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Home Explore Shamir Sun Tech

Shamir Sun Tech

Published by lilachd, 2019-02-27 10:16:17

Description: Driven by the pursuit of perfection, Shamir is
a leader in advanced, comprehensive vision
solutions for sunglasses. Not all sunglass lenses
are created equal. Unlike generic designs, we
believe a sunglass lens must be carefully matched
to the particular conditions of outdoor vision,
taking into account sunlight, outdoor activities,
and frame design.
Shamir lenses balance fashion with function,
offering dedicated lens design in a multitude of
styles. Customized to the activities and needs
of the wearer and based on a fashionable range
of tints and coatings, our sunglasses meet the
highest expectations of those with active and
fashion-conscious lifestyles.
Our extensive investment in research has led
to the development of comprehensive eye
protection. We protect the eyes from exposure to
the potential harm from the sun's rays, covering
not only UV, but also blue light and infra-red,
offering comfort and extra protection from the
disturbances of glare, reflection, and even fog!
Combining

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SUNTechTM COMPREHENSIVE LIMITED EDITION RX SUNGLASS SOLUTIONS ISSUE 001 SHAMIR SUN TECHTM

CONTENTS 04 10 DESIGNED FOR SUNGLASSES 14 SHAMIR ATTITUDE™ III SPORT 18 SHAMIR ATTITUDE™ III FASHION SHAMIR ATTITUDE™ III SV SHAMIR TECHNOLOGIES BE STYLISH SHAMIR SUN COLORS SHAMIR GLACIER SUN UV™ BE PROTECTED SHAMIR BLUE SUN™ SHAMIR GLACIER+ UV IR™ BE PROFESSIONAL SHAMIR GLACIER ANTI-FOG™ POLARIZED LENSES COMPLEX EDGING SPARK MI™ SHAMIR ARCH™ Photography Credit LEONARDO YIP, BEN WEBER, FREESTOCKS ORG, HELENA LOPES, THOMAS SCHWEIGHOFER SHAMIR SUN TECHTM

INTRODUCTION Vision, protection & style: THE ULTIMATE SOLUTION UNDER THE SUN Driven by the pursuit of perfection, Shamir is a leader in advanced, comprehensive vision solutions for sunglasses. Not all sunglass lenses are created equal. Unlike generic designs, we believe a sunglass lens must be carefully matched to the particular conditions of outdoor vision, taking into account sunlight, outdoor activities, and frame design. Shamir lenses balance fashion with function, offering dedicated lens design in a multitude of styles. Customized to the activities and needs of the wearer and based on a fashionable range of tints and coatings, our sunglasses meet the highest expectations of those with active and fashion-conscious lifestyles. Our extensive investment in research has led to the development of comprehensive eye protection. We protect the eyes from exposure to the potential harm from the sun's rays, covering not only UV, but also blue light and infra-red, offering comfort and extra protection from the disturbances of glare, reflection, and even fog! Combining style, protection and visual performance, Shamir creates a perfect match between the lens and any chosen frame, whatever the latest trend. Thanks to advanced edging capabilities and digital measurement tools, dispensing sunglasses is easier than ever. Expect lens perfection with Shamir. Safeguard visual health with the best protection, without compromising on vision and style. With Shamir Sun Tech, you get everything you need in one comprehensive solution. SHAMIR SUN TECHTM

DESIGNED FOR Sunglasses Shamir believes sunglasses design should FIGURE 1 be treated differently to regular design. That’s why the design of the Attitude lens LINE OF GAZE is famously optimized to deliver the best LENS OPTICAL AXIS optical performance of wraparound, big FACE-FORM ANGLE or flat frames – handling the difference between the line of gaze vs. the lens Sport optical axis (figure 1). The result: Your customers have the feeling they are wearing their regular glasses, while busy with their outdoor needs – whether they are engaged in sports or reading a book. SHAMIR ATTITUDE™ III Passion for Performance Whatever your sporting activity, this progressive sunwear lens features vision zones carefully positioned to provide sharp, safe and high-performance vision for your active lifestyle and leisure pursuits. Far Vision Wide and distortion-free A wide and distortion-free far vision zone provides clear and stable vision above and below the horizon. Perfect for dynamic sports involving rapid and jolting movements that could otherwise distort vision and adversely affect performance. Intermediate Vision The safety zone This is a corridor designed to optimize vision in the Safety Zone, the 1-5 meter area in the athlete’s immediate line of sight which must be constantly monitored for identifying obstacles and planning the next move. The Shamir Attitude III Sport lens maintains the precise optical power required for comfortable and natural viewing of this crucial area. Near Vision GPS, watches and wearables This zone is dynamically located to provide clear and effortless viewing of a watch, GPS, or other wearable sports device. Peripheral Vision Expand your vision Expanded peripheral vision for extra viewing comfort, specially designed for wraparound frames, while suiting any frame size and shape. 04 SHAMIR SUN TECHTM

