Marketing Insider 2015 Tri1

ISSUE 01 2015 NEWS AND KNOWLEDGE FOR TODAY’S MARKETER Video marketing Cheat sheet for event Newsletters remain on a shoestring promotion & follow-up top nurturing tactic Page 02 Page 10 Page 12

Dear Fellow Marketer:In this issue, we shine a spotlight on nonprofit marketing. While the desired outcome isquite different – buy vs. give – many of the challenges and preferred communicationschannels are the same for nonprofit and for-profit organizations. All can learn somethingfrom the marketing best practices that you’ll read about on pages 6-9 to help you reachyour most important audiences.Is 2015 the year you’ll incorporate video into your marketing mix? Seven out of 10marketing professionals report that video converts better than any other medium.(MarketingProfs) The numbers seem to support it: The average Internet user spends88% more time on a website with video (Mist Media), and 64% of consumers aremore likely to buy a product after watching a video about it. (comScore) Check outpage 2 for ways to make big impressions with videos without investing big dollars.We’re being cost-conscious as well on pages 10-11 where we’re sharing ways to bemore efficient and effective with your event marketing. Laying out a detailed plan thatconsiders pre-event promotion, event day activities and post-event follow-up can saveboth time and money. And it’s worth it! Three out of four participants say they feel morepositive about a company, brand or product/service after an event or experience.Finally, we wrap up on page 12 with a tried-and-true tactic: newsletters. Nonprofitmarketers appreciate their value to support top goals: engage their community, retainand acquire donors, generate general awareness and establish thought leadership. Ofcourse, for-profit marketers have comparable objectives. Quarterly outreach via a printednewsletter is the frequency most popular with 26% of nonprofits, while 41% say monthlydeployment is the way to go for e-newsletters. (Nonprofit Marketing Guide.com) Considerthe characteristics of your best customers and their preferred communications channelsto decide if newsletters have a place in your plan this year.We’re pleased to highlight our nonprofit friends, and encourage everyone to supportthe organizations that make our communities stronger. Giving back creates a culture ofgoodwill in your business that can’t be measured in dollars and cents.As always, we’re here to learn about your marketing and business communications.Let us know when you want to brainstorm. The best ideas come out of thoughtfuldiscussions . . . and it’s fun, too.Happy Marketing!

ISSUE 01 2015 Contents 06 SPOTLIGHT IN THIS ISSUEMore Dollars and Donors 02 V ideo Marketing on a Shoestring Smart ways to drive Marketers have videos on their to-do lists this year. Learn how deeper commitments you can save time and money creating videos that generate more interest, engagement and sales. 04 Marketing Fast Facts 05 C ase Study: Re-brand Designed to Drive New Sales for Alerting System Manufacturer See how one company uses marketing communications to help reach a business goal. 10 Before, During and After an Event ... Don’t Let the Dust Settle If you’re new to the game or a veteran exhibitor, check out these tips for before, during and after your next event to maximize the return on your investment. 12 R ead All About It! Nurture Relationships With Newsletters Producing stories people want to read can be a challenge over time. See our idea-starters for content your readers will appreciate.

Video Marketing on a Shoestring: You Don’t Need a Big Budget to Make a Big Impression YouTube is the second most viewed website in the world, bested only by its parent, Google. That means more people visit a site dedicated to sharing videos than any news or social media channels. The power of video is undeniable and continues to grow. According to Cisco, by 2017, videos will account for 69% of all consumer Internet traffic. When done well, videos educate, engage and call viewers to action . . . and are more emotionally powerful than just words on a screen.02

