNITION & DISPLAYS
DONOR RECOGNITION & DISPLAYS
DONOR RECOGNITION & DISPLAYS
DONOR RECOGNITION & DISPLAYS
SIGNAGE SOLUTIONS
SIGNAGE SOLUTIONS
SIGNAGE SOLUTIONS
WAYFINDING
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