SHAMIR ATTITUDE™ III Fashion Passion for Fashion The vision zones of this progressive sunwear lens are designed for modern, on-the-go, and outdoor lifestyles. A perfect fit for any fashion trend, they suit a wide range of frame sizes and shapes - large or small, flat or wraparound. Far Vision Wide and distortion-free A wide and distortion-free far vision zone ensures consistent, real world image size, across prescriptions. Perfect for outdoor walking around the city or out in nature with its long-distance views. Intermediate Vision Digital devices The specially designed power profile meets today’s modern lifestyle needs for frequent use of digital devices, whether sitting in a coffee shop, working on a laptop, or regularly using a smartphone while outdoors. Near Vision Postural comfort Designed for optimal postural comfort, the placement of this zone minimizes head tilting or lowering and raising a book to find the best focus. Peripheral Vision Expand your vision Specially designed for large frames, this zone provides expanded peripheral vision. SHAMIR SUN TECHTM 05

S VSHAMIR ATTITUDE™ III This SV lens features an expanded base curve range, supporting an endless variety of fashion and sports frames, and suits any lifestyle, offering superior viewing comfort – no matter the frame size or shape, flat or wraparound. Using Shamir's As-Worn Quadro™ technology, this lens design takes into account frame parameters as well as the way the frame sits on the face. SHAMIR ATTITUDE™ III EXTENDED FACE-FORM ANGLE RANGE 00° 13° 40° 0.5 2 3 4 5 6 7 8 9 10 SHAMIR SUN TECHTM SHAMIR ATTITUDE™ III EXTENDED BASE CURVE RANGE 06

The Shamir AttitudeTM III lens incorporates four of our most advanced technologies with unique benefits for both Sport and Fashion, progressive and SV sunwear lenses Eye-Point Technology™ III Eye-Point Technology III simulates real world images by reverse engineering the lens design, providing an improved viewing experience for all patients, regardless of their prescription or choice of frame. Natural Posture™ Reduces the need to tilt the head or move near objects to find the right viewing distance and angle, minimizing discomfort and enabling a natural and comfortable near viewing posture. IntelliCorridor™ Allows our designers to control the power profile, giving variable emphasis at every point on the lens. Based on this optimal power profile, the lens design can better address specific sports and fashion needs, without compromising on overall viewing comfort. As-Worn Quadro™ As-Worn Technology™ provides prescription compensation by taking into consideration the unique parameters of the chosen frame. As-Worn Quadro provides four times greater design stability for any frame tilt variation - ensuring complete viewing comfort for any frame shape, and when switching from one pair to another. *Attitude III SV incorporates Eye-Point Technology III and As-Worn Quadro only. SHAMIR SUN TECHTM 07

BeSTYLISH

Emily Age: 30 Profession: Marketing LENSES Hobby: Fashion blogger SHAMIR ATTITUDE™ III SV MATERIAL SHAMIR BLUE SUN™ COATING SHAMIR GLACIER SUN UV™ TINT BROWN GRADIENT