People are watching videos for more than entertainment. • S ecure a spokesperson. No need to hire for this.They’re using them to help make buying decisions. A Testimonial video? Tap a customer. How-to training?recent consumer survey by Animoto reveals 73% are Choose an employee. If you know it best, be themore likely to make a purchase after watching an online on-camera spokesperson or voice-over.video that explains a product or service. • Keep it short. A 30-second to two-minute video withWhen fully leveraged, video marketing is a proven strategy a catchy title is a great place to start.that your competitors may already be employing: 93% ofmarketers surveyed say they are using video, according • G et to the point. Be creative. Viewers will give youto a recent poll by the Web Video Marketing Council, only 5-10 seconds to convince them to keep watching.Flimp Media and ReelSEO. More important, 82% reportthat video marketing has had a positive impact on their • Mind your brand. Show your logo and use yourbusiness or organization. organization’s name in your video.With an inexpensive video camera, smartphone or tablet, • Include a call to action. What should the viewer dosome natural lighting, a quiet space and a little planning, now? Download an educational guide, visit a websiteyou can inexpensively produce great results that help or contact you? Ask them to act!you reach your intended audience while bolstering youronline presence. Of course, your video needs to be seen for it to have an impact. Maximize your investment in production time byThe combination of affordability and reach is especially making it easy for your customers, donors or prospectsimportant for small, local businesses that don’t have a to find and share your video content with others bylarge digital advertising budget. According to a Forrester pushing it across multiple online channels:Research study, it is 50 times easier to get a video to rankon page one of Google, Bing and Yahoo! search results • Post it on your company’s YouTube and/or Vimeothan it is to get a standard Web page to appear – when channel and tag appropriate keywords.keyword searches imply someone may be seekingvideo content. • Add it to your website.To create an engaging and inexpensive video, here are a • Link it in emails and e-newsletters.few things to consider before you get started: • Incorporate it into a topic-specific blog post.• Check out your competition. What worked? What didn’t? Is there a better way to tell your story that • Share it through social media channels such as demonstrates your unique value? LinkedIn, Facebook, Twitter, etc., and encourage others to do the same.• Take your viewer’s point-of-view. Viewers are less interested in what you can do; more interested in what There are countless stories of videos that have gone viral you can do for them. The “acid test” question to answer and reached hundreds of millions of viewers. While this with your content: Why should my viewers care? isn’t typical, it does show the power videos can have. If you interest viewers enough, they will share with others, allowing you to tell your story to a broader audience to teach, inspire and generate new business. n ISSUE 01 | 2015 03

FAST Today’s Best Donor U.S. CanadaFMAARKCETTINSG More than 23,000 donors in the United States and Canada shared their impressions inThe 2014 Burk Donor Survey by Cygnus Applied Research. Here’s a look at what they said:AbAibliitlyittyotGo iGvieve Could have Q: Should fundraising appeals$$$$ 49% 38% given more suggest gift values or levels? Would have given 46% A: No more if asked to influence. 44% support a specific 47% 44% program or initiative Call or Visit HGave nlaesvteyregairven over the phone 1460% 1416% An Organization’s GHaavvee nlaesvteyrearOver-solicitation is a rveiaspaodnodoerd-toto-door Factor in Limiting 538%% 1383%%adappoppoeer-aatolls-door Philanthropy Under 35 Get Social Token Gifts 1 in 4 7140% 13% 1 in 5 Don’t keep 72% or display 70% Under 35 Donors Gave via plaques or social media certificates 19% 18% last year Age 35-64 5COMPARED TO YEARS AGO... 26% 31% 70% 69% 57% 52% 69% 68% 65 and Over Gave in response Spend more time More likely to to direct mail researching a nonprofit prefer organizations Source: The Burk Donor Survey, Where Philanthropy before giving the first appeals and are still time or renewing support that provide04 is Headed in 2014, Penelope Burk, Cygnus Applied doing so today measurable results Research, Inc., September 2014

casestudy: How we help customers meet their goalsRe-brand Designed toDrive New Sales for AlertingSystem ManufacturerBackground | To help people with hearing loss lead CO5-MC (US)safer and more fully engaged lives, a Michigan-based CO5-MCcompany developed a system of detectors for doorbells,phone calls, fire alarms and more. The detectors are haLelieaferrtinesngyshltoaensmsc.sinfograpnedospalfeetwyithpaired with alerting devices that signal events using Product Catalogflashing lights or vibrations. Silent Call® Communications CorMpAoDrEatI NioAnM E R I C AOver the years, the manufacturer’soverall “look” had become dated, and its MADE IN AMERICAwebsite and sales materials were in needof refreshing. What’s more, a major new Results | In a staged launch, the re-designedproduct line was soon to be introduced. logo debuted in 2014, the website went live in January 2015 and the brochure is now in printChallenge | With a business goal to production. The fresh look and new site betterincrease direct sales from 10% to 25% of position the company for future growth.its annual sales total, the company soughta single marketing services provider Additional projects are planned, including tradewho could assist with a broad-based show displays and supplementary sales collateral.re-brand initiative – ensuring consistencyacross marketing assets and offering theconvenience of working with one source.Solutions |• L ogo – The company’s logo was updated with a more contemporary look and applied to the design of dozens of new product packages.• Website – A new 150-page website was developed, that for the first time, offered the company e-commerce capabilities. This enabled customers to purchase products online and begin to drive more direct sales.• B rochure – A new 38-page consumer brochure was designed to feature the company’s three product lines and showcase a new series of receivers and transmitters. ISSUE 01 | 2015 05

dollars AND donors Smart ways to stand out . . . and get people to step forward06

