2018 Marketing Review

ECTORSD E A L

February 2018Personally invited by Anna Delvecchio as an SME Ambassador to collaborate within an initiativeso as to radically disrupt the rail industry for the better.The sector deal was accepted and officially published within the Public Domainby Government on the 6th December 2018.Input very much focussed upon connectivity, data protection as well as effective management ofdata via a unified ‘hub’ whilst addressing both GDPR as well as cyber-defence.

中国故事 HE TCHINA S T O R Y 数字基金会

Collaboration with the DIT, D2N2, East Midlands Chamber of Commerce, Marketing Derby,Chinese stakeholders as well as Rail Forum Midlands and ministerial support so as to agitateTidyco penetration into the Chinese market whilst encouraging wider industry future growth.- Purchase of CN domain name- Creation of Chinese online store landing page- Integration of Alipay- Indexing upon Baidu- Application of Payssion Global APM solution- Partnership with 3PL distributor2017 vs. 2018 Chinese Export +88.48%

CT H ESR STORY

2018- Attendance of the EMC CSR Summit- Collaboration withTwentyTwenty- Delivery of overcoming barriers workshop- Delivery of personal branding workshop- Organising of factory tour and interactive project 2019 - Focus upon mental health

PRODUCTLAUNCHES

Collaboration with stakeholders so as to introduce the following product ranges and services to market:- ParkerTransair- Parker Hiross Industrial Water Chillers- Breezair Evaporative Cooling-TidycoTube Bending Product Launch

ARKETINGMAUTOMATION

With support from the East Midlands Chamber ofCommerce and D2N2, a chatbot was scripted andinstalled; capable of communicating 24/7/365 toan international audience.The automated solution allows the internalsales team to be more productive.

H&S GDPRPartnership with Croner Planning and activation of aSolutions for the service dedicated GDPR strategy.provision of H&S, HR andlegal support.

CLIMATEDevelopment of a stand-aloneClimate Control website.

FIRE SAFEIn conjunction with EN 45545 legislation,a dedicated fire safe rail hose websitewas launched.

SAFE CONTRACTORA great deal of work was delivered regardingthe successful renewal of SafeContractor.

AISAFOWR ARDS!

Finalists:- Manufacturer of theYear - DerbyTelegraph Business Awards- Excellence in InternationalTrade - East Midlands Chamber of Commerce Business Awards- Business Improvement throughTechnology - East Midlands Chamber of Commerce Business Awards- Commitment to People Development - East Midlands Chamber of Commerce Business Awards- Manufacturer of theYear - East Midlands Chamber of Commerce Business Awards- Small Business of theYear - East Midlands Chamber of Commerce Business Awards- Exporter of theYear - British Chamber of Commerce Business Awards- Innovation Finalist -Tomorrow’s FM Winners:- Manufacturer of theYear - DerbyTelegraph Business Awards- Excellence in InternationalTrade - East Midlands Chamber of Commerce Business Awards- Regional Winner for Export - British Chamber of Commerce Business Awards

FCIM26th November 2018Awarded Fellow of the CharteredInstitute of Marketing.FCIM recognition is the highestpossible accreditation awardedby the World’s leading marketingauthority.

2017 vs. 2018 Online Store Sales +75% 2017 vs. 2018 OnlineTraffic +61.78% 2017 vs. 2018 Social Media Engagement+369.07%

Barry Michael Aldridge FCIMHead of Marketing forTidycoand Member of the Board of Directorsfor Rail Forum Midlands