SHAMIR SUN Colors Reflecting fashion choices Tints Shamir Attitude™ III matches today's eyewear fashions with its rich variety of tints, enabling customers to express their style, regardless of their prescription. The wide choice of tint colors includes full, gradient, or a two-color mix for a bold fashion statement. Mirrors Shamir Attitude III is also available as a mirrored lens, reflecting this highly popular fashion trend. Shamir Power Mirrors come in a range of high-density, highly reflective, fashionable colors, including: Silver, Gold, Green, Blue, Red and Orange. The outer layer of the Power Mirrors coating features advanced hydrophobic and oleophobic properties, making the lenses quick and easy to clean. With Shamir Power Mirrors you get Rx lenses, as deeply colored sunglasses, with a high-end mirror finish. The perfect companion for every sports, fashion, and vision need. NXT® Shamir Attitude III is also available as NXT sun lenses. A dedicated polymer material designed for sunwear, NXT offers optimal clarity and 100% UV protection. Lightweight, highly impact resistant, and chemical resistant, NXT® is available in the following ranges: NXT® embedded, NXT® Varia™, NXT® Polarized, NXT® Polarized Varia™ and NXT® Mirror. 10 SHAMIR SUN TECHTM

SHAMIR GLACIER Sun U V™ Clear sunwear coating Specially designed for sunwear, Shamir Glacier Sun UV is an achromatic coating that is perfectly clear and bloom-free. Not only does it keep the chosen hue of the sunglass lenses absolutely unaltered, it also prevents the lens color from fading. In addition, it provides comprehensive UV protection with anti-reflective properties, preventing reflected sunlight from bouncing off the rear surface of the lens and into the eyes. Comprehensive UV protection Improved anti-reflection Hydrophobic and oleophobic Enhanced anti-static Durable SHAMIR GLACIER SUN UV™ STANDARD AR COATING SHAMIR SUN TECHTM 11

BePROTECTED SHAMIR SUN TECHTM

Danielle Age: 42 Profession: Accountant Hobby: Runner LENSES SHAMIR ATTITUDE™ III SPORT MATERIAL POLARIZED TINT GREY COATING SHAMIR GLACIER ANTI-FOG™ (BACK) SHAMIR GLACIER SUN UV™ (FRONT) SHAMIR SUN TECHTM

SHAMIR Blue Sun ™ Protection from the sun's blue light The amount of blue light reaching us from the sun is 1000 times more powerful than that emitted by artificial light. Shamir Blue Sun is a specially developed lens material, designed to absorb blue light, which has the potential to increase the risk of ocular disease. With its built-in protection, Shamir Blue Sun reduces up to 50 times more blue light than standard sunglasses. It achieves this while preserving color perception and general visual performance, and maintaining contrast sensitivity. While standard sunglasses only protect our eyes from UV rays, Shamir Blue Sun offers the extra protection we need Maintains contrast and color perception Keeps visual performance clear and comfortable Safeguards visual health 14 SHAMIR SUN TECHTM

SHAMIR GLACIER + UV IR ™ The leading lens coating - now with IR protection While most people are aware that they need to protect themselves from harmful UV rays, they are unaware of other potential harmful rays reaching their eyes, such as infra-red (IR). These rays may heat the inner tissues of the eye and may cause damage. What's more, research* has demonstrated that infra-red radiation may enhance the known damaging effects of UV rays. Providing up to 3 times more protection from IR than any other standard lens, Shamir Glacier+ UV IR is an innovative, multi- layered lens coating that protects the eyes both from the sun’s UV rays and IR rays, significantly reducing the amount of IR light reaching the eyes. *Source: Health Physics 2013 (105), 74-96 Comprehensive IR and UV protection Improved anti-reflection Hydrophobic and oleophobic Enhanced anti-static Durable SHAMIR solutions offer protection from all these potentially harmful rays: SUN UV Visible light LEV (Ultraviolet (Infra-Red) light) HEV SHAMIR GLACIER+ UV IR™ (Blue Light) 15 SHAMIR BLUE SUN™ SHAMIR GLACIER+ UV IR™ SHAMIR SUN TECHTM

BePROFESSION Ryan Age: 45 Profession: Teacher Hobby: Off-road cycling LENSES SHAMIR ATTITUDE™ III SPORT MATERIAL NXT® VARIA® TINT BROWN-ORANGE COATING SHAMIR GLACIER ANTI-FOG™ (BACK) SHAMIR GLACIER SUN UV™ (FRONT)