Individual charitable donations across North America reached hundreds of billions of dollars last year, yet 40% of U.S. donors and 34% of Canadian donors say they couldhave given more, according to The 2014 Burk Donor Survey byCygnus Applied Research.How can you tap these spare resources? The most successfulfundraisers have learned to take a donor-centric approach to theirmarketing communications that addresses donor and volunteerneeds to drive deeper and long-lasting commitments. ISSUE 01 | 2015 07

As with any marketing outreach, the more you know To counter any “donor fatigue” and replace those lost about the common characteristics among your best over time who move or otherwise drop off your list, donors – and what sets them apart – the easier it is you’ll want to appeal to new prospects, giving to segment them and deliver targeted, personalized the highest priority to those who share the same messages across their preferred channels to demographics (e.g. age, gender, family status, income, motivate action. etc.) and psychographics (e.g., hobbies, religion, political affiliations, pet ownership, etc.) of your The interdependencies between channels, however, does current supporters. make it harder to identify what’s working and where to devote your efforts. Engagement channels, for example, Through careful analysis of your donors, you’ll be able to may not be transaction channels. Yet, both are important. identify these traits. And once you do, you can work with your marketing services provider to identify a “response A Proven Performer list” of people with “selects” or traits similar to your contributors. Direct mail remains the dominant channel for new donor acquisitions, says The Burk Targeted lists can pinpoint philanthropic-minded Donor Survey. Moreover, direct mail is individuals based on past donor behavior or interest a cross-channel enabler: about one in and participation in cause-related events. List segments six donors (17% in 2013) gave through a include environmental, youth causes, arts/culture, health/ charity’s website because they were influenced to do wellness, animal causes, educational donations and much so by direct mail.1 more. There are millions of such databases with various selects available for purchase or lease – among them Contrast this with the proportion of donors influenced to over 2,000 charitable donor lists alone. give online due to an email message, which in 2013 was just 2.7%.2 Online giving driven by email messages has Get Personal dropped by more than half since 2010.3 With today’s variable data printing, you can move far How do you make the most of your direct mail beyond yesterday’s “Dear Sir or Madam” to personalize opportunity? your direct mailers with not only your target’s name and address but also text, images and appeals based on past It’s widely accepted that half of a direct mail campaign’s donations or other information. success is dependent on the list of people to whom you make your appeal, with 30% of the credit attributed to Duke For example, if you maintain accurate the offer and 20% to the creative effort. So what’s the data on Jane Jones and would like best mailing list? The one that you maintain “in house.” her to donate to your canine rescue It’s the list composed of people who’ve contributed to your cause before, requested more information, attended fund, variable data printing gives you an event or otherwise expressed an interest in your efforts. People on your house list are five to 10 times the option of showing her breed of dog more likely to respond to your campaign than those on any other. (e.g., a Labrador Retriever) and even its name (e.g., “Duke”) in your letter to her. And that’s a good thing; personalized appeals gain four times as many responses as same-to-everyone messages.08