NAL

SHAMIR GLACIER An t i - F ogTM Keep your lenses clear This unique lens coating is designed to prevent the rear surface of lenses from fogging up and blocking vision, which can be annoying and even dangerous. Fogging happens when humidity coming off the body during strenuous activity gets trapped behind the lens, and lens temperature is lower than that of the trapped humid air. With Shamir Glacier Anti-Fog, the rear lens surface stays fog free, keeping vision clear. Shamir Glacier Anti-Fog can be applied to polycarbonate only. Preventing lens fogging can be vital, especially for… Sports, indoors and outdoors Work that involves strenuous activity Professions where safety glasses are required Formation of fog on lenses with various coatings: Shamir GlacierTM Anti-Fog LIGHT SOURCE Water droplets are adsorbed into a thin smooth layer that does not scatter light. Clear vision is maintained. Standard HC or AR coating LIGHT SOURCE Water droplets accumulate on the coated surface, scattering light and disrupting clear vision. 18 SHAMIR SUN TECHTM

POLARIZED Lenses Neutralize glare Polarized lenses are coated with a special film that helps reduce the glare of sunlight reflected off water or solid surfaces. By neutralizing glare, polarized lenses eliminate disturbing brightness, enabling clearer vision, while at the same time improving contrast and preventing distortion of natural colors. They also reduce the harmful effects of UV light. A smart choice for anyone who wears glasses, polarized lenses are ideal for outdoor enthusiasts such as sailors, skiers, bikers, joggers and those engaging in any other activity that requires the elimination of glare for optimum safety and performance. Highly recommended for driving, polarized lenses reduce glare and reflections from the surface of the road and other vehicles. ADVANTAGES: Improved visual clarity and contrast Eliminates glare-induced distortion of natural color Reduces eye strain Provides UV protection SHAMIR SUN TECHTM 19

COMPLEX SUNGLASS Edging Top quality lenses deserve a top quality finish Over the years, Shamir has developed a unique knowledge base and skill set for complex edging. Our state-of-the-art edging facility is powered by cutting-edge software and machinery – enabling us to provide the most precise, highest quality final products. Sunglasses come in a range of different shapes. At Shamir, lenses are edged to precisely meet even the most challenging shaped demo lenses tried on when choosing a frame. Complex edging together with specially designed Shamir AttitudeTM III lenses ensure the highest quality finished product. 20 SHAMIR SUN TECHTM

SUNGLASS MEASURING Tool SPARK MI™ Welcome to the digital age and goodbye to rulers! Now you can just snap a picture, and get all the patient measurements you need. Spark Mi is a digital measuring device. It looks like an ordinary tabletop mirror. Your client looks in the mirror wearing their glasses, you simply click, and Spark Mi captures the image and computes all the required parameters, with precision accuracy. Tinted lenses pose no problem for Spark Mi to clearly see the client’s pupils, making measuring for sunglasses as accurate and easy as with clear lenses. Spark Mi – All the measurements you need… Spark Mi automatically measures near and far PD Frame Box (A, B, ED) DBL, Mono PD & FH BVD, Panoramic & Pantoscopic tilts SHAMIR SUN TECHTM 21

SHAMIR SUNGLASSES App SHAMIR ARCH™ The Shamir Arch app dispels any doubt regarding which wraparound frames are suitable for your patient’s prescription. It calculates the parameters of your patient's chosen wraparound frame and shows you the range of prescriptions suitable for that frame. This app has been designed to be used with: Shamir Attitude™ III Sport & Fashion, and Shamir Attitude™ III SV. 22 SHAMIR SUN TECHTM

Martin Age: 62 Profession: Businessman Hobby: Skipper LENSES SHAMIR ATTITUDE™ III FASHION MATERIAL POLARIZED COATING SHAMIR GLACIER+ UV IR™ TINT BROWN SHAMIR SUN TECHTM 23

ABOUT THE COMPANY Established in 1972 in Israel, Shamir is among the world’s leading manufacturers of high-quality progressive and single vision lenses. Over the course of four decades, Shamir has gained a worldwide reputation for innovation, cutting-edge technology, and stringent quality assurance practices. Well-known for its personalized and fit-for-purpose lenses, Shamir is dedicated to optimized visual performance and protection of visual health. www.shamir.com SHAMIR SUN TECHTM


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