Online Integration placement and other techniques can boost your site’s rankings – and its traffic.DONATE The Direct Marketing Association reports that 43% of direct mail • O ptimize your website for mobile use with simplified navigation and content that’s rendered in narrower recipients prefer to respond online. columns for easier viewing on smartphones. Increasingly, that’s the way people are accessing So give your targets the option of online content.going to a website landing page to make a donation • E mploy the sharing power of social media. Establish pages on Facebook, Twitter, LinkedIn and other topor research your organization. social media sites. You’ll not only strengthen your organization’s ties with current followers, but also gainTwo tactics can help. Add a QR (Quick Response) code an opportunity for them to “share” their interest in itto your printed piece so that recipients can access your with like-minded friends.Web page with a scan using their smartphone. Also,consider using a PURL, or personalized URL. You could, • Maintain contact with email marketing. While directfor example, direct Jane Jones to a personalized URL mail is often a viable and attractive option for ongoing(e.g., janejones.helpscanines.org). communications, email or contact marketing has its advantages. It’s immediate; your email messages canHowever you go about it, Web-based options are be created and distributed with great speed. It’s lowappealing to donors, and not only among the young. in cost. And it enables precise targeting to those whoIn The Burk Donor Survey, 36% of donors under age have opted in for continued messages from you. n35 made one or more online gifts – but so did 25%of donors aged 65 or older. C ontact us for more tips to help grow your organization this year. Manpower Over Money BY THE NUMBERS 1,2,3 The Growing Importance of Charity Websites to Philanthropy, Dunham+Company, 2013 While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to obtain than financial assistance, and that’s time. Here’s how to encouragesign-ups by bolstering your online presence:• Your website is where current and prospective donors • 36% of nonprofits will • 7 % will send monthly and volunteers go to research your organization, send a direct mail appeal direct mail appeals, up sign up and learn about upcoming events. Enhance at least quarterly, up from from 5% in 2014. your website with content that entices visitors to 28% in 2014. return to it often – and refer it to others. Post blogs, • 1 4% will send direct mail informational guides, research, reviews, case studies, • 31% will send direct mail appeals only once a year, videos, upcoming events and more. appeals twice a year, up down from 20% in 2014. from 29% in 2014.• B oost your visibility with organic search engine Source: Nonprofit Marketing optimization. If your website attains low rankings • 27% will send quarterly Guide.com, 2015 Nonprofit on Google, Bing or Yahoo when common search direct mail appeals, up Communications Trends Report terms are used, have your Web master or marketing from 21% in 2014. services provider assist you with SEO. With it, keyword ISSUE 01 | 2015 09

Before, Duringand After anEvent... ...don’t let the dust settleSeasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-ondemonstrations and drive more sales.If that isn’t incentive enough for you to consider events as Whether you are new to the game or a veteran eventpart of your marketing mix, add one more: competitive marketer, here are a few tips to maximize your opportunitiespressure. A 2014 EventTrack study by the Event Marketing with your next outing:Institute and Mosaic reports that more dollars are beingdevoted to experiential marketing – an average 5% budget Beforeincrease for survey respondents. • Promote your event every which way you can. FeatureB2B content marketers rank in-person events as the most it prominently on your website or create a splash pageeffective tactic for the fifth consecutive year; B2C marketers especially for the event. Notify everyone on your mailingrank them just behind e-newsletters.1 (See page 12.) list and/or email list. Distribute press releases to target media outlets, if the goal is to reach a broader audience.Events are now the number one channel for productlaunches. So, it’s increasingly likely your rivals are reaching • R each out via social media. On Facebook andout via events for prospects – and sales – you’d like to elsewhere, promote your event and encourage yourcall your own. targets to register, attend . . . and share the news with 1Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America and 2015 B2C Content Marketing Benchmarks, Budgets and Trends for North America10

their like-minded colleagues. The EMI/Mosaic survey • Give your gifts some serious thought. The best ones shows 77% connect with consumers via social media not only serve as conversation starters but also help you before an event. stand out. Useful logoed gifts including wearables, bags and flash drives are most valued, according to research• Let direct mail deliver more prospects to you. Go by the Advertising Specialty Institute. beyond those on your internal database. Invite even more people by renting lists of names that fit your target profile. • Whoa there! Hold back some handouts. Distributing flyers is smart but keeping more costly materials in• Remember to remind your invitees. Postcard mailings reserve for those who express genuine interest is are an inexpensive way to reach out with save-the-date smarter. Better yet, mail or deliver them in person to communications and event reminders. E-cards are help cement your new relationships. another cost-effective option. AfterDuring • G o all out to get the order. For those who have• Sign up . . . and up and up. Purchase poster or banner expressed interest, implement an aggressive plan for space from the exhibit hall to promote your company sales lead follow-up. Be sure to assign responsibility, and direct visitors to your booth. establish a timeline and closely monitor your results.• Embrace the latest technology. Use flat-screen • “Great to meet you; thanks for attending!” Send monitors to present looped videos or even interactive follow-up mailings or emails to everyone you meet at touchscreens to take your display to a new level. Limited the event. Remind them of your key sales messages budget? Opt instead for free-standing posters or roll-up and re-state your offer or a new incentive. banner stands to reinforce key messages or promote special demonstrations and offers. • Find out what works – and what doesn’t. Fine tune your future efforts through follow-up surveys by mail,• Shabby chic? New designs and flexible, durable email or phone to evaluate the effectiveness of your materials mean you don’t have to settle for tattered and participation and marketing messages. torn displays. Economical fabric graphics are lightweight, portable and easy to set up. Be sure to let us know if you need help with the communications, promotional products or signage that• And the winner is . . . the booth or display with the can make any event more special. n □ most enticing contest or attractive special offer. Promote yours before the event, and ensure prospect registration is part of the qualification process.TOP FIVE EVENT & EXPERIENTIAL MARKETING GOALS & STRATEGIESALL BRANDS Increase/ 78% Key Insights: Create Brand By far the top two goals for event and Awareness experiential marketing are to drive salesIncrease 79% Launch New 59% and increase brand Sales Products awareness. Brands are increasingly using Enhance Product 52% 51% Influence Deeper event and experiential Knowledge/ Customer marketing to launch Involvement new products. UnderstandingSource: Mosaic, Event Marketing Institute ISSUE 01 | 2015 11

READ ALL ABOUT IT!Nurture relationships with newslettersF or regular planned outreach, the tried-and-true • Running late? Curate! – Subscribe to news feeds or newsletter remains an affordable and preferred way digests, and save links to online content that you would to deliver information, drive engagement and build feel good about sharing. Be sure to credit the original relationships with customers, donors or employees. source of information that you pass along. B2C marketers ranked e-newsletters as their most effective Print or electronic? content marketing tactic, while 34% include printed newsletters in their mix. B2B marketers like them, too: 83% A printed newsletter may stand a better chance of standing use e-newsletters and one in five deliver a printed version.1 out, opposed to its digital counterpart that competes in a crowded in-box. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. Research supports the perception that a printed piece has When you sit down to write your newsletter, think in terms more substance and value. By using your own customer of articles and graphics that are educational rather than database or a highly targeted prospect list, printing and sales-driven with the goal of providing information that your postage costs can be minimized by avoiding unnecessary readers would deem valuable. Here are a few idea-starters: widespread distribution. • Awards and recognition – For employee or donor The nimbleness and affordability of an e-newsletter make it recognition, putting faces to your news is a tangible a great choice when used in concert with other marketing demonstration of appreciation showing you value those channels. As with direct mail lists, your e-newsletter will who are important to your organizational mission. be best received when you segment your list and target your messages with relevant content. Your open and click- • Best-of lists – Busy people appreciate the time you take through rates will let you know right away if your material to “round up” quality information presented in easy-to- is hitting the mark. digest compilation reports. Here are 3 quick tips for optimizing your • Case studies and success stories – Present the benefits of your products or services by letting your customers or newsletter outreach: those helped by your organization make the case for you. 1 Encourage feedback. Allow readers to comment, • Behind-the-scenes and how-to articles – Do you have suggest topics for future issues and even submit their an unusual production process? Source materials in a own articles. far-off place? Have alternative uses for a standard product? Share your stories creatively to increase brand 2 Spread the word. Offer newsletter subscriptions on awareness and connect on a deeper level with buyers. your website’s home page, social media pages and in other print communications. • Interviews – Customers, donors, company executives and employees have unique perspectives that are a 3 Write once and re-use. The best content marketers natural fit for a Q & A format. look for ways to re-purpose their material across multiple vehicles: newsletter articles can become blogs, • New product or service launch – Give detailed social posts or tip sheets on your website. information about complex products or services in a narrative that complements manuals or expands upon Let us know if you’re ready to get started with short-form advertising. newsletters. We can help! • Opinions and analysis – Are new regulations impacting 1Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing your industry? Consider an opinion piece that delves Benchmarks, Budgets and Trends for North America and 2015 B2C Content deeper into potential implications that might affect Marketing Benchmarks, Budgets and Trends for North America12 your target audiences.

Connection Between Giving and VolunteeringA recent survey of more than 23,000 nonprofit donors in North Americashows that nearly 70% in the U.S. and 60% in Canada also volunteer.Three ways to build your volunteer base:1 Highlight volunteering opportunities in donation request forms.2 Promote positions on your social media pages to tap pre-disposed fans and followers.3 Request volunteers via event check-in forms or post-event evaluations. The Ways Donors VolunteerDirect Service 61% Volunteer 52%Board Member 36% 34%Committee 31% Member 30%Administrative 18% U.S. Volunteer 18% CanadaCampaign Cabinet 4% Member 4% 0% 10% 20% 30% 40% 50% 60%Source: The Burk Donor Survey, Where Philanthropy is Headed in 2014, Penelope Burk, Cygnus AppliedResearch, Inc., September 2014

FREE Nonprofit Toolkit! Kick start your fundraising,volunteer recruitment and membership drivesAccording to recent research, just one in 10 nonprofit donors Today’s Best DonorTCOOMPAREDCsMhygaornreuedstthAhapenpir2liie3md,0p0Rre0essdseiooanrncoshri.snHinTehtrehee’2s0Ua1nl4oitoeBkduraSkttaDwtohenasotartnhSdeuyCrvsaeanyiaddb: ay U.S.says the solicitation alone inspired their first gift. That means Canadaattracting new donors requires simultaneous and sustained 5Years Ago...Ability to Giveefforts in marketing and communications as well as in direct 70% 69%apdpGoetaioanvlgeds iisarnoencrdtetoasmdpreaaoyinsl tsiell 57% 52%timrbeeesfoeoSrarprreceehgnnidienvwgimniagnogrntehoseutnippmfiprreosoftritt 69% 68%fundraising. $ $ $ $ 474%90%443%84% AQ: :Under 35 Get Social 1 in 4 gCivoeunldmhoarvee mpreeatfMsehuraortoarebprglrleoaiknvreeiidzlsyaeuttliotosnsWe can help! Let us make your difficult job a little easier withour FREE Nonprofit Marketing Toolkit. psmruWopogoprrueoalrmdift haaosarskvpieenedigctitiiafvoitecivne lsefuuvgengldser?saStihsgoiinufgtldvaaplpueeaslosrGet 6 Simple Steps to Results-Driven Marketing Campaigns Call or Visit influeNnoce. 46%for more effective fundraising and to build longer-lasting 44%relationships with donors and supporters. You’ll learn: 1 in 5 1406% 4161% oHGvaevrethnlaeesvtpehyreoganireven • Techniques to make your donors feel valued . . . and what top fundraising pros always include in their appeals socilaaGlsatmvyeeedaviraia S6teSimple $1 2 3 AOn Org2a202n5%6%i%z 22335%0%% 538%% 3138% 72%GPivlaTiRDnnoeognpaneMTsodohronsorresnee aadvrpGpHoeipapsaoaepevavra-eoaetdllonslnoad-edosevtord-eoytroetro-adroor • How to choose the right media mix to build long-term equity with your target audiences inPcclIaadrneuenasnesetesdifiteyoedsamurlpyoproert inPclarnenaseed yearly Token Gifts pmWreoavrnieotuethsdaytneotahgreive pmWrceoIaadvrunieeostnuetethsdsifayittneoeodtashgrmueipvoeproert cpeoDlrartoqidfnuiics’etapstklaeoeysrep • Benchmarks to analyze campaign results and enhance your Respusl to PihvseiLlaria-mFnsaotihtcliirtncooigrptaayitntiioonn’s 7104% 6139% 1790% 1698% 7260% 6319% 70%aAnldlepgrriantiscyoomumr luonciaclaotinoen-sstwoipthremsoeaurce for str UDnodneorrs35 future appeals NAAofCfnMGopruardiodaafmebitlrteOokpMrEgafeaafrtenktisciezigttai-invtnDiengognafssnrodrivensurable reasuteltgsi.c marketing sCePSyrevgoincnueeurlcsoseptA:oeTpthpBhelueierBnkdu,orRCtkeyfoDsgeronapunrrscoohrAfiSitpsusparelvniceetidronyrd,RaWeenpshdeeeanirsrdecnehPon,httIinlaracesn.ss,teohSacreroiacpphtteyecdmioswbmHeipterhaa2nAd0yel1ledp4griornav2.id0i1n4g,Age6O5vaenr d 35-64We’ve also compiled facts from new research in an informativeinfographic that will give you keen insights into what drives Ask us for yourtoday’s best donors to give . . . and continue to give! FREE copy today!